Pieta House

What Pieta House does

Pieta House is Ireland's largest non-profit provider of free suicide prevention and crisis intervention services, founded in 2006 in Lucan, County Dublin and now headquartered in Tallaght, Dublin 24. The organisation operates a Prevention-Intervention-Postvention service framework delivered through 24 physical centres across Ireland, three outreach services, one inreach service, and a 24/7 national crisis helpline (1800 247 247) plus text support (HELP to 51444). It offers up to 12 free one-to-one counselling sessions for adults experiencing suicidal ideation or self-harm, up to 20 sessions for adults and 15 for children/adolescents bereaved by suicide, and a Suicide Bereavement Liaison Service of up to 10 sessions coordinated with HSE Resource Officers. The underlying clinical methodology is "The Pieta Way," a strengths-based, solution-focused therapy model grounded in Shneidman's 1985 framework, delivered by over 300 qualified therapists and support staff.

Name

Pieta House

Legal name

Pieta

Website

https://pieta.ie

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Pieta House is Ireland's largest non-profit provider of free suicide prevention and crisis intervention services, operating 24 centres, a 24/7 helpline, and phone/video therapy with 300+ therapists serving those experiencing suicidal ideation, self-harm, or suicide bereavement.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (62419), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industries

Crisis Intervention & Suicide Prevention Services (EDALAFAD), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Suicide prevention services
• Crisis intervention therapy
• Mental health counseling
• Suicide bereavement support
• Youth mental health programs

Headquarters

HQ city

Tallaght

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Donations: Over 80% of Pieta's income comes from public donations and fundraising events. The organization relies heavily on individual donors, corporate donors, and community fundraising initiatives.
2. Corporate Partnerships: Partnerships with businesses that fund services protecting vulnerable individuals. Companies can become corporate partners through donations and fundraising support.
3. Government Funding (Limited): Limited funding received from the Health Service Executive (HSE), though this is insufficient to meet demand for services.
4. Tax Relief Schemes (CHY3): Donations of €250 or more can be worth 45% more to Pieta through the CHY3 tax relief scheme, allowing the charity to claim tax back on eligible donations.
5. Gifts in Wills: Legacies left in wills by donors, with 80% of funding coming from donations including these bequests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pieta House provides completely free, professional one-to-one therapy, a 24-hour crisis helpline, and bereavement support services for individuals experiencing suicidal ideation, self-harm, or bereaved by suicide. All services are delivered at no cost with no referral required, via 24 physical centres across Ireland, phone and video therapy, and outreach programmes. The organisation also delivers prevention education in schools and runs specialised outreach for LGBT+ young people.

Product overview

Pieta House operates a suite of crisis intervention and mental health support services across Ireland. The core offering consists of a 24-hour crisis helpline with phone and text support, combined with free one-to-one therapy services for suicidal ideation, self-harm, and suicide bereavement. These therapeutic services are delivered through 15 Pieta centres, three outreach services, and one inreach service nationwide, with additional virtual delivery via phone and video therapy. Pieta also provides specialised youth services (under 18s), LGBT+ outreach through the BeLong To partnership, and education/prevention programmes including Resilience Academy, Amber Flag, and SIGNs Of Suicide. The organisation's flagship fundraising event is Darkness Into Light. All services are provided free of charge with no referral required.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Crisis Helpline Free 24/7 crisis telephone helpline and text service staffed by qualified professional therapists who answer calls and respond to messages from people in suicidal crisis or distress across Ireland.
• Therapy for Thoughts of Suicide Provides up to 12 free, one-to-one counselling sessions delivered nationally via video, phone, or in-person at Pieta locations across Ireland for individuals experiencing suicidal thoughts.
• Therapy for Thoughts of Self-Harm Offers up to 12 free counselling sessions for individuals engaging in self-harm, providing alternative coping strategies to help transition from self-harm to self-care.
• Suicide Bereavement Therapy Free one-to-one therapy sessions for those bereaved by suicide, available for young people and adults. Offers up to 20 sessions for adults and up to 15 sessions for children and adolescents.
• Suicide Bereavement Liaison Service (SBL) Provides guidance, practical information, and emotional support to anyone affected in the immediate aftermath of a death by suicide. Offers up to 10 sessions with a Suicide Bereavement Liaison Officer who can meet face-to-face or remotely, including in clients' homes.
• Phone & Video Therapy

Quantifiable outcome

• Over 70,000 people helped since 2006
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core, notable and supporting.

