Pressed Juicery
Pressed Juicery is a California wellness brand (founded 2010) selling cold-pressed juices, functional wellness shots, smoothies, and plant-based foods through owned juice bars, e-commerce, and wholesale distribution across 5,000+ U.S. locations including Costco and Nekter Juice Bar, serving health-conscious consumers via a Pressed Rewards membership and catering services.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pressed Juicery does
Pressed Juicery is a California-based wellness brand founded in 2010 in Los Angeles, specializing in cold-pressed juices, functional wellness shots, smoothies, plant-based foods (including dairy-free Freeze soft serve and non-dairy almond milk), acai bowls, and multi-day juice cleanses. Its core technology is cold-press extraction without heat to preserve nutrients and enzymes, combined with functional formulation across categories such as detox, gut health, immunity, and hydration. The portfolio spans single-serve beverages, bundle packs (e.g., Best-Selling Wellness Pack, Vacation Prep Pack, Tropi-Queen Pride Pack), and a Costco-exclusive Multivitamin + Gut Health 10-Pack. The brand is also supported by sub-brands including Pressed Rewards, Gut Biome+, and Freeze.
The company operates a multi-channel go-to-market: company-owned juice bar retail locations, a direct e-commerce site (pressed.com) offering in-store pickup, local delivery, and national shipping, mobile apps on iOS and Android, and a Pressed Rewards subscription membership program providing VIP pricing and points accumulation. Wholesale distribution has scaled aggressively through exclusive partnerships — most notably a Costco-exclusive 10-pack format and a Nekter Juice Bar partnership placing branded coolers inside participating Nekter stores — taking total distribution past 5,000 U.S. locations as of April 2026. Marketing is run across social, email/loyalty, content (Pressed Life blog), earned PR, and integrated co-marketing with retail partners.
Revenue is generated primarily through transactional unit sales (juices at $6.95/$5.50 VIP, wellness shots at $3.75/$3.25 VIP, cleanses at $35/$30 VIP, bowls at $11.95/$10.95 VIP, bundles starting at $22/$20 VIP) supplemented by the Pressed Rewards membership, wholesale shipments to Costco and Nekter, and catering services for events. Customer segments center on health-conscious consumers and wellness/preventive-health seekers, with mass-retail and foodservice partners as secondary wholesale channels. Recent leadership activity includes the October 2025 appointment of Simon Lee as Chief Marketing Officer to support the wholesale-driven expansion phase.
Pressed Juicery firmographics
Firmographics- Name
- Pressed Juicery
- Legal name
- Pressed Juicery
- Website
- https://pressedjuicery.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pressed Juicery is a California wellness brand (founded 2010) selling cold-pressed juices, functional wellness shots, smoothies, and plant-based foods through owned juice bars, e-commerce, and wholesale distribution across 5,000+ U.S. locations including Costco and Nekter Juice Bar, serving health-conscious consumers via a Pressed Rewards membership and catering services.
- Ownership category
- akta.pro rank
Pressed Juicery industry classification
Industry- Product category
- Functional Wellness Beverages
- NAICS
- Beverage Manufacturing (3121), Snack and Nonalcoholic Beverage Bars (722515), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA), Smoothie & Protein Shake Bars (THAFAKAB), Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Pressed Juicery is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Pressed Juicery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Retail Sales: Sales through company-owned juice bar locations and e-commerce platform with multiple fulfillment options including in-store pickup, local delivery, and national shipping
- Pressed Rewards Membership: Subscription membership program offering VIP pricing, points accumulation, and exclusive perks to drive customer loyalty and repeat purchases
- Wholesale Distribution: Sales to wholesale partners including Costco and Nekter Juice Bar, with exclusive product formats like the Multivitamin + Gut Health 10-Pack designed for mass retail
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cold-Pressed Juices - $6.95 regular, $5.50 VIP |
| Unit Pricing | Pay-as-you-go | Wellness Shots - $3.75 regular, $3.25 VIP |
| Unit Pricing | Pay-as-you-go | Fruit and Protein Smoothies - $6.95 |
| Unit Pricing | Pay-as-you-go | Non-Dairy Almond Milk - $6.95 |
| Unit Pricing | Pay-as-you-go | Freeze Dairy-Free Soft Serve - $6.95 |
| Unit Pricing | Pay-as-you-go | Acai and Smoothie Bowls - $11.95 regular, $10.95 VIP |
| Unit Pricing | Pay-as-you-go | Juice Cleanses - $35 regular, $30 VIP |
| Unit Pricing | Pay-as-you-go | Juice and Shot Packs - Starting at $22 regular, $20 VIP |
| Unit Pricing | Pay-as-you-go | Multivitamin + Gut Health 10-Pack (Costco exclusive) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Pressed Juicery product offering
Product offeringCore offering
Pressed Juicery is a California-based wellness brand that manufactures and sells cold-pressed juices, functional wellness shots, probiotic lemonade, fruit and protein smoothies, non-dairy almond milk, dairy-free soft serve (Freeze), acai bowls, juice cleanses, and curated juice/shot packs. It distributes through company-owned juice bars, a direct e-commerce site (pressed.com) with pickup, local delivery and shipping, and wholesale partnerships including Costco and Nekter Juice Bar reaching 5,000+ locations nationwide.
