What Diagnostyka does

Diagnostyka S.A. is Poland's largest laboratory diagnostics provider, operating a nationwide network of over 1,000 collection points across all 16 Polish voivodeships and serving individual consumers, employers, and National Health Fund (NFZ) public patients. The company, founded in 1998 and publicly listed on the Warsaw Stock Exchange (WSE:DIA), generates revenue primarily through direct-to-consumer laboratory testing sold via its e-commerce platform (diag.pl/sklep) and walk-in collection points, with product offerings spanning routine blood tests, pre-curated e-Pakiety thematic packages, advanced genetic and specialty testing (BRCA1/2, paternity/kinship via the in-house PAPGEN laboratory, molecular allergy diagnostics), home self-sample kits, and diagnostic imaging. Pricing follows a unit/transactional model with single tests starting around 16 PLN and comprehensive packages ranging up to ~1,273 PLN, supplemented by recurring promotional campaigns and B2B employer occupational health contracts.

The technology stack combines a certified physical laboratory network with a digitally integrated patient ecosystem: an e-commerce shop, the wyniki.diag.pl online results portal, a mobile app built with Miquido on Google Cloud Platform and Vertex AI featuring the LiDia virtual assistant and Profilaktometr gamified dashboard, and a home blood collection service delivered in partnership with uPacjenta.pl for 99 PLN per visit (up to 3 patients). AI-powered result interpretation is integrated through LabTest Checker by Labplus — a Class IIa medical device under EU MDR 2017/745, ISO 13485 certified by TÜV SÜD — providing free contextual interpretation of test results alongside a Personal Health Plan. The business model blends DTC e-commerce, walk-in retail (collection points), home services, employer B2B subscriptions, and NFZ-reimbursed imaging, creating a multi-channel diagnostics platform anchored by Poland's densest physical collection footprint and a growing digital + AI overlay.

Name

Diagnostyka

Legal name

Diagnostyka S.A.

Website

https://diag.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Diagnostyka is Poland's largest laboratory diagnostics provider, operating 1,000+ collection points nationwide and serving individual consumers, employers, and NFZ public patients with routine, genetic, and specialty testing sold via e-commerce and walk-in channels.

Ownership category

akta.pro rank

Product category

Medical Laboratory Diagnostics

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Reference & Esoteric Testing Laboratories (HLAFAMAJ)

akta.pro secondary industries

Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF), Hematology & Coagulation Diagnostics (HLAHAAAB)

Keywords

• Clinical laboratory diagnostics
• Medical laboratory testing
• Genetic paternity testing
• Diagnostic imaging services
• Preventive health screening

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinical Laboratory Testing Services: Revenue from laboratory diagnostic tests sold directly to consumers via e-commerce (diag.pl/sklep) and through over 1,000 collection points across Poland. Includes individual tests, bundled e-packages, preventive health panels, and specialty testing (genetic, allergy, infectious disease, etc.).
2. Diagnostic Imaging Services: Revenue from medical imaging services (CT, MRI, mammography, Holter EKG) reimbursed through National Health Fund (NFZ) contracts and private pay. New regulations impose 50% reimbursement caps for services above contract limits and reduced rates for CT and MRI scans.
3. Home Blood Collection Service: Revenue from home blood collection service offered in partnership with uPacjenta.pl, charged at 99 PLN per home visit (covering up to 3 patients).
4. Specialty and Genetic Testing: Revenue from advanced specialty tests including DNA paternity testing (PAPGEN), allergy testing (ImmunoCAP ISAC, ALEX3), food intolerance panels, continuous glucose monitoring (CGM), and prenatal testing — sold via e-commerce and at select collection points.
5. Employer/Occupational Health Services: B2B services for employers including employee health screening packages and occupational testing, referenced as 'Oferta dla firm' (offer for employers) on the company's patient portal.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Diagnostyka is Poland's leading laboratory diagnostics company, operating a nationwide network of over 1,000 collection points across all 16 voivodeships. The company sells individual laboratory tests, pre-curated e-Test Packages, specialty and genetic tests (including DNA paternity via its in-house PAPGEN lab), home test kits, home blood collection (via uPacjenta.pl), diagnostic imaging (CT, MRI, mammography, Holter EKG), and continuous glucose monitoring, supported by an e-commerce shop, online results portal, and an AI-powered mobile app.

Product overview

Diagnostyka is Poland's leading laboratory diagnostics company operating a multi-channel service platform. The core offering is a nationwide network of over 1,000 collection points providing laboratory testing across more than 50 categories, supported by an e-commerce platform (e-Sklep) for online test purchasing and result retrieval (wyniki.diag.pl). Key product lines include pre-curated e-Pakiety badań (test packages) organized by health theme (comprehensive, hormonal, allergy, cardiac, thyroid, etc.), Badania wysyłkowe (home test kits) for self-sampling without clinic visits, and specialized genetic testing services (BRCA1/BRCA2, prenatal diagnostics, allergy molecular diagnostics via ImmunoCAP ISAC and ALEX3, DNA paternity testing via PAPGEN). Additional services include home blood collection via uPacjenta.pl partnership, medical imaging (Diagnostyka Obrazowa including mammography, MRI, Holter ECG, and CGM), online medical consultations, and a mobile app featuring AI virtual assistant LiDia and gamified dashboard Profilaktometr. A standout feature is free AI-powered laboratory result interpretation powered by certified software LabTest Checker by Labplus (Class IIa, EU MDR). The March 2026 SPRAWDZAM PLUS system introduced a modular packaging approach, while the SEXED x Diagnostyka collaboration drives preventive health awareness campaigns throughout 2026.

Differentiator

Problem solved

Functional benefit

Brands

• LiDia: AI-powered virtual assistant within the Diagnostyka mobile app for preventive healthcare guidance.
• Profilaktometr
• PAPGEN
• Diagnostyka obrazowa
• e-Sklep

Products and services

• Diagnostyka e-Sklep (Online Shop) Online e-commerce platform where patients browse, purchase, and schedule laboratory tests and preventive health packages digitally, then redeem them at any of the 1,000+ nationwide collection points.
• e-Pakiety badań (e-Test Packages) Pre-curated bundles of laboratory tests grouped by health theme (comprehensive blood tests, hormonal panels, allergy tests, cardiac packages, thyroid panels, prenatal, etc.), sold online and redeemed at collection points.
• Individual Laboratory Tests (Pojedyncze badania) Over 50 individual test categories spanning allergology, biochemistry, hematology, genetics, endocrinology, oncology, and infectious diseases, purchasable one at a time online.
• Badania wysyłkowe (Home Test Kits) Self-sample collection kits mailed to patients who return samples via courier for analysis, covering SIBO breath tests, HPV screening for men, gastrointestinal pathogen panels (25 pathogens), celiac genetic testing, and intimate infection panels.
• Diagnostyka Obrazowa (Diagnostic Imaging Services) Medical imaging services including mammography, ultrasound, MRI, X-ray, Holter EKG, and continuous glucose monitoring, available at designated collection points and reimbursed in part by the National Health Fund (NFZ).
• Medical Consultations (Konsultacje) Online and in-person medical consultations, including genetic counseling, available as standalone services or bundled with laboratory test packages.
• CGM (Continuous Glucose Monitoring) Service Continuous glucose monitoring service enabling patients to track blood sugar levels in real time, launched as a new service offering.
• DNA Paternity & Kinship Testing (Testy DNA) DNA-based paternity and kinship testing services, including anonymous home testing, court-admissible testing, and micro-trace analysis, performed by the in-house PAPGEN laboratory (PCA accreditation AB1784, ISO/IEC 17025).
• Genetic Testing Portfolio (Badania genetyczne) Broad genetic testing portfolio including BRCA1/BRCA2 breast/ovarian cancer screening, prenatal diagnostics, allergy molecular diagnostics (ImmunoCAP ISAC, ALEX3), FRA-X, cystic fibrosis, APOE genotyping, SMA testing, karyotyping, pharmacogenetics (Trucheck Intelli), and miscarriage material analysis.
• Diagnostyka Mobile App Mobile application featuring AI-powered virtual assistant LiDia and gamified health dashboard Profilaktometr for daily preventive care management, available on iOS and Android.
• Home Blood Collection (Pobranie krwi w domu) At-home blood and sample collection service for up to 3 patients per visit, delivered through partnership with uPacjenta.pl, available in major Polish cities for 99 PLN per visit.
• Online Results Portal (Wyniki online) Web portal where patients retrieve their laboratory test results online, with AI-powered interpretation integration and access to a personal health plan.
• SPRAWDZAM PLUS Modular Preventive Packages Modular preventive health package system launched March 2026 where patients start with a base preventive profile and add themed modules (Thyroid, Liver, Intestines, Kidneys, Women's Hormones, Men's Hormones, Vitamins/Anemia, Heart, Bones) with no duplicate tests.
• DiagBANK (Biological Sample Storage) Biological sample storage service that allows patients to store biological material for future testing needs.
• Prenatal Diagnostics (Diagnostyka Prenatalna) Prenatal diagnostic testing services including non-invasive prenatal testing, genetic screening, and laboratory analyses for pregnancy monitoring across trimesters.
• Gift Packages (Pakiety na prezent) Pre-packaged laboratory test gift sets for women, men, and general audiences (12+ tests each, 245-299 PLN), redeemable at any of the 1,000+ collection points nationwide and valid for 90 days.
• Employer / Occupational Health Services (Oferta dla firm) B2B offering for Polish companies providing employee health screening packages and occupational testing, available at all Diagnostyka collection points.

Quantifiable outcome

• 360% increase in app userbase after launch of new AI-powered mobile app with Miquido
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MiquidocoreTechnology or Integration · 16 March 2026Diagnostyka partnered with software development firm Miquido to launch a new mobile app featuring AI-powered preventive healthcare tools including the LiDia virtual assistant and Profilaktometr gamified dashboard. The app is built on Google Cloud Platform and Vertex AI, delivered a 360% increase in userbase, and was nominated for two Mobile Trends Awards categories. The collaboration combined Diagnostyka's medical expertise with Miquido's technology capabilities.
• uPacjenta.plcoreStrategic or Co-development PartnerDiagnostyka partners with uPacjenta.pl to offer home blood collection services in major Polish cities. uPacjenta medical staff visit patients' homes to perform blood draws and collect samples for Diagnostyka laboratory testing. One home visit (99 PLN) covers up to 3 patients simultaneously. Service available in Wrocław, Bydgoszcz, Radom, Toruń, Wałbrzych, Lublin, Łódź, Kraków, Warszawa, Rzeszów, Białystok, Gdańsk/Gdynia/Sopot, Bielsko-Biała, Katowice, Olsztyn, Poznań, Szczecin and surrounding areas.
• Labplus (LabTest Checker)coreTechnology or IntegrationDiagnostyka integrates Labplus's certified Class IIa medical software (LabTest Checker by Labplus, EU MDR 2017/745) to provide AI-powered interpretation of test results. Labplus is TÜV SÜD certified and operates under ISO 13485 quality management. The software analyzes results in the context of patient symptoms, comorbidities, and medications, generating personalized health assessments and next-step recommendations.
• SEXEDPL FoundationcoreGTM or Marketing PartnerDiagnostyka partners with SEXEDPL Foundation for the 'Year of Health Prevention 2026' (Rok Profilaktyki Zdrowotnej 2026). Monthly joint health surveys are conducted with IPSOS research agency, generating educational materials and social media campaigns. The partnership culminated in a live event at Maty's concerts at PGE Narodowym (May 2026) offering free HIV testing and preventive health education. A final public health report will be published.
• IPSOSminorOthersIPSOS is engaged by SEXEDPL (with Diagnostyka's support) to conduct monthly CAWI surveys on representative samples of 1,000+ Poles regarding health behaviors, prevention awareness, and information sources. Results inform educational campaigns under the SEXEDPL partnership.
• Pracownia Analiz Profili Genetycznych PAPGEN (internal)coreOthersPAPGEN is Diagnostyka's in-house genetic testing laboratory (Pracownia Analiz Profili Genetycznych PAPGEN), accredited by Polskie Centrum Akredytacji (AB1784) under PN-EN ISO/IEC 17025:2018-02. It performs DNA paternity, kinship, and forensic genetic tests, including court-admissible analyses. The laboratory participates in international proficiency testing (CTS Forensic Proficiency Testing DNA Parentage).
• Fundusze Europejskie / Narodowe Centrum Badań i Rozwoju (NCBR)minorOthersDiagnostyka acknowledges EU and national research funding on its website. Fundusze Europejskie Inteligentny Rozwój and Narodowe Centrum Badań i Rozwoju logos appear on the site, suggesting participation in innovation or R&D funding programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Quest Diagnostics: Quest Diagnostics is a US-based clinical laboratory leader operating consumer-direct testing, routine labs, and advanced diagnostics (genetic, specialty) — broadly comparable business model even though geographically separate, useful as a reference point for consumer-direct diagnostics scale.
• Unilabs: Unilabs is a European clinical laboratory and diagnostics services group operating across routine and specialty testing with broad geographic reach — a comparable broader incumbent in the European lab services category.
• Labcorp (Laboratory Corporation of America): Labcorp is one of the world's largest clinical laboratory networks with broad routine, specialty, and genetic diagnostics plus direct-to-consumer offerings — a comparable reference for the integrated routine + specialty + DTC diagnostics model.
• Eurofins Genoma (and Eurofins Genomics): Eurofins operates one of the broadest European diagnostics and laboratory testing portfolios including genetic, forensic, and specialty testing — an adjacent broader incumbent relevant to Diagnostyka's specialty/molecular testing expansion.
• Synlab (European market leader): Synlab is Europe's largest medical diagnostics services provider with broad routine and specialty testing — a broader incumbent whose scale and European footprint contextually benchmarks Diagnostyka's trajectory in Poland and surrounding markets.

Direct peers

• Diagnostyka Consilio: Consilio was acquired by Diagnostyka in 2013; it operates as a related chain of clinical laboratories in Poland with overlapping test offerings and a similar outpatient collection-point model.
• ALAB Laboratoria: ALAB is a major Polish clinical laboratory chain with nationwide collection points and a broad test menu including genetics and specialty testing — a direct competitor across Diagnostyka's core consumer and B2B segments.
• Genomed: Genomed is a Polish molecular diagnostics and genetic testing laboratory serving both consumer and clinical customers — directly comparable in the genetic, prenatal, and specialty testing category that Diagnostyka's PAPGEN serves.
• Synevo (Medicover): Synevo is one of Diagnostyka's main direct competitors in Poland, operating an extensive medical laboratory network serving both insured (NFZ) and private-pay patients with routine and specialty diagnostics — directly comparable footprint, services, and customer base.

Others

• uPacjenta.pl: uPacjenta.pl is Diagnostyka's home-blood-collection partner; they also facilitate at-home sample collection for tests from other labs — a directly adjacent service partner that could also be considered an emerging competitor on home collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/badania.z.usmiechem

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

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M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diagnostyka