Simba Group

What Simba Group does

Simba Group is a privately held Nigerian conglomerate founded in 1988 and headquartered in Lagos, with its flagship operating entity Wandel International (Nig) Ltd. The group operates across four business verticals—Transport (TVS three-wheelers/tricycles, motorcycles, bicycles, and Simba Super lubricants), Power Solutions (Luminous, Genus, KStar, Voltron, and Sollatek inverters, batteries, UPS, AVRs, and solar systems), Agriculture (Mahindra irrigation, tractors and implements), and ICT (Avaya business communications and SimbaNet connectivity services). Its business model rests on exclusive Nigerian distribution rights for globally recognized brands, including TVS Motor Company (3M+ units/year globally), Luminous Power Technologies (Schneider Electric Group), Avaya, Mahindra, Genus, and KStar, supplemented by local assembly of TVS vehicles at its Ogba plant and direct retail via the Simba Den chain.

The company monetizes primarily through hardware sales across consumer, SMB, and enterprise/government segments, complemented by after-sales service revenue (Simba Service), structured ICT contracts, and training/financing partnerships. Distribution combines 10 company-owned branches, 100+ service outlets, 50+ top-tier channel partners, dedicated retail stores, and a B2B enterprise sales team—delivering nationwide reach that underpins its claimed leadership in the Nigerian inverter and three-wheeler markets. Supporting infrastructure includes the Simba Training School (20,000+ mechanics and 8,000+ electricians trained over ten years) and the Queen Riders women's empowerment program (1,000+ women trained since 2017), both of which reinforce an ecosystem advantage. Customer base spans mass-market consumers, microfinance and banking partners (Access Bank, Cedar Microfinance), federal government agencies, healthcare institutions, and large enterprise clients across finance, oil & gas, FMCG, and telecommunications. Recent strategic emphasis is on premium solar/lithium products (Rayverter, ICon, LiON), clean-fuel transport (Nigeria's first CNG tricycle), and sovereign cloud communications via the Galaxy Backbone partnership.

Name

Simba Group

Legal name

Simba Group

Website

https://simba.com.ng

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Simba Group is a privately held Nigerian conglomerate founded in 1988 that exclusively distributes TVS vehicles, Luminous and Genus power solutions, Mahindra agricultural equipment, and Avaya ICT infrastructure across Nigeria through 10 branches and 100+ service outlets.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate (Power Solutions, Transport, Agriculture & ICT Distribution)

NAICS

Management of Companies and Enterprises (551), Offices of Other Holding Companies (551112), Management of Companies and Enterprises (5511), Telecommunications Resellers (517121)

SIC

Motors & Generators (3621), Misc Industrial & Commercial Machinery & Equipment (3590), Computer Communications Equipment (3576), Telephone & Telegraph Apparatus (3661), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Mobile Devices & Accessories Distribution (CRAOACAE)

Keywords

• Power backup solutions
• Vehicle distribution
• Solar energy systems
• Agricultural mechanization
• Business communications

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (Transport): Sale of TVS motorcycles, tricycles, and bicycles through exclusive distribution in Nigeria. Revenue from sale of vehicles, spare parts, and accessories. Local assembly at Lagos plant adds value.
2. Power Solutions (Inverters, Batteries, Solar, UPS): Sale and distribution of Luminous, Genus, KStar, Sollatek, Voltron inverters/batteries/UPS/AVR. Revenue from hardware sales, spare parts, and after-sales service. Simba Service provides after-sales support as a differentiator.
3. Service, Training & Support: Simba Service (award-winning, 24-hour customer service) generates revenue through after-sales service, maintenance, and repairs across vehicle and power product categories. Simba Training School provides free vocational training (mechanics/electricians) as brand-building.
4. ICT Infrastructure Solutions: Business communications and connectivity solutions through Simba Infrastructure and SimbaNet. B2B enterprise sales of Avaya unified communications, cloud communications, call centre solutions, and internet/connectivity services to government and private sector.
5. Agricultural Products: Sale of tractors, implements, irrigation equipment (Mahindra), and agricultural spare parts/tools through Simba Agric.
6. Retail (Simba Den & Simba Planet): Simba Den (power solutions retail chain) and Simba Planet (bicycle retail chain) sell directly to consumers — Nigeria's biggest power solutions retail chain and first premium bicycle retail chain.
7. CNG Tricycle Sales: Nigeria's first CNG tricycle (TVS King Deluxe CNG) — new product category addressing compressed natural gas fuel availability, expanding into cleaner energy transport.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels10 records

