MET-Rx
MET-Rx is a 30+ year US sports nutrition brand selling protein bars built on its proprietary METAMYOSYN® blend across DTC, Amazon, and QuikTrip gas stations, targeting fitness and active-lifestyle consumers.
- Company typePrivate
- Founded1994
- HeadquartersBohemia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MET-Rx does
MET-Rx (MET-Rx Substrate Technology, Inc.) is a US-based sports nutrition company founded in 1994, specializing in protein bar products built around its proprietary METAMYOSYN® protein blend. The company's flagship line, Big 100 Protein Bars, comprises eight SKUs spanning traditional bar formats and recently expanded granular variants (Blueberry Cobbler, Peanut Butter Granola, Chocolate Chip Granola, launched in 2025). The brand is anchored by a long-running ambassador relationship with John Cena, reinforcing mass-market positioning in the sports and fitness nutrition category.
The company operates a multi-channel distribution model combining direct-to-consumer (DTC) e-commerce via Shopify, marketplace sales through Amazon, and physical retail presence at QuikTrip (QT) gas stations targeting impulse-purchase consumers. The DTC storefront is operated by Mixt Solutions, LLC as the e-commerce partner, with US-only shipping currently supported. Pricing is structured around multi-pack formats: a 4-count at $12.29, a 9-count at $27.09, and a trial pack at $29.99, with a subscription option offering approximately 10% discount on recurring orders.
MET-Rx is privately held with no disclosed parent company or revenue figures, though its corporate family references 1440 Foods. The technology stack is limited to commodity marketing and commerce tools — Google Analytics, Meta Pixel, and Shopify — with no disclosed AI, machine learning, or proprietary data capabilities. The brand competes in a mature, saturated sports nutrition category alongside both digitally native challengers and established incumbents, with its competitive positioning resting on 30+ years of brand equity, the METAMYOSYN® trademark, and celebrity endorsement rather than technology differentiation.
MET-Rx firmographics
Firmographics- Name
- MET-Rx
- Legal name
- MET-Rx Substrate Technology, Inc.
- Website
- https://metrx.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MET-Rx is a 30+ year US sports nutrition brand selling protein bars built on its proprietary METAMYOSYN® blend across DTC, Amazon, and QuikTrip gas stations, targeting fitness and active-lifestyle consumers.
- Ownership category
- akta.pro rank
MET-Rx industry classification
Industry- Product category
- Sports Nutrition Bars
- NAICS
- Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industries
- Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)
Keywords
Where MET-Rx is headquartered
LocationHeadquarters
- HQ city
- Bohemia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MET-Rx business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Protein Bar Sales: Primary revenue stream from direct-to-consumer e-commerce sales of Big 100 protein bars and trial packs through metrx.com, supplemented by Amazon marketplace sales.
- Subscription Model: Recurring subscription revenue through autoship/subscription plans offering approximately 10% discount to retain customers. Selling plan allocations show multiple subscription options with price adjustments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Big 100 Protein Bars - Standard |
| Unit Pricing | Pay-as-you-go | Big 100 Trial Pack |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
MET-Rx product offering
Product offeringCore offering
MET-Rx manufactures and sells high-protein meal replacement protein bars under the Big 100 line, formulated with its proprietary METAMYOSYN® protein blend combining whey, milk, egg white, and soy proteins. The bars deliver 28-32g of protein per serving and are fortified with 17-19 vitamins and minerals, positioned for athletes and active consumers seeking portable workout fuel and meal replacement. The company sells direct to consumers through its Shopify-powered e-commerce site and Amazon, with additional distribution through gas stations and convenience stores in the United States.
Product overview
MET-Rx is a sports nutrition company operated by Mixt Solutions, LLC that specializes in protein-based meal replacement and workout fuel products. The company's primary product line is the Big 100 Protein Bar series featuring the proprietary METAMYOSYN protein blend, which combines multiple protein sources (soy, milk, whey, egg white) for enhanced muscle recovery. The portfolio includes eight distinct protein bar products: the original Big 100 bars in dessert-inspired flavors (Super Cookie Crunch, Crispy Apple Pie, Vanilla Caramel Churro, Peanut Butter Pretzel, Blueberry Cobbler) and newer granola-style variants (Peanut Butter Granola, Chocolate Chip Granola). Protein content ranges from 28g to 32g per bar, with added vitamins and minerals. Products are sold direct-to-consumer via the Shopify e-commerce platform and through Amazon marketplace. The company also offers a Trial Pack for customers wanting to sample multiple flavors. The product line is positioned for athletes and fitness enthusiasts seeking convenient, high-protein meal replacements.
Differentiator
Problem solved
Functional benefit
Brands
- METAMYOSYN: Proprietary protein blend used in MET-Rx products, combining fast and slow-absorbing protein sources to enhance performance and muscle recovery.
Products and services
- Big 100 Protein Bars
Quantifiable outcome
- 30-32g of high-quality protein per bar
- +2 more outcomes
Companies that use MET-Rx
Customer profileSegments2 records
Ideal customer profiles2 records
MET-Rx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
MET-Rx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mixt Solutions, LLCcoreMixt Solutions, LLC is the operating partner that operates and manages the MET-Rx Webstore (metrx.com). They handle order processing, customer service, payment processing, and shipping for online purchases. Met-Rx and Mixt jointly control the collection and use of personal information collected on the webstore.
- AmazoncoreAmazon serves as a major marketplace channel for MET-Rx products, with dedicated product listings for Big 100 protein bars. Products are available for purchase on Amazon with direct links from the MET-Rx website.
- John CenaminorProfessional wrestler and actor John Cena is featured as a brand ambassador in MET-Rx marketing materials, appearing in website banners promoting the Big 100 bars.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MET-Rx competitors and assessment
Company assessmentDirect peers
- Orgain: Orgain produces organic protein powders, RTD shakes, and protein bars with a clean-ingredient positioning. It overlaps with MET-Rx in the meal replacement and protein bar segments aimed at active and health-conscious consumers.
- Aloha (Aloha Nutrition): Aloha produces organic, plant-based protein bars marketed toward clean-eating and active consumers. It is a directly comparable protein bar peer with similar DTC + retail distribution and active-lifestyle positioning.
- Quest Nutrition: Quest Nutrition is one of the largest protein bar brands in the U.S., offering high-protein bars with similar positioning around fitness, meal replacement, and low-carb nutrition. Quest is the most directly comparable competitor to MET-Rx in the protein bar/meal replacement bar category.
- ONE Brands (ONE Bar): ONE Brands makes protein bars marketed for fitness and active-lifestyle consumers with a similar high-protein, low-sugar formulation approach. The brand is a direct competitor in the better-for-you protein bar shelf.
- Built Brands: Built Brands (Built Bar) makes high-protein, low-sugar puff bars and protein snacks sold primarily DTC and through natural/specialty retail. It targets the same protein-conscious active consumer as MET-Rx and competes in the protein bar category.
- Think! (ThinkThin): Think! produces protein bars and snacks marketed toward weight management and active lifestyles, with comparable high-protein, low-sugar positioning. It competes directly with MET-Rx in the protein bar/meal replacement segment.
- Clif Bar: Clif Bar & Company produces energy and protein bars sold through mainstream grocery, natural, and convenience channels. CLIF Builders and CLIF Whey Protein directly overlap with MET-Rx's high-protein, athlete-focused positioning.
- Premier Protein: Premier Protein is a major sports/active nutrition brand best known for RTD shakes but also offering protein bars. It targets the same fitness-conscious, protein-focused consumer base as MET-Rx and competes across multiple protein format categories.
- RXBAR: RXBAR (now owned by Mars/Kellanova) sells protein and snack bars with a clean-ingredient positioning. It competes directly with MET-Rx in the protein bar category, targeting similar active/health-conscious consumers with portable, on-the-go nutrition.
- Barebells: Barebells Functional Foods is a Swedish protein bar brand sold in the U.S. with high-protein, no-added-sugar positioning. It is a directly comparable functional protein bar competitor with similar price points and channel strategies.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MET-Rx social profiles
Digital presenceMET-Rx financial estimates
Financial estimateRevenue estimate
Valuation estimate
MET-Rx leadership team
Management profileNumber of profiles
Profiles1 record
MET-Rx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MET-Rx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MET-Rx
What does MET-Rx do?
MET-Rx manufactures and sells high-protein meal replacement protein bars under the Big 100 line, formulated with its proprietary METAMYOSYN® protein blend combining whey, milk, egg white, and soy proteins. The bars deliver 28-32g of protein per serving and are fortified with 17-19 vitamins and minerals, positioned for athletes and active consumers seeking portable workout fuel and meal replacement. The company sells direct to consumers through its Shopify-powered e-commerce site and Amazon, with additional distribution through gas stations and convenience stores in the United States.
Is MET-Rx a public or private company?
MET-Rx is a private company. It is classified as corporate owned and is currently operating.
When was MET-Rx founded?
MET-Rx was founded in 1994. It employs 1 to 10 people.
Where is MET-Rx based?
MET-Rx is headquartered in Bohemia, United States, in the North America region.
How does MET-Rx make money?
Two revenue lines are on record. Protein Bar Sales are the primary driver. The others are subscription Model.
Who are MET-Rx's main competitors?
Direct peers on record are Orgain, Aloha (Aloha Nutrition), Quest Nutrition, ONE Brands (ONE Bar), Built Brands, Think! (ThinkThin), Clif Bar, Premier Protein, RXBAR and Barebells.
Does MET-Rx have an API?
No public API is recorded for MET-Rx.
What industry is MET-Rx in?
MET-Rx's product category is Sports Nutrition Bars. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of AFAKAJAF, Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals). Its NAICS code is 311919 and its SIC code is 2090.