Groupon Brasil

What Groupon Brasil does

Groupon Brasil is the Brazilian affiliate of Groupon, Inc., a Delaware-incorporated marketplace company headquartered in Chicago that operates a two-sided local deals platform connecting SMB merchants with deal-seeking consumers. Founded in 2008, Groupon went public on NASDAQ in 2011 under ticker GRPN and was taken private in December 2023 by its largest shareholder, The Corner Ball Holdings LLC. The platform spans categories including Local deals (beauty, automotive, home services), Things To Do, Food & Drink, Travel, Goods, Gifts, and Coupons, with a unified consumer-facing surface across web (groupon.com) and native iOS/Android apps (100M+ downloads). The merchant-facing Merchant Center lets local businesses create deals, set capacity, view analytics, and receive payouts, while an AI-driven offer-options system recommends entry, upgrade, and premium pricing tiers for merchant approval.

Groupon's revenue model is a pure transaction fee: merchants list for free and pay Groupon an agreed percentage only when a customer redeems a voucher, with no upfront media spend and no monthly platform fee. Approximately 71% of redemptions begin inside the Groupon app, and the platform reports 16M+ active buyers globally driving $50B+ in cumulative purchases, with 75% of buyers intending to return and 70% of redemptions representing net-new customers for merchants. The company has layered adjacent capabilities including Klarna-backed installment payments, an Instacart-linked Costco membership offer, and a separate Groupon Coupons aggregation site for third-party promo codes.

Groupon Brasil specifically is listed in firmographic data as operating in São João, Brazil, but is not enumerated among Groupon Inc.'s active operating geographies in the available source material, and no Brazil-specific revenue, headcount, or operational milestones are disclosed. The Brazilian entity therefore appears to operate as a residual affiliate of the global platform rather than a standalone growth franchise.

Name

Groupon Brasil

Legal name

Groupon, Inc.

Website

https://groupon.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groupon Brasil is the Brazilian affiliate of Groupon, Inc., operating a two-sided local deals marketplace that connects SMB merchants with deal-seeking consumers across restaurants, services, tourism, and goods via web and mobile app.

Ownership category

akta.pro rank

Product category

Online Deals Marketplace

NAICS

All Other Miscellaneous Retailers (45999), Tour Operators (561520), General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community/Group Buying Social Commerce (CRAFANAH)

akta.pro secondary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Local deals marketplace
• Daily deals platform
• Consumer discount vouchers
• Merchant deal listings
• Experience booking platform

Headquarters

HQ city

São João

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Deal Revenue Share: Merchants pay Groupon a percentage of the deal value when a customer redeems a voucher. No upfront cost, no monthly fee. The merchant sets the deal terms and capacity, and Groupon takes an agreed percentage after redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Groupon Brasil operates a two-sided online deals marketplace connecting local merchants with consumers. Merchants list promotional deals on the platform at no upfront cost and pay Groupon a percentage of the deal value only when customers redeem vouchers. Consumers purchase discounted vouchers for local experiences, services, dining, travel, and physical goods.

Product overview

Groupon is a deal marketplace operating as a single unified platform that connects consumers with local businesses offering discounted experiences, services, and products. The core Groupon platform encompasses multiple product categories including Local deals (beauty, automotive, health), Things To Do (activities, tours, events), Food & Drink (restaurants, groceries), Travel (hotels, packages), Goods (physical products), Gifts (gift cards and curated gifts), and Coupons (promotional codes). The platform includes a Merchant Platform for business partners to create and manage deals, and a Mobile App for consumer access. Groupon operates across web, mobile app, and supports various payment options including Klarna installment payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Groupon Local Local deals platform featuring discounts on services such as beauty treatments, automotive care, health and fitness services, and personal services.
• Groupon Food & Drink Food and drink deals including restaurant dining, grocery memberships, and food delivery gift cards.
• Groupon Things To Do Activity and experience deals covering amusement parks, tours, classes, events, and entertainment.
• Groupon Automotive Automotive service deals including oil changes, car washes, detailing, parking, and repair services.
• Groupon Travel Travel booking platform offering hotel deals, vacation packages, waterparks, and travel experiences.
• Groupon Goods E-commerce marketplace featuring physical products including electronics, fashion, home goods, toys, and personalized items with discounts up to 90%.
• Groupon Gifts Gift card and gift idea platform featuring curated experiences and products for various occasions and recipients.
• Groupon Coupons Digital coupon and promo code platform aggregating deals from national and niche brands across multiple categories.
• Groupon Merchant Platform Merchant-facing platform enabling local businesses to create and manage promotional deals, with features for campaign setup, deal drafting, performance tracking, and payout management.
• Groupon Mobile App Mobile application providing access to deals, push notifications, and digital vouchers with 100M+ downloads.

Quantifiable outcome

• 75% of buyers intend to return after first purchase
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• InstacartminorGTM or Marketing PartnerCostco Executive Members receive a $10 monthly credit on Instacart Same-Day Delivery for orders of $150 or more. This partnership extends Costco membership benefits through the Groupon platform ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viator (Tripadvisor): Viator is a global tours, activities, and attractions marketplace owned by Tripadvisor — directly competing with Groupon Travel for the same experience-driven, discount-oriented travel buyer.
• Klook: Klook is an activities and experiences marketplace competing head-to-head with Groupon's Things To Do and Travel verticals, particularly in Asia-Pacific and increasingly Latin America — directly comparable on tours, attractions, and travel deals.
• GetYourGuide: GetYourGuide is a tours-and-experiences marketplace with deep overlap with Groupon's Things To Do and Travel verticals, competing for the same experience-seeking consumers and merchant supply.
• RetailMeNot: RetailMeNot is a digital coupon and promo-code aggregator serving the same deal-seeking consumer that Groupon targets, with overlapping categories in retail goods, dining, and services — a direct peer in the deals/promotions space.
• CouponCabin: CouponCabin is a digital coupon-code and cashback platform with a comparable merchant-monetization model to Groupon Coupons, focusing on retail and e-commerce promo-code aggregation.
• Honey (PayPal): Honey is a browser-based coupon and cashback platform (now owned by PayPal) that competes for the same promo-code-driven deal discovery use case that Groupon Coupons addresses, particularly in online goods categories.

Broad incumbents

• Yelp: Yelp is a two-sided local business discovery marketplace connecting consumers with restaurants, salons, and services — directly comparable to Groupon's Local vertical, though Yelp's monetization skews toward advertising rather than deal revenue share.
• Rakuten: Rakuten operates a global cashback, coupon, and marketplace platform (including Brazil) competing with Groupon's Goods and Coupons verticals — broader scope but overlapping on deal-driven online purchase decisions.
• Booking.com: Booking.com is a dominant global travel marketplace with significant overlap with Groupon Travel on hotel deals and vacation packages — a broader incumbent competing on the same deal-prone travel buyer.

Regional players

• Méliuz: Méliuz is a Brazilian cashback and coupon platform operating in the same geography as Groupon Brasil with comparable SMB-merchant partnerships and deal-discovery mechanics — a regionally focused direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/groupon_br
• YouTubeyoutube.com/groupon
• Facebookfacebook.com/Groupon
• LinkedInlinkedin.com/company/groupon-brasil
• Instagraminstagram.com/groupon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupon Brasil