Organifi
Organifi is a privately held, founder-owned direct-to-consumer wellness company, founded in 2011 in San Diego, that formulates and sells 30+ plant-based superfood blends in powders, gummies and capsules for stress, sleep, energy, immunity and women's wellness, distributed globally via organifishop.com with subscription, wholesale and influencer-led acquisition.
- Company typePrivate
- Founded2011
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Organifi does
Organifi is a privately held, founder-owned direct-to-consumer health and wellness company founded in 2011 and headquartered in San Diego, California, that formulates and sells plant-based superfood blends targeting stress, sleep, energy, weight management, immunity, beauty, brain health and women's wellness. Its portfolio spans 30+ SKUs across powders, gummies, capsules, travel packs and bundled kits, anchored by the flagship Green Juice (11-ingredient morning blend with 600mg KSM-66 ashwagandha) and complemented by products such as Red Juice, Gold, Shilajit Gummies (using licensed PrimaVie Shilajit), Harmony, Pure, Glow, Collagen, NAD+, Liposomal Glutathione, Creatine Chews, Colostrum and Hydrogen Water. Technically, the company's edge rests on clinically-studied branded ingredients, full effective-dose (not micro-dose) formulation, and an iterative 52-version development process, validated by certifications including Glyphosate Residue Free, USDA Organic, Non-GMO Project Verified, GFCO Gluten-Free, Vegan and Kosher.
The business runs primarily through organifishop.com with a subscription/recurring-order program offering a 10% discount on monthly auto-ship, supplemented by Build-Your-Own Bundles, tiered 3-bag and 6-bag bulk pricing, a 60-day money-back guarantee, a wholesale program for retailers and a GovX-verified military/first-responder discount channel, with worldwide shipping. Customer acquisition is community- and influencer-led via the AspireIQ platform, wellness podcast endorsements (Ben Greenfield, Mind Pump, Wellness Force Radio) and a Give 10%/Get 10% referral program, supported by organic social, content marketing, email and SMS. Organifi is bootstrapped with no disclosed venture or institutional capital, and its 11-50 employee footprint is consistent with a mid-stage DTC supplement brand expanding category breadth beyond its original green-juice-only identity.
Organifi firmographics
Firmographics- Name
- Organifi
- Legal name
- Organifi
- Website
- https://organifishop.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Organifi is a privately held, founder-owned direct-to-consumer wellness company, founded in 2011 in San Diego, that formulates and sells 30+ plant-based superfood blends in powders, gummies and capsules for stress, sleep, energy, immunity and women's wellness, distributed globally via organifishop.com with subscription, wholesale and influencer-led acquisition.
- Ownership category
- akta.pro rank
Organifi industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)
Keywords
Where Organifi is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Organifi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: One-time purchases of superfood products (powders, gummies, capsules) across 32+ SKUs. Products include Green Juice, Red Juice, Gold, Harmony, Shilajit Gummies, Collagen, and specialized formulas.
- Subscription/Recurring Orders: Subscription model offering 10% discount on recurring monthly orders. Drives customer retention and predictable recurring revenue through subscription management portal.
- Bundles and Kits: Pre-configured product bundles (Sunrise to Sunset Kit, Complete Health System, Women's Wellness Kit) and build-your-own bundle option with 10% discount for 3+ products.
- Wholesale: Wholesale program for retailers and businesses looking to resell Organifi products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product one-time purchase |
| Subscription | Monthly | Subscription/Recurring Orders |
| Unit Pricing | Pay-as-you-go | Bulk 3-Bag Purchase |
| Unit Pricing | Pay-as-you-go | Bulk 6-Bag Purchase |
| Subscription | Monthly | Build Your Own Bundle |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Organifi product offering
Product offeringCore offering
Organifi manufactures and sells a portfolio of plant-based superfood supplements — including flagship powder blends (Green Juice, Red Juice, Gold), gummies (Shilajit, Happy Drops, Creatine Cherry Chews), capsules (Magnesium, Critical Immune, Parasite Cleanse), and specialty items (Collagen, NAD+, Liposomal Glutathione, Protein) — sold direct-to-consumer through organifishop.com with subscription and bundle options. The products target health goals such as weight management, sleep, energy, hormone balance, immunity, brain health, and beauty-from-within using clinically-studied adaptogens, mushrooms, and antioxidant ingredients at full effective doses.
