What Firstrust does

Firstrust Bank is a privately held, family-owned regional commercial bank founded in 1934 and headquartered in Philadelphia, currently in its third generation of family ownership. The bank operates 18 branches across Pennsylvania, New Jersey, and Maryland, distributing deposit accounts (checking, savings, money market, certificates of deposit), lending products (mortgages, home equity, SBA, commercial real estate, construction, asset-based), credit cards (Platinum and Rewards tiers, plus Eagles co-branded variants), and specialty programs (HomeFirst, Home Prosper, healthcare practice financing, manufacturing finance). Underlying delivery is built on online and mobile banking platforms supporting Apple Pay, Google Pay, and Samsung Pay, plus integrated third-party tools including Autobooks for SMB accounting and the Everfi platform for financial education.

The bank's go-to-market combines relationship-led commercial banking — with dedicated Relationship Managers delivering treasury management, liquidity solutions (Zero Balance, sweep accounts), commercial cards, ACH origination, and wire services to middle-market customers — with a branch-and-digital consumer acquisition motion. Marketing emphasizes community ties, including the Official Bank of the Philadelphia Eagles partnership, which extends to co-branded checking and CD products, and long-tenured nonprofit collaborations (Habitat Philadelphia, World Affairs Philadelphia). The bank is FDIC-insured and holds "Superior" ratings from BauerFinancial, Inc. and IDC Financial Publishing, Inc. (as of June 30, 2024), with $5.7 billion in total assets.

Revenue is generated primarily through net interest income on the loan portfolio (commercial mortgages, business loans, personal mortgages, home equity, student loans), supplemented by deposit account fees, treasury management and commercial banking fees, and wealth management/trust services. Pricing is tiered across checking, savings, and CD products, with relationship-based and activity-based fees on commercial analysis accounts. The customer base spans individual consumers, small businesses, healthcare practices, manufacturers, and middle-market commercial enterprises, with the third-party distribution (Eagles co-branding, Everfi education) extending acquisition channels beyond the owned branch network.

Name

Firstrust

Legal name

Firstrust Bank

Website

https://firstrust.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Firstrust Bank is a family-owned regional commercial bank founded in 1934, headquartered in Philadelphia, operating 18 branches across Pennsylvania, New Jersey, and Maryland. It serves consumers, small businesses, and middle-market commercial clients with deposits, lending, treasury management, and wealth services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Community banking
• Commercial lending
• Treasury management
• Small business banking
• Residential mortgages

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Interest earned on loan portfolio including commercial mortgages, business loans, personal mortgages, home equity loans, and student loans. Primary revenue driver for the bank.
2. Deposit Account Fees: Fees from checking accounts, savings accounts, and certificate of deposit accounts. Includes analysis checking accounts for commercial customers with monthly service fees based on activity.
3. Commercial Banking Services: Treasury management fees, commercial card programs, merchant services, and business lending fees for commercial and middle-market customers.
4. Wealth Management: Wealth management strategies and trust & estate planning services for personal banking customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Firstrust Bank is a privately held, family-owned regional commercial bank that has served the greater Philadelphia area since 1934. It offers deposit products (checking, savings, money market, CDs), consumer lending (mortgages, home equity, student loans, credit cards), small business and commercial lending (term loans, lines of credit, SBA, equipment financing, commercial real estate), treasury management services (zero balance accounts, sweeps, ACH/wires, commercial cards, merchant services), and wealth management/trust services, distributed through 18 branches and online/mobile channels.

Product overview

Firstrust Bank is a family-owned regional bank headquartered in Philadelphia, established in 1934, offering a comprehensive suite of banking products and services organized across Personal, Business, and Commercial divisions. The product portfolio centers on deposit accounts (checking, savings, CDs), lending products (mortgages, home equity, business loans, SBA financing, commercial real estate), credit cards (personal and business variants with Platinum and Rewards tiers), and treasury management services. Digital banking is delivered through online and mobile platforms with integrated tools for financial management. The bank maintains a distinctive co-branding partnership with the Philadelphia Eagles, offering Eagles-themed checking accounts for both personal and business customers. Specialty lending programs address healthcare practices (veterinary, dental, optometry, behavioral health, dermatology, physical therapy), manufacturing, and investment real estate. Financial education is delivered through an Everfi-powered platform with courses covering personal finance, business skills, and entrepreneurship. Treasury management offerings include Zero Balance Accounts, Investment Sweeps, ACH origination, wire transfers, and Commercial Cards with expense management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Firstrust: Philadelphia's Hometown Bank serving personal, business, and commercial customers since 1934.

Products and services

• FirstPay Checking Foundational personal checking account offering essential banking features with no monthly maintenance fees for qualifying accounts. Targeted at individual consumers seeking everyday banking.
• FirstPay Premier Checking Premium personal checking account with enhanced benefits and higher transaction limits for established account holders.
• FirstPay Prosper Checking Rewarding checking account with cash back and bonus offers for qualifying purchases.
• Eagles FirstPay Checking Philadelphia Eagles-branded personal checking account featuring Eagles-themed debit card and exclusive fan benefits.
• Student Checking Checking account designed for college students with low or no fees and easy online account management.
• Basic Savings Account Simple savings account for building emergency funds or working toward financial goals with competitive interest rates.
• Money Market Account High-yield savings account for long-term savers seeking competitive returns with limited check-writing privileges.
• Certificates of Deposit (CDs) Fixed-term deposit accounts offering guaranteed returns with various maturity terms up to 60 months.
• Touchdown Certificate of Deposit Eagles-themed CD that offers bonus interest rate increases when the Eagles score touchdowns during NFL games.
• Young Savers Account Savings account for children to learn money management skills with parental oversight features.
• Home Loan Mortgages Conventional and government-backed mortgage products including purchase loans, refinances, and construction-to-permanent financing.
• Home Equity Loans & Lines of Credit Revolving credit lines and term loans secured by the borrower's home equity, with rates starting at 3.99% APR for the first 6 months.
• Student Loans Financing options for higher education expenses with simple applications and personalized loan terms.
• Platinum Credit Card Low APR credit card with no annual fee and essential cardholder benefits.
• Platinum Rewards Credit Card Rewards credit card earning points on everyday purchases with no annual fee for qualifying accounts.
• Wealth Management Comprehensive financial planning and investment advisory services for high-net-worth individuals.
• Trusts & Estate Planning Expert trust and estate planning services to safeguard financial legacies and simplify wealth transfer.
• Small Business Checking Account Checking account designed for small businesses with essential features and low monthly fees.
• Eagles Small Business Checking Account Philadelphia Eagles-branded business checking with Eagles debit card and fan-focused business benefits.
• Business Impact Checking Account Business checking designed for organizations focused on social impact and community development.
• Relationship Checking Account Premium business checking with relationship-based pricing and enhanced services for established business customers.
• Business Term Loans Fixed-rate loans for financing long-term assets and supporting business growth initiatives.
• Business Lines of Credit Revolving credit facilities for managing cash flow, purchasing inventory, or covering unexpected expenses.
• Equipment Financing Flexible financing solutions for purchasing or leasing business equipment and machinery.
• SBA Lending Small Business Administration loan programs including 7(a) and 504 loans with favorable terms and lower down payments.
• Business Platinum Credit Card Low APR business credit card with robust reporting and expense management capabilities.
• Business Platinum Rewards Credit Card Business rewards credit card earning points on purchases with enhanced spending controls.
• Merchant Services Payment processing solutions for businesses to accept credit cards, debit cards, and digital payments.
• Commercial Mortgages Financing for purchasing or improving commercial properties including office buildings, retail spaces, and industrial facilities.
• Construction Financing Specialized loans for commercial construction projects with draw schedules and progress-based disbursements.
• Asset-Based Lending Secured lending using business assets such as inventory, equipment, and receivables as collateral.
• Treasury Management Services Comprehensive cash management solutions including fraud control, receivables, payments, and liquidity management for commercial customers.
• Commercial Cards Corporate charge cards for business expenses with spending controls, expense management integration, and rebate earnings.
• Healthcare Practice Financing Specialized financing solutions tailored for healthcare practice owners across multiple specialties including veterinary, dental, optometry, behavioral health, dermatology, and physical therapy.
• Manufacturing Finance Solutions Customized financial solutions for manufacturing businesses to optimize operations and drive efficiency.
• Online Banking Platform Web-based platform for managing accounts, transferring funds, paying bills, and viewing statements 24/7.
• Mobile Banking App Native mobile application for iOS and Android providing account access, mobile deposits, and real-time notifications.

