What Einböck does

Einböck GmbH is an Austrian, family-owned manufacturer of professional agricultural machinery specializing in mechanical weed control, soil tillage, grassland care, and pneumatic/mechanical seeding. Founded in 1934 in Dorf an der Pram and now led by the fourth generation of the Einböck family, the company designs and builds a comprehensive portfolio across four core categories: crop-care equipment (AEROSTAR tined weeders in EXACT, FUSION, EVO, CLASSIC and ROTATION variants; the ROTARYSTAR rotary hoe; CHOPSTAR row-crop cultivators including ONE, PRIME, MINI, FRONT, TWIN, VERSO, TITAN, ROLL and HILL; and the INVERA in-row cultivator), tillage equipment (EXTREM, VIBROSTAR, RAZOR, TAIFUN, HURRICANE), grassland-care equipment (GRASS-MANAGER, PNEUMATICSTAR family, SPORTSTAR), and seeding/fertilizing equipment (P-BOX, MULTI-BOX, SEEDSTAR, DRILLBOX, JUMBO-STREAM, JUMBO-SEED, FERTIBOX). Core technologies include ISOBUS SMART-CONTROL operation, ROW-GUARD camera-guided steering, SECTION-CONTROL hydraulic parallelogram section lifting, and SMART-GRIP quick adjustment, with recent additions such as the SMART-HILL slope-compensation system awarded an Agritechnica Silver Medal.

The company monetizes exclusively through hardware sales to professional farmers, organic operators, vegetable and specialty-crop growers, grassland managers, and sports-turf customers via a curated authorized dealer network across the DACH region, France, the Netherlands, and additional international markets, supported by an EPAN partner portal and dedicated regional sales representatives. Products are offered in CLASSIC, PRIME, and PRO tiers, with XXL working widths (up to 18m / 60ft) targeting large-scale operations. Einböck has pursued an active product-launch cadence in 2025, co-developed XXL implements with NEXAT (Holmer Maschinenbau), received the German Sustainability Award 2024 for pesticide-reducing mechanical weed control, and commissioned a 7,800 m² / 1,310 kWp photovoltaic plant at its single production site, signaling continued capacity and infrastructure investment. Revenue, funding history, and customer-level financial data are not publicly disclosed.

Name

Einböck

Legal name

Einböck GmbH

Website

https://einboeck.at

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Einböck GmbH is a fourth-generation Austrian family-owned manufacturer, founded 1934, producing professional agricultural machinery for mechanical weed control, tillage, grassland care, and seeding, sold via authorized dealers across DACH, France, and the Netherlands.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Precision Agriculture & Farm Technology Equipment (IMAHACAH)

akta.pro secondary industries

Robotic Weeding & Mechanical Cultivation Systems (AFAAAGAB), Tillage, Seeding & Planting Equipment (IMAHACAB), Harvesting & Forage Equipment (IMAHACAD)

Keywords

• Mechanical weed control
• Tined weeders
• Row-crop cultivators
• Tillage equipment
• Pneumatic seeding technology

Headquarters

HQ city

Dorf An Der Pram

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Einböck generates revenue primarily through the manufacture and sale of professional agricultural machinery including tined weeders, row-crop cultivators, grassland harrows, tillage equipment, and seeding technology. Products are sold through a network of authorized dealers and distribution partners across German-speaking markets, France, the Netherlands, and other regions. The company operates in both standard and premium product tiers (e.g., CLASSIC, PRIME, PRO variants).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Einböck manufactures professional agricultural machinery for mechanical weed control, soil tillage, grassland care, and seeding/fertilizing. Its product range spans tined weeders, rotary hoes, row-crop cultivators, seedbed and flat cultivators, grassland seeders, and pneumatic/mechanical seeding equipment, sold to conventional and organic farms.

Product overview

Einböck is a manufacturer of professional agricultural machinery for mechanical weed control, offering a comprehensive portfolio of specialized equipment across four main categories: (1) Crop Care (Ackerkulturpflege) including AEROSTAR tined weeders in multiple variants (EXACT, FUSION, EVO, CLASSIC, ROTATION), ROTARYSTAR rotary hoe, and CHOPSTAR row-crop cultivators including ONE, PRIME, MINI, FRONT, TWIN, VERSO, TITAN, ROLL, and HILL models, plus INVERA in-row cultivator; (2) Tillage equipment including EXTREM seedbed combination, VIBROSTAR seedbed cultivator, RAZOR flat cultivator, TAIFUN blade cultivator, and HURRICANE universal cultivator; (3) Grassland Care including GRASS-MANAGER weeder, PNEUMATICSTAR seeders (MD, PRO-MD, PRO-STI, PRO XXL), and SPORTSTAR sports field weeder; (4) Seeding & Fertilizing including P-BOX-MD and P-BOX-STI pneumatic seeders, MULTI-BOX flexible seed box, SEEDSTAR seeding boom, DRILLBOX mechanical seeder, JUMBO-STREAM liquid front tank, JUMBO-SEED pneumatic front tank, and FERTIBOX row fertilizer spreader. Accessories include ROW-GUARD camera steering system, SECTION-CONTROL hydraulic parallelogram lifting, finger weeders, tines and sweeps. All products are manufactured in Austria and feature camera-guided technology, ISOBUS control, and precision farming capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• REDreport: Einböck customer magazine featuring current highlights and background information for customers and partners.
• Farm.Power

Products and services

• AEROSTAR-FUSION Premium tined weeder with SMART-CONTROL ISOBUS operation for precision mechanical weed control in arable crops, now available in working widths up to 60 feet (18 metres) for large-scale operations.
• AEROSTAR-EXACT Precision tined weeder for exact weed control in sensitive crops with precise tine adjustment.
• AEROSTAR-EVO Precision tined weeder with indirectly spring-loaded tines, an economical lightweight solution for weeding standard crops.
• AEROSTAR-CLASSIC / AEROSTAR-CLASSIC XXL Standard tined weeder models for reliable mechanical weed control across various crop conditions.
• AEROSTAR-ROTATION Rotative weeder (Rollstriegel) with rotating star elements for effective weed control and soil aeration.
• ROTARYSTAR Rotary hoe with parallel-guided rotor fields, hydraulic pressure and level compensation, and proprietary spoon-shaped rotor stars delivering up to 35 kg pressure per star to break crusts, control weeds, and aerate soil.
• CHOPSTAR-PRIME Premium row-crop cultivator for precision weed control, awarded Agrarfuchs in Gold, featuring cutting discs and angle knives.
• CHOPSTAR-ONE Universal row-crop cultivator designed as one solution for all applications across different crop types.
• CHOPSTAR-MINI Cereal row-crop cultivator designed specifically for grain crops.
• CHOPSTAR-FRONT Front-mounted row-crop cultivator for front attachment configuration.
• CHOPSTAR-TWIN Precision row-crop cultivator with SMART-GRIP quick adjustment for fine-tuned weed control.
• CHOPSTAR-VERSO Special row-crop cultivator with SMART-GRIP quick adjustment system.
• CHOPSTAR-TITAN High-residue row-crop cultivator designed for clogging-free hoeing in organic material and heavy crop residues.
• CHOPSTAR-ROLL Rotary row-crop cultivator for hill/ridge cultivation and soil management.
• CHOPSTAR-HILL Ridger (Häufelgerät) for creating and maintaining soil ridges in row crops.
• INVERA In-row cultivator with flying in-row tools for precise millimetre-accurate weed control between plants within the crop row.
• ROW-GUARD Camera steering system (Kameralenkung) with linear shifting frame for precise camera-guided, automatic row guidance of hoeing equipment.
• SECTION-CONTROL Hydraulic parallelogram lifting system for individual row section control, enabling automatic row-by-row lifting to avoid obstacles and minimise crop damage.
• EXTREM Seedbed combination machine for optimal seedbed preparation and stubble management.
• VIBROSTAR Seedbed cultivator (Feingrubber) for fine soil preparation and seedbed creation.
• RAZOR Flat cultivator (Flachgrubber) with razor-sharp, full-surface cutting design for ultra-flat cutting and stubble management.
• TAIFUN Blade cultivator (Leichtgrubber) for light soil cultivation with optional hydraulic depth adjustment.
• HURRICANE Universal cultivator (Universalgrubber) for versatile soil tillage from seedbed preparation to stubble cultivation.
• GRASS-MANAGER / GRASS-MANAGER-PRO Grassland weeder (Wiesenstriegel) without seed box for pasture maintenance and grass renewal.
• PNEUMATICSTAR-MD / PRO-MD / PRO-STI / PRO XXL Grassland tined seeders with seed box for grassland renovation and overseeding, available in universal, professional, and extra-large working widths with STI seed metering options.
• SPORTSTAR Sports field and lawn weeder for economical maintenance and reseeding of turf areas.
• P-BOX-MD / P-BOX-STI Pneumatic seeding boxes with ISOBUS control for precise seed metering and application.
• MULTI-BOX Flexible pneumatic seed box available with 8, 12, 16, or 24 outlets for next-generation professional seeding applications.
• SEEDSTAR Seeding boom (Sägestänge) with multiple working width options for pneumatic seeding applications.
• DRILLBOX Mechanical intercrop seeder for simple and reliable seed application.
• JUMBO-STREAM Front tank with 1,100 l capacity for band spraying, liquid fertilizer, and plant protection products, featuring ISOBUS control, hydraulic pump, 2x65 l clean water tanks, and optional SECTION-CONTROL for up to 18 rows.
• JUMBO-SEED Pneumatic front tank for seed application, mounted on the tractor front linkage.
• FERTIBOX Mechanical row fertilizer spreader for precise row-based fertilizer application.
• SMART-HILL Slope compensation system for precise hoeing on hillsides, awarded a silver medal at the Agritechnica Innovation Award.
• Lohnfertigung (Contract Manufacturing) Contract manufacturing service offered by Einböck for metal fabrication work.