Core offering

Simba Group is a Nigerian conglomerate that distributes, assembles, and services vehicles (TVS tricycles, motorcycles, bicycles, lubricants), power backup products (Luminous, Genus, KStar, Voltron, Sollatek inverters, batteries, solar solutions, UPS), agricultural equipment (Mahindra irrigation and tractors), and ICT/business communications solutions (Avaya, SimbaNet). Operations span six wholly owned subsidiaries and an award-winning 24/7 service network with 500+ engineers across Nigeria.

Product overview

Simba Group operates a diversified business with operations across Nigeria's key economic sectors including Transport, Power Solutions, Agriculture, and ICT. The company distributes and services multiple product lines through its subsidiary companies: Wandel International handles transport products (TVS tricycles, motorcycles, bicycles, lubricants) and Luminous power products; Simba Industries manages Genus inverters and KStar UPS; Simba Infrastructure provides Avaya business communications and ICT infrastructure; SimbaNet offers internet and connectivity solutions; and Simba Agric supplies Mahindra irrigation and tractor solutions. The core product portfolio spans vehicles (tricycles, motorcycles, bicycles), power backup systems (inverters, UPS, solar solutions, batteries), agricultural equipment, and ICT services. Products are supported by the award-winning Simba Service network with 24/7 support and Simba Training School providing free vocational training. Recent additions include the Rayverter solar inverter series (2024), Luminous ICon and LiON inverters, and Nigeria's first CNG tricycle.

Differentiator

Problem solved

Functional benefit

Brands

• TVS: Leading brand of three-wheelers (tricycles) in Nigeria and fastest growing brand of two-wheelers; manufactured by TVS Motor Company, exclusively distributed by Wandel International.
• Simba Den
• Simba Solar
• Simba Planet
• Simba Super
• Simba Cycles
• Simba Service
• Queen Riders

