Our Legacy

What Our Legacy does

Our Legacy is a Stockholm-headquartered contemporary fashion brand operated by Selftitled AB, founded in 2005 and selling menswear, womenswear, footwear, and accessories through a direct-to-consumer model. The product portfolio spans seasonal New Arrivals and a permanent Core Collection across both genders, with footwear ranging from loafers and sneakers to premium boots (up to ~$1,150) and accessories including bags, belts, scarves, and jewelry. A separate WORK SHOP sub-brand hosts limited-edition collaborative capsule collections with partners such as Stüssy (Vol. 10), Converse, Natura, and Sport. All products are designed in-house and manufactured primarily in Portugal, positioning the brand on a European-made, sustainability-aligned platform (STICA member since 2022, CO2 emissions tracking).

Name

Our Legacy

Legal name

Selftitled AB

Website

https://ourlegacy.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Our Legacy is a Stockholm-based contemporary fashion brand selling menswear, womenswear, footwear, and accessories through owned retail, e-commerce, and department store shop-in-shops across Europe and Asia, with manufacturing primarily in Portugal.

Ownership category

akta.pro rank

Product category

Contemporary Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Luxury & Designer Apparel Retail (CRAAABAI), Men’s Apparel Retail (CRAAABAC)

Keywords

• Contemporary fashion
• Menswear apparel
• Womenswear clothing
• Designer footwear
• Fashion accessories

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Apparel and Accessories Sales: Direct-to-consumer sales of menswear, womenswear, footwear, and accessories through owned retail stores, e-commerce platform, and shop-in-shop partnerships. All products are sold as one-time purchases with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Our Legacy designs, manufactures, and sells contemporary apparel, footwear, and accessories across menswear, womenswear, and unisex categories, with the majority of production in Europe (predominantly Portugal). The brand sells through its own e-commerce site, owned retail stores in Stockholm, London, and Berlin, WORK SHOP concept stores, and shop-in-shop partnerships with luxury department stores in Paris, Tokyo, Seoul, and Busan. A WORK SHOP sub-brand hosts limited-edition collaborative capsule collections with external partners such as Stüssy, Natura, Converse, and Sport.

Product overview

Our Legacy is a Swedish fashion brand operated by Selftitled AB (reg. no. 556719-7818) headquartered at Östermalmsgatan 26A, Stockholm, offering a gender-inclusive contemporary apparel and accessories collection. The product portfolio is organized into two primary lines — Menswear and Womenswear — each spanning the categories of New Arrivals and Core Collection. Supporting these are the Footwear and Accessories collections, which include leather boots (e.g., Camion Boot, Daimono Boot), loafers, mules, sneakers, sandals, bags, belts, bracelets, scarves, and ties. The Work Shop sub-brand hosts collaborative capsule collections with external partners including Stüssy (Vol. 10), Natura, Converse, and Sport. The brand manufactures all products in Europe, with the majority produced in Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• WORK SHOP: Collaborative capsule collection program featuring partnerships with brands like Stüssy, Natura, and Converse

Products and services

• Menswear
• Womenswear The brand's womenswear collection spanning shirting, jersey, tops, knitwear, denim, skirts, dresses, trousers, shorts, suiting, outerwear, leather, and swimwear.
• Footwear The brand's footwear collection including boots, mules, shoes, and sneakers for both men and women, featuring leather, suede, and synthetic materials.
• Accessories The brand's accessories line including belts, small leather goods, ladons and key holders, gloves, bags, eyewear, hats, scarves, ties, and jewelry.
• WORK SHOP The brand's collaborative capsule collection program featuring limited-edition co-branded products with external partners, including Stüssy (Vol. 10), Natura, Converse, and Sport.
• Core Collection The brand's core permanent collection of foundational wardrobe pieces across menswear and womenswear categories, offering enduring styles separate from seasonal releases.

Quantifiable outcome

• 80% sales growth to €30 million in fiscal year 2023

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• StüssyflagshipStrategic or Co-development PartnerWORK SHOP collaboration featuring Stüssy Vol. 10 - a collection of co-designed apparel including ranger jackets, t-shirts, hoodies, blazers, shirts, trousers, and accessories. The collaboration is sold exclusively through Our Legacy's website and WORK SHOP stores.
• STICA (Scandinavian Textile Initiative for Climate Action)coreStrategic or Co-development PartnerOur Legacy is a member of STICA and calculates CO2 emissions since 2022 as part of their sustainability commitment.
• Printemps HaussmannflagshipChannel Partner/ Reseller/ DistributorShop-in-shop partnership in Paris department store featuring dedicated retail space for Our Legacy and WORK SHOP collections.
• PARCO (Tokyo)flagshipChannel Partner/ Reseller/ DistributorShop-in-shop partnership in Tokyo featuring dedicated retail space for Our Legacy collections.
• Shinsegae Department StoresflagshipChannel Partner/ Reseller/ DistributorMultiple shop-in-shop partnerships across Shinsegae locations in Seoul and Busan, South Korea.
• Hyundai Department StoresflagshipChannel Partner/ Reseller/ DistributorMultiple shop-in-shop partnerships across Hyundai department store locations in Seoul.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Stüssy: Heritage streetwear brand and Our Legacy WORK SHOP collaboration partner. Culturally adjacent — shares the anti-marketing, organically-built cult status — but positioned in streetwear rather than contemporary luxury.

Direct peers

• Norse Projects: Copenhagen-based menswear brand with similar cult following, technical fabric heritage, and contemporary workwear-meets-streetwear aesthetic. Comparable in size, pricing, and distribution philosophy.
• Stone Island: Italian luxury menswear brand with a cult following rooted in technical fabrics and distinctive design codes. Comparable customer overlap (fashion-forward male consumers) and premium footwear/accessories offerings.
• Soulland: Danish contemporary fashion brand blending tailoring, workwear, and streetwear influences. Directly comparable aesthetic, Scandinavian heritage, and menswear-led positioning at a slightly smaller scale.
• Common Projects: Premium minimalist footwear and accessories brand with comparable cult following, European manufacturing, and elevated price positioning. Overlaps strongly on the footwear category and design philosophy.
• Acne Studios: Swedish luxury contemporary fashion house founded in 1996, offering menswear, womenswear, footwear, and accessories at similar price points with a comparable design-forward, Stockholm-rooted brand identity. Most direct comparable given shared Scandinavian heritage, scale, and multi-channel retail model.
• A.P.C. Parisian contemporary luxury brand offering minimalist menswear, womenswear, denim, and accessories. Similar pricing architecture, design-led positioning, and global multi-channel retail footprint.
• Toteme: Swedish contemporary luxury brand founded in 2014 offering ready-to-wear, footwear, and accessories. Closely comparable in Scandinavian heritage, minimalist aesthetic, premium pricing, and rapid scaling trajectory into global luxury retail.

Broad incumbents

• COS: H&M Group-owned contemporary minimalist fashion brand operating globally with significantly larger scale. Competes for the same minimalist, design-conscious customer but at lower price points and far broader distribution.
• Jil Sander: Established luxury minimalist fashion house within the OTB Group. Competes in the same minimalist luxury aesthetic at higher price points and broader global distribution; useful as an aspirational incumbent benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ourlegacy
• Xx.com/ourlegacystore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Legacy