Quantifiable outcome

• ROTARYSTAR provides up to 35 kg contact pressure per rotor star for effective crust breaking and weed control
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NaturlandcoreStrategic or Co-development PartnerNaturland, an organization for organic farming, partnered with Einböck to produce a practice video showcasing the ROTARYSTAR rotary hoe in real field conditions on an organic farming operation. This partnership positions Einböck's mechanical weed control technology within the organic farming ecosystem and provides practical validation of the equipment's capabilities.
• AgropicturesminorGTM or Marketing PartnerChristian from Agropictures has produced multiple professional 'Technology Check' videos showcasing Einböck products including the CHOPSTAR-PRIME and PNEUMATICSTAR-PRO in real agricultural settings, providing visual marketing content for Einböck's digital and social media channels.
• NEXAT (Holmer Maschinenbau)minorStrategic or Co-development PartnerEinböck partnered with NEXAT to develop and present a new XXL row-crop cultivator specifically configured for the NEXAT vehicle system, expanding the use case for Einböck's large-width hoeing technology into new vehicle platform ecosystems.
• 7810 Diaries (YouTube)minorGTM or Marketing PartnerThe YouTube channel '7810 Diaries' produced content showcasing Einböck equipment, providing third-party product visibility and endorsement through the agricultural YouTube community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Naio Technologies: French developer of autonomous agricultural weeding and hoeing robots (Oz, Ted, Dino). Competes with Einböck at the intersection of mechanical weeding and autonomous robotics, particularly for specialty crops and vegetable growers.
• FarmDroid: Danish manufacturer of autonomous solar-powered weeding and seeding robots for sugar beet and organic crops. Addresses the same herbicide-reduction / mechanical weeding demand as Einböck, but from a fully autonomous robotics angle rather than tractor-mounted implements.
• Garford (Europe): UK-based specialist in vision-guided robotic weeding and in-row hoeing equipment. Overlaps directly with Einböck's INVERA, ROW-GUARD and CHOPSTAR precision in-row offerings, but focused more narrowly on camera/vision-guided robotic weeding.

Regional players

• Carré (French agricultural equipment maker): French manufacturer of weeding, hoeing and seedbed preparation implements, particularly active in France and Benelux. Comparable product family to Einböck's AEROSTAR and CHOPSTAR lines and operating in overlapping dealer networks across the French-speaking European market.

Broad incumbents

• John Deere (AgriTech / See & Spray / mechanical weeding): Global full-line OEM with growing investment in precision spraying, mechanical weeding and See & Spray technologies. Represents the broad-incumbent competitive threat: significantly larger scale, dealer footprint, and R&D budget, increasingly active in Einböck's mechanical weed-control category.

Direct peers

• Lemken: German family-owned manufacturer of tillage, sowing and crop protection equipment, including the Steketee-branded camera-guided row-crop hoeing range. Closely overlaps with Einböck in mechanical weeding, precision-ag integration and European dealer-based distribution.
• Horsch: German family-owned manufacturer of tillage, seeding and crop care implements, including the Transformer hoe and camera-guided row-crop systems. Comparable in product scope (weeders, cultivators, seeders) and in European mid-sized family-business DNA.
• Amazone: German family-owned manufacturer of soil tillage, seeding, fertilizing and crop protection equipment. Comparable in tillage and precision-ag integration (ISOBUS, camera guidance), and competes in the same European arable-farming customer segment as Einböck.
• Kverneland (Kubota Group): Norwegian-origin, now Kubota-owned manufacturer of tillage, seeding and crop care equipment with a strong European dealer network. Directly comparable to Einböck in tined weeding, row-crop cultivators and ISOBUS-enabled precision implements, though at significantly larger scale.
• Pöttinger: Austrian family-owned manufacturer of grassland, tillage, seeding and harvesting equipment. Overlaps with Einböck in grassland care (harrow, seeder combinations) and tillage, and is a like-for-like regional family-business benchmark in the same Austrian/German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@einboeck
• Facebookfacebook.com/einboeck
• LinkedInlinkedin.com/company/einboeck
• Instagraminstagram.com/einboeck.official
• TikToktiktok.com/@einboeck
• Xx.com/einboeckat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Einböck