RUDIS
RUDIS is a US-based e-commerce brand that designs, sells, and customizes wrestling and lacrosse footwear, apparel, and gear directly to athletes, teams, and schools through its DTC storefront and custom team gear service.
- Company typePrivate
- Founded2013
- HeadquartersMarysville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What RUDIS does
RUDIS is a US-based e-commerce apparel and footwear company focused on the wrestling and lacrosse categories, selling directly to consumers through its own Shopify storefront (rudis.com) and to wrestling and lacrosse programs through a custom team gear service. The company was founded in 2013 and is headquartered in Marysville, United States, with disclosed headcount of 101–250 employees, and operates localized English and French storefronts for Canada.
The product portfolio centers on wrestling footwear (ten-plus adult and youth models including the JB1, Hildebrandt 2.0, Colt 4.0, Courage 2.0, Alpha 2.0, Samurai Speed, KS Power, KS Infinity Edge, Kolat, and International), supplemented by wrestling gear (headgear, knee pads, singlets, shoe covers), bags and accessories, and adjacent training and lifestyle footwear. Differentiated offerings include athlete signature collections co-developed with elite wrestlers — most notably the Jordan Burroughs Collection (JB1, 7x World Gold Medalist) and the Sarah Hildebrandt Collection (first women's-specific wrestling shoe, with 2024 Olympic Gold Medalist Hildebrandt) — plus licensed youth collaborations (TMNT, Godzilla/King Kong), federation partnerships (USA Wrestling and United World Wrestling), and the Resolute Lacrosse co-collection.
RUDIS makes money through one-time-purchase DTC e-commerce (wrestling shoes priced $75–$170, gear $12–$60, apparel $30–$90, bags $35–$118), custom team gear B2B orders for schools and clubs, and a tiered points-based loyalty program (RUDIS Rewards: Bronze/Silver/Gold) with subscription-style VIP benefits layered on the transactional store. GTM is athlete-led (Team RUDIS ambassadors with official federation ties), supported by organic social, email, events/sponsorships, and loyalty-driven repeat purchase. The brand also runs an Outlet/clearance channel and sells youth-focused starter kits and bundles.
RUDIS firmographics
Firmographics- Name
- RUDIS
- Legal name
- RUDIS
- Website
- https://rudis.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RUDIS is a US-based e-commerce brand that designs, sells, and customizes wrestling and lacrosse footwear, apparel, and gear directly to athletes, teams, and schools through its DTC storefront and custom team gear service.
- Ownership category
- akta.pro rank
RUDIS industry classification
Industry- Product category
- Wrestling Footwear & Apparel
- NAICS
- Shoe Retailers (45821), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where RUDIS is headquartered
LocationHeadquarters
- HQ city
- Marysville
- HQ country
- United States
- HQ region
- North America
Markets served
RUDIS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct-to-Consumer E-commerce: RUDIS sells athletic footwear, apparel, and gear directly to consumers through their e-commerce platform, serving individual wrestlers and athletes
- Custom Team Gear B2B: RUDIS provides custom team uniforms, training gear, spirit wear, and personalized team gear for wrestling and lacrosse programs at schools and clubs
- RUDIS Rewards Program: Points-based loyalty program where members earn points on purchases and redeem for discounts ($10 off at 200 points, $15 off at 300 points, $20 off at 400 points)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze VIP - Free tier |
| Subscription | Monthly | Silver VIP - Earn 500 Points |
| Subscription | Monthly | Gold VIP - Earn 1000 Points |
| Unit Pricing | Pay-as-you-go | Redemption Tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RUDIS product offering
Product offeringCore offering
RUDIS designs, manufactures, and sells its own branded wrestling and lacrosse footwear, apparel, and protective gear primarily through its direct-to-consumer e-commerce storefront at rudis.com. The company also operates a Custom Team Gear service producing uniforms, training gear, and spirit wear for wrestling and lacrosse programs at schools and clubs, supplemented by athlete signature collections and official USA Wrestling and UWW co-branded products.
Product overview
RUDIS is a wrestling apparel and gear company offering a comprehensive product portfolio centered on wrestling shoes and athletic wear. The core product line includes multiple wrestling shoe models (JB1, Colt 4.0, Kolat, Hildebrandt, Alpha 2.0, Samurai Speed, Courage, KS Power, KS Infinity Edge, International) and training/lifestyle shoes (Journey, Quest, Street), complemented by wrestling gear (headgear, knee pads, singlets, shoe covers, bags), and apparel (shirts, hoodies, shorts, pants, outerwear). The company differentiates through athlete signature collections (Jordan Burroughs, Sarah Hildebrandt, Kyle Snyder, Kayla Miracle, Spencer Lee, Kennedy Blades, Zain Retherford) and partnerships (USA Wrestling, UWW, TMNT, Godzilla, Resolute Lacrosse). RUDIS has recently expanded into lacrosse sports and offers custom team gear services. The brand operates a loyalty program (RUDIS Rewards), sells through an outlet/clearance channel, and targets men, women, and youth segments across competitive and recreational wrestling.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Jordan Burroughs - 7x World Gold Medalist athlete partnership
- +1 more outcomes
Companies that use RUDIS
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
RUDIS technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RUDIS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Sarah Hildebrandtflagship2024 Olympic Gold Medalist. Sarah Hildebrandt co-designed RUDIS's first-ever women's wrestling shoe. The collection includes the Hildebrandt 2.0 shoe and complete apparel line designed specifically for female wrestlers with input from elite female athletes.