Product overview
Organifi is a plant-based superfood company offering a comprehensive portfolio of 30+ products including core superfood blends (Green Juice, Red Juice, Gold), specialized supplements (Collagen, Shilajit Gummies, NAD+, Liposomal Glutathione, Magnesium, Colostrum), targeted health solutions (Happy Drops, Harmony for women's health, Pure for brain health, Glow for skin, Immunity products), and bundled kits. The product line includes gummies, powders, capsules, and travel packs. The core products work synergistically: Green Juice serves as a morning detox and cortisol reducer, Red Juice provides afternoon energy, and Gold supports nighttime relaxation. Additional products address specific health goals including mood support, hormone balance, immune function, digestive health, and athletic performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Juice Superfood powder blend of 11 ingredients including 600mg ashwagandha, chlorella, spirulina, moringa, matcha, turmeric, lemon, prebiotics, coconut water, wheatgrass, and beet; designed for daily morning detox and cortisol/weight support.
- Red Juice Caffeine-free energy blend with beet, cordyceps, rhodiola, Siberian ginseng, tart cherry, berries, lemon, and prebiotic powder for sustained natural energy and high antioxidants.
- Gold Nighttime turmeric tea blend of 9 soothing superfoods (turmeric, lemon balm, reishi mushroom, magnesium chloride, black pepper, ginger, coconut milk, Ceylon cinnamon, passionflower) for relaxation, sleep support, and overnight recovery.
- Gold Chocolate (Hot Cocoa) Zero-sugar hot cocoa alternative featuring the 9-superfood Gold blend in a dark chocolate format with monk fruit sweetener, positioned for women's hormonal health.
- Shilajit Gummies Gummies containing 250mg PrimaVie Shilajit (patent-protected, ultra-purified Himalayan extract) for mitochondrial health, cellular energy, hormone balance, collagen synthesis, and 40+ trace minerals with fulvic and humic acids.
- Happy Drops Mood-lifting gummies with 30mg saffron, gotu kola, passionflower, and ginger for natural mood enhancement, stress relief, and mental calmness without negative side effects.
- Harmony Women's hormone balance cacao blend with maca, chaste tree berry, shatavari, stinging nettle, turmeric, ginger, Ceylon cinnamon, coconut milk, and acacia; supports progesterone/estrogen balance, PMS symptom relief, and energy.
- Glow Hydrating adaptogenic blend with tremella mushroom, acerola cherry, amla, raspberry, coconut water, lemon, bamboo silica, aloe vera, rosehips, pomegranate, and baobab; supports natural collagen production and skin radiance.
- Pure Brain health blend with Neurofactor coffee fruit extract (for BDNF), lion's mane mushroom, apple cider vinegar, and digestive enzymes; supports learning, memory, focus, clarity, and the gut-brain axis.
- Collagen Multi-collagen blend with 5 collagen types from 4 sources (hydrolyzed bovine hide, eggshell membrane, hydrolyzed fish, chicken bone broth) at 10.2g per serving for skin, hair, nails, and joint support.
- NAD+ Supplement supporting healthy NAD+ production for cellular energy, cellular repair, and healthy aging.
- Liposomal Glutathione Antioxidant supplement using liposomal delivery technology for enhanced absorption; supports cellular defense, detox, anti-aging, fitness recovery, energy, and immune defense.
- Creatine Cherry Chews Dual-action sports gummies combining creatine with cherry flavor for performance and recovery support across men, women, and athletes.
- Organifi Hydrogen Water Molecular hydrogen water product delivering the benefits of molecular hydrogen to support energy, healthy aging, and resilience.
- Essential Magnesium Vegan soft gel capsules with 150mg magnesium glycinate per serving for bone, muscle, nerve, and cellular energy support; gentle on digestion.
- Organifi Colostrum Grass-fed bovine colostrum at 5g per serving (calf-first policy) with immunoglobulins, lactoferrin, oligosaccharides, proline-rich peptides, growth factors, and vitamins for immune, gut, and skin/hair/nail support.
- Organifi Immunity (Beta Glucan) Immune support blend delivering 500% daily value of whole-food vitamin C with zinc and beta-glucans from reishi mushroom for healthy immune response and T-cell production.
- Critical Immune Fast-acting immune defense capsules with andrographis, astragalus, elderberry, and olive leaf for quicker recovery and a stronger sense of well-being.
- Organifi Kids: Protect Children's organic berry-punch powder with elderberry, acerola cherry, zinc, vitamin D3, turmeric, ginger, astragalus, olive leaf, propolis, orange juice, and acacia fiber for immune support.
- Liver Reset Liver support supplement that promotes the liver's natural detox process for improved liver health, digestion, and energy.
- Protein (Chocolate and Vanilla) Organic complete protein meal replacement with pea protein, pumpkin seeds, and quinoa, providing all essential nutrients, vitamins, and minerals; available in chocolate and vanilla.
- Parasite Cleanse Complete Kit Combined parasite cleanse kit pairing Bind & Restore with cleansing supplements using ultra-high-powered natural ingredients to bind and eliminate parasites and toxins.
- Bind & Restore Ultra-high-powered tincture made with 100% natural ingredients designed to flush the system quickly and efficiently as part of a cleanse protocol.
- Parasite Cleanse Capsules Capsule form of the parasite cleanse supplement for consumers who prefer capsules over the tincture or kit.
- Sunrise to Sunset Kit All-day superfood kit bundling morning Green Juice, afternoon Red Juice, and nighttime Gold tea for full-day energy and restful sleep support.
- Daily Energizing Stack Bundle of Green Juice and Red Juice for a daily routine of morning detox and afternoon natural energy from antioxidants.
- Reset and Unwind Stack Stack bundling morning reset and nighttime relaxation products for consumers seeking a simple morning-to-evening routine.
- Organifi Complete Health System Comprehensive bundle kit offering complete health support across Organifi's superfood product line.
- All Day Digestion Kit Digestion-support bundle designed to nourish the microbiome and balance the body throughout the day.
- Ultimate Women's Wellness Kit Women's wellness bundle combining four superfood blends for PMS support, hormone balance, craving control, consistent energy, and glowing skin.
- Kids Superfoods Bundle Bundle of Organifi superfood products designed for children, providing age-appropriate nutrition.
- Green Juice Travel Packs 30-count travel-sized single-serve packs of Green Juice for on-the-go daily use to manage stress, cortisol, and immunity while traveling.
- Red Juice Travel Packs 30-count travel-sized single-serve packs of Red Juice for natural energy support on the go.
Quantifiable outcome
- Clinically proven to reduce cortisol (ashwagandha 600mg dose)
- +2 more outcomes
Companies that use Organifi
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles2 records
Organifi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Organifi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- AspireIQminorInfluencer marketing platform used to manage brand ambassador and affiliate partnerships on social media
- Verdure SciencescoreLicensor of Primavie brand Shilajit extract - patent-protected, ultra-purified Shilajit used in Organifi's Shilajit Gummies product
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Organifi competitors and assessment
Company assessmentBroad incumbents
- Olly: Olly is a mass-market gummy vitamins and supplements brand (owned by Unilever) distributed widely through grocery, club, and pharmacy. Comparable to Organifi's Shilajit Gummies, Happy Drops, and Creatine Cherry Chews format-wise, with broader retail scale.
