What i360 does

i360 is a privately held political data, technology, and analytics company headquartered in Arlington, Virginia, founded in 2009 and operating as a subsidiary within Koch Industries. The company builds and maintains a proprietary, identity-verified database covering 270M+ US voter and consumer profiles with 1,800+ data points per individual, independently sourced from state voter files, top-tier consumer providers, and a 2.5M-person Consumer Pulse panel that fields daily surveys to 1,000 respondents. On top of this data asset, i360 runs an integrated platform-plus-modules stack: a SOC 2 Type II certified CRM and analytics hub (i360 Portal), 80+ ML-driven predictive audience segments updated nightly, and a suite of voter-contact tools including a predictive dialer (i360 Call), a peer-to-peer SMS platform (i360 Text), and a mobile canvassing app (i360 Grassroots), along with GOTV, events, advocacy, and site-builder modules.

i360 makes money through a tiered subscription model for political and advocacy customers (Basic, Essential, Enhanced), per-record usage-based pricing for one-off data exports and consulting/research firms, $0.01-per-send usage-based full-service texting, and a $15/month SMB website builder. Commercial products layered on top of the political platform include Consumer Pulse sentiment tracking, CENSAI real estate population intelligence, Market Research, Customer Discovery/Plus audience expansion, and i360 Macro inflation forecasting — the last ranked #1 among Market Consensus for directionality. Go-to-market combines enterprise field sales for large political campaigns and statewide races, inside sales with quote-based pricing for mid-market accounts, self-service subscription entry points, and digital-segment distribution through LiveRamp to Meta, The Trade Desk, Roku, Snapchat, X, Yahoo, and other major ad platforms. The customer base spans 10,000+ organizations including campaigns at every level from local to presidential, nonprofit organizations, advocacy groups, official offices, financial services firms, real estate investors, consultancies, and advertising/media buyers — with named wins across Wake County GOP, Bill Cassidy for Senate, Marco Rubio, Greg Gianforte, Glenn Jacobs, Matt Caldwell, Arizona Grassroots Action, and commercial clients such as Unicorn.

Name

i360

Legal name

i360, LLC

Website

https://i-360.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

i360 is a political data and analytics company serving campaigns, nonprofits, advocacy groups, and commercial clients with a proprietary 270M+ voter/consumer database, 80+ ML-driven audience models, and integrated grassroots outreach tools, operating as a Koch Industries subsidiary.

Ownership category

akta.pro rank

Product category

Political Data Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), SMS/RCS Messaging Platforms (BPAMACAF), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Political data analytics
• Voter targeting software
• Constituent engagement
• Audience segmentation
• Campaign data platform

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Data Acquisition, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans (Basic, Essential, Enhanced): Three-tier subscription model for political and advocacy organizations. Basic is entry-level for small geographies/budgets. Essential adds political affinity and voting propensity models. Enhanced includes presidential-level suite with first-party observation data and Deep Dive analytics.
2. Data Exports: Per-record billing for polling firms, mail vendors, and one-time data needs. No minimum requirements. Self-service search and export tools with complex query, demographic quota, householding, and randomization capabilities.
3. Full Service Texting: Optional add-on service for campaigns without volunteers. Sends texts on behalf of clients at $0.01 per send.
4. i360 Site Builder: Website building tool for political campaigns starting at $15/month. Includes templates, domain connection, and mobile optimization.
5. Market Research Services: Survey research and market research services interviewing over 500,000 Americans per year. Includes i360 Meridian for small geography analysis and Persuasion Meter for ad testing.
6. Data Science as a Service: Advanced AI/ML services for business optimization, market forecasting, consumer predictive modeling, and supply chain logistics. Includes i360 Macro inflation forecasting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

i360 is a political data, technology, and analytics company that provides data management software, voter and consumer data files, proprietary audience targeting models, and a suite of multichannel campaign engagement tools. The platform is used by political campaigns, nonprofits, advocacy groups, and commercial clients to identify, segment, and reach target audiences across phone, SMS, canvassing, and digital channels.

Product overview

i360 is a political data and technology company offering a unified platform-plus-modules architecture for political campaigns, nonprofits, advocacy organizations, and commercial clients. The core platform, i360 Portal, provides CRM, data management, and analytics capabilities powered by a proprietary database of 270M+ US voter and consumer profiles with 1,800+ data points per person. The platform integrates voter contact tools (i360 Call, i360 Text, i360 Grassroots) for field outreach, i360 Action and i360 Events for digital engagement, and i360 Models providing 80+ predictive audience segments for targeting. Commercial products include Consumer Pulse for sentiment tracking, CENSAI for real estate intelligence, Market Research services, Customer Discovery/Plus for audience expansion, and Data Science as a Service including i360 Macro inflation forecasting. The platform is sold through tiered subscription packages (Basic, Essential, Enhanced) plus data export options.