- USA WrestlingflagshipRUDIS is an Official Partner of USA Wrestling. The partnership includes co-branded products, USA Wrestling-branded wrestling shoes, apparel, and gear. RUDIS honors the past and builds the future of the sport through this partnership.
- United World Wrestling (UWW)flagshipRUDIS has a partnership with United World Wrestling, the international wrestling federation, providing official wrestling gear and apparel.
- Jordan Burroughsflagship7x World Gold Medalist athlete partnership. Jordan Burroughs has a signature shoe line (JB1) and collection including wrestling shoes, apparel, and accessories. The Jordan Burroughs Collection is one of RUDIS's flagship athlete collaborations.
- Kyle SnydercoreOlympic champion wrestler with KS Power and KS Infinity Edge signature wrestling shoe lines.
- Kayla MiraclecoreTeam RUDIS wrestler athlete with wrestling shoe and gear collection.
- Spencer LeecoreTeam RUDIS wrestler athlete with wrestling shoe and gear collection.
- Kennedy BladescoreTeam RUDIS wrestler athlete featured in the Pink Collection with 'Pink is Powerful' tagline. Associated with the Faith Over Fear collection.
- Resolute LacrosseminorResolute x RUDIS partnership for lacrosse apparel collection, combining Resolute Lacrosse's lacrosse expertise with RUDIS's apparel design and brand.
- Zain RetherfordcoreTeam RUDIS wrestler athlete with wrestling shoe and gear collection.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
RUDIS competitors and assessment
Company assessmentDirect peers
- Adidas (wrestling division): Adidas operates one of the most established wrestling footwear and apparel lines globally, including signature NCAA/olympic athlete partnerships. It competes head-to-head with RUDIS in wrestling shoes and team apparel and is the primary benchmark for the niche.
- Matman Wrestling: Matman Wrestling is a long-standing wrestling apparel, singlet, and gear specialist serving scholastic and collegiate teams. It overlaps with RUDIS on custom team uniforms and singlets and is a direct comparable for the wrestling-specific B2B team gear business.
- Epoch Lacrosse: Epoch is a lacrosse-focused equipment and apparel brand that competes with RUDIS's newer RUDIS Lacrosse line in apparel and gear. The two compete for lacrosse program contracts and player purchasing in the same US lacrosse market.
- Brute Wrestling: Brute Wrestling designs and sells wrestling singlets, shoes, and apparel primarily to high school and college programs. It competes with RUDIS for custom team uniforms and is one of the closest niche specialists in wrestling-only apparel and gear.
- ASICS (wrestling division): ASICS is a long-standing specialist in wrestling footwear (e.g., the Aggressor line) with deep NCAA and international federation relationships. It directly competes with RUDIS for wrestling shoe purchases and team contracts at the high-school and collegiate levels.
Broad incumbents
- Hibbett Sports: Hibbett is a US sporting-goods retailer that stocks wrestling footwear and apparel from multiple brands. It is an indirect channel comparable for RUDIS because Hibbett's assortment decisions influence which wrestling brands consumers encounter at retail.
- Under Armour: Under Armour is a broad athletic apparel incumbent with wrestling and training footwear and apparel offerings. It competes with RUDIS for team contracts and consumer wrestling/training purchases via national sporting-goods distribution and DTC channels.
- Nike (wrestling and combat sports): Nike is the largest global athletic brand and a broad incumbent that periodically invests in combat sports and wrestling footwear. It competes with RUDIS for athlete endorsements, team uniform deals, and consumer wrestling footwear purchases through its wider distribution.
- STX Lacrosse: STX is an established lacrosse equipment and apparel brand with broad retail and team distribution. RUDIS's lacrosse expansion faces STX across apparel, gear, and team uniform deals for scholastic and collegiate programs.
Regional players
- Eastbay (footwear and team apparel): Eastbay is a US athletic footwear and team-uniform retailer with historical strength in wrestling shoes and team apparel. It overlaps with RUDIS at the consumer-purchase level and historically supplied many of the same scholastic wrestling customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RUDIS social profiles
Digital presenceRUDIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUDIS leadership team
Management profileNumber of profiles
RUDIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUDIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUDIS
What does RUDIS do?
RUDIS designs, manufactures, and sells its own branded wrestling and lacrosse footwear, apparel, and protective gear primarily through its direct-to-consumer e-commerce storefront at rudis.com. The company also operates a Custom Team Gear service producing uniforms, training gear, and spirit wear for wrestling and lacrosse programs at schools and clubs, supplemented by athlete signature collections and official USA Wrestling and UWW co-branded products.
Is RUDIS a public or private company?
RUDIS is a private company. It is classified as unknown and is currently operating.
When was RUDIS founded?
RUDIS was founded in 2013. It employs 101 to 250 people.
Where is RUDIS based?
RUDIS is headquartered in Marysville, United States, in the North America region.
How does RUDIS make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are custom Team Gear B2B and RUDIS Rewards Program.
Who are RUDIS's main competitors?
Direct peers on record are Adidas (wrestling division), Matman Wrestling, Epoch Lacrosse, Brute Wrestling and ASICS (wrestling division). Broad incumbents are Hibbett Sports, Under Armour, Nike (wrestling and combat sports) and STX Lacrosse. Eastbay (footwear and team apparel) is listed as a regional player.
Does RUDIS have an API?
No public API is recorded for RUDIS.
What industry is RUDIS in?
RUDIS's product category is Wrestling Footwear & Apparel. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45821 and its SIC code is 5661.