Quantifiable outcome

• Supported $1 Billion Banking Facility leading to 40% growth in originations (College Ave customer)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Travis Manion FoundationminorGTM or Marketing Partner · 5 June 2026Firstrust is a sponsor of the Travis Manion Foundation's 10th annual Mass Deployment service event in Philadelphia from June 8-10, 2026. The event brings together over 300 veteran volunteers and civilian participants for 60 service projects including environmental cleanup, construction, and park improvements. This year's event marks America's 250th anniversary.
• Philadelphia EaglescoreStrategic or Co-development PartnerOfficial Bank of the Philadelphia Eagles. The partnership extends far beyond playing field and stadium signage to actual business operations support. The bank provides day-to-day banking needs and business operations that keep the Eagles organization running. Features Brandon Graham (Eagles legend) as Firstrust Edge Consultant to challenge businesses to evaluate their banking relationships.
• World Affairs PhiladelphiaminorGTM or Marketing PartnerCommunity partnership for over 13 years bringing international affairs programming and skills training to more than 3,000 area students each year through the Council's programming.
• Habitat PhiladelphiaminorGTM or Marketing PartnerCommunity partnership focused on strengthening opportunities for Philadelphia students through Habitat home building and repair programs. Firstrust invests time, talent, and resources.
• College AvecoreStrategic or Co-development PartnerFinancial partner that grew into the nation's #2 private student loan provider. Firstrust led a $1 Billion Banking Facility which contributed to 40% growth in their originations. Relationship includes ongoing strategic growth partnership supporting business objectives.
• Acme Corrugated BoxcoreStrategic or Co-development PartnerManufacturing customer partnership supporting innovation, expansion, and growth. Firstrust serves as trusted advisor providing proactive insights, guidance, and solutions to impact their bottom line.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Univest Financial Corporation: Pennsylvania-based community bank holding company serving consumers, businesses, and municipalities across PA and NJ with deposit products, commercial lending, and wealth management. Directly comparable as a same-state community bank with similar size and product mix focused on relationship banking.
• S&T Bancorp: Pennsylvania-based community bank holding company serving western and central PA with consumer and commercial banking products including loans, deposits, and treasury management. Comparable as a similarly sized PA-headquartered community bank with analogous deposit and commercial lending franchise.
• WSFS Financial Corporation: Philadelphia-area based bank-holding company operating WSFS Bank, a regional community bank with similar deposit, mortgage, and commercial lending products across the same PA, NJ, and DE footprint. Highly comparable as a direct Philadelphia regional competitor with overlapping customer segments and a larger but adjacent asset base.
• Tompkins Financial Corporation: Northeast US community bank holding company (NY, PA footprint) offering consumer, business, and wealth management services. Comparable as a similarly sized community bank with analogous deposit, lending, and treasury management products and a relationship-driven commercial banking model.
• ACNB Corporation: Pennsylvania-based community bank holding company operating ACNB Bank and Russell Insurance Group across south-central PA and northern MD. Directly comparable as a same-state community bank with overlapping PA/MD geography, traditional consumer and commercial banking services, and similar relationship-driven model.
• Republic First Bancorp: Pennsylvania and New Jersey-based community bank serving consumers and businesses with deposit accounts, lending, and digital banking. Directly comparable as a same-state community bank with similar PA/NJ footprint and consumer/SMB focus, historically similar in size.

Broad incumbents

• Customers Bancorp: Pennsylvania-based bank holding company operating Customers Bank, serving consumers, small businesses, and commercial clients with a broader digital and institutional banking franchise. Comparable as a larger PA-headquartered competitor with overlapping commercial banking customers but a wider product and geographic footprint.
• Citizens Financial Group: Large regional bank holding company with a major presence in the Mid-Atlantic and Northeast including significant Philadelphia market share. Comparable as a much larger incumbent competitor operating in Firstrust's core geography across consumer, small business, and commercial banking.
• Fulton Financial Corporation: Pennsylvania-based regional bank holding company operating Fulton Bank across PA, NJ, MD, DE, and VA with consumer, small business, and commercial banking. Comparable as a larger PA-headquartered competitor with overlapping PA/NJ/MD footprint and similar relationship-driven banking products.

Regional players

• Atlantic Union Bankshares Corporation: Virginia-headquartered regional bank holding company with Mid-Atlantic footprint including commercial, consumer, and wealth management services. Comparable as a similar-sized regional community bank with analogous commercial banking and treasury management offerings, primarily serving adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xacada2.firstrust.com/c/ojdatbkvvayp50evstm2
• YouTubeyoutube.com/@firstrustbank
• Facebookacada2.firstrust.com/c/byapbzp1ho7z4kjsdxnf
• LinkedInacada2.firstrust.com/c/yeualmc8tfweyvjxro07
• Instagramacada2.firstrust.com/c/jxqdamqoabon6s1xhwtf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firstrust