The Hartz Mountain Corporation

What The Hartz Mountain Corporation does

The Hartz Mountain Corporation is a US-incorporated, privately held pet care products manufacturer founded in 1926 and headquartered in Secaucus, New Jersey. The company sells physical pet care products for dogs and cats — including flea and tick control, dog pads, treats and chews, grooming products, toys, and diapers — across the United States and Canada. Its portfolio is organized around multiple sub-brands such as UltraGuard (flea and tick), Oinkies (treats), Comfitables (potty solutions), Groomer's Best and True Coat (grooming), Home Protection and Miracle Guard (dog pads), Nature's Shield (natural pest protection), Chew 'n Clean and Dura Play (toys), Delectables (cat treats), and Fur Fetcher (deshedding). Product differentiation rests on a small set of proprietary mechanical/formulation features, most notably the Flash-Dry six-layer pad construction for instant urine-to-gel absorption, the patented Pro-Glide and Pro-cision Flo angled applicators for topical flea/tick treatments, and Harmonizing Odor technology for pad odor control.

Hartz operates exclusively through third-party distribution channels — mass merchandisers (Walmart, Kmart), grocery chains, drug stores, pet specialty retailers, and major e-commerce platforms (Amazon.com, Chewy.com) — and does not sell direct to consumers. Revenue is generated entirely through wholesale physical-product sales of these mass-market, value-tier CPG items, with end pricing determined by retailers. The company's positioning as "America's #1 flea and tick brand" (Hartz UltraGuard), its near-100-year operating history, and the breadth of its retail footprint constitute its primary commercial assets.

Customer engagement is layered on top of the retail-led model through social media (Facebook, Instagram, YouTube), a Learning Center content hub, the Hartz Insiders loyalty program, the Hartz Pet Partners research community, email newsletters, and customer review programs. Recent strategic activity has centered on incremental sub-brand expansion (UltraGuard ProMax, Comfitables), 2025 partnerships with animal welfare organizations (Humane World for Animals, Pilots to the Rescue), and the launch of a formal Sustainability Actions & Commitment initiative. The company has not disclosed revenue, headcount, funding, M&A, or leadership changes in the available source material, and no AI/ML, API, or digital platform capabilities are evidenced.

Name

The Hartz Mountain Corporation

Legal name

The Hartz Mountain Corporation

Website

https://hartz.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

The Hartz Mountain Corporation is a privately held, US-based pet care products manufacturer founded in 1926, selling flea/tick control, dog pads, treats, grooming, toys, and diapers for dogs and cats through mass retailers, grocery, drug, pet specialty stores, Amazon, and Chewy across the United States and Canada.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Pet Treats & Chews (AFADAFAF), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)

Keywords

• Pet care products
• Flea and tick control
• Dog treats and chews
• Pet grooming products
• Dog pads and training

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Physical Pet Products Sales: Hartz generates revenue through the sale of physical pet care products including flea/tick control (topicals, collars, sprays, shampoos), dog pads, dog treats (Oinkies), grooming products, and toys. Products are sold through third-party retail distribution as one-time purchases.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Hartz Mountain Corporation manufactures and distributes a broad portfolio of pet care products for dogs and cats, including flea and tick control (topicals, collars, sprays, shampoos), dog pads, dog treats and chews, grooming products, durable and dental toys, diapers and wraps, and health and wellness items. Products are sold through third-party mass retailers, grocery stores, drug stores, pet specialty retailers, and major e-commerce platforms under multiple sub-brands such as UltraGuard, Oinkies, Home Protection, Comfitables, Groomer's Best, True Coat, Nature's Shield, Chew 'n Clean, Dura Play, Delectables, Fur Fetcher, and Miracle Guard.

Product overview

The Hartz Mountain Corporation is a pet care products company offering a diversified portfolio of products for dogs and cats. The core offerings include flea and tick protection under the UltraGuard family (UltraGuard, ProMax, Pro, Plus sub-brands), dog treats and chews under Oinkies, grooming products under Groomer's Best and True Coat brands, dog pads and training supplies under Home Protection with Miracle Guard variants, and pet diapers/wraps under Comfitables. Additional brands include Nature's Shield for natural pest protection, Chew 'n Clean for dental toys, Dura Play for durable toys, Fur Fetcher for deshedding, and Delectables for cat treats. The products span multiple categories: toys, treats/chews, grooming, flea & tick control, dog pads, diapers/wraps, and health & wellness supplements.