Products and services

• TVS King Tricycles Leading three-wheeler (tricycle) brand in Nigeria, distributed exclusively by Wandel International (the flagship company of Simba Group) with local assembly at the Ogba plant and a nationwide sales and service network. Used primarily by commercial transport operators and individual drivers for passenger and last-mile logistics, including members of the Tricycle Riders Association.
• TVS King Deluxe Plus iTouch Tricycle Tricycle with revolutionary iTouch technology — the first and only tricycle manufacturer worldwide with this patented technology — featuring touch-based controls for keke operations; distributed by Simba TVS in Nigeria.
• TVS King Deluxe CNG Tricycle Nigeria's first Compressed Natural Gas tricycle, pioneering clean fuel transportation in the Nigerian market and targeting fuel-cost and emissions savings for commercial transport operators.
• TVS Motorcycles TVS motorcycle range (including HLX+ and Apache series) distributed exclusively by Wandel International in Nigeria, with local assembly in Lagos, an extensive mechanic training program, and nationwide sales/service. Targeted at individual riders, fleet operators, and commuters.
• Simba Planet Bicycles Nigeria's first premium retail bicycle chain offering a comprehensive portfolio from kids bikes to mountain bikes, BMX, and electric bicycles through dedicated Simba Planet stores in Nigeria.
• Simba Super Lubricant SAE 20W-50 SL-grade engine oil specifically formulated for two- and three-wheelers, providing up to 30 days of extended engine protection; SON-approved.
• Luminous Inverters and Batteries Range of sine wave inverters and tubular batteries from Luminous Power Technologies (part of Schneider Electric Group), exclusively distributed in Nigeria by Wandel International; targeted at households, small businesses, and commercial/industrial users for backup power and solar applications.
• Luminous Rayverter Series Wall-mounted solar inverter compatible with lithium batteries, ranging from 3kW to 11kW, integrating inverter, solar charger, and battery in one package with detachable LCD interface and USB support — targeted at residential and light-commercial solar users.
• Luminous ICon Inverter All-in-one inverter with an inbuilt battery, suited to residential and commercial use, combining aesthetic design with reliable backup power.
• Luminous LiON Inverter High-performance inverter with built-in battery offering 3x faster charging, 3x longer service life, and zero maintenance requirements for residential and commercial users.
• Luminous Regalia Premium lithium-powered wall-mounted backup system with wifi connectivity for diagnostic information — first of its kind in Nigeria with 3x service life and 3x faster charging, targeted at premium residential and small-business buyers.
• Luminous Solar Tall Tubular Battery Tubular battery optimized for solar applications with patented alloys, fast charging, and long power-backup; the first tubular battery with a 24-month warranty in Nigeria.
• Genus Inverters Pure Sine Wave inverters built with advanced ASIC (Auto Sense Intelligent Control) technology, suitable for commercial and industrial establishments including lifts, elevators, and air conditioners; distributed exclusively by Simba Industries in Nigeria.
• KStar Online UPS Systems Online UPS systems from KSTAR Science and Technology (6th largest UPS manufacturer globally), including Online Transformer/Transformer-less UPS, Line Interactive UPS, and Modular UPS for industrial, commercial, and domestic power-protection use; distributed exclusively by Simba Industries in Nigeria.
• Voltron AVR Automatic Voltage Regulator designed to protect homes and businesses from power fluctuations, surges, and brownouts; features a 2-year warranty and user-friendly installation.
• Sollatek Power Protection Devices Comprehensive range of power-protection devices including voltage switches, stabilizers, conditioners, TV guards, AC guards, and fridge guards from Sollatek, distributed in Nigeria by Simba Group.
• Simba Solar Solutions Solar electrification systems for public roads, private estates, cities, villages, factories, and homes, with site evaluation by Solar Consultants and support from the Simba Service network; targeted at institutions, estates, and commercial sites in Nigeria.
• Avaya Business Communications Solutions B2B unified communications, business communications, and call-centre solutions from Avaya delivered through Simba Infrastructure; targeted at large enterprises and government organizations needing secure business communications.
• SimbaNet Connectivity Services High-speed data, internet connectivity, and e-governance solutions from SimbaNet, including ICT integration, quick-to-deploy radios, and space-segment allocation for enterprise and government customers.
• Mahindra Irrigation Systems Complete micro-irrigation solutions using French technology, including driplines, sprinklers, piping, filters, pumps, and fertigation support; targeted at farmers, estates, and agribusiness operations in Nigeria.
• Simba Agric Tractors and Implements Sales and after-sales servicing of agricultural tractors and implements (rotary tillers, disc harrows, ridgers, trailers, slashers, etc.) for mechanization of Nigerian farms and agribusiness operations.
• Simba Service Award-winning 24-hour customer service response team and Africa's largest inverter and battery service network with 11 company-owned service centres, 31 partner service centres, and over 500 engineers and electricians; supports vehicles, power products, and agricultural equipment customers across Nigeria via a mobile app.
• Simba Training School Free vocational training programmes for mechanics, electricians, technicians, and engineers, including the Advance Mechanic Program, PGM Trainings, and Simba Service Kamps, delivered in collaboration with the Nigerian Automotive Design and Development Council (NADDC).

Quantifiable outcome

• Queen Riders program trained over 1,000 women in tricycle riding and maintenance since 2017, providing entrepreneurship pathways in Nigeria's transport sector.
• +4 more outcomes

Named customers9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Galaxy Backbone LimitedcoreStrategic or Co-development Partner · 28 May 2026Galaxy Backbone Limited (Nigeria's national ICT infrastructure company) partnered with Simba Infrastructure Limited to deliver secure, locally hosted cloud-based communications and call centre solutions for both public and private sector organizations across Nigeria. The partnership combines Galaxy Backbone's national ICT infrastructure (Tier III and IV data centres and fibre-optic networks spanning multiple states) with Simba Infrastructure's enterprise communication and customer experience technology. Supports Nigeria's digital sovereignty agenda by reducing reliance on foreign cloud infrastructure.
• Luminous Power TechnologiescoreTechnology or Integration · 7 October 2025Luminous Power Technologies (part of the $25 billion Schneider Electric Group, with operations in over 100 countries) partnered with Simba Group to launch new ranges of Luminous solar inverters and lithium batteries in Nigeria. Simba Group is the exclusive distributor of Luminous products in Nigeria. The partnership includes co-hosted launch events, channel partner meetings, and co-marketing of solar/power solutions.
• AvayacoreChannel Partner/ Reseller/ DistributorAvaya (American multinational technology company, the largest pure-play UC and CC company globally) partnered with Simba Infrastructure as its exclusive Business Partner in Nigeria. Simba Infrastructure is the only organization in West Africa with fully Accredited Engineers for APDS (Avaya Professional Design Specialist), ACSS (Avaya Certified Support Specialist), and ACIS (Avaya Certified Implementation Specialist).
• TVS Motor CompanycoreChannel Partner/ Reseller/ DistributorTVS Motor Company (part of the $8 billion TVS Group, one of the largest manufacturers of two and three wheelers globally, with annual sales of over 3 million units and exports to 60+ countries) partnered with Wandel International for local assembly, marketing, distribution, and service of their range of motorcycles and tricycles in Nigeria. TVS is the official motorcycle and tricycle of the Super Eagles.
• Luminous Power Technologies (manufactured by Luminous Power Technologies, part of Schneider Electric)coreChannel Partner/ Reseller/ DistributorWandel International represents Luminous, the leading brand of inverters in Nigeria. Luminous inverters are manufactured by Luminous Power Technologies, part of the $20 billion (or $25 billion per some sources) Schneider Electric Group. Simba has partnered with Luminous for over 10 years.
• Genus InnovationmajorChannel Partner/ Reseller/ DistributorSimba Industries represents Genus, one of the fastest growing brands of inverters in Nigeria. Genus inverters are manufactured by Genus Innovation, a company focused on production of highest quality pure Sine Wave inverters built with advanced ASIC technology.
• KSTAR Science and Technology Co.majorChannel Partner/ Reseller/ DistributorKSTAR Science and Technology (6th largest manufacturer of Online UPS systems globally) partnered with Simba Industries for exclusive distribution of KStar Online UPS systems in Nigeria. Products include Online Transformer/Transformer-less UPS, Line Interactive UPS, and Modular UPS.
• Mahindra (EPC Mahindra, part of the US $20 billion Mahindra Group)majorChannel Partner/ Reseller/ DistributorSimba Agric partners with EPC Mahindra, part of the US $20 billion Mahindra Group, for irrigation solutions in Nigeria. Mahindra relies on French Technology with products designed for developing market economies. Provides complete solutions for agriculture with a focus on Micro-Irrigation, Pumps, fertigation and agronomic support.
• SollatekmajorChannel Partner/ Reseller/ DistributorSollatek (established for over three decades, the foremost maker of specialized products in power control, energy-saving, and temperature control globally) partnered with Simba Group for distribution of Sollatek voltage protection products in Nigeria. Product range includes voltage switches, stabilizers, conditioners, TV guards, AC guards, and fridge guards.
• Voltron NigeriaminorChannel Partner/ Reseller/ DistributorSimba Group partnered with Voltron Nigeria to provide innovative AVR (Automatic Voltage Regulator) solutions to the Nigerian market. Voltron AVRs protect homes and businesses from power fluctuations, surges, and brownouts. All products come with a 2-year warranty.
• House of Oduduwa and Queen Moremi Ajasoro FoundationmajorStrategic or Co-development PartnerSimba TVS collaborates with the House of Oduduwa and Queen Moremi Ajasoro Foundation for the Queen Riders women's empowerment program — training women in tricycle riding and maintenance in Ile-Ife, Osun State. The program was declared open by the Ooni of Ife.
• Five Cowries FoundationminorStrategic or Co-development PartnerFive Cowries Foundation collaborated with Simba TVS for the Queen Riders program, including arts education initiatives where program graduates painted tricycles in celebration of International Women's Day 2020.
• Gigmile TechnologiesminorStrategic or Co-development PartnerGigmile Technologies collaborated with Simba Group, House of Oduduwa, and Queen Moremi Ajasoro Foundation in the Queen Riders initiative.
• Nigeria Football Federation (NFF)coreGTM or Marketing PartnerTVS is the official Motorcycle and Tricycle of the Super Eagles (Nigeria national football team). Simba extended the Super Eagles sponsorship contract with NFF. Sports sponsorship generates nationwide brand visibility and national pride association for Simba TVS.
• Nigerian Automotive Design and Development Council (NADDC)minorStrategic or Co-development PartnerSimba TVS conducts specialized training programs in collaboration with the Nigerian Automotive Design and Development Council, providing automotive mechanic and technician training.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mikano International: Mikano International is one of Nigeria's largest power solutions and generator distributors, directly competing with Simba's Luminous/Genus/KStar inverter and backup power portfolio. It shares the same exclusive-distribution-plus-after-sales-service model and is one of the closest comparable Nigerian businesses to Simba's power division.
• Kewalram Chanrai Group: Kewalram Chanrai is a multi-brand exclusive distributor operating across West Africa with automotive, power, and consumer goods verticals — structurally identical to Simba's conglomerate-distributor model. Both companies act as principal-exclusive localizers for global brands in Nigeria and neighboring markets.
• Coscharis Group: Coscharis Motors is a major Nigerian automotive distributor (Ford, Jaguar Land Rover, etc.) and operates a complementary mobility and after-sales service network. It overlaps with Simba's Wandel International in two/three-wheeler distribution and shares a similar premium-brand, service-led positioning.
• Dana Motors (DANA Group): Dana Motors is a Nigerian assembler and distributor of passenger and commercial vehicles, with an established nationwide dealer and service network. It is a direct comparable to Simba's TVS motorcycle/tricycle distribution, local-assembly, and after-sales operations.
• Jubaili Bros Engineering: Jubaili Bros is a leading Middle East–origin generator and power equipment distributor with strong Nigerian operations. It directly overlaps with Simba's inverter, UPS, and backup-power product portfolio and competes for the same commercial and industrial power customers.

