HINS & Co. Consulting

What HINS & Co. Consulting does

HINS & Co. Consulting is a solo-operator business advisory firm founded in 2020 by Alexandra Renée Poelstra (THE MAVEN) and operated as a subdivision of ALL MAVEN Enterprise, a Colorado corporation. The firm serves startups, early-stage ventures, and established small-to-mid-sized businesses across the United States, with delivery spanning Carlsbad, California and Colorado Springs, Colorado. Services span six core verticals: business development, branding and marketing, SaaS and operations (including AI implementation), digital presence, human capital, and DEI/culture consulting with accessibility. There is no proprietary technology platform; the firm delivers advisory services through scheduled video and phone strategy calls (35 minutes standard), unlimited email and asynchronous video communication, and dedicated workshops (e.g., LAUNCH IT NOW!, email marketing, online selling, Google for Business).

The business model rests on four product tiers plus workshops, speaking, and custom engagements. Recurring revenue is generated through four tiered monthly subscription plans—Toe Dippin' ($295/mo sale price), Knees Down ($495/mo), Waist Deep ($695/mo), and All the Way In ($995/mo)—each including unlimited email and video responses with varying call cadence and additional-service discounts (5%-20%). Enterprise plans are available for organizations with 75+ employees at custom pricing. Episodic revenue comes from workshops (90 minutes to 4 hours, taught at chambers and corporate venues), keynote and panel speaking engagements, and a freemium program in which clients earn free 30-minute consultations by posting verified reviews on Google, Bing, Facebook, Alignable, or Yelp (capped at 2 hours per 90 days). Pricing is no-contract with cancellation at any time, and discounted rates are extended to nonprofit and education clients.

Go-to-market is heavily founder-driven and community-anchored. Demand generation runs through the founder's THE SCOPE blog and "Super Secret Email Circle" newsletter, social media, podcast appearances, a Webflow Virtual World Tour documentary feature, and an active speaking circuit (chambers, SCORE, corporate offices, conferences). Distribution includes a self-serve website intake funnel routing to free discovery calls, phone support, in-person workshops, and virtual DEI events. Channel partnerships with Startup Grind (three chapter director seats), Carlsbad Chamber, Colorado Springs Chamber & EDC, ParentPreneur Foundation, SistahBiz Global Network, and Pitbulls N Pearls provide referral networks rather than revenue share, and technology partnerships with Webflow, Mailerlite, Google Workspace, ClickUp, Mighty Networks, Cognito Forms, and Loom are largely referral/affiliate arrangements overlaid on tools the firm uses internally.

Name

HINS & Co. Consulting

Legal name

HINS & Co. Consulting

Website

https://hinsandco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

HINS & Co. Consulting is a Carlsbad-based, founder-led advisory firm serving startups and SMBs across the US with tiered monthly consulting subscriptions, workshops, speaking, and DEI/culture services delivered by principal Alexandra Renée Poelstra.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAGAB

Organization Design & Operating Model Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPAHAGAJ

DEI (Diversity, Equity & Inclusion) & Belonging Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPAHAEAF

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAHAEAI

ERP, CRM & Enterprise Applications Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Business consulting services
• Startup advisory services
• Branding marketing consulting
• SaaS consulting
• DEI culture consulting

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Monthly consulting retainer plans providing ongoing strategic advice, coaching calls, and email/video responses. Four tiered plans ranging from basic support ($479-$1,499/month) to comprehensive strategic oversight.
2. Workshops & Training: Workshop facilitation covering startup launching, email marketing, online selling, and Google for Business. Workshops are taught at Chambers, corporate offices, SCORE, and other venues. Duration ranges from 90 minutes to 4 hours.
3. Speaking Engagements: Keynote speeches, panels, and guest appearances at conferences, chambers, and private organizations. Founder books speaking engagements with travel to various locations.
4. Free Consultation Program: Unique review-based consulting model where clients earn free 30-minute consultations by leaving reviews on platforms like Google, Bing, Facebook, Alignable, or Yelp. Maximum 2 hours of free consulting every 90 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HINS & Co. Consulting is a business advisory firm that delivers strategic consulting to startups and established enterprises through tiered monthly retainer plans, hourly consultations, and free discovery calls. Service lines include business development, branding and marketing, SaaS/AI tool evaluation, digital presence, human capital and culture development, and DEI consulting. The firm also generates revenue through workshops on startup launching, email marketing, online selling, and Google for Business, as well as keynote speaking engagements.

Product overview

HINS & Co. is a consulting services firm offering a portfolio of advisory and training offerings. The core services include Business Development Consulting, Branding & Marketing, SaaS & Operations Consulting, Digital Presence Services, Human Capital & Culture, and Culture/DEI Consulting. These are delivered through multiple engagement formats: a free discovery call, hourly consultations, and four tiered monthly subscription plans (Toe Dippin' at $295/mo, Knees Down at $495/mo, Waist Deep at $695/mo, and All the Way In at $995/mo). The firm also offers workshops (LAUNCH IT NOW! startup workshop, email marketing, online selling, and Google for Business) and a speaking service for events. THE SCOPE serves as an editorial blog. As a consultancy, the firm does not offer a software product with APIs, but does provide software/SaaS consultation as a service to help clients evaluate and select tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development Consulting Strategic consulting for startups and established businesses to eliminate costly missteps, plan strategically from the outset, and keep ventures moving forward without losing money.
• Branding & Marketing Creation of a beloved brand among target audiences coupled with a strategic framework for advancing business goals, including marketing strategy and execution.
• SaaS & Operations Consulting Software as a Service and AI evaluation, implementation, and optimization services including cost-saving recommendations, performance improvements, and workflow enhancements.
• Digital Presence Services Services covering SEO audits and compliance, website accessibility tools and resources, and broader digital presence enhancements including listings and social media optimization.
• Human Capital & Culture Services aiding in recruitment, retention, assessment, and revitalization of teams, along with company culture development.
• Culture Consulting / DEI Services Diversity, Equity, and Inclusion consulting including consulting and marketing for special events, team development and company culture building, and custom projects and partnerships. Also covers accessibility consulting for physical and digital spaces.
• Virtual DEI Events Virtual events including 'The Cost of Color' (racism awareness workshop), 'Offense Not Taken' (interactive Q&A forum), and 'White-washed World' (personal experience with race and identity talk).
• LAUNCH IT NOW! Workshop Four-hour premier startup workshop covering business viability, incorporation, naming, tools, resources, and pitfalls to avoid. Designed to leave attendees ready to incorporate and strategize.
• Killing It With Email Marketing Workshop Two-hour workshop on email marketing strategy, tool selection, email design, and list growth techniques, updated regularly with new insights and data.
• 11 Things You Need to Know About Online Selling Workshop Ninety-minute workshop covering how, why, and steps for selling online, covering eCommerce, blog monetization, and online store setup.
• Maximizing Google for Business Workshop Three-hour workshop on establishing and optimizing a Google for Business page, leveraging all Google properties, creating stellar listings, and maximizing reviews.
• Speaking & Event Booking Book Alexandra Renée Poelstra as a speaker for keynotes, panels, or other speaking engagements. Travel-ready for events in any location. Topics include business, culture, family, faith, mental health, and technology.
• Free Discovery Call Free initial consultation via phone, Zoom, Around, or Google Meet to help clients maximize return on their efforts and determine how HINS & Co. can assist.
• Free DEI Discovery Consult Free consultation to explore DEI needs including staying relevant with modern trends, building diverse teams, or setting up internal programs.
• Free Review Consultation Program Earn 30-minute consultations by leaving unique reviews on Google, Bing, Facebook, Alignable, or Yelp. Maximum of 2 hours earned every 90 days, consultations expire after 6 months.
• Hourly Business Consultation Book an hourly consultation with THE MAVEN (Alexandra Renée Poelstra) without commitment.

Quantifiable outcome

• Savings exceeding $10k for emerging businesses through guidance helping circumvent costly missteps
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Carlsbad Chamber of CommercecoreChannel Partner/ Reseller/ DistributorActive membership and former Vice Chair of the Executive Board. Founder served on Technology Advisory Committee. Promotional placement on website with chamber logo displayed. Partnership includes event hosting and workshop delivery.
• Startup GrindcoreChannel Partner/ Reseller/ DistributorFounder holds multiple leadership positions: Director of Startup Grind Colorado Springs, Co-Director of Startup Grind Carlsbad, and Director at Startup Grind Denver. Active community building and event hosting through startup organization network.
• ParentPreneur FoundationminorChannel Partner/ Reseller/ DistributorNonprofit foundation partnership with logo displayed on website. Alignment with parent entrepreneur community and values.
• SistahBiz Global NetworkminorChannel Partner/ Reseller/ DistributorBusiness network partnership with logo displayed. Focus on supporting diverse business owners and entrepreneurs.
• Pitbulls N PearlsminorChannel Partner/ Reseller/ DistributorCommunity partnership with logo displayed on website. Organization supporting women in business.
• Colorado Springs Chamber & EDCcoreChannel Partner/ Reseller/ DistributorEvents Task Force Lead partnership. Founder designed and led Diversity in the Workplace Committee campaign creating 28 videos for Black History Month. Active collaboration on community initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• FindTheMaven.com: Principal's own platform for broader Maven brand offerings. Listed as a closely associated entity rather than a true independent competitor, but operates in adjacent consulting/coaching space under the same founder.

Emerging players

• Culturated Strategy: Emerging culture and DEI consultancy serving mission-driven brands and growing companies. Comparable niche focus on culture consulting combined with brand strategy, though positioned slightly more toward consumer-facing brands.
• Clarity.fm: Online marketplace connecting entrepreneurs with vetted business advisors for paid consultations. Comparable in offering hourly expert business consulting to startups and SMBs, though as a marketplace/platform rather than direct advisory firm.

Broad incumbents

• Gazelles (Verne Harnish): Growth strategy consulting and coaching firm focused on scaling small and mid-sized companies using the Rockefeller Habits methodology. Comparable in targeting growth-stage SMBs with strategic planning and operating model advisory.
• Strategic Coach: Established coaching and consulting firm serving entrepreneurs and small business owners with subscription-based programs. Highly comparable subscription retainer model and SMB/startup target market, though it operates at significantly larger scale with a broader entrepreneur coaching framework.
• SCORE: U.S. nonprofit network providing free mentoring, workshops, and resources to startups and small businesses. Directly comparable customer segment (nascent startups to small ventures), workshop delivery format, and geographic coverage, though delivered as a free public service rather than paid subscription.
• EOS Worldwide (Entrepreneurial Operating System): Provider of operating system implementation and business coaching for small and mid-sized businesses via a global network of certified EOS Implementers. Directly comparable in operating model/strategy consulting for SMBs with subscription retainers and tiered engagement.

Direct peers

• Tanenbaum: Organization providing DEI consulting, training, and workshops to corporations and nonprofits. Comparable in culture/DEI service line, workshop facilitation model, and target mix of corporate and nonprofit clients.
• The Winters Group: Diversity, equity, and inclusion consulting firm offering customized DEI strategy, training, and culture assessments to corporate clients. Directly comparable DEI advisory service line and workshop/speaking delivery model.
• Mavenly + Co. Boutique consulting firm providing DEI, culture, and human capital advisory to small businesses and mission-driven organizations. Closely comparable in DEI/culture consulting services, SMB target customer, and founder-led boutique positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hinsandco
• Facebookfacebook.com/hinsandco
• LinkedInlinkedin.com/company/hinsandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HINS & Co. Consulting