Name

Watermark Learning

Legal name

Educate 360, LLC

Website

https://watermarklearning.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Training and Certification Services

NAICS

Professional and Management Development Training (61143), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Product Management (Core) (EDABAHAC)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Business analysis training
• Leadership development
• Agile certification
• Scrum training
• Professional certification prep

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Instructor-Led Training Courses: Revenue is generated primarily through enrollment fees for instructor-led public courses in business analysis, Agile/Scrum, and leadership skills. Courses are priced individually (e.g., CBAP at $1,995 for 4 days, CSM at $995, ECBA at $1,595 for 3 days). Delivery is live online or in-person.
2. Online Practice Exams / Study Subscriptions: Digital exam prep products sold as subscriptions (30-day, 60-day, 90-day) for various IIBA and PMI certifications. For example, PMI-PBA practice exams: 30-day $99, 60-day $129, 90-day $159. ECBA practice exam: $59 for 30-day. Subscriptions include unlimited timed practice tests and detailed feedback with BABOK references.
3. Study Aids and Course Materials: Physical and digital study materials (student manuals, study tables, flashcards, additional training aids) sold as standalone products. For example, ECBA Study Aids package at $925; PMI-PBA Self-Paced On-Demand course at $1,495 including exam simulator and study materials.
4. Corporate / Group Training: Customized team workshops and tailored corporate training programs sold to enterprise organizations. These are negotiated, quote-based engagements typically covering groups of 10+ employees with discounted per-person pricing and curriculum customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Watermark Learning delivers instructor-led and self-paced professional certification preparation and leadership development training for business analysis, Agile/Scrum, project management, business relationship management, and change management credentials. The company sells public course enrollment, dedicated team workshops, custom corporate training, and online practice exam subscriptions through its website and direct enterprise sales.

Product overview

Watermark Learning is a professional certification training and leadership development company, operating as a brand under Educate 360. Its core offering is a portfolio of instructor-led and self-paced certification prep courses for business analysis and Agile credentials — including CBAP, CCBA, ECBA, IIBA-AAC, IIBA-CBDA, PMI-PBA, CSM, CSPO, A-CSM, A-CSPO, BRMP, and APMG Change Management certifications. The portfolio is structured around three leadership pillars: Process Leadership (business analysis and process management), Personal Leadership (interpersonal skills), and Strategic Leadership (management and organizational leadership). Supporting the training courses, Watermark Learning offers a suite of online practice exams (Online Study Exams/OSE) accessible through watermarkexams.com, providing 800+ practice questions, customizable drills, and timed simulations for CBAP, CCBA, ECBA, and PMI-PBA. Study aids including student manuals, study guides, flashcards, and study tables are also sold as separate products. Recent additions include AI-focused workshops (AI for Business Analysis, AI for Product Owners, AI for ScrumMasters, Design Thinking and Product Development Using AI), reflecting the company's expansion into AI-related professional training. Training is delivered through live online instructor-led sessions, self-paced on-demand courses, and group/team workshops. The company also publishes a blog with industry insights and maintains a Resource Center for webinars and articles. Watermark Learning does not offer a software platform, SaaS product, API, or mobile application — its offerings are exclusively facilitated training services and associated exam preparation materials.

Differentiator

Problem solved

Functional benefit

Products and services

• CBAP Certification Preparation 4-day live online instructor-led workshop preparing professionals for the IIBA Certified Business Analysis Professional (CBAP) exam. Covers all knowledge areas and tasks required for CBAP certification.
• CCBA Certification Preparation Instructor-led certification prep course for the Certification of Competency in Business Analysis (CCBA) exam, aligned with BABOK Guide v3.0. Designed for business analysts pursuing intermediate IIBA certification.
• ECBA Certification Preparation 3-day live online instructor-led course preparing attendees for the Entry Certificate in Business Analysis (ECBA) exam, covering foundational business analysis concepts and requirements.
• IIBA-AAC Certification Preparation Instructor-led prep course for the IIBA Agile Analysis Certification (IIBA-AAC) exam, covering agile business analysis techniques and practices.
• IIBA-CBDA Certification Preparation Instructor-led prep course for the Certification in Business Data Analytics (CBDA) exam, focused on data analytics within business analysis.
• PMI-PBA Certification Preparation Instructor-led certification prep course for the PMI Professional in Business Analysis (PMI-PBA) exam based on BABOK Guide 3rd Edition. Offered as both live online and self-paced on-demand formats.
• Certified ScrumMaster (CSM) Instructor-led certification course preparing attendees for the Scrum Alliance Certified ScrumMaster (CSM) exam, covering the Scrum framework and Scrum Master role.
• Certified Scrum Product Owner (CSPO) Instructor-led certification course preparing attendees for the Scrum Alliance Certified Scrum Product Owner (CSPO) exam, covering Product Owner responsibilities and techniques.
• Advanced Certified ScrumMaster (A-CSM) Advanced-level certification prep for experienced ScrumMasters seeking to deepen their facilitation, coaching, and scaling skills.
• Advanced Certified Scrum Product Owner (A-CSPO) Advanced certification prep for Product Owners covering advanced backlog management, stakeholder engagement, and value maximization techniques.
• BRMP Certification Preparation Business Relationship Management Professional (BRMP) certification prep course covering business relationship management concepts, roles, and practices. A 3-day instructor-led course.
• Change Management Foundation Certification (APMG) APMG-accredited Change Management Foundation level certification prep course covering change management principles and practices.
• Change Management Practitioner Certification (APMG) APMG-accredited Change Management Practitioner level certification prep course covering applied change management practices.
• Group Training and Team Workshops Collaborative group training workshops for teams of 10+ employees focused on enhancing teamwork, leadership skills, trust, and synergy through dynamic and interactive sessions. Sold through direct enterprise sales.
• Custom Corporate Training Programs Customized corporate training programs aligned with organizational learning goals, using a 3-part approach: assess needs, deliver tailored training, and reinforce skills with ongoing support. Quote-based pricing.
• Self-Paced On-Demand Training Pre-recorded training delivered online, taught by expert instructors. Includes access to exam simulators, student manuals, study guides, and additional training aids. Example: PMI-PBA on-demand course with 6-month access to online training portal.
• Online Study Exams (OSE) Standalone online practice exam subscriptions for IIBA and PMI certifications available at watermarkexams.com. Includes 800+ realistic questions, customizable drills, unlimited timed simulations, and detailed feedback with BABOK references. Offered in 30/60/90-day subscription tiers.
• Agile Business Analysis Workshop Workshop covering how business analysts add value in Agile environments, including techniques for Scrum events, user story development, and sprint support.
• Business Analysis Foundations Foundational course teaching core business analysis skills including requirements elicitation, analysis, documentation, and stakeholder communication.
• AI for Business Analysis Workshop Training workshop exploring how AI tools and techniques can be applied to business analysis tasks, including prompt engineering and AI-assisted requirements elicitation.
• AI for Product Owners Workshop Training workshop covering how AI tools can support Product Owners in backlog management, prioritization, and stakeholder communication.
• AI for ScrumMasters Workshop Training workshop on leveraging AI tools and techniques to enhance ScrumMaster responsibilities including facilitation, team dynamics, and process improvement.
• Design Thinking and Product Development Using AI Workshop combining design thinking methodology with AI-powered tools and techniques for product development and innovation.
• Study Guides and Exam Prep Materials Comprehensive study guides, flashcards, practice questions, and training aids covering certification exam content. Available for CBAP, CCBA, ECBA, IIBA-AAC, PMI-PBA, and IIBA-CBDA exams.

Quantifiable outcome

• 4.8/5 average instructor rating across thousands of reviews
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• International Institute of Business Analysis (IIBA)coreStrategic or Co-development PartnerWatermark Learning is an IIBA Endorsed Education Provider. This partnership authorizes Watermark to deliver IIBA-aligned certification preparation courses (CBAP, CCBA, ECBA, IIBA-AAC, IIBA-CBDA) and use IIBA's registered marks including BABOK Guide, CBAP, CCBA, and ECBA. The endorsement signifies alignment with IIBA's business analysis standards and Body of Knowledge.
• Project Management Institute (PMI)coreStrategic or Co-development PartnerWatermark Learning is a PMI Authorized Training Partner (PMI ATP Provider ID #3348), authorized to deliver PMI-aligned certification preparation including PMP, PMI-PBA, PMI-ACP, and other PMI certifications. The partnership grants use of PMI's registered marks including PMBOK, PMP, CAPM, PMI-PBA, and the PMI Talent Triangle logo.
• APMG InternationalcoreStrategic or Co-development PartnerWatermark Learning is an APMG Accredited Training Organization for change management certification programs (Foundation and Practitioner levels). ITIL is a registered trademark of AXELOS Limited, and Watermark is authorized to deliver APMG-accredited training using the APMG and ITIL marks.
• Business Relationship Management Institute (BRMi)coreStrategic or Co-development PartnerWatermark Learning is a BRMi Knowledge Provider for the Business Relationship Management Professional (BRMP) certification program. BRMP is a registered trademark of BRMi. The partnership authorizes Watermark to deliver BRMP-aligned curriculum and training.
• Scrum AlliancecoreStrategic or Co-development PartnerWatermark Learning is an authorized provider of Scrum Alliance certifications including Certified ScrumMaster (CSM), Advanced CSM (A-CSM), Certified Scrum Product Owner (CSPO), and Advanced CSPO. These are instructor-led interactive certification courses aligned with the Scrum framework.
• Educate 360flagshipOthersWatermark Learning is an Educate 360 brand. Educate 360 is a professional training partners network that includes Watermark Learning, New Horizons, Project Management Academy, Six Sigma Online, TCM Security, TRACOM, and Velopi. Educate 360 coordinates shared services, learning operations, and strategic direction across all brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pluralsight: A tech-focused online learning platform expanding into professional skill content; partial overlap with Watermark's digital study/exam prep and a threat to self-paced learning revenue.
• Coursera: Global MOOC platform offering affordable business analysis, Agile, and PM courses from universities and partners; competing at low price points for self-paced learners adjacent to Watermark's individual certification prep segment.

Broad incumbents

• Skillsoft: A large enterprise learning platform offering thousands of business, leadership, and technology courses including Agile, BA, and PM content; competes for enterprise training wallet but at much broader portfolio scale rather than Watermark's facilitator-led certification specialty.

Direct peers

• Simplilearn: Large professional certification training provider with deep PMP, Agile, and business analysis course catalogs; comparable target customer, blended delivery model, and corporate training offering.
• Project Management Academy: A sibling brand under Educate 360 that delivers instructor-led PMP and PMI certification training — directly comparable in target audience (PMP candidates), delivery format (live online), and certification-body partnership model.
• New Horizons: An Educate 360 sibling brand providing IT and business skills training to enterprises globally; highly comparable on technology training, instructor-led delivery, and Fortune 500 enterprise sales motion.
• Velopi: Another Educate 360 brand offering project management and Agile/Scrum training; comparable in PMP/PMI cert prep market with similar instructor-led and corporate training model.
• Global Knowledge: A global IT and business training provider offering PMI, IIBA, and Scrum certification prep; comparable on authorized training partner status, enterprise sales motion, and global delivery footprint.
• KnowledgeHut: A global professional training provider focused on Agile, Scrum, PMP, and IIBA certifications; directly competes in live-online instructor-led cert prep with similar price points and enterprise offerings.

Others

• IIBA (International Institute of Business Analysis): The governing body for BABOK, CBAP, CCBA, ECBA, IIBA-AAC, and IIBA-CBDA certifications; not a direct competitor but controls the certification ecosystem that Watermark's core prep business depends on and publishes the BABOK Guide that defines the curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watermarklearning
• Facebookfacebook.com/watermarklearning
• LinkedInlinkedin.com/company/watermark-learning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watermark Learning