Differentiator

Problem solved

Functional benefit

Brands

• CENSAI: Population intelligence platform offering real estate insights, population data, and migration trends at any geographic level

Products and services

• i360 Portal
• Voter and Consumer Data
• Audience Models
• i360 Call
• i360 Grassroots
• i360 Text
• i360 Action
• i360 Events
• i360 Vote
• i360 Contact Officials
• i360 Site Builder
• Survey Research
• Consumer Pulse
• CENSAI
• Market Research
• Data Science as a Service

Quantifiable outcome

• Wake County GOP won by 401-vote margin using i360 platform with 651 volunteers making 100,000+ voter contacts
• +3 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and major.

• LiveRampcoreTechnology or IntegrationDigital segments are licensed and pushed to preferred platforms via LiveRamp for immediate activation across programmatic, social, CTV, and other digital channels.
• The Trade DeskcoreTechnology or IntegrationMajor ad tech partner for programmatic display and video campaigns. i360 digital segments available for activation through The Trade Desk platform.
• Meta (Facebook)coreTechnology or IntegrationDirect API integration to Facebook for ad targeting. i360 models onboarded as digital segments for social media advertising campaigns.
• StackAdaptmajorTechnology or IntegrationProgrammatic advertising partner for digital campaign activation using i360 audience segments.
• RokumajorTechnology or IntegrationConnected TV (CTV/OTT) advertising partner for targeting i360 audiences on Roku platform.
• SnapchatmajorTechnology or IntegrationSocial advertising partner for activating i360 digital segments on Snapchat platform.
• X (Twitter)majorTechnology or IntegrationSocial advertising partner for i360 audience segment activation on X platform.
• YahoomajorTechnology or IntegrationProgrammatic advertising partner for digital segment activation through Yahoo's advertising ecosystem.
• ViantmajorTechnology or IntegrationAdvertising technology partner for programmatic targeting with i360 audience data.
• Simpli.fimajorTechnology or IntegrationProgrammatic advertising partner for i360 segment activation in digital campaigns.
• Basis TechnologiesmajorTechnology or IntegrationAdvertising technology partner for programmatic campaign management using i360 data.
• CENSAI (censaianalytics.com)coreStrategic or Co-development PartnerPopulation intelligence platform powered by i360 data for real estate investment analysis. Features property search, migration tracking, and demographic analysis. CENSAI platform is a branded product of i360.
• Rushmore LabsmajorStrategic or Co-development PartnerCommercial digital targeting through Rushmore Labs offers precision targeting across real estate, financial services, advertising, consultancies, and B2B commerce. Separate brand extending i360 data capabilities to commercial markets.
• MiQmajorTechnology or IntegrationPartnership for TV and streaming data integration enabling cross-platform audience targeting.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• NGP VAN: NGP VAN is the dominant integrated political data, fundraising, and campaign management platform serving Democratic campaigns, progressive organizations, and labor unions. It is i360's closest direct competitor on the opposite side of the political spectrum, offering comparable voter database, CRM, and digital outreach tools.
• TargetSmart: TargetSmart provides political and consumer data products including voter file enhancement, modeling, and audience targeting, serving campaigns and advocacy groups across the political spectrum. Directly comparable to i360's voter/consumer database and predictive modeling offerings, with similar go-to-market across party committees and issue advocacy.
• L2 Political: L2 Political is a nonpartisan political data and contact platform serving campaigns, PACs, and advocacy groups with voter data, contact tools (dialer, texting, canvassing), and analytics. Closely aligned with i360's integrated platform strategy but with broader political-spectrum positioning.
• Catalist: Catalist is a progressive political data broker and analytics firm providing a unified national voter file, modeling, and data services to Democratic campaigns and allied organizations. A direct competitor to i360 on the progressive side with similar scale of voter database and predictive modeling capabilities.
• Aristotle International: Aristotle is a long-established political data provider offering voter files, contact tools, and campaign software to campaigns, PACs, and commercial clients across the political spectrum. Comparable to i360 in product breadth (data + outreach tools) and customer base of campaigns and advocacy organizations.

Broad incumbents

• Resonate: Resonate is a consumer intelligence and predictive analytics platform delivering audience insights, consumer profiles, and AI-driven modeling for marketers and advertisers. Overlaps with i360's commercial Customer Discovery, Customer Plus, and predictive modeling products, but serves a broader commercial rather than political-first market.
• Acxiom: Acxiom (now part of IPG) is a large-scale consumer data and identity solutions provider serving enterprise marketing, advertising, and analytics buyers. Comparable to the consumer data layer of i360's platform but at much greater scale and with a broader commercial (non-political) customer base.

Others

• LiveRamp: LiveRamp is a data collaboration and identity resolution infrastructure provider that connects first-party data to digital advertising platforms. It is i360's distribution partner (via digital segment activation) and an adjacent infrastructure peer whose data onboarding and identity graph capabilities overlap with i360's commercial offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i360