What Beverly International does

Beverly International Nutrition, Inc. is a privately held, founder-owned sports nutrition supplement company founded in 1967 in Southern California and currently headquartered at 1157 Industrial Road in Cold Spring, Kentucky. The company designs, manufactures, and sells premium bodybuilding and fitness supplements through its own e-commerce storefront (beverlyinternationalstore.com), with a portfolio spanning protein powders (Ultimate Muscle Protein/UMP released in 2004, Muscle Provider, Mass Maker Ultra), fat-loss formulations (Lean Out, 7-Keto MuscLean), amino acid and recovery products (Mass Aminos, Glutamine Select Plus BCAAs, ZMA 2000), performance enhancers (Creatine Select with Phosphates, Up-Lift, GH Factor, Fast-Up), and specialty items such as Ultra 40 Beef Liver sourced from Argentine cattle, plus general health supports (FitTabs, Super Pak, EFA Gold, Collagen Peptides, Joint Care, Multiple Enzyme Complex).

The go-to-market is direct-to-consumer, combining the beverlyinternationalstore.com storefront with consultative phone sales (800-781-3475) and an unusually content-led acquisition and retention model built around No Nonsense Magazine, a free quarterly print publication, and a deep online library of athlete profiles, training programs, and nutrition guides. Pricing is not publicly disclosed and is delivered via the website or through phone-based supplement recommendations. The company maintains a multi-decade partnership with Slater Strength (since 1987), a strongman equipment manufacturer, and leans on sponsored IFBB and natural pro-card bodybuilders as brand ambassadors. Customer segments center on natural bodybuilders, figure and bikini competitors, personal trainers, and general fitness enthusiasts, with newer content verticals such as Fit 45 (Women 45+) indicating modest persona expansion.

Beverly International operates without external investment, parent company, or disclosed subsidiaries. The firm employs between 11 and 50 people, serves customers primarily in the United States, and has no disclosed patents, regulatory actions, or third-party certifications. Product differentiation is grounded in legacy formulations (for example, UMP's 80% slow-to-medium and 20% fast gut-release protein ratio) and a long-standing brand reputation framed as a "gold standard" among natural athletes, rather than in clinical validation, patented technology, or premium pricing power.

Name

Beverly International

Legal name

Beverly International Nutrition, Inc

Website

https://beverlyinternational.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Beverly International Nutrition is a privately held, 1967-founded sports nutrition supplement company selling protein powders, fat-loss formulas, amino acids, and specialty supplements direct-to-consumer to natural bodybuilders, figure competitors, and fitness enthusiasts in the United States.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Sports nutrition supplements
• Bodybuilding protein powders
• Fat loss supplements
• Amino acid formulations
• Fitness nutrition products

Headquarters

HQ city

Cold Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of bodybuilding and fitness supplements through beverlyinternationalstore.com. Products include protein powders, amino acids, fat burners, vitamins, and specialty formulations. Revenue generated from repeat customer purchases.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Beverly International manufactures and sells premium sports nutrition supplements, including protein powders (Ultimate Muscle Protein), fat-loss formulas (Lean Out, 7-Keto MuscLean), amino acid supplements, creatine, pre-workouts, beef liver tablets/capsules, and general vitamin/mineral support products. The company sells directly to consumers through its own e-commerce store and phone support, targeting competitive bodybuilders, figure competitors, and fitness enthusiasts seeking to build muscle and lose fat. The company also publishes the No Nonsense Magazine as a free quarterly customer resource.

Product overview

Beverly International is a nutritional supplement company founded in 1967, specializing in bodybuilding and fitness supplements. The company offers a comprehensive portfolio of protein powders (Ultimate Muscle Protein/UMP, Muscle Provider), fat-loss supplements (Lean Out, 7-Keto MuscLean), beef liver products (Ultra 40), amino acid formulations (Mass Aminos, Glutamine Select), performance enhancers (Creatine Select, Up-Lift, GH Factor), and general health supports (FitTabs, EFA Gold, ZMA 2000, Super Pak, Collagen Peptides). Products are designed for competitive bodybuilders, figure competitors, and fitness enthusiasts seeking to alter body composition through building muscle and losing fat. The company also publishes the No Nonsense Magazine as a customer resource.

Differentiator

Problem solved

Functional benefit

Brands

• UMP (Ultimate Muscle Protein): Protein powder supplement, the company's best seller since its release in 2004.

Products and services

• Ultimate Muscle Protein (UMP) Premium protein powder supplement featuring a proprietary ratio of 80% slow/medium-release whey and casein and 20% fast-release protein, designed to build and preserve lean muscle. Available in Chocolate, Vanilla, Rocky Road, Cookies and Crème, and Angel Food Cake flavors. Aimed at bodybuilders, figure competitors, and fitness enthusiasts.
• Lean Out Fat-loss supplement containing L-Carnitine (for fat transport from adipose tissue to be burned as fuel) and Chromium Picolinate (for blood sugar regulation). Marketed as a 'Fat Catalyst' for fat-loss and cutting diets.
• Ultra 40 Beef Liver All-natural performance enhancer obtained from cattle grazing on Argentine hillsides. Each tablet contains 100% Argentine beef liver loaded with vitamins and growth factors supporting blood and muscle health.
• Ultra 40 Beef Liver Capsules New capsule delivery format of the Ultra 40 Beef Liver supplement, offering a convenient easy-to-take alternative to the existing tablet form. Sourced from Argentine beef liver.
• Muscle Synergy Powder supplement recommended for muscle building and preservation, particularly for athletes and individuals over 40. Contains ingredients that help maintain muscle and strength.
• Creatine Select Creatine supplement with added phosphates designed to increase muscle strength, improve endurance, support muscle growth, enhance recovery, improve brain function, and provide anti-inflammatory benefits. Contains beta-alanine.
• Density Supplement for building and retaining lean muscle mass, taken with meals to support muscle development.
• 7-Keto MuscLean Fat-loss supplement containing 7-Keto (active metabolite of DHEA) that encourages optimum thyroid function and lowers body fat 'set-points.' Helps burn more calories and decreases food cravings without stimulant effects.
• Mass Aminos Amino acid supplement for stamina and recovery. Contains critical amino acids including BCAAs for muscle support.
• FitTabs All-in-one nutrition support supplement packed with vitamins, minerals, and enzymes to support protein synthesis and muscle building.
• Up-Lift Pre-workout supplement that aids endurance, stamina, focus, and energy when taken before workouts.
• Glutamine Select Plus BCAAs Glutamine supplement with added BCAAs for pre-, intra-, and post-workout use. Helps retain muscle and recover faster. Available in Wild Berry flavor.
• GH Factor Supplement for supporting growth hormone levels and body composition.
• EFA Gold Essential fatty acids supplement providing essential fatty acids to boost metabolism and energy levels, aiding muscle growth and fat metabolism.
• ZMA 2000 Sleep and recovery supplement containing zinc, magnesium, and vitamin B6. Promotes deep, restorative sleep and supports hormone balance.
• Super Pak
• Quadracarn
• Fast-Up Pre-workout energy and focus supplement.
• Collagen Peptides Collagen supplement providing 20 grams of Types I and III collagen per serving from grass-fed bovine. Supports skin elasticity, joint health, strong hair and nails.
• Muscle Provider Protein supplement primarily consisting of whey hydrolysates and whey isolates, absorbed faster than other proteins for quick amino acid delivery for muscle repair and recovery.
• Mass Maker Ultra
• Multiple Enzyme Complex Digestive enzyme supplement to aid nutrient absorption and digestion.
• Joint Care Joint health supplement for supporting joint function and mobility.

Quantifiable outcome

• Over 50 years in business serving thousands of athletes
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Slater StrengthcoreStrategic or Co-development Partner · 1 January 1987Slater Strength has been partnered with Beverly International since 1987. Founded by Steve, Slater Strength specializes in producing heavy-duty strength equipment for strongman events including the Slater Atlas Stone Mold, Slater True Logs, and Timber Farmer's Walk used in prestigious strongman events worldwide. Steve uses several Beverly supplements personally and provides them to clients, emphasizing nutrition education as central to their gym philosophy.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Optimum Nutrition: One of the largest sports nutrition brands globally, anchored by Gold Standard 100% Whey. Direct competitor to Beverly's UMP and broader bodybuilding supplement portfolio, with much greater distribution scale.
• Dymatize Nutrition: Premium protein-focused sports nutrition brand (ISO100, Elite Whey). Closely comparable to Beverly in positioning around protein quality and the bodybuilding/physique customer, with similar premium pricing.
• Universal Nutrition: Long-standing bodybuilding supplement brand with protein powders, amino acids, and Animal Pak multivitamins. Highly comparable heritage positioning to Beverly in serving hardcore bodybuilding customers.
• Gaspari Nutrition: Bodybuilding-focused supplement brand (SizeOn, Proven Pump, real protein). Direct competitor to Beverly in the hardcore physique competitor segment with overlapping amino acid and creatine SKUs.
• BSN (Bio-Engineered Supplements and Nutrition): Sports nutrition brand best known for Syntha-6 protein and N.O.-XPLODE pre-workout. Direct competitor across Beverly's protein powder and pre-workout categories with similar mass-market bodybuilding heritage.
• MET-Rx: Meal-replacement and protein supplement brand originally built around bodybuilding competitions. Direct overlap with Beverly's UMP and muscle-building positioning, particularly among physique competitors.
• Cellucor: Maker of C4 pre-workout and Cor-Performance Whey. Direct competitor to Beverly in the pre-workout and protein categories with strong fitness-enthusiast brand recognition.

Broad incumbents

• MuscleTech: Mass-market sports nutrition brand with a broad portfolio of protein powders, creatine, pre-workouts, and fat burners. Competes with Beverly across many of the same SKUs but at significantly higher marketing spend and shelf presence.
• Myprotein: Global DTC-first sports nutrition brand with very wide SKU breadth and aggressive pricing. Competes with Beverly on protein powders, creatine, and BCAAs but operates at vastly larger scale and lower price points.
• GNC: Mass-market health and nutrition retailer and private-label brand owner. Overlaps with Beverly as a supplement destination and competes indirectly via GNC's own AMP and Pro Performance lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Beverly_Int
• Facebookfacebook.com/BeverlyInternational
• Instagraminstagram.com/beverlyinternational
• Pinterestpinterest.com/beverlyint
• LinkedInlinkedin.com/company/beverly-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly International