Pieta House
Pieta House is Ireland's largest non-profit provider of free suicide prevention and crisis intervention services, operating 24 centres, a 24/7 helpline, and phone/video therapy with 300+ therapists serving those experiencing suicidal ideation, self-harm, or suicide bereavement.
- Company typePrivate
- Founded2006
- HeadquartersTallaght, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Pieta House does
Pieta House is Ireland's largest non-profit provider of free suicide prevention and crisis intervention services, founded in 2006 in Lucan, County Dublin and now headquartered in Tallaght, Dublin 24. The organisation operates a Prevention-Intervention-Postvention service framework delivered through 24 physical centres across Ireland, three outreach services, one inreach service, and a 24/7 national crisis helpline (1800 247 247) plus text support (HELP to 51444). It offers up to 12 free one-to-one counselling sessions for adults experiencing suicidal ideation or self-harm, up to 20 sessions for adults and 15 for children/adolescents bereaved by suicide, and a Suicide Bereavement Liaison Service of up to 10 sessions coordinated with HSE Resource Officers. The underlying clinical methodology is "The Pieta Way," a strengths-based, solution-focused therapy model grounded in Shneidman's 1985 framework, delivered by over 300 qualified therapists and support staff.
Pieta House firmographics
Firmographics- Name
- Pieta House
- Legal name
- Pieta
- Website
- https://pieta.ie
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pieta House is Ireland's largest non-profit provider of free suicide prevention and crisis intervention services, operating 24 centres, a 24/7 helpline, and phone/video therapy with 300+ therapists serving those experiencing suicidal ideation, self-harm, or suicide bereavement.
- Ownership category
- akta.pro rank
Pieta House industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (62419), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
- akta.pro secondary industries
- Crisis Intervention & Suicide Prevention Services (EDALAFAD), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)
Keywords
Where Pieta House is headquartered
LocationHeadquarters
- HQ city
- Tallaght
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Pieta House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Public Donations: Over 80% of Pieta's income comes from public donations and fundraising events. The organization relies heavily on individual donors, corporate donors, and community fundraising initiatives.
- Corporate Partnerships: Partnerships with businesses that fund services protecting vulnerable individuals. Companies can become corporate partners through donations and fundraising support.
- Government Funding (Limited): Limited funding received from the Health Service Executive (HSE), though this is insufficient to meet demand for services.
- Tax Relief Schemes (CHY3): Donations of €250 or more can be worth 45% more to Pieta through the CHY3 tax relief scheme, allowing the charity to claim tax back on eligible donations.
- Gifts in Wills: Legacies left in wills by donors, with 80% of funding coming from donations including these bequests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free therapy services for suicidal ideation |
| Freemium | Pay-as-you-go | Free therapy services for self-harm |
| Freemium | Pay-as-you-go | Free suicide bereavement therapy |
| Freemium | Pay-as-you-go | 24-hour crisis helpline and text service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Pieta House product offering
Product offeringCore offering
Pieta House provides completely free, professional one-to-one therapy, a 24-hour crisis helpline, and bereavement support services for individuals experiencing suicidal ideation, self-harm, or bereaved by suicide. All services are delivered at no cost with no referral required, via 24 physical centres across Ireland, phone and video therapy, and outreach programmes. The organisation also delivers prevention education in schools and runs specialised outreach for LGBT+ young people.
Product overview
Pieta House operates a suite of crisis intervention and mental health support services across Ireland. The core offering consists of a 24-hour crisis helpline with phone and text support, combined with free one-to-one therapy services for suicidal ideation, self-harm, and suicide bereavement. These therapeutic services are delivered through 15 Pieta centres, three outreach services, and one inreach service nationwide, with additional virtual delivery via phone and video therapy. Pieta also provides specialised youth services (under 18s), LGBT+ outreach through the BeLong To partnership, and education/prevention programmes including Resilience Academy, Amber Flag, and SIGNs Of Suicide. The organisation's flagship fundraising event is Darkness Into Light. All services are provided free of charge with no referral required.
Differentiator
Problem solved
Functional benefit
Products and services
- 24-Hour Crisis Helpline Free 24/7 crisis telephone helpline and text service staffed by qualified professional therapists who answer calls and respond to messages from people in suicidal crisis or distress across Ireland.
- Therapy for Thoughts of Suicide Provides up to 12 free, one-to-one counselling sessions delivered nationally via video, phone, or in-person at Pieta locations across Ireland for individuals experiencing suicidal thoughts.
- Therapy for Thoughts of Self-Harm Offers up to 12 free counselling sessions for individuals engaging in self-harm, providing alternative coping strategies to help transition from self-harm to self-care.
- Suicide Bereavement Therapy Free one-to-one therapy sessions for those bereaved by suicide, available for young people and adults. Offers up to 20 sessions for adults and up to 15 sessions for children and adolescents.
- Suicide Bereavement Liaison Service (SBL) Provides guidance, practical information, and emotional support to anyone affected in the immediate aftermath of a death by suicide. Offers up to 10 sessions with a Suicide Bereavement Liaison Officer who can meet face-to-face or remotely, including in clients' homes.
