Que
Que is a bootstrapped DTC manufacturer of reusable, sustainably designed drinkware and lifestyle accessories. Founded in 2016, it sells a patented collapsible silicone bottle plus insulated bottles and travel accessories direct-to-consumer and wholesale.
- Company typePrivate
- Founded2016
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Que does
Que, operating as Que Factory, LLC, is a Dallas/San Francisco Bay Area-based sustainable consumer products company founded in 2016. The company designs and sells reusable drinkware and lifestyle accessories positioned as alternatives to single-use plastic products, targeting environmentally conscious consumers, travelers, and outdoor enthusiasts. Its core product is the Que Collapsible Bottle, built around a patented spiral architecture in 100% food-grade LFGB-certified silicone with an 18/8 stainless steel cap, available in 12oz and 20oz sizes and capable of compressing to roughly half its expanded size for portability. The portfolio has expanded to include an Insulated Bottle with ceramic interior (12-hour hot / 24-hour cold retention), a Multi-functional Keychain, a Travel Utensil Set, a Convertible Totepack, and assorted caps and accessories, sold through a Shopify DTC storefront at unit prices of roughly $5.95–$24.95, supplemented by a wholesale channel for retail partners. The company markets via organic social (Facebook, Pinterest, Instagram under @quebottle), an email newsletter, and partnerships with environmental nonprofits Rainforest Trust and Groundwork Richmond. Que appears to be a bootstrapped, founder-owned private LLC with 1–10 employees, no disclosed institutional funding, and no parent company.
Que firmographics
Firmographics- Name
- Que
- Legal name
- Que Factory, LLC
- Website
- https://quebottle.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Que is a bootstrapped DTC manufacturer of reusable, sustainably designed drinkware and lifestyle accessories. Founded in 2016, it sells a patented collapsible silicone bottle plus insulated bottles and travel accessories direct-to-consumer and wholesale.
- Ownership category
- akta.pro rank
Que industry classification
Industry- Product category
- Reusable Drinkware and Sustainable Hydration Products
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where Que is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Que business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform (quebottle.com). Products include collapsible bottles, insulated bottles, travel accessories, and related accessories sold at fixed prices with free shipping over $65.
- Wholesale Distribution: B2B wholesale channel where retailers and stores purchase Que products in bulk for resale. Contact via wholesale request form on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Collapsible Bottle - Standard Pricing |
| Unit Pricing | Pay-as-you-go | Multi-functional Keychain |
| Unit Pricing | Pay-as-you-go | Cap with Loop accessory |
| Unit Pricing | Pay-as-you-go | Keychain Combo (Cap with Loop + Keychain) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Que product offering
Product offeringCore offering
Que designs, manufactures, and sells reusable hydration and travel products, with the flagship Que Collapsible Bottle featuring a patented spiral design that compresses the bottle to roughly half its size. The portfolio is built from food-grade LFGB-certified silicone and includes an Insulated Bottle with ceramic interior lining for 12-hour hot / 24-hour cold retention, plus travel accessories such as the Multi-functional Keychain, Travel Utensil Set, Convertible Totepack, and Cap with Loop. The company sells primarily direct-to-consumer through its Shopify e-commerce storefront, with a wholesale channel for retail partners.
Product overview
Que is a sustainable products company offering a focused portfolio of reusable drinkware and accessories. The core product line centers on the Que Collapsible Bottle, an innovative patented spiral-design silicone water bottle that expands for use and collapses for compact storage, positioned as an alternative to single-use plastic bottles. Complementary products include the Insulated Bottle with ceramic interior for temperature retention, and a range of accessories including the Multi-functional Keychain (3-in-1 carabiner/keyring/bottle opener), Travel Utensil Set, Convertible Totepack, and cap accessories. The company also offers wholesale and limited edition color variants. All products emphasize environmental sustainability, BPA-free materials, and practical everyday utility.
Differentiator
Problem solved
Functional benefit
Products and services
- Que Collapsible Bottle The original collapsible water bottle featuring a patented spiral design that compresses the bottle to half its size for compact storage and transport. Made from LFGB food-grade silicone with an 18/8 stainless steel cap, dishwasher safe, BPA-free, leakproof, and shockproof. Available in 12oz and 20oz sizes across multiple color variants.
