Feazel

What Feazel does

Feazel is a privately held exterior home remodeling contractor founded in 1988 and headquartered in New Albany, Ohio. The company delivers residential and commercial roofing, window replacement, siding, gutter, and storm damage restoration services, supplemented by newer solar panel and solar shingle installation offerings. Its core technology stack centers on GAF Timberline products (including UHDZ Class 4 impact-resistant shingles and Timberline Solar shingles), Pella windows, James Hardie siding, and AI-powered drone plus satellite roof inspections used for damage assessment, measurement, and insurance documentation.

The company operates a sales-led, direct-to-consumer go-to-market motion with residential sales representatives performing on-site inspections and providing quote-based estimates across 11 offices in Ohio, North Carolina, South Carolina, and Tennessee. Commercial and multi-family services target property managers, HOAs, and office parks through a parallel field sales team. Revenue is project-based and one-time per engagement, with bundling across roofing, windows, siding, gutters, and solar, financed in part through a GreenSky 24-month same-as-cash program. Insurance claim navigation for storm damage and lifetime warranties on parts and labor are central customer-acquisition and retention mechanisms.

In March 2022, Feazel received a minority equity investment from Stonecutter Ventures and Tradepost to fund geographic expansion, AI-enabled inspection capabilities, and solar shingle deployment, and in March 2023 acquired Music City Roofers to extend Tennessee coverage. The company maintains a GAF Master Elite certification (top 2% of North American contractors), an A+ BBB rating held continuously since inception, and 2021 Roofing Contractor of the Year recognition from Roofing Contractor Magazine.

Name

Feazel

Legal name

Feazel

Website

https://feazelinc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Feazel is a privately held exterior remodeling contractor serving residential and commercial customers across Ohio, North Carolina, South Carolina, and Tennessee with roofing, windows, siding, gutters, solar, and storm damage restoration services delivered through 11 branch offices.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Remodeling Services

NAICS

Roofing Contractors (23816), Residential Remodelers (236118), Glass and Glazing Contractors (238150)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Storm Damage Exterior Repairs (Wind/Hail-Related Siding & Gutter) (HSAGAIAL)

Keywords

• Roof replacement services
• Exterior remodeling
• Storm damage restoration
• Solar panel installation
• Window and siding services

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Roofing Services: Feazel generates revenue through roof replacement, repair, and installation services for residential and commercial properties. Roof replacement and repair are the core revenue streams. Pricing is project-based, quote-driven. The company also offers emergency tarping services.
2. Window Replacement and Installation: Revenue from window replacement services. Feazel partners with Pella Windows to provide and install replacement windows in various materials (wood, fiberglass, vinyl). Offered as standalone service or bundled with roofing and siding projects.
3. Siding Replacement and Repair: Revenue from siding services including full replacement and repairs. Feazel works with multiple siding manufacturers including James Hardie fiber cement, vinyl, and cedar siding products.
4. Gutter and Gutter Guard Installation: Revenue from gutter replacement, gutter guard installation, and soffit/fascia services. Offered as standalone service or bundled with roofing projects.
5. Solar Panel and Solar Shingle Installation: Feazel offers solar panel installations (rack-mounted) and GAF Timberline Solar shingle roofs. Revenue from solar installations with a 25-year warranty. Services include roof inspection prior to solar installation to ensure roof suitability.
6. Storm Damage Restoration: Revenue from storm damage restoration including hail, wind, and ice damage repairs. Feazel assists customers with insurance claims, providing damage reports and working with insurance adjusters. Services can be bundled with ongoing exterior remodeling work.
7. Commercial Multi-Family Services: Revenue from commercial roofing, window, gutter, and siding services for apartment complexes, condominiums, and office parks. Includes routine maintenance and inspection services for commercial property managers and HOAs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Feazel is a home exterior remodeling company that installs, replaces, and repairs residential and commercial roofing, windows, siding, gutters, and solar energy systems. The company provides storm damage restoration services and assists homeowners with insurance claims. Founded in 1988, it operates 11 offices across Ohio, North Carolina, South Carolina, and Tennessee.

Product overview

Feazel is a home exterior remodeling company offering a comprehensive suite of services centered around roofing, solar, windows, siding, and gutters. The core offering is residential and commercial roofing services (replacement, repair, installation) delivered through GAF Master Elite certified contractors. Feazel operates as a full-service exterior renovation company with distinct service lines including: roofing (with sub-services for chimney, storm damage, and insurance claims assistance), solar (panels and shingles), home exteriors (windows, siding with James Hardie products, gutters, soffit/fascia), and commercial services. The company differentiates through technology-enabled inspections using AI-powered drone and satellite imagery for damage assessment. Key product offerings include GAF Timberline UHDZ Class 4 impact-resistant shingles and GAF Timberline Solar shingles, while partnering with brands like Pella (windows) and James Hardie (siding). Financing options are available through GreenSky partnership. The company maintains BBB A+ rating and has earned 2021 Roofing Contractor of the Year recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Services
• Window Replacement
• Siding Services
• Gutter Services
• Residential Solar Services
• Storm Damage Restoration
• Commercial Multi-Family Services
• Office Park Exterior Services

Quantifiable outcome

• Class 4 shingles withstand 2-inch steel ball dropped from 20 feet (UL 2218 standard)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• GAF (North America's largest roofing manufacturer)coreTechnology or IntegrationFeazel is a GAF Master Elite Certified Contractor (top 2% of North American contractors). Feazel uses GAF products including Timberline UHDZ shingles, Timberline Solar shingles, and asphalt shingles. The partnership provides Feazel with manufacturer training, certification, and access to GAF's product portfolio and warranty programs.
• Pella Windows & DoorscoreTechnology or IntegrationFeazel is a Pella Platinum Certified Contractor and exclusively installs Pella windows. The partnership provides homeowners with access to Pella's window products across multiple materials (wood, fiberglass, vinyl) and window types.
• James Hardie (Fiber Cement Siding)majorTechnology or IntegrationFeazel is a certified installer of James Hardie fiber cement siding products. Feazel offers James Hardie siding in multiple styles including lap board, vertical siding, and shingles, and offers dozens of James Hardie colors for homeowners.
• Habitat for HumanityminorOthersFeazel partners with Habitat for Humanity as part of its community outreach and philanthropic endeavors, contributing to housing projects in its service communities.
• Boys and Girls ClubminorOthersFeazel partners with the Boys and Girls Club as part of its community involvement and charitable giving program.
• Roofs for TroopsminorOthersFeazel partners with Roofs for Troops, a veteran-focused organization. Feazel offers a $500 discount for active or retired military members as part of this partnership.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Window Nation: Regional window and door replacement specialist operating across Midwest, Mid-Atlantic, and Southeast markets. Comparable to Feazel's window installation line and customer base, though narrower in scope and unable to bundle roofing/siding.
• LeafFilter Gutter Protection: National direct-to-consumer gutter guard and gutter protection installer with a sales-led model targeting homeowners. Adjacent to Feazel's gutter services and overlapping customer acquisition motion (in-home estimates, financing).

Direct peers

• Bone Dry Roofing: Multi-state Midwest and Southeast residential roofing contractor with comparable service mix (roofing, gutters, siding, windows, storm damage) and overlapping geographic footprint in Ohio and adjacent states. Closest analog in scale and operating model.
• Power Home Remodeling: Large-scale exterior home remodeler offering roofing, windows, siding, and gutters with a sales-led direct-to-homeowner motion. Comparable in one-stop exterior offering and Midwest/East Coast market presence, though larger in scale.
• Roofing Corp of America: Residential roofing-focused platform with multiple regional offices across the Eastern U.S. Built through acquisitions and organic expansion, directly comparable to Feazel's multi-office, multi-state operating footprint and contractor roll-up strategy.
• Mr. Roof: Regional residential exterior remodeler offering roofing, siding, windows, and gutters across multiple Midwest and Southeast markets. Similar sales-led, project-based model targeting homeowners with insurance-claim storm work as a key driver.
• Allied Roofing & Construction: Midwest-based residential and commercial roofing company providing replacement, repair, and storm damage restoration. Comparable regional positioning and project-based services anchored in GAF-equivalent manufacturer relationships.

Broad incumbents

• Authority Brands: Private equity-backed home services franchise platform housing multiple exterior and home service brands. Comparable operator model for a multi-brand exterior services portfolio and relevant as a potential roll-up/buyer archetype for Feazel.
• Tecta America: Largest U.S. commercial roofing services platform with national footprint, also serving multi-family property managers. Comparable on the commercial roofing side of Feazel's business and on multi-family customer segment overlap.

Others

• GAF (Building Materials Corporation): North America's largest roofing manufacturer and Feazel's most important supplier. Not a direct competitor but defines the certification (Master Elite) and product ecosystem (Timberline, Timberline Solar) that anchors Feazel's go-to-market credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FeazelInc
• Facebookfacebook.com/feazelinc
• LinkedInlinkedin.com/company/feazel
• Instagraminstagram.com/feazel_roofing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feazel