- Phone & Video Therapy
Quantifiable outcome
- Over 70,000 people helped since 2006
- +5 more outcomes
Companies that use Pieta House
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Pieta House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Pieta House partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, notable and supporting.
- HSE (Health Service Executive)coreThe HSE provides support for Suicide Bereavement Liaison Officers and refers individuals to Pieta's services. Pieta's funding aligns with Sharing the Vision national mental health policy and Connecting for Life goals. Limited government funding is received from HSE.
- Irish Motor Neurone Disease Association (IMNDA)notableCharlie Bird climbed Croagh Patrick to raise funds for both Pieta and IMNDA, with over €3 million raised combined. The funds helped establish The Charlie Bird Crisis Intervention Fund at Pieta.
- BeLonG To Youth ServicecorePieta supports the BeLong To LGBTQ+ crisis counselling service for young people. Charlie Bird helped raise funds for this initiative. Joint webinars are hosted on LGBTQ+ youth mental health topics.
- Local Resource Officers for Suicide PreventionsupportingHSE-funded Resource Officers for Suicide Prevention work with Pieta to provide referrals and coordinate suicide bereavement liaison services.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Pieta House competitors and assessment
Company assessmentDirect peers
- Samaritans: UK and Ireland-based charity providing 24/7 emotional support for people in distress or at risk of suicide. Operates a free national helpline and is the most direct functional peer to Pieta, addressing an overlapping client population with a similar volunteer-staffed crisis model.
- Aware: Irish charity providing support, education, and information services for people affected by depression and bipolar disorder. Directly comparable in geography (Ireland), mission (mental health support), and reliance on community donations.
- Jigsaw: Irish youth mental health charity operating under the HSE-funded Headspace model, providing free mental health support to 12-25 year olds. Closely comparable in target demographic (youth), free-service delivery, and Irish geographic focus.
- Childline (ISPCC): Irish 24-hour helpline for children and young people operated by the ISPCC. Directly comparable to Pieta's youth crisis services, particularly the under-18 therapy and helpline offerings, and competes for the same youth donation and volunteer pools.
- Crisis Text Line: US-based nonprofit providing 24/7 text-based crisis support staffed by trained volunteers. Directly comparable to Pieta's text HELP to 51444 service in delivery mechanism (text crisis support) and operational model (trained volunteer crisis responders).
- Lifeline Australia: Australia's national 24-hour crisis support and suicide prevention service providing phone, text, and webchat support. Comparable to Pieta in operating a national 24/7 crisis line combined with suicide prevention and bereavement support services.
Broad incumbents
- Mind: UK mental health charity providing advice, support, and campaigning on a wide range of mental health conditions. A broader incumbent operating across the same mental health support category, with overlapping helpline and information services but a much wider scope than Pieta's suicide-specific focus.
Emerging players
- SpunOut: Irish youth information and support organization focused on mental health and wellbeing for 16-24 year olds. Comparable as an Irish youth-targeted mental health nonprofit, though with a more digital/educational orientation versus Pieta's clinical therapy model.
- Turn2Me: Irish online mental health charity providing free online counselling and support groups. Comparable as an Irish-based nonprofit offering free mental health support via digital channels, directly overlapping Pieta's phone/video therapy and bereavement services.
Others
- Console (now Pieta-linked): Irish suicide bereavement charity historically operating alongside Pieta. Note: Console services were absorbed by Pieta in 2016; relevant here as historical peer and current bereavement support ecosystem participant via HSE-coordinated Resource Officers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pieta House social profiles
Digital presencePieta House compliance and trust
Trust signalCompliance5 records
Pieta House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pieta House leadership team
Management profileNumber of profiles
Profiles2 records
Pieta House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pieta House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pieta House
What does Pieta House do?
Pieta House provides completely free, professional one-to-one therapy, a 24-hour crisis helpline, and bereavement support services for individuals experiencing suicidal ideation, self-harm, or bereaved by suicide. All services are delivered at no cost with no referral required, via 24 physical centres across Ireland, phone and video therapy, and outreach programmes. The organisation also delivers prevention education in schools and runs specialised outreach for LGBT+ young people.
Is Pieta House a public or private company?
Pieta House is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pieta House founded?
Pieta House was founded in 2006. It employs 251 to 500 people.
Where is Pieta House based?
Pieta House is headquartered in Tallaght, Ireland, in the Europe region.
How does Pieta House make money?
Five revenue lines are on record. Public Donations are the primary driver. The others are corporate Partnerships, government Funding (Limited), tax Relief Schemes (CHY3) and gifts in Wills.
Who are Pieta House's main competitors?
Direct peers on record are Samaritans, Aware, Jigsaw, Childline (ISPCC), Crisis Text Line and Lifeline Australia. Mind is listed as a broad incumbent. Emerging players are SpunOut and Turn2Me. Console (now Pieta-linked) is listed as an others.
Does Pieta House have an API?
No public API is recorded for Pieta House.
What industry is Pieta House in?
Pieta House's product category is Mental Health Services. Its primary akta.pro industry code is BPAGAEAH, Mental Health & Crisis Support Services, with a secondary code of EDALAFAD, Crisis Intervention & Suicide Prevention Services. Its NAICS code is 6241 and its SIC code is 8300.