- Garden of Life: Garden of Life (Nestlé Health Science) is a leading organic, Non-GMO, and plant-based supplement brand with broad retail distribution. Comparable to Organifi's USDA Organic / Non-GMO positioning and adaptogen/protein product family, but with much greater mass-market reach.
Direct peers
- Ritual: Ritual is a DTC supplement brand selling multivitamins, probiotics, and protein with strong clean-label and traceability positioning. Direct competitor to Organifi's Essential Protein and Magnesium lines, sharing the same premium, traceable-ingredient narrative.
- Bloom Nutrition: Bloom is a VC-backed DTC greens and superfood brand targeting women with greens powders, collagen, and gummies. Comparable to Organifi's women's wellness (Harmony) and beauty (Glow, Collagen) lines and competes in the same influencer-led, TikTok-native marketing channel.
- Care/of: Care/of is a personalized DTC vitamin and supplement brand with subscription-based daily packs. Comparable in GTM motion (DTC subscription, ingredient transparency, quiz-driven personalization) and competitive set against Organifi's Essential Protein, Magnesium, and NAD+.
- Moon Juice: Moon Juice is a plant-based adaptogen and "dust" supplement brand selling powders and capsules across beauty, mood, sleep, and hormone balance. Highly comparable to Organifi's Harmony, Gold, Happy Drops, and Pure products in positioning, ingredients, and target consumer.
- AG1 (Athletic Greens): AG1 is the leading direct-to-consumer daily greens and superfood supplement, offering a single comprehensive daily serving. It is the closest direct competitor to Organifi's Green Juice + Red Juice + Gold "all-day" system, competing head-to-head for the same wellness consumer with similar subscription economics.
- Four Sigmatic: Four Sigmatic is a functional mushroom and adaptogen brand offering coffees, elixirs, and supplements. Highly comparable to Organifi's Gold (turmeric/reishi/cordyceps) and Lion's Mane / mushroom-forward products with similar plant-based, wellness-driven positioning.
- Your Super: Your Super is a DTC superfood powder blends brand built around adaptogens and plant-based ingredients (mushrooms, greens). Direct overlap with Organifi's Green Juice, Red Juice, and Gold blend SKUs in product format and customer segment.
- Vital Proteins: Vital Proteins is a leading collagen and wellness supplement brand sold through DTC, natural/grocery, and club channels. Comparable to Organifi's Multi-Collagen Blend and broader beauty-from-within portfolio, with deeper retail penetration.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Organifi social profiles
Digital presenceOrganifi compliance and trust
Trust signalCompliance9 records
Organifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organifi leadership team
Management profileNumber of profiles
Profiles2 records
Organifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organifi
What does Organifi do?
Organifi manufactures and sells a portfolio of plant-based superfood supplements — including flagship powder blends (Green Juice, Red Juice, Gold), gummies (Shilajit, Happy Drops, Creatine Cherry Chews), capsules (Magnesium, Critical Immune, Parasite Cleanse), and specialty items (Collagen, NAD+, Liposomal Glutathione, Protein) — sold direct-to-consumer through organifishop.com with subscription and bundle options. The products target health goals such as weight management, sleep, energy, hormone balance, immunity, brain health, and beauty-from-within using clinically-studied adaptogens, mushrooms, and antioxidant ingredients at full effective doses.
Is Organifi a public or private company?
Organifi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Organifi founded?
Organifi was founded in 2011. It employs 11 to 50 people.
Where is Organifi based?
Organifi is headquartered in San Diego, United States, in the North America region.
How does Organifi make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Recurring Orders, bundles and Kits and wholesale.
Who are Organifi's main competitors?
Broad incumbents on record are Olly and Garden of Life. Direct peers are Ritual, Bloom Nutrition, Care/of, Moon Juice, AG1 (Athletic Greens), Four Sigmatic, Your Super and Vital Proteins.
Does Organifi have an API?
No public API is recorded for Organifi.
What industry is Organifi in?
Organifi's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2090.