Greenplum Software
Greenplum Software develops massively parallel database software for business intelligence and data warehousing, historically serving enterprise analytics workloads. Founded in 2000 in San Mateo, California, the company was acquired by VMware and is now part of Broadcom's infrastructure software portfolio.
- Company typePrivate
- Founded2000
- HeadquartersSan Mateo, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Greenplum Software does
Greenplum Software, founded in 2000 and headquartered in San Mateo, California, develops database software targeted at business intelligence and data warehousing workloads. Its core product is a massively parallel processing (MPP) relational database engine designed to support large-scale analytical queries across enterprise data sets, serving organizations that require high-throughput SQL analytics over structured data.
The company historically operated as an independent vendor, raising approximately $92.9M across six disclosed venture rounds between 2000 and 2009, with lead investors including Sierra Ventures and Meritech Capital Partners and strategic participation from Sun Microsystems. The company subsequently became a subsidiary of VMware and, following Broadcom's 2023 acquisition of VMware, now operates within Broadcom's infrastructure software portfolio. The current standalone commercial profile is not discernible from the input data; product, revenue, and go-to-market mechanics are not described beyond the high-level "database software for business intelligence and data warehousing" positioning.
The firm's business model is not explicitly disclosed in the input. Inference is limited to: an enterprise software vendor model consistent with venture-backed database companies of that era, namely platform/enterprise licensing sold to data and analytics teams inside larger organizations, supplemented by services around deployment and tuning. Pricing models, named customers, customer segments, and revenue mechanics are not provided in the source data, which constrains deeper inference.
Greenplum Software firmographics
Firmographics- Name
- Greenplum Software
- Legal name
- Greenplum Software, Inc.
- Website
- https://greenplum.org/
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 501–1,000 employees
- Short description
- Greenplum Software develops massively parallel database software for business intelligence and data warehousing, historically serving enterprise analytics workloads. Founded in 2000 in San Mateo, California, the company was acquired by VMware and is now part of Broadcom's infrastructure software portfolio.
- Ownership category
- akta.pro rank
Greenplum Software industry classification
Industry- Product category
- Data Warehousing Software
- NAICS
- Software Publishers (513210), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industries
- Multi-Model Databases (HDAEAAAL), Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
Keywords
Where Greenplum Software is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Greenplum Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Greenplum Software product offering
Product offeringCore offering
Greenplum Software develops database software for business intelligence and data warehousing applications. The company's product is a massively parallel processing (MPP) database platform designed for large-scale analytics workloads, enabling enterprises to run complex analytical queries across large data volumes.
Differentiator
Problem solved
Functional benefit
Products and services
- Greenplum Database Massively parallel processing (MPP) database software for business intelligence and data warehousing applications, designed to run large-scale analytical workloads across distributed clusters.
Companies that use Greenplum Software
Customer profileIdeal customer profiles1 record
Greenplum Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenplum Software partnerships and signals
Strategic signalRecent moves5 records
Greenplum Software competitors and assessment
Company assessmentEmerging players
- ClickHouse: ClickHouse is an open-source columnar OLAP database that increasingly overlaps with Greenplum for high-performance analytical and reporting workloads.
- Databricks: Databricks provides a unified lakehouse platform for analytics and AI built on open formats; it competes with Greenplum for analytical workloads and increasingly for the data-warehouse budget.
- Apache Doris: Apache Doris is an open-source MPP analytical database that targets real-time and large-scale OLAP workloads, increasingly serving as a modern open-source alternative to Greenplum.
Direct peers
- Vertica: Vertica is a columnar MPP analytical database designed for large-scale data warehousing and BI, directly comparable to Greenplum in target workloads and architecture.
- Teradata: Teradata is the canonical on-prem massively parallel analytical database, competing head-to-head with Greenplum in large-enterprise data warehousing and advanced analytics workloads.
- Yellowbrick Data: Yellowbrick Data offers a modern MPP data warehouse built for hybrid and on-prem deployments, positioning itself against both Greenplum and Teradata for enterprise analytics.
- SingleStore (formerly MemSQL): SingleStore is a distributed SQL database that targets both transactional and analytical workloads, overlapping with Greenplum in real-time and large-scale analytics use cases.
Broad incumbents
- Snowflake: Snowflake is the leading cloud-native data platform built on a decoupled storage-and-compute architecture, competing with Greenplum for enterprise analytics, BI, and data-sharing workloads.
- IBM Db2 Warehouse (formerly Netezza): IBM's Netezza-derived Db2 Warehouse is an appliance-style MPP analytical database, broadly comparable to Greenplum as an on-prem enterprise data-warehouse alternative.
- Amazon Redshift: Redshift is AWS's cloud-native columnar data warehouse serving the same analytical workloads as Greenplum, but at much greater scale and with deeper cloud integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Greenplum Software social profiles
Digital presenceGreenplum Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenplum Software leadership team
Management profileNumber of profiles
Profiles1 record
Greenplum Software funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenplum Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenplum Software
What does Greenplum Software do?
Greenplum Software develops database software for business intelligence and data warehousing applications. The company's product is a massively parallel processing (MPP) database platform designed for large-scale analytics workloads, enabling enterprises to run complex analytical queries across large data volumes.
When was Greenplum Software founded?
Greenplum Software was founded in 2000. It employs 501 to 1,000 people.
Where is Greenplum Software based?
Greenplum Software is headquartered in San Mateo, United States, in the North America region.
Who are Greenplum Software's main competitors?
Emerging players on record are ClickHouse, Databricks and Apache Doris. Direct peers are Vertica, Teradata, Yellowbrick Data and SingleStore (formerly MemSQL). Broad incumbents are Snowflake, IBM Db2 Warehouse (formerly Netezza) and Amazon Redshift.
Does Greenplum Software have an API?
No public API is recorded for Greenplum Software.
What industry is Greenplum Software in?
Greenplum Software's product category is Data Warehousing Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of HDAEAAAL, Multi-Model Databases. Its NAICS code is 513210 and its SIC code is 7372.