Compana Pet Brands

Name

Compana Pet Brands

Legal name

Compana Pet Brands LLC

Website

https://companapetbrands.com

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Pet Care and Nutrition

NAICS

Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

akta.pro secondary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Pet care products
• Pet nutrition supplements
• Dog and cat food
• Pet wellness brands
• Pet specialty retail

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Compana generates revenue through the sale of pet care and nutrition products across multiple categories including dog and cat, backyard chicken, equine, small animal, and indoor bird. Revenue exceeds $600 million, grown eightfold under current leadership.
2. Subscription/Direct-to-Consumer: Bullymake delivers approximately 1 million subscription boxes annually, representing a recurring revenue stream from direct consumer relationships. Doggie Dailies is also an online-focused brand generating direct-to-consumer sales.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Compana Pet Brands manufactures and markets a diversified portfolio of more than 20 consumer brands that supply nutrition, supplements, treats, flea & tick protection, grooming, toys, and waste-cleanup products for dogs, cats, backyard chickens, horses, small animals, and indoor birds. The company sells through pet specialty retail, major e-commerce platforms, brand-owned direct-to-consumer storefronts, and a subscription box (Bullymake) delivering approximately one million boxes annually.

Product overview

Compana Pet Brands is a diversified pet care and nutrition company operating a platform of 24+ distinct brands organized by animal category (Dogs and Cats, Poultry, Small Animal, Equine, Bird). The portfolio includes both core heritage brands (Manna Pro dating to 1842, Calf Manna, Corona) and acquired brands (Oxbow, ZuPreem, Bullymake, Doggie Dailies, Dinovite, Nutri-Vet, Vet's Best, Natural Care, Espree, Simple Solution, Bags on Board, Fruitables, OUT! Petcare, Wildly Natural, Buffalo Range). Products span multiple categories: supplements and wellness, flea & tick protection, grooming, treats and food, waste & cleanup, toys, and feed/nutrition across all pet types. The company rebranded from Manna Pro Products to Compana Pet Brands in March 2022 to reflect its transformation beyond its original flagship brand into a modern, diversified pet care company with approximately $600 million in revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Vet's Best: Whole body care combining veterinary science and natural, plant-based ingredients for pets.
• Natural Care
• Fruitables
• Bullymake
• Doggie Dailies
• Nutri-Vet
• Simple Solution
• Espree
• Dinovite
• Bags on Board
• OUT! Petcare
• Wildly Natural
• Buffalo Range
• ZoGuard Plus
• Adventure Plus
• Manna Pro
• Flock Party
• Oxbow
• Small World
• Calf Manna
• Corona
• ZuPreem

Products and services

• Vet's Best Whole body care brand combining veterinary science with natural, plant-based ingredients for flea and tick, dental, grooming, and supplements for dogs and cats.
• Natural Care Plant-based pet care brand offering hard-working natural ingredients for flea and tick, wellness, and grooming solutions for dogs and cats.
• Manna Pro (Poultry) Feed, treats, hard goods, and supplements for backyard chickens with roots dating back to 1842.
• Fruitables Healthy pet treats combining fruits, vegetables, and proteins with CalorieSmart nutrition and superfood formulations, baked in the USA for dogs and cats.
• Bullymake Direct-to-consumer monthly subscription box for power chewers, delivering durable toys and treats made in the USA with a 100% durability guarantee, with approximately 1 million boxes delivered annually.
• Manna Pro (Equine) Supplements, feed, treats, wound care, leather care, and grooming products for horses at all life stages.
• Oxbow Premium small animal wellness brand offering whole foods, supplements, treats, and supplies for rabbits, guinea pigs, gerbils, hamsters, and chinchillas.
• Doggie Dailies Premium-quality supplements and wellness products for dogs, marketed as a modern online-focused brand with daily pet care solutions.
• Nutri-Vet Specialist pet wellness brand with carefully formulated products featuring the right amount of the right ingredients for optimal pet well-being.
• Simple Solution Pet stain and odor removal solutions with over 30 years of experience in solving pet messes safely and effectively, including potty training products.
• Manna Pro (Small Animal) High-quality nutritionally wholesome feeds, supplements, and treats for small animals at every stage of their lives.
• Espree Professional grade pet grooming brand formulated with real, simple, and plant-based ingredients chosen by grooming experts for dogs and cats.
• ZuPreem Premium companion bird nutrition brand with over 50 years of commitment to animal welfare, nutritional research, and quality manufacturing standards.
• Dinovite Daily whole food supplement supporting canine and feline health by boosting immune system, strengthening digestive tract, and supporting healthy skin and coat.
• Bags on Board Environmentally-friendly dog waste pickup bags and dispensers for responsible outdoor pet ownership.
• Small World Complete line of pelleted food and hay for small animals, positioned as one of the top value brands in the market.
• OUT! Petcare Practical and affordable pet care products including pet diapers, wraps, training aids, pads, cleaning, and waste pickup solutions.
• Wildly Natural All-natural, limited ingredient baked treats for dogs and cats made in the USA with whole jerky treats for dogs and low-calorie chicken, salmon, and tuna bites for cats.
• Buffalo Range Rawhide treats made with 100% grass-fed, pasture-raised water buffalo rawhide and buffalo meat, with limited ingredients, high digestibility, and no added dyes or fillers.
• ZoGuard Plus Flea and tick protection products offering the same active ingredients as leading brands at better value for dogs and cats.
• Adventure Plus Flea and tick protection for dogs and cats that starts working through contact, killing fleas within 12 hours and lasting up to four weeks per dose.
• Flock Party Tasty, high-quality protein meals, treats, and coop products for backyard chickens.
• Calf Manna Multi-species nutritional supplement brand for over 90 years, used in horses, goats, rabbits, and cattle to support peak animal condition with quality ingredients.
• Corona Horse wound care and grooming products brand with over 100 years of heritage supporting horse health and vitality.

