What Travis Manion Foundation does

Travis Manion Foundation is a 501(c)(3) nonprofit organization founded in 2006 and headquartered in Doylestown, Pennsylvania, that empowers veterans and families of the fallen to develop character in future generations. The organization addresses veteran post-service isolation — a population where over 20 service members die by suicide daily — by routing veterans into youth mentorship, community service, and peer-support programs rather than delivering clinical interventions. Its core programmatic portfolio comprises Character Does Matter (a youth mentorship program powered by Under Armour Freedom that has reached 650,000+ youth), Spartan Leadership Program (a proprietary seven-month veteran leadership development program sponsored by Boeing), Survivor Expeditions (4–7 day service-based trips for families of the fallen), and Operation Legacy (community service projects). Signature events include the 9/11 Heroes Run, The Honor Project at 75+ national cemeteries, the Manion WOD CrossFit workout at 400+ gyms, and the annual Mass Deployment multi-day service event.

Name

Travis Manion Foundation

Legal name

Travis Manion Foundation

Website

http://www.travismanion.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Travis Manion Foundation is a 501(c)(3) nonprofit that runs veteran-led youth development programs — Character Does Matter, Spartan Leadership Program, Survivor Expeditions, and Operation Legacy — serving veterans, families of the fallen, and youth across the United States.

Ownership category

akta.pro rank

Product category

Veteran and Youth Development Nonprofit Services

NAICS

Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Veteran support services
• Youth mentorship programs
• Community service projects
• Memorial events fundraising
• Nonprofit veteran advocacy

Headquarters

HQ city

Doylestown

HQ country

United States

HQ region

North America

Offices9 records

Markets served

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Individual Donations: Individual donors contribute one-time or recurring donations to support TMF's programs. The organization operates as a 501(c)(3) tax-exempt organization, making donations tax-deductible within U.S. law guidelines.
2. Foundation Grants: TMF receives investments from foundations such as the A. James & Alice B. Clark Foundation to support organizational capacity building and strategic initiatives for its veteran-led youth development programs.
3. Corporate Sponsorships: Corporate sponsors including Firstrust, Home Depot, and Deloitte provide financial support for specific events and programs such as the annual Mass Deployment service event.
4. Event Revenue: TMF generates revenue through events including the 9/11 Heroes Run, Marine Corps Marathon, Joggin' for Frogmen, Gala, TMF Tailgate, and athletic events. Some events offer registration-based participation.
5. Merchandise Sales: TMF operates an online store (shop.travismanion.org) selling branded merchandise including apparel and commemorative items to supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Travis Manion Foundation (TMF) is a 501(c)(3) nonprofit that empowers veterans and families of fallen heroes through veteran-led youth development programs, leadership training, community service projects, and signature memorial events. It sells branded merchandise and accepts tax-deductible donations to fund these programs. Core offerings include the Character Does Matter youth mentorship program, the Spartan Leadership Program, Survivor Expeditions, Operation Legacy service projects, and events such as the 9/11 Heroes Run, The Honor Project, and Manion WOD.

Product overview

Travis Manion Foundation is a 501(c)(3) nonprofit that offers a portfolio of veteran-led youth development programs and community service initiatives. The core programs include Character Does Matter (youth mentorship), Spartan Leadership Program (veteran leadership), Survivor Expeditions (for families of the fallen), and Operation Legacy (community service projects). The organization also runs signature events including 9/11 Heroes Run, The Honor Project, Manion WOD, Mass Deployment, and Back to School Character Days. Additionally, it provides Mental Health + Well-Being Resources and Online Courses. The programs are designed to empower veterans and families of the fallen to develop character in future generations through mentorship, service, and community building.

Differentiator

Problem solved

Functional benefit

Brands

• TMF: Common abbreviation for Travis Manion Foundation used across communications and programs.
• Spartan Leadership Program
• Character Does Matter
• Survivor Expeditions

Products and services

• Character Does Matter

Quantifiable outcome

• 78,000+ veterans and survivors empowered through TMF programs
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• FirstrustminorGTM or Marketing PartnerFirstrust is a corporate sponsor for TMF's 10th annual Mass Deployment service event in Philadelphia in June 2026.
• Home DepotminorGTM or Marketing PartnerHome Depot is a corporate sponsor for TMF's 10th annual Mass Deployment service event in Philadelphia in June 2026, providing support for construction and service projects.
• DeloitteminorGTM or Marketing PartnerDeloitte is a corporate sponsor for TMF's 10th annual Mass Deployment service event in Philadelphia in June 2026.
• Under Armour FreedomcoreGTM or Marketing PartnerUnder Armour Freedom powers the Character Does Matter (CDM) program, a youth mentorship initiative led by veterans and families of the fallen. This is a key program sponsorship relationship.
• BoeingcoreGTM or Marketing PartnerBoeing sponsors the Spartan Leadership Program, a 7-month veteran leadership development program that welcomes families of the fallen.
• National Cemetery AssociationcoreStrategic or Co-development PartnerTMF partnered with the National Cemetery Association for The Honor Project, expanding the initiative to over 75 national cemeteries nationwide for Memorial Day Weekend 2026.
• The Mission ContinuescoreStrategic or Co-development PartnerTMF merged with The Mission Continues in summer 2025, forming the largest veteran-led volunteer network in the country. This strategic merger combined two veteran service organizations.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hire Heroes USA: Veteran-focused nonprofit delivering employment transition support; comparable in veteran-services mission, donor-driven funding model, and individualized program delivery.
• Semper Fi Fund: Provides immediate financial support and program services to critically wounded, ill, and injured service members and families; comparable as a military-family-focused donor-funded nonprofit with service-program model.
• K9s For Warriors: Veteran service nonprofit pairing service dogs with veterans suffering from PTSD; comparable in veteran mental-health mission focus, donor-funded program model, and veteran-led service delivery.
• Gary Sinise Foundation: Serves veterans, first responders, and their families through entertainment, programs, and grants; comparable in mission scope, celebrity/legacy branding, and donor-funded service model.
• Team Rubicon: Veteran-led nonprofit mobilizing volunteer service in disaster response and community rebuilding; highly comparable to TMF's veteran-led service network, Operation Legacy, and Mass Deployment events.
• Blue Star Families: Military family support nonprofit with research, programs, and community-building; comparable in military-family focus, community-engagement model, and chapter-based member structure similar to TMF's regional network.
• Bob Woodruff Foundation: Funds programs for post-9/11 veterans, service members, and families focused on mental health and reintegration; directly comparable veteran family-services mission and grantmaking/program model.
• Iraq and Afghanistan Veterans of America (IAVA): Membership-based veteran advocacy and support nonprofit; comparable member/advocacy structure and post-9/11 veteran focus to TMF's Spartan membership base.
• Wounded Warrior Project: One of the largest U.S. nonprofits serving post-9/11 veterans through programs, mental health support, and engagement — directly comparable to TMF in mission, donor base, and program-driven nonprofit model.

Broad incumbents

• Disabled American Veterans (DAV): Established, much larger congressionally chartered veterans service organization providing benefits assistance and programs; comparable as a veteran-support incumbent with overlapping mission but broader, longer-tenured scope than TMF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tmfoundation
• Facebookfacebook.com/travismanionfoundation
• LinkedInlinkedin.com/company/travis-manion-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travis Manion Foundation