Gemstone Lights
Gemstone Lights designs and manufactures permanent smart LED outdoor lighting systems (RGBWW track, deck, landscape, flood) controlled by proprietary Hub2 controllers and an in-house mobile app, sold exclusively through 300+ authorized dealers across North America serving residential homeowners and commercial properties.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gemstone Lights does
Gemstone Lights Canada Ltd. is a Calgary-based designer, manufacturer, and distributor of permanent smart LED outdoor lighting systems founded in 2016 by Tate Leavitt. The company's core product is a low-profile, color-matched aluminum track system (150+ colors) that mounts to rooflines and architectural features, populated with individually addressable RGBWW (Red, Green, Blue, Warm White) LED diodes capable of producing 16 million+ colors. Control is delivered through a proprietary in-house controller — the original Hub introduced in 2020 and the Hub2 launched in 2024, which supports up to 4,096 lights, dual-band WiFi, Bluetooth, 64 timers, and cloud connectivity — paired with proprietary iOS and Android apps featuring scheduling, zone control, multi-property management, music sync, and an Autopilot function for automated seasonal patterns.
The product portfolio extends from the residential roofline track into LED deck lighting, landscape lighting (up to 810 lumens per fixture), flood lights (up to 768 lumens), commercial outdoor, commercial indoor, and commercial landscape lines. Gemstone Lights is certified to ETL, UL, and Class 2 standards with IP67 (track) and IP65 (flood) ingress ratings, and integrates with Amazon Alexa and Google Home/Assistant.
The company sells exclusively through an authorized dealer network of 300+ vetted, trained installers across North America; dealers carry minimum liability insurance and purchase initial inventory, then handle quoting, professional installation, and warranty service. Pricing is quote-based per linear foot with no public price list. Customer segments include residential homeowners (primary), commercial properties (London Drugs, Bell, Chairman's Gallery, Event Center cited as commercial references), home builders, and HOA communities. Revenue streams are hardware sales and dealer-channel installation services; the company is privately held with no disclosed external funding rounds.
Gemstone Lights firmographics
Firmographics- Name
- Gemstone Lights
- Legal name
- Gemstone Lights Canada Ltd.
- Website
- https://gemstonelights.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gemstone Lights designs and manufactures permanent smart LED outdoor lighting systems (RGBWW track, deck, landscape, flood) controlled by proprietary Hub2 controllers and an in-house mobile app, sold exclusively through 300+ authorized dealers across North America serving residential homeowners and commercial properties.
- Ownership category
- akta.pro rank
Gemstone Lights industry classification
Industry- Product category
- Smart LED Permanent Outdoor Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Lighting Controls & Smart Lighting Systems (BPABAGAC), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
Keywords
Where Gemstone Lights is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Gemstone Lights business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Lighting System Sales: Sale of permanent LED lighting systems including track, lights, controllers, and accessories. Customers purchase through authorized dealers who provide professional installation. Pricing based on linear footage of installation.
- Professional Installation Services: Authorized dealers provide professional installation services. Installation is required and included as part of the dealer-offered package. Pricing varies by market rate and linear footage.
- Commercial Track Lights: Specialized commercial lighting products including Commercial Track, U-Channel Track, and Hat Track systems designed for business applications with multi-property management capabilities.
- Landscape Lighting Systems: Smart landscape LED lighting products with adjustable angles, ground-mount options, and full color/animation capabilities for outdoor landscaping applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Gemstone Lights product offering
Product offeringCore offering
Gemstone Lights designs, manufactures, and distributes permanent outdoor LED track lighting systems for residential and commercial properties. The systems consist of individually addressable RGBWW LED lights mounted in color-matched aluminum track profiles, controlled by the proprietary Hub2 smart controller and the Gemstone Lights mobile app, and are sold and professionally installed through an authorized dealer network across North America. The offering spans permanent roofline lighting, commercial track lighting, commercial indoor lighting, commercial and residential landscape lighting, flood lights, and deck lighting.
Product overview
Gemstone Lights is a smart LED lighting company offering a unified ecosystem of permanent outdoor lighting products. The portfolio centers on the Hub2 and Hub (original) controllers as the core platform, paired with the Gemstone Lights App for unified control. Product line includes Permanent Outdoor Lighting (residential track lights) with specialized variants for Christmas and Architectural use, Commercial Track Lights (with Indoor and Landscape sub-categories), Landscape Lighting, Flood Lights, Opal Bulbs, and Strip Lights. All products are professionally installed, individually addressable RGBWW LED lights supporting 16M+ colors, controlled via cloud-enabled mobile apps with smart scheduling, music sync, and voice assistant integration. The system uses proprietary track profiles (150+ colors), waterproof connections (IP67 rated), and supports up to 4,096 lights per controller.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Outdoor Lighting Professionally installed, low-profile smart outdoor LED track lighting system attached to home rooflines. Features individually addressable RGBWW LED lights supporting 16M+ colors, animations, and smart scheduling, controlled via the Gemstone Lights mobile app and designed to be hidden during the day and customizable at night. Target users are residential homeowners seeking permanent year-round lighting for holidays, architecture, and curb appeal.
- Commercial Track Lights Permanent track lighting solution for commercial properties featuring industrial-grade aluminum tracks with 150+ color options, multi-property management, group control, and access permissions for staff. Designed for brand visibility, architectural lighting, and consistent multi-location appearance for businesses such as retail stores, event centers, and galleries.
- Commercial Indoor Lighting Modern indoor lighting designed for business spaces, part of the Gemstone Lights commercial smart lighting lineup and integrated with the same app ecosystem used for outdoor commercial lighting.
- Commercial Landscape Lighting Professional landscape lighting for commercial properties designed to enhance outdoor areas and architectural features, integrated into the Gemstone Lights commercial smart lighting ecosystem.
- Landscape Lighting Smart landscape LED lighting system with adjustable angles for highlighting greenery, signage, and architectural details. Features up to 810 lumens per light, RGB-WW color output, smart features including music sync and zone control, and is targeted at both residential and commercial users seeking landscape, path, signage, and uplighting applications.
- Flood Lights Smart LED flood lights for landscape lighting with up to 768 lumens output, IP65 waterproof rating, RGBWW diodes for 16M colors, dimmable via app, and 50,000-hour life expectancy. Designed for accent and security illumination of outdoor areas.
- Architectural Lighting Year-round residential outdoor lighting use case for highlighting home architectural features. Features warm white LED (2800K-3000K), dimmable 0-100%, individually addressable lights, and over 16M color options.
- Permanent Christmas Lights Year-round permanent outdoor lighting use case customized for Christmas displays, leveraging 14,000+ premade patterns or custom designs through the Gemstone Lights app and professionally installed on the roofline.
- LED Deck Lighting Smart outdoor LED deck lighting designed to integrate deck and stair illumination with the existing Gemstone Lights permanent outdoor lighting system, using RGBW technology for color and animation control.
- Hub2 Controller Advanced smart lighting controller with four data outputs, dual-band WiFi (2.4GHz and 5GHz), Bluetooth functionality, and support for up to 4,096 lights. Upgraded from 10 to 64 timers per controller with sunrise/sunset automation, cloud syncing, and real-time pattern status.
- Gemstone Lights HUB App Mobile application for controlling Gemstone Lights products connected to the original Hub controller. Features warm white LED control, sunrise/sunset timers, multiple timers, multi-property management, download folders, individually addressable lights, dimmable lights, zones, Google Assistant and Alexa integration, custom patterns, and cloud-enabled control.
Quantifiable outcome
- Saves approximately $4.34/month or $52.80/year in electricity for average home (117 linear feet, 150 lights) running 6 hours/day
- +2 more outcomes
Companies that use Gemstone Lights
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Gemstone Lights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature9 records
Gemstone Lights partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon AlexacoreEnhanced Alexa integration allows voice control of Gemstone Lights products. Users can control lights using voice commands through Alexa-enabled devices for seamless smart home experience.
- Google HomecoreEnhanced Google Home integration enables voice control and smart home ecosystem connectivity. Users can control lights using Google Assistant for hands-free operation.
- App StorecoreGemstone Lights app available for download on iOS App Store, enabling mobile control of lighting systems.
- Google Play StorecoreGemstone Lights app available for download on Google Play Store for Android devices, enabling mobile control of lighting systems.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Gemstone Lights competitors and assessment
Company assessmentDirect peers
- Trimlight: Trimlight is the most directly comparable competitor, selling permanent programmable LED track lighting for residential and commercial rooflines through an authorized dealer network across North America. Their product, channel model, and target buyer (homeowners seeking permanent holiday/architectural lighting) closely mirror Gemstone Lights.
