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Brickstream

Full company profile

uuid0008two

Namestring
Brickstream
Legal namestring
Brickstream
Websiteurl
brickstream.com
Company typeenum
Private
Founded yearint
2000
Descriptiontext

Brickstream designs and sells 3D imaging sensors for people counting and tracking in commercial environments. The company's core platform consists of overhead-mounted 3D sensors (including the Brickstream 3D Gen2 line) that count and track individuals entering and exiting retail stores, transportation terminals, shopping malls, and smart buildings, with a proprietary Brickstream Employee Filtering License add-on that automatically excludes staff wearing identification tags to produce customer-only traffic counts for sales conversion analysis. The company claims more than 260,000 installed devices globally and over 20 years of industry experience, positioning itself on accuracy and scale relative to 2D alternatives.

Brickstream operates as a product line within Teledyne Vision Solutions, the industrial imaging arm of Teledyne Technologies, which provides distribution through Teledyne's global enterprise sales organization and corporate website (teledynevisionsolutions.com). The go-to-market is enterprise field sales with quote-based pricing (Contact Sales / Request Info CTAs), and the revenue model combines one-time hardware sensor sales with recurring software licensing for the Employee Filtering add-on. Customer segments are organized by vertical — retail (primary), transportation terminals, shopping malls, and smart buildings/cities — with use cases spanning foot traffic analytics, conversion measurement, staffing optimization, layout planning, and occupancy-based building management. Founded in 2000 and headquartered in Norcross, Georgia, Brickstream was historically venture-backed (approximately $61M raised across 2003–2015 from Columbia Capital, Mohr Davidow Ventures, RBC Venture Partners, Eastward Capital Partners, Trinity Capital, and Relay Ventures) and acquired Nomi in October 2014 to broaden its in-store analytics footprint before becoming part of the Teledyne portfolio.

Short descriptiontext

Brickstream provides 3D imaging people-counting sensors and analytics for retail, transportation, malls, and smart buildings, operating as a product line within Teledyne Vision Solutions with 260,000+ installed devices globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNorcross, United States
HQ citystring
Norcross
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
people counting sensors, in-store analytics, foot traffic measurement, occupancy tracking sensors, retail traffic analytics
Product category
People Counting & Tracking Sensors
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Hardware Sensor Sales
TypeHardware Sales
Description

Sale of 3D people counting and tracking sensors as physical hardware devices installed in retail, transportation, and commercial building environments

teledynevisionsolutions.com
2Software Licensing (Employee Filtering)
TypeLicensing Royalties
Description

License fees for Brickstream Employee Filtering feature that adds staff filtering capability to existing sensor installations

teledynevisionsolutions.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 2 records shown
1Brickstream 3D Gen2
Description

People counting sensor device with employee filtering capability

teledynevisionsolutions.com
+1 more record
Core offering1 text field

Brickstream provides 3D people counting and tracking sensors that measure foot traffic entering and leaving commercial spaces, primarily in retail stores, transportation terminals, shopping malls, and smart buildings. It complements its sensor hardware with the Brickstream Employee Filtering License, a software module that automatically excludes staff wearing identification tags so retailers can derive accurate customer-only counts and sales conversion metrics.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 260,000+ installed devices globally
+1 more record
Product overview1 text field

Brickstream offers a core people counting and tracking sensor platform with specialized add-on modules. The main product line consists of 3D sensors that track people movement, with the Brickstream Employee Filtering License as an add-on module that automatically distinguishes customers from staff wearing identification tags. The company claims over 260,000 installed devices and 20+ years of industry experience, serving retail, transportation terminals, shopping malls, and smart buildings/cities applications.

Product and service2 records
1Brickstream 3D People Counting & Tracking Sensors
CategoryPeople Counting & Tracking Sensors
Description

Hardware sensors that use 3D imaging to accurately count and track people entering and leaving commercial spaces, enabling retail operations optimization, transportation hub passenger flow analysis, shopping mall traffic measurement, and smart building occupancy management. Designed for enterprise customers including retail chains, airport and train station operators, mall operators, and building facility teams.

2Brickstream Employee Filtering License
CategoryPeople Counting Software Module
Description

Licensed software add-on that automatically filters out staff wearing easily concealed identification tags so the Brickstream platform counts only customers, producing accurate sales conversion metrics for retail operators. Sold as a license on top of existing Brickstream sensor installations.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

RetailNext sells in-store traffic analytics combining sensors and cloud software to retailers – the closest like-for-like peer to Brickstream's retail traffic solution and use cases (conversion, staffing, campaign measurement).

TypeDirect peer
Description

ShopperTrak pioneered retail traffic counting and is now part of Sensormatic/JCI; it competes directly with Brickstream for enterprise retail chains and shopping malls worldwide.

TypeDirect peer
Description

FootfallCam supplies 3D people-counting sensors and footfall analytics software for retail and malls, competing head-to-head with Brickstream on hardware accuracy and analytics dashboards.

TypeDirect peer
Description

Xovis makes 3D people-counting and tracking sensors deployed in airports, retail, and buildings – a direct peer to Brickstream on both the 3D sensor product and the multi-vertical target markets.

TypeDirect peer
Description

Dor's people-counter product line targets retail foot-traffic with overhead sensors, directly competing with Brickstream's hardware footprint and customer base in retail and transportation.

TypeDirect peer
Description

V-Count provides 3D people-counting sensors and retail analytics in malls, airports and retail – a direct competitor to Brickstream's sensor-plus-software model.

TypeBroad incumbent
Description

Irisys, now part of FLIR/Teledyne, supplies people-counting sensors using thermal/IR technology for retail and queue management – a sister brand within the same Teledyne umbrella and a direct adjacent competitor.

TypeBroad incumbent
Description

Axis provides network cameras with bundled AI-based people-counting analytics serving retail, transit and smart buildings; an indirect but rising substitute to Brickstream's dedicated sensors.

TypeBroad incumbent
Description

Honeywell's smart building portfolio incorporates occupancy and people-counting analytics for commercial real estate and venues, overlapping with Brickstream's smart building and mall use cases.

TypeEmerging player
Description

Cisco Meraki's MV smart-camera platform delivers people-counting and analytics as a software feature on existing enterprise networks – an emerging substitute for dedicated people-counting hardware like Brickstream's.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds8 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Brickstream

People Counting & Tracking Sensorsbrickstream.com

Brickstream provides 3D imaging people-counting sensors and analytics for retail, transportation, malls, and smart buildings, operating as a product line within Teledyne Vision Solutions with 260,000+ installed devices globally.

What Brickstream does

Brickstream designs and sells 3D imaging sensors for people counting and tracking in commercial environments. The company's core platform consists of overhead-mounted 3D sensors (including the Brickstream 3D Gen2 line) that count and track individuals entering and exiting retail stores, transportation terminals, shopping malls, and smart buildings, with a proprietary Brickstream Employee Filtering License add-on that automatically excludes staff wearing identification tags to produce customer-only traffic counts for sales conversion analysis. The company claims more than 260,000 installed devices globally and over 20 years of industry experience, positioning itself on accuracy and scale relative to 2D alternatives.

Brickstream operates as a product line within Teledyne Vision Solutions, the industrial imaging arm of Teledyne Technologies, which provides distribution through Teledyne's global enterprise sales organization and corporate website (teledynevisionsolutions.com). The go-to-market is enterprise field sales with quote-based pricing (Contact Sales / Request Info CTAs), and the revenue model combines one-time hardware sensor sales with recurring software licensing for the Employee Filtering add-on. Customer segments are organized by vertical — retail (primary), transportation terminals, shopping malls, and smart buildings/cities — with use cases spanning foot traffic analytics, conversion measurement, staffing optimization, layout planning, and occupancy-based building management. Founded in 2000 and headquartered in Norcross, Georgia, Brickstream was historically venture-backed (approximately $61M raised across 2003–2015 from Columbia Capital, Mohr Davidow Ventures, RBC Venture Partners, Eastward Capital Partners, Trinity Capital, and Relay Ventures) and acquired Nomi in October 2014 to broaden its in-store analytics footprint before becoming part of the Teledyne portfolio.

