Keystone Realty Group

What Keystone Realty Group does

Keystone Realty Group, Inc. is a private real estate brokerage headquartered in West Palm Beach, Florida, serving residential and commercial clients across Palm Beach County. The firm is led by Lou Ann Barrette in the combined role of President, CEO, and Licensed Real Estate Broker, operating with a headcount of 11–50 employees. Its service mix spans traditional buy-side and sell-side representation, leasing, commercial transactions, and HUD residential listings under an HUD Neighborhood Listing Broker designation.

The brokerage operates on a standard MLS-integrated platform typical of independent residential firms; no proprietary technology, AI/ML tooling, or differentiated data assets are referenced in the available information. The firm holds an HUD Neighborhood Listing Broker relationship and a partnership with Sage Acquisitions, providing two defined channels beyond generic MLS origination.

Revenue is generated on a commission basis from real estate transactions, with no external funding, no parent company, and no disclosed enterprise or institutional customers. All activity is concentrated in a single county-level market, leaving economics tightly linked to local housing turnover and price levels.

Name

Keystone Realty Group

Legal name

Keystone Realty Group, Inc.

Website

https://gokeystonerealty.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Keystone Realty Group is a private, commission-based residential and commercial real estate brokerage in Palm Beach County, Florida, serving local buyers, sellers, lessees, and HUD-home clients under President/CEO Lou Ann Barrette.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Commercial property services
• HUD home sales
• Property leasing services
• Palm Beach real estate

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model for buying, selling, and leasing residential and commercial properties in Palm Beach County. Agents earn commissions on completed transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Keystone Realty Group is a full-service real estate brokerage that helps residential and commercial clients buy, sell, and lease properties in the greater West Palm Beach area of Palm Beach County, Florida. The firm also operates as a HUD Neighborhood Listing Broker, providing specialized access to HUD-owned and REO/foreclosure properties through the HUD Home Store. Services span mortgage guidance, property search, negotiation, closing coordination, and rental placement across multiple property types.

Product overview

Keystone Realty Group operates as a full-service real estate brokerage offering a unified suite of services centered around residential and commercial property transactions. The core offering combines buying, selling, leasing, and commercial real estate services in the greater West Palm Beach area of South Florida. A specialized module extends their services to HUD home purchases through their role as a Neighborhood Listing Broker for HUD properties. The company also provides rental services across multiple property types and maintains an online property search platform. All services are delivered through a team of licensed REALTORS® without a modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Full-service residential real estate buying assistance for home buyers in the greater West Palm Beach area, including mortgage guidance, property search, offer preparation, negotiation, and closing support.
• Real Estate Selling Services Residential property listing and sale representation for homeowners, including pricing guidance, property preparation recommendations, marketing, negotiation, and closing coordination to help clients sell at optimal prices.
• Leasing and Rental Services Rental property services covering apartments, condos, duplexes, houses, lofts, townhomes, villas, pet-friendly rentals, and rent-to-own options throughout Palm Beach County.
• Commercial Real Estate Services Commercial property buying, selling, and leasing services for businesses in the greater West Palm Beach area of South Florida.
• HUD Home Buying Services Specialized assistance purchasing HUD (U.S. Department of Housing and Urban Development) owned properties, including access to HUD Home Store listings, bidding procedures, and FHA 203(k) rehabilitation loan guidance for distressed properties.
• Property Search Platform Online property search functionality integrated with MLS allowing users to search listings by criteria and access neighborhood data with the assistance of Keystone Realty Group agents.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sage AcquisitionscoreImplementation/ SI/ Consulting PartnerSage Acquisitions is the designated office for receiving original sales contract packages for HUD home transactions. Upon bid award notification, Original Contract Package is sent to Sage Acquisitions with a copy of the Earnest Money Funds.
• HUD (Housing and Urban Development)coreChannel Partner/ Reseller/ DistributorKeystone Realty Group serves as a Neighborhood Listing Broker for HUD-owned homes in Florida. HUD homes are 1-to-4 unit residential properties acquired by HUD as a result of foreclosure on FHA-insured mortgages. The company markets HUD properties through hudhomestore.gov.

Recent moves4 records

Expansion highlights2 records

Emerging players

• Redfin: Tech-enabled discount brokerage operating in major Florida metros including West Palm Beach. Competes on lead generation and consumer-facing technology, pressuring commission rates for traditional brokerages in the same geography.
• eXp Realty: Cloud-based brokerage rapidly expanding agent count nationally and in Florida. Competes for independent agents seeking higher splits and lower overhead, representing a structural threat to traditional small brokerages like Keystone.

Broad incumbents

• RE/MAX: Global franchised real estate network with extensive Florida coverage including West Palm Beach. Competes for residential listings, buyer representation, and agent recruitment with a comparable commission-based model.
• Keller Williams Realty: One of the largest US real estate franchisors with significant agent count across Florida. Competes for the same buyer/seller leads and agent recruitment in the West Palm Beach market through franchisee-operated offices.
• Douglas Elliman: National residential brokerage with a strong Florida footprint, including Palm Beach. Offers overlapping residential and luxury services and competes directly for the same agent pool and high-net-worth clientele in West Palm Beach.
• Coldwell Banker Realty: Major national brokerage brand with substantial Florida presence, particularly in Palm Beach County. Directly competes in the residential buy/sell segment and offers similar full-service brokerage capabilities.
• Compass: National tech-enabled brokerage expanding aggressively into Florida luxury and mid-market segments including West Palm Beach. Competes for the same agent talent and high-end listing inventory, representing the larger incumbent threat to Keystone's local market.
• Berkshire Hathaway HomeServices Florida Realty: Major Florida-focused brokerage under the Berkshire Hathaway brand with deep Palm Beach County operations. Directly comparable in residential services, agent model, and customer base.

Regional players

• The Keyes Company: Large Florida-headquartered independent brokerage with deep coverage across South Florida including Palm Beach County. Directly comparable as a regional full-service residential and commercial brokerage competing for the same buyer, seller, and agent pool in the same geography.
• Illustrated Properties / EWM Realty: Long-established South Florida residential real estate firm with strong presence in Palm Beach, Broward, and Miami-Dade counties. Comparable in offering traditional buy/sell/leasing services with similar mid-market residential focus and local brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Realty Group