Jostle
Jostle Corporation, founded in 2009 and headquartered in Vancouver, sells a cloud-based Employee Success Platform that replaces traditional corporate intranets. Serving more than 1,000 organizations globally through a per-seat SaaS subscription and direct plus channel sales, it unifies news, collaboration, knowledge, and people directories in a single AI-enabled workspace.
- Company typePrivate
- Founded2009
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Jostle does
Jostle Corporation is a privately held Canadian software company founded in 2009 and headquartered in Vancouver, British Columbia. The company sells a cloud-based Employee Success Platform positioned as a frustration-free alternative to traditional corporate intranets. The platform consolidates News, Activity feeds, Discussions, a document Library with Google Drive and OneDrive integration, a People Directory, Teams, Tasks, Events, Polls, and Listings into a unified workspace. The company reports serving more than 1,000 organizations globally and claims a median employee participation rate above 85%, roughly five times the sub-10% industry norm for traditional intranets. Its proprietary stack is protected by three granted US Patents and a pending application, and the platform extends to mobile applications, digital signage (JostleTV), email digest delivery, and a public REST API (Activity, Tasks, Discussions, SCIM-based Provisioning) with native single sign-on and provisioning via Okta and Azure AD.
The core commercial engine is a per-seat, annually billed SaaS subscription, with pricing customized to organization size and feature scope and not publicly disclosed. Jostle goes to market through a sales-led motion anchored on product demos and free trials, supplemented by a formal channel partner program (e.g., Emperor in the UK, onboarded in 2020) and a content-driven marketing layer that includes blog, webinars, ebooks, and customer case studies. The customer base spans airlines (Azul), government (La Guardia Airport, Destination British Columbia, City of Nelson), insurance (Greenshield), healthcare (American Academy of Dermatology), legal (Ashtons Legal), hospitality (Houlihan's), food service (M&G Pizza/Domino's franchise), and nonprofits (Plant with Purpose). The company reports 51-100 employees and has raised approximately $5.4M in disclosed funding across rounds in 2009, 2013, and 2014, with no public revenue disclosed. JostleAI, a text-based AI knowledge retrieval add-on launched as part of the core platform, is the most recent material product extension.
Jostle firmographics
Firmographics- Name
- Jostle
- Legal name
- Jostle Corporation
- Website
- https://jostle.me
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jostle Corporation, founded in 2009 and headquartered in Vancouver, sells a cloud-based Employee Success Platform that replaces traditional corporate intranets. Serving more than 1,000 organizations globally through a per-seat SaaS subscription and direct plus channel sales, it unifies news, collaboration, knowledge, and people directories in a single AI-enabled workspace.
- Ownership category
- akta.pro rank
Jostle industry classification
Industry- Product category
- Employee Engagement / Internal Communications Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)
- akta.pro secondary industry
- Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where Jostle is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Jostle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Services: User-based subscription model where fees are calculated based on the number of Purchased User Accounts. Fees are payable annually or per the billing frequency specified in the Order Confirmation. Additional user accounts added during a subscription term are charged from the beginning of the month they were added.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | User-based subscription with flexible packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Jostle product offering
Product offeringCore offering
Jostle sells a cloud-based Employee Success Platform positioned as a frustration-free intranet alternative that brings employees together through News, Activity Feed, Discussions, Library, People Directory, Teams, and Tasks. The platform is augmented by JostleAI (an AI-powered knowledge hub), JostleTV (digital signage), native mobile apps, an Email Digest, a Governance Package for compliance, and a SCIM-based Platform API, all sold to mid-market and enterprise organizations seeking to replace legacy intranets and lift employee engagement.
Product overview
Jostle is an Employee Success Platform that serves as a frustration-free intranet alternative. The platform operates as a unified system comprising a core platform with integrated modules including JostleAI (AI-powered knowledge retrieval), Mobile (native mobile app), JostleTV (digital signage), Email Digest (weekly newsletter), Governance Package (admin controls), and Platform API (SCIM-based provisioning and REST APIs for Tasks, Discussions, and Activity). The platform connects employees across locations through News, Activity feeds, Discussions, Library, People directory, Teams, Tasks, Events, Polls, and Listings views, replacing traditional intranets with a more engaging, 85%+ participation-rate focused solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Jostle (Core Employee Success Platform) The core cloud-based Employee Success Platform serving as a frustration-free intranet alternative where employees connect, find what they need, and get updates. It combines News, Activity, Discussions, Library, People Directory, Teams, and Tasks into a single inclusive hub that addresses traditional intranet failures by removing silos, reducing noise, and making information easy to find across office, remote, and field workers.
- JostleAI AI-powered knowledge hub that curates, secures, and permissioned organizational information in an organized place and uses natural language processing to deliver relevant answers to employee questions, enabling trustworthy AI-driven knowledge retrieval.
- Jostle Mobile Native mobile application for iOS and Android that lets employees access the Jostle platform on smartphones and tablets, ensuring remote and field workers stay connected to news, discussions, the people directory, and tasks.
- JostleTV Digital signage solution that displays Jostle's News and Activity views on monitors in workplace common areas, keeping employees informed throughout operational hours without requiring individual device access.
- Email Digest Weekly digest newsletter feature that delivers curated platform content to employees' email inboxes in a consolidated format, ensuring important updates reach all employees including those who do not access the platform daily.