Brickstream firmographics

Firmographics
Name
Brickstream
Legal name
Brickstream
Website
https://brickstream.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
51–100 employees
Short description
Brickstream provides 3D imaging people-counting sensors and analytics for retail, transportation, malls, and smart buildings, operating as a product line within Teledyne Vision Solutions with 260,000+ installed devices globally.
Ownership category
akta.pro rank

Where Brickstream is headquartered

Location

Headquarters

HQ city
Norcross
HQ country
United States
HQ region
North America

Markets served

Brickstream business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

  1. Hardware Sensor Sales: Sale of 3D people counting and tracking sensors as physical hardware devices installed in retail, transportation, and commercial building environments
  2. Software Licensing (Employee Filtering): License fees for Brickstream Employee Filtering feature that adds staff filtering capability to existing sensor installations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Brickstream product offering

Product offering

Core offering

Brickstream provides 3D people counting and tracking sensors that measure foot traffic entering and leaving commercial spaces, primarily in retail stores, transportation terminals, shopping malls, and smart buildings. It complements its sensor hardware with the Brickstream Employee Filtering License, a software module that automatically excludes staff wearing identification tags so retailers can derive accurate customer-only counts and sales conversion metrics.

Product overview

Brickstream offers a core people counting and tracking sensor platform with specialized add-on modules. The main product line consists of 3D sensors that track people movement, with the Brickstream Employee Filtering License as an add-on module that automatically distinguishes customers from staff wearing identification tags. The company claims over 260,000 installed devices and 20+ years of industry experience, serving retail, transportation terminals, shopping malls, and smart buildings/cities applications.

Differentiator

Problem solved

Functional benefit

Brands

  • Brickstream 3D Gen2: People counting sensor device with employee filtering capability
  • Brickstream Employee Filtering License

Products and services

  • Brickstream 3D People Counting & Tracking Sensors Hardware sensors that use 3D imaging to accurately count and track people entering and leaving commercial spaces, enabling retail operations optimization, transportation hub passenger flow analysis, shopping mall traffic measurement, and smart building occupancy management. Designed for enterprise customers including retail chains, airport and train station operators, mall operators, and building facility teams.
  • Brickstream Employee Filtering License Licensed software add-on that automatically filters out staff wearing easily concealed identification tags so the Brickstream platform counts only customers, producing accurate sales conversion metrics for retail operators. Sold as a license on top of existing Brickstream sensor installations.

Quantifiable outcome

  • 260,000+ installed devices globally
  • +1 more outcomes

Companies that use Brickstream

Customer profile

Segments4 records

Ideal customer profiles4 records

Brickstream technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Brickstream partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Brickstream competitors and assessment

Company assessment

Direct peers

  • RetailNext: RetailNext sells in-store traffic analytics combining sensors and cloud software to retailers – the closest like-for-like peer to Brickstream's retail traffic solution and use cases (conversion, staffing, campaign measurement).
  • ShopperTrak (Sensormatic Solutions): ShopperTrak pioneered retail traffic counting and is now part of Sensormatic/JCI; it competes directly with Brickstream for enterprise retail chains and shopping malls worldwide.
  • FootfallCam: FootfallCam supplies 3D people-counting sensors and footfall analytics software for retail and malls, competing head-to-head with Brickstream on hardware accuracy and analytics dashboards.
  • Xovis: Xovis makes 3D people-counting and tracking sensors deployed in airports, retail, and buildings – a direct peer to Brickstream on both the 3D sensor product and the multi-vertical target markets.
  • Dor (Datalogic): Dor's people-counter product line targets retail foot-traffic with overhead sensors, directly competing with Brickstream's hardware footprint and customer base in retail and transportation.
  • V-Count: V-Count provides 3D people-counting sensors and retail analytics in malls, airports and retail – a direct competitor to Brickstream's sensor-plus-software model.

Broad incumbents

  • Irisys (FLIR/Teledyne): Irisys, now part of FLIR/Teledyne, supplies people-counting sensors using thermal/IR technology for retail and queue management – a sister brand within the same Teledyne umbrella and a direct adjacent competitor.
  • Axis Communications: Axis provides network cameras with bundled AI-based people-counting analytics serving retail, transit and smart buildings; an indirect but rising substitute to Brickstream's dedicated sensors.
  • Honeywell Intelligent Buildings: Honeywell's smart building portfolio incorporates occupancy and people-counting analytics for commercial real estate and venues, overlapping with Brickstream's smart building and mall use cases.

