Heureka Group

What Heureka Group does

Heureka Group a.s. is a privately held Czech company headquartered in Prague (Karolinská 706/3, Praha 8 – Karlín) that operates the largest price-comparison and shopping-guide platform in Central and Eastern Europe, with a presence in nine countries. The platform connects more than 55,000 e-shops with roughly 30 million monthly users, aggregating product catalogs via standardized XML Feed integrations and surfacing them through country-specific portals along with verified customer reviews collected by the Ověřeno zákazníky program. The group also runs Heureka Marketplace, an integrated transactional layer where consumers can complete purchases against partner merchants, processed through Adyen as payment gateway.

The company's product surface comprises the core price-comparison platform, a pay-per-click advertising layer (PPC Režim), the tiered Ověřeno zákazníky review subscription service (Start free, Profi at 499 CZK/month, Enterprise at 1,999 CZK/month), affiliate marketing, XML Feed integration tooling, and analytics products (Datové reporty, Brand Performance Insights, Heureka Shopping Survey). Programmatic and brand-adjacent revenue is complemented by annual industry events such as the 17-year-running ShopRoku awards and product/sustainability programs (ProduktRoku, Udržitelný e-shop). An ecosystem of subsidiaries — including logistics integrator Balíkobot, country operators (Ceneje d.o.o., Online Comparison Shopping Kft., HEUREKA GROUP RO s.r.l.), financial-services entities (Heureka FinCo CZ and SK), and the 2021-acquired DATAWEPS — extends the group beyond pure advertising.

Heureka monetizes through four distinct streams: usage-based PPC fees paid by e-shops per click from Heureka, marketplace commissions on transactional purchases, recurring subscription fees for the verified-review service, and data-monetized analytics to e-shops and brand manufacturers. Customer acquisition is primarily self-service through sluzby.heureka.cz, with a dedicated Customer Success team covering enterprise merchants and brand-manufacturer clients. Two equally weighted customer segments — e-shops (SMB-led, horizontal) and brands/manufacturers — are served via a product-led growth motion reinforced by a webinar-and-event content engine. No funding rounds, investors, or revenue figures are publicly disclosed; ownership and parent structure have not been revealed beyond the named Czech holding company (IČO 078 22 774).

Name

Heureka Group

Legal name

Heureka Group a.s.

Website

https://heureka.group

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Heureka Group operates the largest price-comparison and shopping-guide platform in Central and Eastern Europe, aggregating 55,000+ e-shops and serving 30 million monthly users across 9 countries via XML Feed integration, paid PPC placement, the Ověřeno zákazníky verified-review subscription, marketplace commissions, and brand analytics tools.

Ownership category

akta.pro rank

Product category

Price Comparison Platform

NAICS

Media Buying Agencies (54183)

SIC

Retail-Catalog & Mail-Order Houses (5961), Services-Advertising Agencies (7311)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price comparison platform
• E-commerce marketplace
• Shopping guide services
• Verified customer reviews
• Product advertising network

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pay-per-click (PPC) Fees: E-shops pay for each click from the Heureka platform to their store. Fee is determined by the pricing list valid at the time of the click, or based on bidding settings configured by the merchant.
2. Marketplace Commission: Commission charged on purchase contracts concluded through Heureka Marketplace, based on the purchase price
3. Subscription - Ověřeno zákazníky: Monthly subscription tiers for the Verified by Customers review service. Start tier is free (15 reviews/month), Profi tier at 499 CZK/month (999 reviews + 499 CZK bonus credit), Enterprise tier at 1999 CZK/month (unlimited reviews + 1999 CZK bonus credit)
4. Data Services: Premium data analytics and reporting services for e-shops (Data Reports, Brand Performance Insights) and brands (search term analytics, shopping surveys)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Heureka Group operates a Central and Eastern European price comparison and shopping guide platform that aggregates product catalogs from 55,000+ e-shops across nine countries (Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Bosnia and Herzegovina, and Serbia), serving around 30 million monthly users. It monetises this consumer traffic by selling PPC advertising (PPC Režim), marketplace commissions via Heureka Marketplace, subscription services such as Ověřeno zákazníky, data and analytics reports, Brand Performance Insights, and affiliate commissions to e-shops and brand manufacturers.

Product overview

Heureka Group operates a multi-product e-commerce ecosystem centered on its flagship price comparison and shopping guide platform across 9 European countries. The core platform connects 55,000+ e-shops with 30 million monthly users. Key products include Heureka Marketplace for direct sales, PPC Mode for advertising placement, Ověřeno zákazníky for customer reviews (offered in Start/Profi/Enterprise tiers), XML FEED for product data integration, Heureka Affiliate for partner marketing, and analytics tools (Datové reporty, Brand Performance Insights, Heureka Shopping Survey). The ecosystem is complemented by awards programs ShopRoku, ProduktRoku, and Udržitelný e-shop.

Differentiator

Problem solved

Functional benefit

Brands

• Heureka Marketplace: Online marketplace enabling purchases directly through the Heureka platform.
• Ověřeno zákazníky
• ShopRoku
• Balíkobot

Products and services

• Heureka Marketplace

Quantifiable outcome

• 30 million monthly users across 9 countries visiting Heureka portals
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• VisacoreGTM or Marketing PartnerVisa is the main partner of ShopRoku competition and ambassador of the Visa Special Award category. Provides primary partnership backing for the annual e-commerce awards ceremony.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Idealo: Germany-based price comparison platform operating across multiple European countries. Closely comparable business model (PPC, marketplace leads, merchant tools), serving European e-commerce at similar scale to Heureka.
• Ceneo: Polish price comparison platform and one of Heureka's most direct CEE competitors. Operates an identical price-comparison + marketplace + reviews stack in Poland, competing head-to-head in overlapping CEE shopper audiences.
• PriceRunner: Nordic/UK price comparison platform owned by Klarna. Directly comparable product (comparison listings, merchant PPC, reviews) operating in European geographies adjacent to Heureka's footprint.
• Kelkoo Group: European price comparison and shopping platform covering multiple countries. Directly comparable category leader in Western/Southern Europe, monetizing via CPC and product feeds similar to Heureka.
• Prisjakt: Nordic price comparison platform owned by Schibsted. Direct peer with very similar mechanics — comparison listings, merchant leads, product catalog — and is often cited as a category benchmark.
• Twenga: European price comparison and shopping ads platform. Operates a comparable product feed-based comparison business with merchant bidding across multiple European countries.

Broad incumbents

• Google Shopping: Global incumbent that aggregates merchant product feeds into a comparison-shopping surface inside Google Search. Largest competitive threat to all European price-comparison players, including Heureka, via default search-driven demand capture.
• Amazon: Global e-commerce marketplace that increasingly answers product-discovery queries directly. Compresses upstream comparison traffic for all European price-comparison players as shoppers migrate from 'compare then buy' to 'search inside Amazon'.
• Allegro: Poland's dominant marketplace and a major CEE commerce incumbent. Heavily overlaps with Heureka in CEE shoppers' purchase journey and competes for the same brand/merchant advertising budget.

Emerging players

• Trustpilot: Global consumer reviews platform. Competes most directly with Heureka's 'Ověřeno zákazníky' verified-review product and is increasingly layered into CEE merchant marketing stacks as a trust signal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heurekagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heureka Group