- JellyFish Lighting: JellyFish Lighting offers permanent outdoor LED track lighting systems with app-based color and animation control, distributed through regional dealers across the US. Their feature set (RGB, individually addressable lights, cloud app) and professional-installation dealer model directly compete with Gemstone Lights.
- Oelo Lighting Solutions: Oelo manufactures permanent LED lighting systems for residential and commercial exteriors, including holiday, architectural, and event lighting controlled via a mobile app. Their channel partner model and product positioning make them a direct comparable in the permanent outdoor LED lighting category.
- EverLights: EverLights produces permanent outdoor LED lighting with custom app control, installed by dealers across multiple US states. Their product, target market (homeowners), and dealer-distributed model place them as a direct peer in the same niche.
- Outline Lighting: Outline Lighting offers permanent outdoor LED track lighting with app-based programming and professional installation, focused on the residential holiday and year-round lighting market. Comparable product offering, customer base, and channel model to Gemstone Lights.
- Celebright Permanent Lighting: Celebright provides permanent LED lighting systems for homes and businesses, including programmable color and animation features controlled via a proprietary app. They compete in the same permanent outdoor lighting category with a similar professional-installation distribution approach.
- Holiday Bright Lights: Holiday Bright Lights sells permanent outdoor LED lighting systems installed by a dealer network, including smart app-controlled tracks for residential and commercial applications. They overlap directly with Gemstone Lights on product, channel, and use case.
Emerging players
- LIFX: LIFX is a smart lighting brand offering app-controlled WiFi LED bulbs and light strips that integrate with Alexa and Google Home. While not focused on permanent outdoor track lighting, LIFX competes for the smart-home lighting budget and ecosystem mindshare.
Broad incumbents
- Signify (Philips Hue): Signify, owner of Philips Hue, is a global lighting incumbent with a broad smart lighting portfolio including outdoor fixtures, strips, and app/voice-controlled bulbs. While Hue does not specialize in permanent track lighting for rooflines, it competes for the smart-home lighting wallet share and the smart outdoor lighting category.
- Lutron Electronics: Lutron is a leading manufacturer of lighting controls, dimmers, and smart shading systems for residential and commercial buildings, with broad integration into Alexa, Google Home, and other smart home platforms. While not a direct competitor in permanent track lighting, Lutron competes in the smart lighting controls space where Gemstone's Hub2 sits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gemstone Lights social profiles
Digital presenceGemstone Lights compliance and trust
Trust signalCompliance8 records
Gemstone Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gemstone Lights leadership team
Management profileNumber of profiles
Profiles6 records
Gemstone Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gemstone Lights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gemstone Lights
What does Gemstone Lights do?
Gemstone Lights designs, manufactures, and distributes permanent outdoor LED track lighting systems for residential and commercial properties. The systems consist of individually addressable RGBWW LED lights mounted in color-matched aluminum track profiles, controlled by the proprietary Hub2 smart controller and the Gemstone Lights mobile app, and are sold and professionally installed through an authorized dealer network across North America. The offering spans permanent roofline lighting, commercial track lighting, commercial indoor lighting, commercial and residential landscape lighting, flood lights, and deck lighting.
Is Gemstone Lights a public or private company?
Gemstone Lights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gemstone Lights founded?
Gemstone Lights was founded in 2016. It employs 11 to 50 people.
Where is Gemstone Lights based?
Gemstone Lights is headquartered in Calgary, Canada, in the North America region.
How does Gemstone Lights make money?
Four revenue lines are on record. Lighting System Sales are the primary driver. The others are professional Installation Services, commercial Track Lights and landscape Lighting Systems.
Who are Gemstone Lights's main competitors?
Direct peers on record are Trimlight, JellyFish Lighting, Oelo Lighting Solutions, EverLights, Outline Lighting, Celebright Permanent Lighting and Holiday Bright Lights. LIFX is listed as an emerging player. Broad incumbents are Signify (Philips Hue) and Lutron Electronics.
Does Gemstone Lights have an API?
No public API is recorded for Gemstone Lights.
What industry is Gemstone Lights in?
Gemstone Lights's product category is Smart LED Permanent Outdoor Lighting. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 33513 and its SIC code is 3640.