• HSE (Health Service Executive)coreStrategic or Co-development PartnerThe HSE provides support for Suicide Bereavement Liaison Officers and refers individuals to Pieta's services. Pieta's funding aligns with Sharing the Vision national mental health policy and Connecting for Life goals. Limited government funding is received from HSE.
• Irish Motor Neurone Disease Association (IMNDA)notableStrategic or Co-development PartnerCharlie Bird climbed Croagh Patrick to raise funds for both Pieta and IMNDA, with over €3 million raised combined. The funds helped establish The Charlie Bird Crisis Intervention Fund at Pieta.
• BeLonG To Youth ServicecoreStrategic or Co-development PartnerPieta supports the BeLong To LGBTQ+ crisis counselling service for young people. Charlie Bird helped raise funds for this initiative. Joint webinars are hosted on LGBTQ+ youth mental health topics.
• Local Resource Officers for Suicide PreventionsupportingStrategic or Co-development PartnerHSE-funded Resource Officers for Suicide Prevention work with Pieta to provide referrals and coordinate suicide bereavement liaison services.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Samaritans: UK and Ireland-based charity providing 24/7 emotional support for people in distress or at risk of suicide. Operates a free national helpline and is the most direct functional peer to Pieta, addressing an overlapping client population with a similar volunteer-staffed crisis model.
• Aware: Irish charity providing support, education, and information services for people affected by depression and bipolar disorder. Directly comparable in geography (Ireland), mission (mental health support), and reliance on community donations.
• Jigsaw: Irish youth mental health charity operating under the HSE-funded Headspace model, providing free mental health support to 12-25 year olds. Closely comparable in target demographic (youth), free-service delivery, and Irish geographic focus.
• Childline (ISPCC): Irish 24-hour helpline for children and young people operated by the ISPCC. Directly comparable to Pieta's youth crisis services, particularly the under-18 therapy and helpline offerings, and competes for the same youth donation and volunteer pools.
• Crisis Text Line: US-based nonprofit providing 24/7 text-based crisis support staffed by trained volunteers. Directly comparable to Pieta's text HELP to 51444 service in delivery mechanism (text crisis support) and operational model (trained volunteer crisis responders).
• Lifeline Australia: Australia's national 24-hour crisis support and suicide prevention service providing phone, text, and webchat support. Comparable to Pieta in operating a national 24/7 crisis line combined with suicide prevention and bereavement support services.

Broad incumbents

• Mind: UK mental health charity providing advice, support, and campaigning on a wide range of mental health conditions. A broader incumbent operating across the same mental health support category, with overlapping helpline and information services but a much wider scope than Pieta's suicide-specific focus.

Emerging players

• SpunOut: Irish youth information and support organization focused on mental health and wellbeing for 16-24 year olds. Comparable as an Irish youth-targeted mental health nonprofit, though with a more digital/educational orientation versus Pieta's clinical therapy model.
• Turn2Me: Irish online mental health charity providing free online counselling and support groups. Comparable as an Irish-based nonprofit offering free mental health support via digital channels, directly overlapping Pieta's phone/video therapy and bereavement services.

Others

• Console (now Pieta-linked): Irish suicide bereavement charity historically operating alongside Pieta. Note: Console services were absorbed by Pieta in 2016; relevant here as historical peer and current bereavement support ecosystem participant via HSE-coordinated Resource Officers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PietaHouse
• YouTubeyoutube.com/channel/UCzL6tQkR
• Facebookfacebook.com/pietahouse
• LinkedInlinkedin.com/company/pieta-house
• Instagraminstagram.com/pietahouse

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pieta House