Quantifiable outcome

• Revenue grown eightfold over 15 years under leadership
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• 4-HcoreStrategic or Co-development Partner · 1 March 2021Manna Pro/Compana extended partnership with 4-H committing $100K over two years. Partnership includes Calling All Champions campaign with Instagram photo contest, $1 donation for every $1 coupon on select products, and consumer donation program for animal-themed gift boxes. Supports youth development in animal care and agricultural industry.
• Spirit HorseminorStrategic or Co-development PartnerCommunity partnership program supporting Spirit Horse organization through Compana Cares initiative.
• Livestock ConservancyminorStrategic or Co-development PartnerCommunity partnership supporting heritage livestock breed conservation through Compana Cares initiative.
• KINDSWELL Rescue Support Program / OxbowminorStrategic or Co-development PartnerAnimal rescue grants program and rescue support through Oxbow Animal Health brand, supporting foster networks and animal rescue organizations.

Scale indicators7 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• Mars Petcare: Global pet food and care giant operating Pedigree, Royal Canin, Whiskas, and dozens of other brands across pet nutrition and veterinary health. Largest incumbent competitor in Compana's core dog/cat categories.
• Cargill Animal Nutrition: Global animal nutrition and pet food manufacturer that acquired Compana's feed mills in 2024. Now a production partner and broader incumbent in pet and livestock nutrition with much larger scale.
• Blue Buffalo (General Mills): Premium natural pet food brand owned by General Mills, competing directly with Compana's natural and wellness-oriented dog/cat brands in retail. Backed by much larger parent marketing and distribution muscle.
• Nestlé Purina PetCare: World's largest pet care company with brands across dog/cat food, treats, and litter under Purina, Fancy Feast, Friskies, and Pro Plan. Broad incumbent that competes directly with Compana's dog/cat brands across retail.

Direct peers

• Wellness Pet Company: Premium natural pet food and treat maker with Wellness, Old Mother Hubbard, and Holistic Select brands serving dog and cat. Comparable premium positioning and multi-brand strategy in dog/cat nutrition.
• Central Garden & Pet: Multi-brand pet and garden products company owning Kaytee (bird, small animal), Nylabone, and other pet brands. Highly comparable platform model with diversified pet brand portfolio across species categories.
• Vitakraft Sun Seed: Bird, small animal, and specialty pet food company with comparable presence in the bird/small animal categories where Compana competes via ZuPreem and Oxbow. Directly comparable niche pet nutrition offering.
• Sunshine Mills: Privately-held pet food and treat manufacturer producing private-label and branded products across dog, cat, and livestock. Comparable multi-category pet food manufacturing scale and channel mix.
• Spectrum Brands Holdings: Consumer products company with a Global Pet Care segment including Tetra (aquatics), FURminator, SmartBones, and DreamBone. Comparable diversified pet brand portfolio across multiple categories.
• Hartz Group: Privately-held pet care products company offering flea/tick, grooming, treats, and toys under Hartz brand. Directly overlaps Compana's flea/tick and dog/cat categories with ZoGuard Plus and Adventure Plus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/compana-pet-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compana Pet Brands