JellyFish Lighting

What JellyFish Lighting does

JellyFish Lighting designs and manufactures a permanent outdoor LED lighting system based on its proprietary RGBIC-RD architecture: individually addressable LEDs mounted in a color-matched aluminum track that blends with home exteriors during the day, with wires enclosed in the track and attic-jumped power supplies for a clean aesthetic. The system uses a 4-wire design so that a single LED failure does not disable the rest of the run, supports 16 million colors plus warm-to-cool white presets (2000K-10,000K), and is controlled via the JellyFish Cloud App (designed and built in-house in the USA) with individual light control, zoning, scheduling, preset and custom patterns, and music-reactive modes through the Music Box accessory. Integrations with Amazon Alexa, Google Home, Control4, and Nice-Elan allow voice and automation control. The company sells through a hybrid go-to-market: 6 directly operated corporate offices (Draper UT, Englewood CO, Carrollton TX, Houston TX, San Marcos TX, Lakeland FL) and a network of 300+ authorized dealers covering 48 states, with revenue generated from hardware sales combined with professional installation services, and a DIY self-install option also available. Customers are predominantly residential homeowners served via quote-based project pricing, with a separate commercial product line (Saber Series) launched in 2025, and the company reports 50,000+ homeowners served since founding in 2016, 400+ US install locations, a 4.7 Google rating from 1,300+ reviews, and US Patent #9506609 covering the core lighting system.

Name

JellyFish Lighting

Legal name

Big Fish Automation LLC

Website

https://jellyfishlighting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

JellyFish Lighting designs, manufactures, and installs permanent outdoor RGBIC-RD LED track lighting systems for residential and commercial customers in the US, selling through 6 corporate offices and 300+ authorized dealers, with proprietary in-house app and smart home integrations.

Ownership category

akta.pro rank

Product category

Permanent Outdoor LED Lighting Systems

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Landscape Lighting Design & Layout (HSAIAHAA), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Landscape Accent & Uplighting (Trees/Facades) Installation (HSAIAHAE)

Keywords

• Permanent outdoor LED lighting
• Smart home lighting systems
• Architectural landscape lighting
• Color-changing LED fixtures
• Permanent holiday lighting

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. LED Lighting Systems and Hardware: Sale of proprietary RGBIC-RD LED lights, color-matched tracks, controllers, and accessories. The system is designed for permanent outdoor installation on homes and commercial buildings.
2. Professional Installation Services: Professional installation provided through authorized dealers and corporate offices. The installation process includes on-site consultation, custom lighting design, and professional mounting by skilled technicians.
3. Authorized Dealer Network: The company sells to and supports a network of over 300 authorized dealers across the US who provide local sales and installation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

JellyFish Lighting designs, manufactures, and sells a permanent outdoor RGBIC-RD LED lighting system installed under roof eaves and on landscapes, controllable via a proprietary mobile app for year-round accent, holiday, security, and gameday lighting. The system uses color-matched tracks that blend discreetly into home exteriors during the day and supports 16 million colors, zoning, and smart home integration. The company sells primarily direct to homeowners through corporate offices and a 300+ authorized dealer network, with professional installation included.

Product overview

JellyFish Lighting offers a comprehensive permanent outdoor LED lighting system centered on color-changing track lights. The core product lineup includes Eave Lights (primary residential lighting installed under eaves), Landscape Series (spotlights, pathway lights, cylinder lights, and patio lights), Patio Lights, Saber Series (commercial diffused lighting), and the Music Box accessory for music-reactive displays. The system is controlled via a proprietary mobile app with smart home integrations (Alexa, Google Home, Control4, Nice-Elan), supports zoning for independent control of different house sections, and features preset patterns along with customization options for 16 million colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Eave Lights LED track lights installed under roof eaves for highlighting architectural features. Features individually addressable LEDs with up to 15-20 ft vertical shine, frosted lens, 16 million colors including warm white (2000K-10,000K), and color-matched track for discreet daytime appearance. Sold to residential homeowners through corporate offices and authorized dealers with professional installation.
• Landscape Series Outdoor landscape lighting products including Spotlights, Cylinder Lights, Pathway Lights, and Patio Lights designed to highlight trees, walkways, and outdoor living spaces. Each landscape light uses 3.6 watts. Sold to residential homeowners as a complement to the core eave lighting system.
• Patio Lights Outdoor lighting designed to illuminate outdoor living areas such as patios and pool areas, creating festive or romantic atmosphere. Sold to residential homeowners for use with the JellyFish lighting ecosystem.
• Saber Series Diffused linear lights designed for commercial projects, providing attractive business lighting with soft, even illumination. Sold to commercial properties such as storefronts, restaurants, hotels, and office buildings.
• Music Box Music synchronization accessory that adds music-reactive movement to the JellyFish Lighting System, allowing lights to move in rhythm with music. Sold as an add-on to existing JellyFish Lighting customers.

Quantifiable outcome

• 50,000+ homeowners served since 2016
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon AlexacoreTechnology or IntegrationJellyFish Lighting integrates with Amazon Alexa for voice control. Users can control their lights using voice commands through Alexa-enabled devices.
• Google HomecoreTechnology or IntegrationJellyFish Lighting integrates with Google Home for voice control and smart home automation. Users can control lights through Google Assistant.
• Control4coreTechnology or IntegrationJellyFish Lighting integrates with Control4 home automation systems, allowing users to incorporate lighting control into their existing smart home ecosystems.
• Nice - ElancoreTechnology or IntegrationJellyFish Lighting integrates with Nice - Elan smart home systems for comprehensive home automation control.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trimlight: Direct competitor offering permanent outdoor LED lighting systems installed under eaves with similar app-controlled color-changing capability and an authorized dealer network across the US.
• Gemstone Lights: Direct competitor selling permanent color-changing architectural LED lighting through a dealer model, with comparable smart-home app control and HOA-friendly daytime appearance.
• Oelo Lighting Solutions: Direct competitor providing permanent outdoor LED eave lighting with app-based control and dealer installation, targeting the same residential holiday and accent use cases.
• EverLights: Direct competitor in the permanent outdoor LED lighting category, with comparable app-controlled systems installed through regional dealers across the United States.

Broad incumbents

• Signify (Philips Hue): Global lighting giant whose Philips Hue outdoor line and WiZ platform compete in the smart color-changing outdoor lighting space, providing broad incumbency pressure on niche players.
• Lutron Electronics: Established lighting controls manufacturer whose smart dimmers, shading, and outdoor control systems overlap with JellyFish's smart-home integration and lighting-control value proposition.
• American Lighting: Manufacturer and distributor of residential and commercial LED lighting, including specialty and architectural fixtures, providing broader product-line competition across channels.
• ADJ Products (ADJ Lighting): Entertainment and architectural lighting manufacturer whose IP-rated outdoor and façade fixtures overlap with JellyFish's Saber Series commercial linear lighting category.

Emerging players

• Brilliant Smart Home: Smart home control platform integrating lighting, audio, and voice control; addresses overlapping smart-lighting control experiences and competes for in-home wall control real estate.

Others

• Ring (Amazon): Amazon-owned smart home brand whose outdoor lighting and floodlight cameras increasingly intersect with JellyFish's security-lighting use case within the Alexa ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/721006151669291
• Xx.com/JF_Lighting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JellyFish Lighting