INTRVL
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
INTRVL firmographics
Firmographics- Name
- INTRVL
- Legal name
- INTRVL LLC
- Website
- https://intrvl.us
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
INTRVL industry classification
Industry- Product category
- Political Advertising Technology & Media Measurement
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where INTRVL is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
INTRVL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Audience Targeting & Optimization Services: INTRVL generates revenue through optimized audience targeting services for digital programs, including custom audience creation, predictive targeting, and dynamically optimized audience segments tailored to campaign goals.
- Media Measurement & Analysis: Revenue from in-field measurement services, mid-campaign measurement and optimization, and program impact analysis for political and advocacy clients.
- Audience Research & Surveys: Custom survey-based research services providing real-time audience insights, attitude understanding, and creative/media strategy adjustments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Enterprise Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
INTRVL product offering
Product offeringCore offering
INTRVL provides custom audience targeting, in-field media measurement, and audience research services for political and advocacy clients. Its core offerings include Optimized Audiences for Digital Programs (predictive targeting), Media Measurement & Optimization (real-world, cross-channel impact measurement), and Audience Research (proprietary non-panel based surveys). The platform is powered by machine learning, causal inference, and a proprietary dataset built from hundreds of thousands of recent surveys.
Product overview
INTRVL offers a unified media optimization platform centered on audience targeting and measurement. The core offering comprises Optimized Audiences for Digital Programs, which uses predictive targeting to find the most persuadable audiences; Media Measurement & Optimization, which measures ad impact in real-world environments; and Audience Research, using proprietary survey tools. These are complemented by Dynamically Optimized Audiences for custom segment creation and Digital Surveys for rapid audience building. The platform outperforms standard targeting by 5:1 and delivers up to 6x impact improvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Optimized Audiences for Digital Programs Custom audience targeting optimized for political and advocacy digital programs, built from predictive targeting on persuadability, mobilizability, issue priority, and social media consumption. Targets political advertisers, campaigns, committees, PACs, causes, and advocacy organizations running persuasion and turnout programs; audiences reportedly outperform standard targeting approaches by 5:1.
- Media Measurement & Optimization In-field, cross-channel measurement of media impact in the same real-world environment in which audiences see ads, including soft launch testing, mid-campaign measurement and optimization, and program impact analysis (including backlash and cost per net vote). Targets political campaigns, committees, PACs, causes, and advocacy organizations.
- Audience Research Proprietary, cost-effective, non-panel based survey tools that provide real-time audience insights and attitudes on the actual platforms used by a campaign, enabling creative and media strategy adjustments. Targets political campaigns, committees, PACs, causes, and advocacy organizations needing deep audience metrics.
Quantifiable outcome
- 5:1 outperformance vs. standard targeting approaches
- +3 more outcomes
Companies that use INTRVL
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
INTRVL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
INTRVL partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Higher Ground LabscoreINTRVL joined Higher Ground Labs, a political tech incubator/accelerator, to accelerate deployment of powerful new media measurement and optimization tools. This partnership provides access to the incubator's network, resources, and ecosystem of political technology companies.
- Up To UsminorINTRVL partnered with Up To Us to conduct a poll on the potential electoral impact of the Roe v. Wade decision, surveying how the ruling could mobilize younger and less-frequent voters.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
INTRVL competitors and assessment
Company assessmentDirect peers
- Aristotle International: Aristotle is a long-standing political data, voter file, and campaign technology provider serving campaigns, PACs, and trade associations. Its data-and-targeting stack overlaps directly with INTRVL's political audience offerings.
- Civis Analytics: Civis Analytics provides data science, audience targeting, and measurement for political campaigns, advocacy, and commercial clients. It is the most direct comparable to INTRVL's predictive targeting and research offering, albeit at significantly larger scale and broader customer base.
- i360: i360 is the leading conservative political data, audience targeting, and analytics provider. It is structurally analogous to Catalist on the right of the aisle and competes with INTRVL's political measurement and targeting offerings in Republican-leaning campaigns.
- TargetSmart: TargetSmart is a political data and audience targeting platform serving campaigns, PACs, and advocacy groups. It competes with INTRVL for the same voter targeting and audience insights budget, particularly among Democratic and progressive clients.
- Catalist: Catalist is a progressive political data and analytics firm providing voter file, targeting, and modeling services to Democratic campaigns and allies. It is a direct peer in providing predictive audience models and targeting to similar downstream campaign customers.
- Resonate: Resonate builds predictive audience intelligence and targeting data for political, advocacy, and consumer brands. Its audience-driven targeting approach and political vertical closely mirror INTRVL's optimized audiences product.
- Hawkfish: Hawkfish was the progressive political data and technology firm where INTRVL's co-founders built their methodology and voter models. It is the direct predecessor for INTRVL's measurement and targeting IP and shares essentially the same target buyer and use cases.
Broad incumbents
- DSPolitical: DSPolitical is a leading political digital advertising and programmatic media firm that runs large-scale campaign buys with targeting and reporting tools. It is comparable to INTRVL as another specialized political ad-tech player, though its primary offering is media buying rather than measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
INTRVL social profiles
Digital presenceINTRVL compliance and trust
Trust signalCompliance2 records
INTRVL financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTRVL leadership team
Management profileNumber of profiles
Profiles12 records
INTRVL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTRVL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTRVL
What does INTRVL do?
INTRVL provides custom audience targeting, in-field media measurement, and audience research services for political and advocacy clients. Its core offerings include Optimized Audiences for Digital Programs (predictive targeting), Media Measurement & Optimization (real-world, cross-channel impact measurement), and Audience Research (proprietary non-panel based surveys). The platform is powered by machine learning, causal inference, and a proprietary dataset built from hundreds of thousands of recent surveys.
Is INTRVL a public or private company?
INTRVL is a private company. It is classified as venture growth investor backed and is currently operating.
When was INTRVL founded?
INTRVL was founded in 2021. It employs 1 to 10 people.
Where is INTRVL based?
INTRVL is headquartered in New York, United States, in the North America region.
How does INTRVL make money?
Three revenue lines are on record. Audience Targeting & Optimization Services are the primary driver. The others are media Measurement & Analysis and audience Research & Surveys.
Who are INTRVL's main competitors?
Direct peers on record are Aristotle International, Civis Analytics, i360, TargetSmart, Catalist, Resonate and Hawkfish. DSPolitical is listed as a broad incumbent.
Does INTRVL have an API?
No public API is recorded for INTRVL.
What industry is INTRVL in?
INTRVL's product category is Political Advertising Technology & Media Measurement. Its primary akta.pro industry code is BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 541910 and its SIC code is 7310.