What Artotel Group does

Artotel Group is an Indonesian hospitality management company headquartered in Jakarta that operates a multi-brand portfolio of boutique and lifestyle hotels under five core brands: ARTOTEL, Dafam, Maxone, Rooms Inc., and Kyriad. The group manages over 100 properties across approximately 24 Indonesian cities and roughly 3,000 rooms, having expanded from a single hotel in 2012 through a combination of organic openings and acquisitions, most notably Dafam Hotel Management (24 hotels, December 2021), the Kyriad Hotel Indonesia franchise from France-based Louvre Hotels Group (11 hotels, 2021), and Milestone Pacific Hotel Group (45 hotels, March 2023). The company is built on four operational pillars - Stay (hotels), Dine (F&B concepts including Lidah Lokal and Yin & Yum), Play (creative content and cultural activations such as the Jelajah Nusantara series), and Shop (merchandise featuring local artisans) - with the Artotel Wanderlust tiered loyalty program (Silver/Gold/Black/Rockstar) plus a premium Wanderlust Infinite tier functioning as the cross-brand retention engine.

The business model is primarily asset-light, combining franchised brands (Kyriad under license from Louvre Hotels), managed hotels under brand umbrellas (Dafam, Maxone, Rooms), and management contracts such as the 594-room ARTOTEL Gelora Senayan with government-owned PPKGBK. Revenue is generated from room bookings (distributed via the direct artotelwanderlust.com platform and through OTAs including a branded Agoda flagship store), F&B at hotel outlets, franchise and brand licensing fees, and merchandise. The company serves domestic and international leisure travelers seeking design-led accommodations, business and corporate clients (notably at ARTOTEL Gelora Senayan), and hotel property owners seeking management and branding. Capital partners include Intudo Ventures (Series A, 2018) and Indies Capital Partners and Benson Capital (Series B, October 2021), and the company has established strategic alliances with Far East Hospitality (Singapore) and Absolute Hotel Services for cross-border expansion into Thailand and Laos.

Technology infrastructure consists of a proprietary booking and property management stack, the Wanderlust mobile app, and CRM/loyalty systems. International expansion is in early stages via the OTELART sub-brand in Thailand and Laos, while distribution has been broadened through the Agoda marketplace partnership. No proprietary AI/ML systems, patents, or AI-driven research activity are disclosed in available sources.

Name

Artotel Group

Legal name

Artotel Group

Website

https://artotelwanderlust.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Artotel Group is an Indonesian multi-brand boutique hotel operator managing over 100 properties and approximately 3,000 rooms across 24 cities under the ARTOTEL, Dafam, Maxone, Rooms, and Kyriad brands, serving leisure and business travelers through Stay-Dine-Play-Shop pillars and the Wanderlust loyalty program.

Ownership category

akta.pro rank

Product category

Boutique Hospitality Services

NAICS

Art Dealers (45992), Art Dealers (459920), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Art & Culture (Gallery/Museum) Hotels (THAGADAC), Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Boutique hospitality
• Hotel management
• Multi-brand hotels
• Loyalty program services
• Lifestyle hotel portfolio

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Revenue from room bookings across Artotel Group's portfolio of boutique hotels under various brand names including ARTOTEL, Dafam, Maxone, Rooms Inc., and Kyriad. Direct bookings through website and mobile app, plus OTA marketplace distribution.
2. Food and Beverage: Revenue from dining experiences at hotel restaurants and bars, including concepts like Lidah Lokal All Day Dining, Buka Mata Coffee Shop, Salute Bar, Yin & Yum All Day Dining, and Fillmore Coffee.
3. Franchise and Brand Licensing: Artotel Group manages hotel franchises including Kyriad Hotel Indonesia (license from Louvre Hotels Group) and manages properties under various brand licenses. Revenue includes franchise fees and brand management income.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Artotel Group operates and manages a multi-brand portfolio of boutique and lifestyle hotels across Indonesia under five distinct brands (ARTOTEL, Dafam, Maxone, Rooms Inc., and Kyriad), supported by integrated F&B concepts, creative cultural experiences, and artisan merchandise through its Stay-Dine-Shop-Play pillars. The company also runs the Artotel Wanderlust loyalty program and distributes its inventory through direct booking channels and the Agoda marketplace.

Product overview

Artotel Group is an Indonesian hospitality management company that operates a universe of lifestyle and boutique hotel brands. The portfolio consists of five core hotel brands (Artotel, Dafam, Maxone, Rooms, and Kyriad) managed through the Stay business pillar, supported by three additional pillars: Dine (F&B innovation), Play (creative experiences and content), and Shop (artisan merchandise). The group has grown through acquisitions including Milestone Pacific Hotel Group (45 hotels), Dafam Hotel Management (24 hotels), and the Kyriad franchise (11 hotels). Artotel Group operates a multi-tiered loyalty program (Artotel Wanderlust) with a premium tier (Wanderlust Infinite), and distributes properties through digital platforms including its own booking engine and an Agoda flagship store. The company targets both domestic and international customers across various market segments.