- Insulated Bottle An insulated bottle with a ceramic interior designed to keep beverages hot for 12 hours or cold for 24 hours while maintaining the original taste. Featured as part of Que's core product lineup.
- Multi-functional Keychain A 3-in-1 everyday accessory combining a zinc-alloy carabiner that attaches to bags or purses, a brass twist-open key ring fitting up to 6 keys, and a center bottle opener, with a canvas cotton strap. Compatible with Que's Cap with Loop accessory.
- Travel Utensil Set A travel utensil set listed as part of Que's product offerings, designed to support sustainable practices on-the-go.
- Convertible Totepack A convertible totepack listed in Que's SHOP navigation, positioned alongside other products supporting the company's sustainability mission.
- Accessories (including Cap with Loop) Collection of accessories including stainless steel cap with loop, multi-functional keychain, and other items designed to complement Que's bottle products.
Companies that use Que
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Que technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Que partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Rainforest TrustminorEnvironmental nonprofit partnership for rainforest conservation. Que supports Rainforest Trust through their giving back program to help raise environmental awareness and promote sustainable practices.
- Groundwork RichmondminorSan Francisco Bay Area local environmental nonprofit organization. Que partners with Groundwork Richmond to support environmental programs in the local community, promoting sustainable practices and environmental awareness.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Que competitors and assessment
Company assessmentDirect peers
- Owala: Fast-growing DTC reusable bottle brand known for its FreeSip lid, targeting younger consumers seeking innovative hydration formats — direct overlap with Que's innovative-format positioning.
- S'well: Premium reusable bottle brand with sustainability positioning, comparable to Que's eco-friendly narrative and direct-to-consumer-led go-to-market.
- Platypus (Cascade Designs): Collapsible soft-flask hydration brand from Cascade Designs, directly comparable to Que's collapsible bottle format for outdoor and travel use cases.
- Hydro Flask: Leading reusable insulated water bottle brand (owned by Helen of Troy) competing in the same consumer reusable drinkware category with broader product range and far larger distribution and marketing budget.
- Simple Modern: DTC-led reusable bottle and tumbler brand with strong social media presence and broad color/SKU strategy, mirroring Que's digital-first, design-forward positioning.
- Vapur: Pioneer in collapsible/rollable reusable water bottles with a sustainability mission; competes with Que in the same collapsible hydration niche.
- Nalgene: Heritage reusable bottle brand focused on durable everyday hydration, sharing the reusable drinkware category and sustainability positioning with Que.
- Stanley: Iconic drinkware brand with viral Quencher tumbler and broad reusable bottle/tumbler lineup, competing for the same environmentally conscious and travel-oriented consumer as Que.
Broad incumbents
- Yeti: Premium outdoor lifestyle brand with broad drinkware portfolio (Rambler line) and far larger scale; competes with Que in travel/outdoor hydration but operates as a broader lifestyle incumbent.
- Brita: Established household water brand with broad filtration portfolio and large retail footprint; adjacent competitor in the consumer hydration category with overlapping sustainability messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Que social profiles
Digital presenceQue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Que leadership team
Management profileNumber of profiles
Profiles2 records
Que funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Que M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Que
What does Que do?
Que designs, manufactures, and sells reusable hydration and travel products, with the flagship Que Collapsible Bottle featuring a patented spiral design that compresses the bottle to roughly half its size. The portfolio is built from food-grade LFGB-certified silicone and includes an Insulated Bottle with ceramic interior lining for 12-hour hot / 24-hour cold retention, plus travel accessories such as the Multi-functional Keychain, Travel Utensil Set, Convertible Totepack, and Cap with Loop. The company sells primarily direct-to-consumer through its Shopify e-commerce storefront, with a wholesale channel for retail partners.
Is Que a public or private company?
Que is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Que founded?
Que was founded in 2016. It employs 1 to 10 people.
Where is Que based?
Que is headquartered in Dallas, United States, in the North America region.
How does Que make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Que's main competitors?
Direct peers on record are Owala, S'well, Platypus (Cascade Designs), Hydro Flask, Simple Modern, Vapur, Nalgene and Stanley. Broad incumbents are Yeti and Brita.
Does Que have an API?
No public API is recorded for Que.
What industry is Que in?
Que's product category is Reusable Drinkware and Sustainable Hydration Products. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs).