Fashionette

What Fashionette does

Fashionette is an online designer fashion and accessories marketplace founded in 2008 and headquartered in Düsseldorf, Germany. The company operates as a subsidiary of The Platform Group AG and runs country-specific e-commerce storefronts across Germany, France, the Netherlands, Switzerland, and Austria. Its core offering spans curated premium and luxury brands across handbags, shoes, clothing, sunglasses, accessories, jewelry, and watches, plus a growing Pre-Loved category of certified second-hand designer items targeting the EUR 40 billion+ global vintage luxury segment. Brands carried include Valentino Garavani, Gucci, Michael Kors, Prada, Saint Laurent, Chloé, Off-White, Celine, and Axel Arigato, among hundreds of others.

Name

Fashionette

Legal name

fashionette GmbH

Website

https://fashionette.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Online designer fashion marketplace based in Düsseldorf, selling premium and luxury handbags, shoes, clothing, accessories, jewelry, and certified pre-loved items to consumers across Germany, France, Netherlands, Switzerland, and Austria as part of The Platform Group AG.

Ownership category

akta.pro rank

Product category

Online Luxury Fashion Marketplace

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industries

Luxury & Designer Apparel Retail (CRAAABAI), Luxury & Designer Resale (CRAFAGAB)

Keywords

• Designer fashion marketplace
• Luxury handbags online
• Premium accessories retail
• Pre-owned luxury items
• E-commerce fashion platform

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of designer handbags, shoes, clothing, jewelry, watches, and accessories. Products sold at fixed retail prices with periodic sales and discounts up to 70%. Revenue generated from direct consumer transactions through e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fashionette operates an online marketplace selling premium and luxury designer fashion and accessories — including handbags, shoes, clothing, sunglasses, jewelry, watches, and accessories — from hundreds of designer brands such as Gucci, Prada, Saint Laurent, Valentino Garavani, and Chloé. The platform also offers a Pre-Loved category featuring certified second-hand designer items, and serves customers across DACH (Germany, Austria, Switzerland), France, and the Netherlands through country-specific storefronts.

Product overview

Fashionette is an online designer marketplace operated by The Platform Group AG, offering premium and luxury fashion across multiple categories. The core platform serves as a curated marketplace connecting customers with over hundreds of designer brands. The product portfolio includes designer handbags, shoes, clothing, accessories, jewelry, watches, and sunglasses. The platform also features a Pre-Loved section for certified second-hand luxury items and offers an affiliate program. Customers can shop across multiple European country sites (Germany, France, Netherlands, Switzerland, Austria) with services including free shipping over €24.95, up to 30-day returns, installment payment options, and Trusted Shops certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashionette Designer Marketplace Curated online marketplace connecting consumers with hundreds of premium and luxury designer brands across multiple European country storefronts.
• Designer Handbags (Taschen) Curated selection of designer handbags including crossbody bags, totes, clutches, shoulder bags, business bags, and travel luggage from luxury brands.
• Designer Shoes (Schuhe) High-end designer footwear including boots, sneakers, loafers, slippers, mules, sandals, pumps, and high heels from luxury brands.
• Designer Clothing (Kleidung) Exclusive designer fashion for women and men including dresses, coats, jackets, jeans, tops, suits, and coordinate sets.
• Designer Sunglasses (Sonnenbrillen) Designer sunglasses from luxury brands including polarized and premium eyewear options.
• Designer Accessories (Accessoires) Fashion accessories including wallets, belts, scarves, phone cases, and other leather goods.
• Designer Jewelry & Watches (Schmuck & Uhren)
• Men's Designer Collection
• Pre-Loved Certified Second-Hand Designer Items
• Fashionette Affiliate Program

Quantifiable outcome

• Up to 70% discount on designer items during sales
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• The Platform Group AGcoreStrategic or Co-development Partner · 17 July 2025Parent company and platform provider. Fashionette is part of The Platform Group AG, a German software company specializing in platform solutions. The Platform Group AG acquired majority stake in Joli Closet Paris luxury pre-owned marketplace, to be linked with fashionette, Winkelstraat, and Chronext platforms for combined luxury pre-owned offering.
• Joli Closet ParisflagshipStrategic or Co-development PartnerFrench marketplace for pre-owned luxury fashion, handbags, shoes, and watches. Hosts over 220,000 products with average cart value of EUR 750. Being integrated with fashionette platform to create combined luxury pre-owned offering alongside Winkelstraat and Chronext.
• Trusted ShopsminorOthersTrusted Shops certification for customer trust and security assurance.
• AWINminorChannel Partner/ Reseller/ DistributorAffiliate marketing network for partner recruitment and tracking. Fashionette affiliate program offers up to 10% commission with 30-day cookie duration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farfetch: Global luxury fashion marketplace connecting consumers with boutique and brand inventory worldwide, including pre-owned and authenticated pieces \u2014 a broad incumbent competing with Fashionette for both new and pre-loved luxury shoppers in Europe.
• Breuninger: German multi-channel luxury fashion and lifestyle retailer combining a flagship Stuttgart store with a comprehensive e-commerce offering spanning designer fashion, beauty, and accessories \u2014 a German incumbent with overlapping designer assortment and premium positioning.
• Zalando: Europe's largest online fashion platform headquartered in Berlin, serving DACH and broader EU with broad fashion assortment \u2014 a broad incumbent overlapping with Fashionette at the premium end of its assortment.
• Net-a-Porter: Established global luxury fashion e-commerce platform operated by Rich-owned Yoox Net-a-Porter Group, offering designer apparel, bags, shoes, and accessories with editorial content \u2014 competes head-on with Fashionette in the multi-brand luxury online category.

Direct peers

• Vestiaire Collective: Global resale platform for pre-owned luxury fashion, handbags, watches, and accessories with authenticated inventory and a strong European user base \u2014 the most direct comp to Fashionette's Pre-Loved category and the Joli Closet integration thesis.
• Mytheresa: Global online luxury fashion retailer headquartered in Germany (Munich), offering curated designer fashion, shoes, bags, and accessories with DACH roots \u2014 the closest direct comp to Fashionette in geography, customer base, and assortment.
• The Outnet: Yoox Net-a-Porter Group's off-price luxury fashion destination carrying discounted designer fashion, bags, and accessories \u2014 directly comparable to Fashionette's Sale storefront and the discount-led positioning of parts of the assortment.
• Winkelstraat: Dutch designer fashion marketplace operating as a sister platform of Fashionette under The Platform Group AG \u2014 directly comparable in product mix (designer bags, shoes, accessories) and being explicitly integrated with fashionette for a combined European luxury offering.
• Joli Closet Paris: French marketplace for pre-owned luxury fashion, handbags, shoes, and watches with 220,000+ products and EUR 750 average cart \u2014 being integrated with Fashionette under TPG's combined luxury pre-owned offering, making it both a sister company and direct pre-loved peer.

Emerging players

• ABOUT YOU: DACH-headquartered digital fashion platform with strong premium/luxury brand assortment and a younger customer profile \u2014 an emerging player competing directly for Fashionette's designer-seeking demographic in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fashionettebags
• Facebookfacebook.com/fashionette.europe
• LinkedInlinkedin.com/company/fashionette-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashionette