Bridging the Gap

What Bridging the Gap does

Bridging the Gap is a privately held, founder-owned online training company founded in 2008 by Laura Brandenburg and operated from Holly Ridge, North Carolina. It sells business analysis education to individual professionals, career switchers, and corporate BA teams across 60+ countries, anchored by The Business Analyst Blueprint®, a registered trademark framework delivered as a self-paced online program covering business process analysis, use cases and wireframes, data modeling, and an 8-step BA process. The technology stack is a conventional online learning management system: video (mp4) and audio (mp3) modules with full-text transcripts, a 6-month access window from enrollment, downloadable templates, a private participant community, and a bundled AI Prompt Library of 33 text-based templates designed for use with third-party generative AI tools such as ChatGPT, Microsoft Co-Pilot, and Gemini.

The business operates as a multi-stream training and publishing company. The flagship revenue stream is direct-to-individual sales of The Business Analyst Blueprint® at a $3,000 one-time payment or a 5-month plan of $700 per month ($3,500 total), with rolling enrollment and no refunds; the program awards an Applied Certification in Business Analysis (ACBA) and 36 PDs/CDUs qualifying for IIBA certifications. Secondary streams include two Amazon-distributed books ('The Value-Driven Business Analyst' and 'How to Start a Business Analyst Career'), a free deliverables template collection used as a top-of-funnel acquisition asset, private corporate cohort training priced per engagement, and Laura Brandenburg's keynote and conference speaking. Distribution is fully digital and self-serve via the company website, supplemented by Amazon marketplace sales, free webinars, content marketing through the company blog, and a YouTube and LinkedIn presence built around participant testimonials. The company holds IIBA Endorsed Education Provider status, is privately funded with no disclosed external investment, and reports 3,748+ lifetime participants since inception.

Name

Bridging the Gap

Legal name

Bridging the Gap

Website

https://bridging-the-gap.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Bridging the Gap, founded in 2008 by Laura Brandenburg, is a privately held US-based online training company that sells The Business Analyst Blueprint® certification program, books, templates, and corporate cohort training to business analysts and mid-career professionals across more than 60 countries.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Computer Training (611420)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD)

Keywords

• Business analysis training
• Professional certification programs
• Online business education
• Business analyst coaching
• Professional development courses

Headquarters

HQ city

Holly Ridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. The Business Analyst Blueprint® Program: Online self-paced training program with 6-month access. Sold at $3,000 one-time payment (save $500) or $700/month for 5 months (total $3,500). Includes video/audio transcripts, templates, monthly office hours coaching, AI Prompt Library, and certificate of completion for 36 PDs/CDUs.
2. Book Sales - The Value-Driven Business Analyst: Book sold through Amazon (Kindle and Print) in multiple countries (US, Canada, UK, Netherlands, Australia). Available via country-specific Amazon links. Includes bonus digital downloads with purchase.
3. Corporate Team Training / Private Cohorts: Private cohort training for business analyst teams with Laura Brandenburg. Includes personalized support, cohort-based learning, interactive sessions, training library with templates, and leadership alignment consultations. Contact-based pricing via [email protected].
4. Speaking and Keynotes: Keynote and conference speaking engagements on topics including Value Proposition for Business Analysis, From Reactive to Proactive, AI and Business Analysis, and career topics. Offered to corporate clients, associations, and user groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bridging the Gap sells self-paced online training programs and books that teach practical business analysis techniques to individual professionals and corporate teams. Its flagship is The Business Analyst Blueprint®, a 6-month-access online program covering business process analysis, use cases, wireframes, data modeling, and an 8-step BA process framework, supplemented by books, downloadable templates, an AI Prompt Library, private corporate cohorts, and keynote speaking.

Product overview

Bridging the Gap is a business analyst training company offering a portfolio of products centered around The Business Analyst Blueprint® framework. The core offerings include The Business Analyst Blueprint® (a comprehensive online self-paced training program with 4 modules), supported by books ('The Value-Driven Business Analyst' and 'How to Start a Business Analyst Career'), free template collections, AI Prompt Library for generative AI integration, private cohort team training, and speaking/keynote services. The company positions its offerings as practical, real-world training to help business analysts at all career stages develop foundational skills in business process analysis, requirements elicitation, data modeling, and stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The Business Analyst Blueprint®: The flagship online training program covering foundational business analysis skills including business process analysis, use cases and wireframes, data modeling, and the 8-step BA process framework. Includes live coaching, templates, and IIBA professional credits.
• The Value-Driven Business Analyst
• How to Start a Business Analyst Career

Products and services

• The Business Analyst Blueprint® Comprehensive online, self-paced business analyst training program with four training modules covering Business Process Analysis, Use Cases and Wireframes, Data Modeling for Business Analysts, and BA Essentials Master Class. Includes 6 months access, monthly office hours with Laura Brandenburg, AI Prompt Library, templates, and a Certificate of Completion for 36 PDs/CDUs with IIBA. Targeted at individual business analysts and career-changers.
• The Value-Driven Business Analyst (Book) Best-selling book by Laura Brandenburg providing a step-by-step playbook for stakeholder alignment, scoping, planning, eliciting, and analyzing requirements. Covers an 8-step business analysis process framework, technique tutorials for business process analysis, software requirements, and data modeling, plus career-building insights. Sold on Amazon Kindle and Print worldwide.
• How to Start a Business Analyst Career (Book) Career guide book by Laura Brandenburg designed to help mid-career professionals transition into their first business analyst role by identifying transferable skills, building BA experience, and positioning for BA opportunities.
• Business Analyst Template Toolkits Premium downloadable templates and practical guidance for business analyst deliverables, including business process templates, use case templates, requirements checklists, and scope statement templates.
• Private Cohort Team Training Private corporate cohort training for business analyst teams led by Laura Brandenburg. Includes personalized support, cohort-based learning, interactive sessions, training library with templates, leadership alignment consultations, and optional AI guidance and prompt resources for modern BA teams. Pricing is custom via [email protected].
• Speaking and Keynotes Keynote and conference speaking engagements for corporate clients, associations, and user groups on topics including The Value Proposition for Business Analysis, From Reactive to Proactive, Optimizing Your Business Analysis Practice, AI and Business Analysis, and The Business Analyst Career Path.

Quantifiable outcome

• Over 3,748 business analysts trained from 60+ countries since 2008
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• International Institute of Business Analysis (IIBA)coreStrategic or Co-development PartnerOfficial Endorsed Education Provider relationship with IIBA. The Business Analyst Blueprint® program qualifies participants for 36 Professional Development credits (PDs/CDUs) toward IIBA certifications (ECBA, CCBA, CBAP). Laura Brandenburg speaks at IIBA events including Global Business Analysis Day. Program content aligned with BABOK Guide.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pluralsight: A technology-focused learning platform serving enterprise and individual customers with skill assessments and curated paths, including business analysis-adjacent content.
• Coursera: A large online learning marketplace offering university-backed and instructor-led BA courses and certificates, competing for self-paced professional learners at lower price points.
• Skillsoft: An enterprise corporate learning platform offering business, leadership, and technology training, including BA-related content, that competes for corporate training budgets.
• Udemy: A global marketplace for affordable on-demand courses with numerous business analysis tracks from independent instructors, competing on price and breadth.
• International Institute of Business Analysis (IIBA): The global professional association for business analysis that issues ECBA, CCBA, and CBAP certifications and operates its own training and education programs. It is both a strategic partner and a competitor to Bridging the Gap, which is an IIBA Endorsed Education Provider.
• LinkedIn Learning: A subscription-based video training platform bundled with LinkedIn Premium that offers business analysis courses, competing on accessibility and price for the same mid-career professional audience.

Direct peers

• Learning Tree International: An established IT and business skills training company with BA-related curriculum and corporate cohort offerings, comparable in delivery model to Bridging the Gap's enterprise training.
• Watermark Learning: An IIBA-aligned business analysis training provider offering courses, certifications, and corporate training with overlapping curriculum and target customers to Bridging the Gap.
• The Knowledge Academy: A global professional training provider offering business analysis courses and certification prep alongside a wide portfolio of business and IT training, comparable in delivery model and learner segments.
• Adaptive US Inc. An IIBA Endorsed Education Provider offering business analysis certification prep and live training, directly competing with Bridging the Gap for the same mid-career and aspiring BA learner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LLBrandenburg
• YouTubeyoutube.com/c/BridgingtheGapBA
• Facebookfacebook.com/BridgingtheGapBA
• LinkedInlinkedin.com/company/bridging-the-gap-business-analysts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridging the Gap