Differentiator

Problem solved

Functional benefit

Brands

• ARTOTEL: Core boutique hospitality and lifestyle brand of Artotel Group featuring art-integrated hotel experiences.
• DAFAM
• Maxone
• Rooms Inc
• Kyriad

Products and services

• ARTOTEL Flagship boutique hospitality and lifestyle brand of Artotel Group, offering design-focused hotels that blend hospitality with creative arts and community experiences for modern travelers.
• Dafam Hotel management brand under Artotel Group following the acquisition of Dafam Hotel Management, managing 24 hotels across Indonesia.
• Maxone Hotel brand within the Artotel Group portfolio offering contemporary accommodations for modern travelers.
• Rooms Inc Modern budget-friendly hotel brand operated by Artotel Group as part of its diverse hospitality ecosystem.
• Kyriad Hotel brand acquired from Louvre Hotels Group franchise, managed by Artotel Group with 11 hotels across Indonesia, offering a blend of modern comfort and genuine hospitality.
• Artotel Wanderlust Primary loyalty program of Artotel Group offering tiered membership (Silver, Gold, Black, Rockstar) with benefits including room discounts, F&B discounts, free upgrades, bonus points, and exclusive access to the creative community.
• Artotel Wanderlust Infinite Premium loyalty program tier offering guaranteed 10% off room bookings, 30% dining discounts, complimentary room vouchers, breakfast vouchers, spa discounts, and airport transfer discounts.

Quantifiable outcome

• Portfolio expanded to over 100 properties across Indonesia through strategic acquisitions
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship and core.

• AgodaflagshipChannel Partner/ Reseller/ Distributor · 26 February 2026Digital travel platform Agoda launched Artotel Group's first branded flagship store on its platform, creating a dedicated digital storefront to showcase over 100 properties across Indonesia. The partnership leverages Agoda's global reach and data insights to customize offerings for Asian travelers while capitalizing on Asia's position as the fastest-growing region for global travel.
• Far East HospitalitycoreStrategic or Co-development PartnerStrategic alliance established with Far East Hospitality (FEH), Singapore's leading hospitality provider operating a combined portfolio of more than 16,500 rooms across 100 hotels and serviced residences in eight countries. Partnership enables cross-branding exposure, training, and operational collaboration for regional scaling in Southeast Asia and Asia Pacific.
• Absolute Hotel ServicescoreStrategic or Co-development PartnerLandmark strategic alliance with Absolute Hotel Services, a leading hospitality management and branding company in Asia. Artotel Group will extend its international presence by introducing OTELART properties in Thailand and Laos, while Absolute Hotel Services will introduce its U Hotels & Resorts, Eastin Hotels, and Eastin Grand Hotels brands to multiple destinations across Indonesia.
• PPKGBK (Gelora Bung Karno Complex Management Center)coreStrategic or Co-development PartnerPartnership with the Indonesian government-owned Gelora Bung Karno Complex Management Center (PPKGBK) to operate ARTOTEL Gelora Senayan - Jakarta, a 594-room hotel in the commercial area of the Gelora Bung Karno Complex. The hotel features sport, arts, and lifestyle concepts and represents a new Management Cooperation (KSM) pattern after 30 years of previous operations.
• Louvre Hotels GroupcoreOEM/ Whitelabel/ Licensing PartnerArtotel Group acquired the franchise of Kyriad Hotel Indonesia, a license holder of Kyriad Hotel Brand from France-based Louvre Hotels Group. The management rights include 11 hotels spanning across Indonesia, increasing room count to approximately 3,000 rooms.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• RedDoorz: Singapore-headquartered tech-enabled budget hotel network operating 4,000+ properties across Southeast Asia; comparable as a tech-enabled, multi-brand Southeast Asian accommodation aggregator competing for the same mid-scale traveler segment Artotel targets.

Direct peers

• Far East Hospitality: Singapore-based multi-brand hospitality operator with 16,500+ rooms across 100 hotels in 8 countries; strategic alliance partner of Artotel Group with comparable portfolio approach spanning economy to upscale and asset-light management across Southeast Asia.
• Santika Indonesia (Hotel Santika & The Royal Collection): One of Indonesia's longest-established hotel groups operating Hotel Santika, Santika Premiere, The Royal Collection, and Amaris brands across Indonesia; comparable mid-scale to upscale multi-brand Indonesian hospitality operator.
• Absolute Hotel Services: Asian hospitality management and branding company (U Hotels & Resorts, Eastin, Eastin Grand); strategic alliance partner introducing OTELART properties into Thailand and Laos—directly comparable multi-brand, asset-light regional hospitality operator.
• Tauzia Hotels: Indonesian hotel management group operating 200+ hotels across mid-scale and upscale brands (Harris, Preference, NEO, Fox, Vertu); closely comparable to Artotel Group in Indonesian multi-brand boutique/mid-scale positioning.
• Park Hotel Group: Singapore-headquartered multi-brand hotel owner/operator (Park Hotel, Destination, Park Regis) with strong Asia-Pacific presence; comparable regional multi-brand boutique and mid-scale hospitality operator.
• Archipelago International: Indonesia's largest privately-owned hotel management company operating 300+ hotels across 50+ brands; the most direct competitor in the Indonesian boutique and mid-scale management space with overlapping brand portfolio strategy.

Broad incumbents

• The Ascott Limited (CapitaLand): Singapore-based serviced residence and hotel operator with 900+ properties across Asia Pacific; comparable Asian hospitality scale but operating primarily in extended-stay/serviced apartment category rather than boutique hotels.
• Louvre Hotels Group: Major European-based multi-brand hotel franchise group (Kyriad, Campanile, Première Classe, Tulip Inn); Artotel Group's licensor for the Kyriad franchise in Indonesia—broad incumbent comparison given overlapping franchising and brand licensing economics.
• Banyan Tree Holdings: Singapore-listed multi-brand lifestyle hospitality group (Banyan Tree, Angsana, Cassia, Dhawa) operating 60+ hotels and resorts in Asia; broader incumbent with overlapping lifestyle/destination branding and comparable multi-tier Asian hospitality portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ARTOTELGroup
• Facebookfacebook.com/artotelgroup
• LinkedInlinkedin.com/company/artotel-group
• Instagraminstagram.com/artotelwanderlust
• Xx.com/artotelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artotel Group