What weclapp SE does

weclapp SE (legally weclapp GmbH, registered in Frankfurt am Main under HRB 129744 and headquartered in Marburg, Germany) is a privately held cloud-based ERP and CRM software provider founded in 2008, serving small and medium-sized businesses in German-speaking markets and broader Europe. Its platform unifies CRM, merchandise management, accounting, project management, and warehouse management into a single multi-tenant application built cloud-natively rather than migrated from on-prem legacy. The product is sold in three bundles — ERP Starter, ERP Services, and ERP Trade — with optional add-on modules including Contract Management, Helpdesk, Mobile Warehouse App, and a German-market Kassensoftware (POS) module. Pricing is quote-based and not publicly disclosed, with a minimum 12-month subscription term, auto-renewal, and a documented Cloud Switching exit process. The company operates a product-led growth motion with a 30-day free trial and self-serve registration, supplemented by inside and field sales for mid-market and enterprise accounts and a partner/reseller channel.

Revenue mechanics are SaaS subscription-driven, anchored in annual billing with auto-renewal and a 30% exit fee on remaining contract value, plus ancillary revenue from paid support packages. weclapp's customer base is concentrated in German SMBs across verticals including e-commerce, wholesale, IT services, agencies, food, cosmetics/beauty, consulting, and production; named case-study customers are all small businesses (e.g., Better be Bold, PROVIDA Organics, Eulenschnitt, Superstreusel, BoBoQ). In July and October 2021 the company executed two acquisitions — ITscope (a B2B e-commerce platform serving ~5,000 IT companies and 400 distributors across Europe) and FinanzGeek — to extend platform reach. The company holds ISO 27001 certification for its Frankfurt data center, complies with German data protection regulations, and has been awarded "ERP-System des Jahres" four times, signaling durable product positioning in the DACH SMB ERP market.

Name

weclapp SE

Legal name

weclapp GmbH

Website

https://weclapp.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

weclapp SE is a German cloud-native ERP and CRM software provider serving small and medium-sized businesses with a unified platform spanning CRM, merchandise management, accounting, project management, and warehouse management, distributed via a product-led growth model with 30-day free trials and a multi-channel paid acquisition stack.

Ownership category

akta.pro rank

Product category

Cloud ERP Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• Cloud ERP software
• CRM software
• Warehouse management
• Accounting software
• Merchandise management

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licenses: Core revenue from subscription-based cloud ERP software licenses. Customers pay for access to the platform with modules including CRM, accounting, merchandise management, and project management. Pricing varies by bundle tier (ERP Starter, ERP Services, ERP Trade). Licenses have minimum terms of 12 months with auto-renewal. Customers can upgrade packages at any time.
2. Support Packages: Additional paid support services beyond the standard free email support. Customers can purchase premium support packages for enhanced service levels during business hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

weclapp provides a cloud-native ERP platform that combines CRM, merchandise management, accounting, project management, and warehouse management into a single integrated software solution aimed at small and medium-sized businesses. The platform is delivered as Software-as-a-Service with native integrations to major e-commerce (Shopify, Shopware, WooCommerce, Amazon, eBay), payment (PayPal, Stripe, Mollie), shipping (DHL, Sendcloud), and DATEV accounting systems, and is offered through industry-aligned bundles (ERP Starter, ERP Services, ERP Trade) plus modular add-ons such as Contract Management, Helpdesk, Mobile Warehouse App, and POS software.

Product overview

weclapp SE offers a cloud-based ERP platform with a unified architecture combining core modules (ERP Starter, ERP Services, ERP Trade) with integrated CRM, Accounting, Project Management, Warehouse Management, and Merchandise Management capabilities. The platform operates as a modular system where all modules share a common database and can be purchased together or individually. Add-on modules including Contract Management, Helpdesk, and Mobile Warehouse App extend the core functionality. The company was founded in Germany (Marburg) and positions itself as an all-in-one software solution for SMEs, supporting industries including e-commerce, wholesale, IT services, agencies, food, cosmetics, and production.

Differentiator

Problem solved

Functional benefit

Products and services

• weclapp Cloud ERP Platform
• weclapp CRM Software
• weclapp Accounting Software
• weclapp Project Management Software
• weclapp Warehouse Management System (WMS)
• weclapp Merchandise Management
• Contract Management Add-on
• weclapp Helpdesk
• Mobile Warehouse App
• weclapp POS Software (Kassensoftware)

Quantifiable outcome

• Up to 50 hours of work saved per month and 80% cost reduction
• +4 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Partnerships

One partnership is on record.

• ITscopecoreStrategic or Co-development Partner · 12 July 2021weclapp acquired ITscope, a cloud-based B2B e-commerce platform serving IT service providers. ITscope serves approximately 5,000 companies and 400 distributors across Europe. The acquisition complements both companies' offerings and creates cross-selling and upselling opportunities. ITscope's business continues under its existing management in Karlsruhe.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs tightly integrated with Microsoft 365 and Azure. Major competitive threat given Microsoft's enterprise sales reach, bundling, and ability to subsidize SMB pricing through broader Microsoft agreements.
• SAP Business One: SAP's SMB-targeted ERP offering with global reach and deep enterprise integration. Competes with weclapp for growing SMBs that may outgrow entry-level ERP, particularly those aspiring to SAP ecosystems.
• Sage: Global incumbent in accounting and ERP software for SMBs and mid-market with strong European presence. Overlaps with weclapp on financials and ERP but serves a broader size spectrum including larger mid-market accounts.

Regional players

• DATEV: German cooperative-owned accounting software platform dominant with tax advisors and SMBs in Germany. weclapp integrates with DATEV rather than competing directly, but DATEV's installed base shapes SMB ERP-adjacent purchasing decisions.

Direct peers

• lexoffice (Haufe Group): Leading German cloud accounting and ERP SaaS for SMBs from Haufe Group. Competes head-on with weclapp in German SMB finance and ERP workflows with broader brand recognition through Haufe's publishing network.
• JTL Software: German ERP and merchandise management software tailored for SMB e-commerce and omnichannel retailers. Competes most directly with weclapp's ERP Trade bundle and e-commerce integrations in the German market.
• Odoo: Open-source cloud ERP suite offering CRM, accounting, inventory, project management, and e-commerce modules globally. Closest functional competitor with a comparable all-in-one, modular SaaS model targeting SMBs.
• sevDesk: German cloud-based accounting and ERP SaaS targeting freelancers, SMBs, and small businesses. Directly competes with weclapp's accounting and ERP modules in the same German SMB market with similar self-serve, subscription-based pricing.
• Billbee: German cloud-based backoffice and multichannel commerce platform for SMB online retailers covering order management, inventory, and shipping. Overlaps with weclapp's e-commerce workflow modules in the German SMB segment.

Emerging players

• YOKOY: Swiss-founded AI-powered spend management and finance automation platform targeting European mid-market. Adjacent overlap with weclapp's accounting and project expense modules, primarily in DACH SMB/mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/weclappapps
• Facebookfacebook.com/weclapp
• LinkedInlinkedin.com/company/weclapp
• Instagraminstagram.com/teamweclapp
• Xx.com/weclapp_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weclapp SE