- Governance Package Compliance and governance powerup providing oversight and control features including a mandatory moderator for discussions, controls on discussion creation, country-based access restrictions, data domicile options, and content visibility controls for regulated environments.
- Jostle Platform API Public REST API exposing Activity, Tasks, Discussions, and a SCIM-standard Provisioning API with Bearer-token authentication, enabling automated user management (compatible with Okta and Azure AD) and custom integrations via api.jostle.me.
Quantifiable outcome
- 85%+ employee participation rate (5X industry average)
- +4 more outcomes
Companies that use Jostle
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Jostle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature16 records
Jostle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- EmperorcoreEmperor, a UK-based employee-owned creative consultancy, became a Jostle Partner in 2020 after using the platform since 2018. They resell Jostle to their own customers who need internal communications solutions. Emperor found such success with Jostle that they chose to offer it to their clients as a trusted solution.
- Google WorkspacecoreNative integration with Google Workspace allowing users to start new Google Drive files from within Jostle, with access tied to team membership. Library files can be stored in customer's Google domain.
- Microsoft 365coreNative integration with Microsoft 365 and OneDrive allowing collaborative document editing and file sharing. Access permissions sync with team membership. Library files can be stored in customer's Microsoft domain.
- OktacoreSCIM provisioning integration with Okta for automated user identity management and single sign-on capabilities.
- Azure ADcoreIntegration with Microsoft Azure Active Directory for user provisioning and identity management following SCIM standard.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Jostle competitors and assessment
Company assessmentBroad incumbents
- Slack: Salesforce-owned team collaboration and messaging platform widely deployed as an intranet-adjacent tool. Competes with Jostle for employee mindshare on internal communication and now ships Slack AI for knowledge Q&A.
- Microsoft Viva: Microsoft's employee experience platform that integrates with Microsoft 365 to deliver engagement, learning, knowledge, and analytics. Bundles into the productivity stack Jostle integrates with, making it both a competitor and a channel dependency.
Direct peers
- Unily: Enterprise employee experience platform built on Microsoft 365, comparable to Jostle in intranet replacement and engagement, with a heavier enterprise / global deployment focus.
- Workvivo: Employee communication and engagement platform acquired by Zoom. Direct competitor to Jostle with strong focus on participation-driven intranet experiences and employee app.
- Poppulo: Internal communications and digital signage platform, overlapping with Jostle on JostleTV-style digital signage and multi-channel employee communications. Direct competitor in mid-market and enterprise.
- Happeo: Intranet and employee experience platform built natively on Google Workspace. Comparable to Jostle in the intranet replacement space, with a tighter go-to-market angle around Google ecosystem customers.
- Workplace from Meta: Meta's employee engagement and intranet platform offering News Feed, Groups, and Workplace AI for knowledge discovery. Direct competitor to Jostle in the 'intranet replacement / employee success' category with similar horizontal positioning.
- Simpplr: AI-powered intranet and employee experience platform targeting mid-market and enterprise. Direct head-to-head competitor in intranet replacement, internal communications, and employee engagement.
- Staffbase: Employee communication platform specializing in internal communications and employee apps for frontline and deskless workers. Comparable to Jostle's mobile-first, multi-location engagement proposition.
- Firstup: Employee communication and journey orchestration platform, particularly strong with frontline workforces. Directly comparable in 'noise-free, role-targeted internal comms' positioning to Jostle's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jostle social profiles
Digital presenceJostle compliance and trust
Trust signalCompliance4 records
Jostle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jostle leadership team
Management profileNumber of profiles
Profiles10 records
Jostle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jostle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jostle
What does Jostle do?
Jostle sells a cloud-based Employee Success Platform positioned as a frustration-free intranet alternative that brings employees together through News, Activity Feed, Discussions, Library, People Directory, Teams, and Tasks. The platform is augmented by JostleAI (an AI-powered knowledge hub), JostleTV (digital signage), native mobile apps, an Email Digest, a Governance Package for compliance, and a SCIM-based Platform API, all sold to mid-market and enterprise organizations seeking to replace legacy intranets and lift employee engagement.
Is Jostle a public or private company?
Jostle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jostle founded?
Jostle was founded in 2009. It employs 51 to 100 people.
Where is Jostle based?
Jostle is headquartered in Vancouver, Canada, in the North America region.
How does Jostle make money?
One revenue line is on record: subscription Services.
Who are Jostle's main competitors?
Broad incumbents on record are Slack and Microsoft Viva. Direct peers are Unily, Workvivo, Poppulo, Happeo, Workplace from Meta, Simpplr, Staffbase and Firstup.
Does Jostle have an API?
Yes. Jostle provides a public REST API with 4 separate APIs: Activity API (for posting messages to Activity stream), Tasks API (for creating, updating, and tracking tasks), Discussions API (for adding messages and retrieving discussion content), and Provisioning API (for user management using SCIM standard). Tokens are obtained within the Jostle UI and are linked to specific users. Authentication uses Bearer token in Authorization header. The Provisioning API follows SCIM standard and is compatible with identity management tools such as Okta and Azure AD. Documentation available at api.jostle.me/docs. An llms.txt file is available for AI agents at api.jostle.me/llms.txt. Developer documentation is at api.jostle.me/docs/getting-started.
What industry is Jostle in?
Jostle's product category is Employee Engagement / Internal Communications Software. Its primary akta.pro industry code is BPAEAIAD, Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings), with a secondary code of BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 51821 and its SIC code is 7372.