Emerging players

  • Cisco Meraki (MV smart cameras): Cisco Meraki's MV smart-camera platform delivers people-counting and analytics as a software feature on existing enterprise networks – an emerging substitute for dedicated people-counting hardware like Brickstream's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Brickstream social profiles

Digital presence

Brickstream financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Brickstream leadership team

Management profile

Number of profiles

Profiles5 records

Brickstream funding detail

Funding detail

Funding overview

Funding rounds8 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Brickstream M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brickstream

What does Brickstream do?

Brickstream provides 3D people counting and tracking sensors that measure foot traffic entering and leaving commercial spaces, primarily in retail stores, transportation terminals, shopping malls, and smart buildings. It complements its sensor hardware with the Brickstream Employee Filtering License, a software module that automatically excludes staff wearing identification tags so retailers can derive accurate customer-only counts and sales conversion metrics.

Is Brickstream a public or private company?

Brickstream is a private company. It is classified as corporate owned and is currently operating.

When was Brickstream founded?

Brickstream was founded in 2000. It employs 51 to 100 people.

Where is Brickstream based?

Brickstream is headquartered in Norcross, United States, in the North America region.

How does Brickstream make money?

Two revenue lines are on record. Hardware Sensor Sales are the primary driver. The others are software Licensing (Employee Filtering).

Who are Brickstream's main competitors?

Direct peers on record are RetailNext, ShopperTrak (Sensormatic Solutions), FootfallCam, Xovis, Dor (Datalogic) and V-Count. Broad incumbents are Irisys (FLIR/Teledyne), Axis Communications and Honeywell Intelligent Buildings. Cisco Meraki (MV smart cameras) is listed as an emerging player.

Does Brickstream have an API?

No public API is recorded for Brickstream.

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Contact sales
Live signals
FootfallcamPeople Counting SystemFootfallCam is promoting its partner program, offering benefits such as sales support, marketing assistance, and technical resources to resellers and consultants. The company highlights the integration capabilities of its Analytics Manager V9 software with legacy systems from competitors like Brickstream, Irisys, and Xovis. Testimonials from partners in New Zealand, Hong Kong, and Cyprus are featured to demonstrate business growth and revenue gains.FinSMEsBrickstream Acquires NOMiBrickstream, an Atlanta-based in-store analytics platform, acquired location analytics company NOMi. The deal amount was not disclosed. The acquisition aims to integrate the two platforms to provide a complete view of the customer journey across digital and in-store channels.GlobeNewswireCloudTags and Brickstream Form New Partnership to Help Retailers Understand and Leverage Shopper IntentCloudTags and Brickstream announced a partnership to combine in-store analytics with shopper intent data. The collaboration lets retailers capture browsing behavior and remarketing engagement, with CloudTags reporting a six-times higher engagement rate than personalized email. The joint dashboard integrates both vendors' data sets.FinSMEsBrickstream Raises $4m in Growth FundingBrickstream Corporation raised $4m in growth funding from Eastward Capital. The Atlanta-based analytics firm will use the capital to expand its supply chain, R&D, sales, and marketing. It plans to grow globally, with offices in Germany and Singapore.VC News DailyBrickstream Raises $4M in Growth FundingBrickstream Corporation raised $4 million in growth funding from Eastward Capital to scale global operations, expand supply chain, and invest in R&D and sales and marketing. The Atlanta-based provider of real-time customer behavior analytics and in-store monitoring technology has achieved five consecutive years of rapid organic growth, with revenues rising over 100% in the first half of 2012. Since October 2011, Brickstream's employee count has more than doubled, and the company has opened offices in Germany and Singapore.GlobeNewswireIndustry Pioneers Join Forces to Address Bank Branch Staffing Challenges at BAI's Retail Delivery Conference and ExpoGMT, Brickstream, and CAST Management Consultants will present a joint session at BAI's Retail Delivery Conference & Expo 2005 in Orlando, Florida, on November 17, 2005. The presentation covers 4th Generation Staffing, a real-time workforce optimization solution, and cites Amegy Bank's use of GMT's software across 75 retail banking centers.