Product overview
Pressed Juicery is a California-based wellness brand offering a unified product portfolio centered on cold-pressed juices, functional beverages, and plant-based foods. The core offering spans cold-pressed juices, wellness shots (including signature Probiotic Lemonade), protein and fruit smoothies, non-dairy almond milk, freeze (dairy-free soft serve including new Vanilla Recipe), and acai bowls. Supporting products include multi-day Juice Cleanses and pre-packaged Juice and Shot Packs for daily wellness routines. Limited edition bundles such as the Tropi-Queen Pride Month Pack and Vacation Prep Pack offer seasonal variety. The Multivitamin + Gut Health 10-Pack represents a new wholesale-exclusive functional wellness format. The company operates a Pressed Rewards membership program providing VIP pricing and point earning, and offers catering services for events. Products are available through retail locations (now in 5,000+ nationwide), in-store pickup, local delivery, and shipping.
Differentiator
Problem solved
Functional benefit
Brands
- Pressed Rewards: The company's membership and loyalty program offering VIP pricing and points for rewards.
- Gut Biome+
- Freeze
Products and services
- Cold-Pressed Juices
Companies that use Pressed Juicery
Customer profileSegments3 records
Ideal customer profiles3 records
Pressed Juicery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pressed Juicery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Nekter Juice BarcoreStrategic partnership bringing Pressed Juicery's functional wellness products to participating Nekter Juice Bar locations across the United States. Products include signature Wellness Shots, Daily Juices, and Probiotic Lemonade, available in branded coolers alongside Nekter's existing menu. Launch supported by integrated marketing including in-store signage, digital menu integration, and joint social media activations to introduce products to Nekter guests nationwide.
- CostcocoreExclusive wholesale partnership launching the Multivitamin + Gut Health 10-Pack at Costco locations nationwide. The value-driven format is designed for daily wellness habits and aligns with Costco's stock-up shopping model, supporting repeatable consumer routines. This launch marks a significant expansion of Pressed Juicery's wholesale footprint.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pressed Juicery competitors and assessment
Company assessmentDirect peers
- SunLife Organics: Southern California-based juice bar chain serving cold-pressed juices, smoothies, bowls, and wellness shots. Closely mirrors Pressed's SoCal roots and product mix.
- Tropical Smoothie Cafe: National smoothie and juice franchise with a health-oriented menu. Overlaps Pressed on smoothies, juices, and bowls; comparable café/storefront operating model.
- Robeks: Franchised juice and smoothie bar chain. Comparable storefront format and menu (juices, smoothies, bowls, wellness shots) targeted at health-conscious consumers.
- Nekter Juice Bar: U.S. juice bar franchise offering juices, smoothies, acai bowls, and wellness shots. Comparable on store-format and product mix; now also a Pressed distribution partner.
- Suja Life: Organic cold-pressed juice and functional shot brand sold via retail, wholesale, and DTC. Directly comparable on product format (cold-pressed juices, wellness shots) and clean-label functional positioning.
- Juice Generation: Urban juice bar and wellness concept offering cold-pressed juices, cleanses, and bowls. Directly comparable product set and premium positioning.
Broad incumbents
- Jamba: Large national smoothie and juice chain (formerly Jamba Juice). Overlaps on smoothies, juices, and bowls; broader and more mass-market than Pressed.
- Evolution Fresh: Cold-pressed juice brand historically tied to Starbucks. Directly comparable on cold-pressed juice product format and clean-label positioning, though owned by a much larger parent.
- Smoothie King: U.S. smoothie franchise chain with thousands of locations. Comparable target customer and product format, but heavier orientation toward protein/performance smoothies than cold-pressed juices.
- Bolthouse Farms: Large CPG beverage and fresh-produce brand (owned by Campbell Soup) with bottled juices and smoothies in mainstream retail. Comparable at the packaged-juice/CPG level rather than store format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pressed Juicery social profiles
Digital presencePressed Juicery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pressed Juicery leadership team
Management profileNumber of profiles
Profiles13 records
Pressed Juicery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pressed Juicery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pressed Juicery
What does Pressed Juicery do?
Pressed Juicery is a California-based wellness brand that manufactures and sells cold-pressed juices, functional wellness shots, probiotic lemonade, fruit and protein smoothies, non-dairy almond milk, dairy-free soft serve (Freeze), acai bowls, juice cleanses, and curated juice/shot packs. It distributes through company-owned juice bars, a direct e-commerce site (pressed.com) with pickup, local delivery and shipping, and wholesale partnerships including Costco and Nekter Juice Bar reaching 5,000+ locations nationwide.
Is Pressed Juicery a public or private company?
Pressed Juicery is a private company. It is classified as unknown and is currently operating.
When was Pressed Juicery founded?
Pressed Juicery was founded in 2010. It employs 501 to 1,000 people.
Where is Pressed Juicery based?
Pressed Juicery is headquartered in Los Angeles, United States, in the North America region.
How does Pressed Juicery make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are pressed Rewards Membership and wholesale Distribution.
Who are Pressed Juicery's main competitors?
Direct peers on record are SunLife Organics, Tropical Smoothie Cafe, Robeks, Nekter Juice Bar, Suja Life and Juice Generation. Broad incumbents are Jamba, Evolution Fresh, Smoothie King and Bolthouse Farms.
Does Pressed Juicery have an API?
No public API is recorded for Pressed Juicery.
What industry is Pressed Juicery in?
Pressed Juicery's product category is Functional Wellness Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of THAFAKAA, Juice Bars & Cold-Pressed Juice Shops. Its NAICS code is 3121 and its SIC code is 2080.