Differentiator

Problem solved

Functional benefit

Brands

• Ultraguard®: Flea and tick protection products for dogs and cats
• Oinkies®
• Comfitables®
• True Coat®
• Home Protection®
• Groomer's Best Professionals®
• Nature's Shield
• Chew 'n Clean®
• Dura Play®
• Delectables®
• Fur Fetcher®
• Miracle Guard®
• Hartz UltraGuard ProMax

Products and services

• Hartz UltraGuard Flea and Tick Protection Flea and tick protection products including collars, drops, sprays, and home treatments for dogs and cats. Positioned as America's #1 flea and tick brand.
• Hartz UltraGuard ProMax Flea and Tick Collar Advanced flea and tick collar providing pest protection with extended duration coverage for dogs and cats.
• Hartz Oinkies Dog Treats and Chews Long-lasting dog treats and chews made with layers of real meat and vegetables, including Tender Twirls, Beefy Twists, Hearty Twists, Mega Kabobs, and Tender Ribs. A rawhide-free alternative.
• Hartz Comfitables Diapers and Male Wraps Comfortable and secure dog and cat diapers and male wraps for managing incontinence and potty training, providing 6-hour protection for diapers and 12-hour protection for male wraps.
• Hartz True Coat Shampoos Shampoos uniquely formulated for specific dog coat types including Short & Smooth, Thick Coat, and Curly or Wavy Coat.
• Hartz Home Protection Dog Pads Dog pads with Flash-Dry technology for house training, senior dogs, and travel, available in various sizes. Protects flooring from accidents.
• Hartz Home Protection Miracle Guard Dog Pads Extra absorbent dog pads with 3X more absorption capacity than standard pads, featuring quick-dry technology and odor elimination.
• Hartz Nature's Shield Natural Flea and Tick Protection Natural flea and tick protection products including shampoo, spray, and collar with plant extracts for dogs and cats.
• Hartz Groomer's Best Grooming Products Grooming products including shampoos, conditioners, flea combs, and deshedding tools for dogs.
• Hartz Groomer's Best Professionals Shampoos Professional-grade shampoos formulated to bring the salon grooming experience to the home.
• Hartz Chew 'n Clean Dental Toys and Treats Dental chew toys and treats combining durable nylon shells with flavor centers for cleaning teeth.
• Hartz Dura Play Durable Dog Toys Durable dog toys designed for tough chewers and dogs with sensitive gums.
• Hartz Delectables Cat Treats Cat treats and consumables.
• Hartz Fur Fetcher Deshedding Tool Deshedding tool for dogs that removes 3 times more fur than brushing alone.

Quantifiable outcome

• Hartz UltraGuard collars provide up to 7 months protection against fleas and ticks
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Humane World for AnimalsminorStrategic or Co-development Partner · 1 May 2025Hartz Loving Paws collaborated with Humane World for Animals on their 3rd annual More Than a Pet Campaign in May 2025. The partnership focused on distributing pet supplies to people in need, supporting communities through pet care assistance.
• Pilots to the RescueminorStrategic or Co-development Partner · 1 January 2025Hartz Loving Paws partnered with Pilots to the Rescue for transporting shelter pets. In March, August, and October 2025, the partnership facilitated the transportation of shelter animals from shelters in Alabama and Georgia to shelters in the north to find new homes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• BARK (BarkBox): BARK is a DTC pet brand with subscription toys, treats, and dental products, building strong consumer relationships in the same toy/treat categories as Hartz's Dura Play and Oinkies. Represents the DTC competitive threat to mass-market incumbents.

Direct peers

• Petmate: Petmate is a pet products manufacturer producing crates, carriers, bedding, toys, and waste/potty solutions sold through mass and specialty. Directly comparable to Hartz in pet durables and habitat categories.
• PetIQ: PetIQ manufactures and distributes vet-quality pet health products including flea/tick topicals, supplements, and hygiene items through mass, club, and veterinary channels. Directly comparable to Hartz UltraGuard and health/wellness segments.
• Tomlyn (Vetoquinol): Tomlyn is a specialty pet health and wellness brand with supplements, hairball remedies, and topical products. Comparable to Hartz's health/wellness and cat remedy portfolio, though with stronger vet-channel positioning.
• Sergeant's Pet Care Products: Sergeant's is a mass-market pet care manufacturer with deep overlap in flea/tick topicals, collars, sprays, and oral treatments for dogs and cats, plus a broader pet health portfolio. It is the closest historical mass-channel peer to Hartz UltraGuard.
• Adams (Ceva Animal Health): Adams is a long-standing flea, tick, and parasite-control brand with sprays, dips, and household treatments sold through mass and pet channels. Directly competes with Hartz UltraGuard in the flea/tick category.

Broad incumbents

• Nestlé Purina PetCare: Purina is the dominant pet food and treat manufacturer in North America with mass and specialty distribution and extensive R&D. While primarily food-focused, its treat and supplement portfolio competes with Hartz Oinkies and other non-food categories.
• Central Garden & Pet: Central Garden & Pet is a diversified pet and garden products manufacturer with pet brands spanning flea/tick, treats, toys, bedding, and aquatic care. It is a broad incumbent offering mass-market pet products across overlapping categories with Hartz.
• Spectrum Brands (Pet segment): Spectrum Brands operates pet care brands including Tetra (aquatics), FURminator (grooming), and Good Boy/Tasty Bone (treats). A broad incumbent with overlapping grooming, treat, and specialty pet categories.
• Radio Systems (PetSafe, SportDOG): Radio Systems operates the PetSafe brand across training, containment, toys, and wellness, with mass and specialty distribution. A broad pet products incumbent overlapping Hartz in training and toy categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HartzPets
• Facebookfacebook.com/HartzPets
• Instagraminstagram.com/Hartzpets
• Xx.com/hartzpets
• LinkedInlinkedin.com/company/hartz-mountain-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hartz Mountain Corporation