cultivated strategy

What cultivated strategy does

Cultivated Strategy Bookkeeping & Consulting is a US-based private LLC founded in 2019 and headquartered in Port St. Lucie, Florida. The firm provides bookkeeping, accounts payable/receivable management, financial consulting and advisory, and QuickBooks Catch Up & Clean Up services to small business owners, with a stated emphasis on translating financial data into actionable business decisions rather than merely producing reports. It is led by founder and Owner Seanna Asper, CPA, alongside Client Partner Emma Rice, CPA, and positions its team composition as military spouses holding CPA licenses as a brand and talent differentiator. The company operates as a service business rather than a software product, with all delivery handled remotely to SMB clients across the United States.

The firm's service portfolio is packaged into three monthly subscription tiers: Base ($450/month) covering monthly bookkeeping, 1099 filings, and year-end financials; Core ($650/month) adding quarterly financial reports and debriefs; and Elite ($1,200/month) with biweekly bookkeeping, monthly reporting, monthly debriefs, and an annual strategy session. All plans include unlimited text/email support and tax-season coordination with clients' tax preparers. The underlying technology stack is cloud-based, centered on QuickBooks Online as the primary accounting platform, integrated with Gusto for payroll, Melio and Plooto for bill pay, and Relay for banking, with additional recommended partners (Guideline, Fidelity, Chase Business, LiveOak Bank) for retirement, credit, and savings products.

The go-to-market motion is sales-led and relationship-driven, relying on free consultation bookings via Calendly, an email newsletter, SEO-optimized blog content, and a curated financial toolkit to attract and convert SMB owners. Marketing channels and case studies (utility construction, site construction, executive coaching) suggest a horizontal SMB focus rather than vertical specialization. The firm discloses no external funding, no revenue figures, no patents, and no AI/ML capabilities, and is currently hiring an Operations Assistant, indicating incremental operational build-out.

Name

cultivated strategy

Legal name

Cultivated Strategy, LLC

Website

https://cultivatedstrategy.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Cultivated Strategy is a US-based bookkeeping and fractional CFO advisory firm serving small business owners through tiered monthly subscriptions ($450–$1,200), delivered by a team of CPA-licensed military spouses using QuickBooks Online and integrated payroll and banking tools.

Ownership category

akta.pro rank

Product category

Bookkeeping & Financial Consulting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAAAGAJ

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Finance & Accounting Outsourcing (AP/AR, GL, Billing)

SECONDARYFSAGADAA

Budgeting & Cash-Flow Management

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

SECONDARYFSAAAAAF

Financial Planning & Goals-Based Advice (Mass Affluent)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

Keywords

• Bookkeeping services
• Small business accounting
• Financial consulting
• Fractional CFO services
• Tax strategy

Headquarters

HQ city

Port St. Lucie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Bookkeeping & Consulting Services: Recurring monthly subscription services with three tier levels (Base, Core, Elite) ranging from $450 to $1200 per month. Services include bookkeeping, financial reporting, consulting, and advisory services bundled at flat rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Cultivated Strategy provides ongoing bookkeeping, accounting, cash flow management (AP/AR), and fractional CFO-style financial consulting and advisory services to small business owners on a monthly subscription basis. The firm delivers its services using QuickBooks Online as the primary accounting platform, integrated with payroll (Gusto), bill pay (Melio, Plooto), and banking (Relay) tools, and includes tax season coordination support with clients' tax preparers.

Product overview

Cultivated Strategy is a bookkeeping and consulting firm offering a tiered service model with three pricing plans (Base, Core, and Elite) ranging from $450 to $1,200 per month. The core service portfolio includes Accounting and Bookkeeping, Cash Flow Services (AP/AR management), Financial Consulting and Advisory, and QuickBooks Catch Up & Clean Up services. All plans include unlimited questions via text and email, and access to financial debriefs where higher tiers receive quarterly or monthly video debriefs. The company operates as a service-based firm rather than a software product, using cloud accounting platforms like QuickBooks Online as the underlying technology for delivering services. Additional resources include a free question submission service and a curated financial toolkit of recommended tools and books.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting and Bookkeeping Core recurring bookkeeping and financial reporting service for small business owners, delivered through cloud accounting programs that allow anytime, anywhere access to the books.
• Cash Flow Services (AP/AR) Accounts payable and accounts receivable management including processing of bill payments and invoicing on behalf of small business clients to free up their time.
• Financial Consulting and Advisory Fractional-CFO-style advisory service that creates plans for achieving business goals, tracks progress, and provides guidance on hiring, employee benefits, and pricing decisions.
• QuickBooks Catch Up & Clean Up Service to bring books fully current regardless of how far behind, or to correct issues with the current financial presentation so clients are prepared for accurate tax season filings.

Quantifiable outcome

• Clients gain financial clarity and breathing room to focus on their zone of genius
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• QuickBooks OnlinecoreTechnology or IntegrationPrimary accounting software platform recommended to clients. Company is a QuickBooks-adjacent service provider using QBO as the core tool for client bookkeeping and financial reporting. Provides affiliate sign-up links for client onboarding.
• GustocoreTechnology or IntegrationRecommended payroll processor for small businesses. Company endorses Gusto for payroll and benefits administration, citing superior customer support and ease of use. Affiliate sign-up link provided.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pilot.com: Pilot delivers bookkeeping, tax, and CFO services for small businesses and startups, with a subscription pricing model similar to Cultivated Strategy's recurring tiers.
• Xendoo: Xendoo provides online bookkeeping and accounting services for small businesses with dedicated accountants and a monthly subscription, mirroring Cultivated Strategy's value proposition.
• 1-800Accountant: 1-800Accountant provides outsourced accounting, tax, and advisory services to SMBs on a recurring engagement basis, overlapping Cultivated Strategy's full service portfolio.
• Bookkeeper.com: Bookkeeper.com offers monthly bookkeeping and accounting services for SMBs at flat rates, paralleling Cultivated Strategy's tiered subscription approach.
• Kick Accounting: Kick Accounting delivers outsourced bookkeeping and fractional CFO services for service-based SMBs, with services and pricing similar to Cultivated Strategy's tiered plans.
• Bench: Bench provides online bookkeeping and financial reporting for small businesses using a subscription model, directly competing with Cultivated Strategy's Base and Core bookkeeping tiers.
• Greenback Tax Services: Greenback provides bookkeeping, tax, and accounting services for small businesses, freelance operators, and solopreneurs — sharing Cultivated Strategy's SMB service-business focus.

Emerging players

• Botkeeper: Botkeeper combines AI automation with human accountants to deliver bookkeeping, AP/AR, and reporting for SMBs — a direct competitive threat to Cultivated Strategy's manual delivery model.
• LiveFlow: LiveFlow offers QuickBooks-integrated bookkeeping and financial management tools for SMBs, targeting the same small business owner customer and overlapping on reporting/cash flow services.

Broad incumbents

• Intuit QuickBooks Live: QuickBooks Live brings Intuit's massive small-business customer base into a paid human bookkeeping service, directly competing with Cultivated Strategy's QuickBooks-based service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cultivated-strategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cultivated strategy