Broad incumbents

• CFAO Group: CFAO (a Toyota Tsusho subsidiary) is one of Africa's largest automotive and equipment distributors, with deep Nigerian operations in vehicles, motorcycles, and aftermarket services. It competes most directly with Simba's TVS motorcycle and tricycle franchise at scale and operates a similar multi-country distribution platform.
• Stallion Group: Stallion Group is a large Nigerian conglomerate with automotive, FMCG, and consumer electronics distribution businesses (Honda, Hyundai, Haier, etc.). It is comparable to Simba as a multi-vertical exclusive-distribution conglomerate competing for the same Nigerian consumer wallet and principal-brand relationships.
• Mantrac Group (CAT dealer): Mantrac is Caterpillar's exclusive Nigerian dealer, distributing heavy equipment, gensets, and power systems with full after-sales service. It competes with Simba on commercial/industrial power and partially on agricultural equipment via Simba Agric (Mahindra tractors, irrigation).
• Honeywell Group: Honeywell Group is a diversified Nigerian conglomerate with interests in energy, real estate, and manufacturing. It is comparable to Simba as a long-established, founder-led multi-sector Nigerian group, though with a different sector mix.

Emerging players

• MainOne (Equinix): MainOne (now part of Equinix) operates submarine cables, data centers, and enterprise connectivity across West Africa. It overlaps with SimbaNet's enterprise internet/connectivity business and competes for the same B2B and public-sector ICT clients Simba Infrastructure targets.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/simbainfraavaya

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simba Group