National Rifle Association of America

What National Rifle Association of America does

The National Rifle Association of America, founded in 1871 and headquartered in Fairfax, Virginia, is the United States' foremost nonprofit gun-rights advocacy organization, claiming nearly five million members. It operates as a platform-plus-membership model combining constitutional advocacy, firearms safety education, competitive shooting governance, and member services, governed by a Board of Directors and led by President Bill Bachenberg and EVP & CEO Doug Hamlin (both reelected at the 155th Annual Meetings in Houston in 2026). It is not a technology company; its core value is delivered through a nationwide ecosystem of affiliated clubs, certified instructors, training programs, publications, and physical events, supported by wholly owned lobbying (NRA-ILA) and political action (NRA Political Victory Fund) arms.

Its product surface spans firearms training and instructor certification (NRA Firearms Training, NRA Online Training, NRA Gunsmithing Schools), child safety education (Eddie Eagle GunSafe, Refuse To Be A Victim), competitive shooting programs sanctioning 11,000+ tournaments and 50+ national championships annually, hunting support (Hunter Education, Hunters for the Hungry, American Hunter), youth development (Youth Education Summit, Junior Membership, National Junior Shooting Camps), and media properties (American Rifleman, American Hunter, Shooting Sports USA, America's 1st Freedom, NRA Family). Operational infrastructure includes the NRA Whittington Center in New Mexico (premier shooting facility), the NRA Mobile App launched in 2026, and an active Supreme Court litigation docket. Distribution runs through the home.nra.org website ecosystem, the NRA Store e-commerce site, 10,000+ affiliated clubs and ranges, thousands of NRA-certified instructors, and large-scale events.

Revenue is generated through five streams: membership dues (annual, life, and junior tiers), donations and charitable giving (Ring of Freedom, The NRA Foundation), event registration (Annual Meetings with 73,000+ attendees, Friends of NRA banquets, Great American Outdoor Show), merchandise sales (NRA Store, NRA Country), and training course fees. Pricing is not publicly disclosed; Friends of NRA event tickets range from $20 to $100, and membership tiers combine subscription annual and one-time life structures. Operating geographies are domestic (United States only). The stated customer count is approximately 5 million, distributed across gun rights advocates, competitive shooters, hunters, women, youth, law enforcement personnel, and instructors/clubs.

Name

National Rifle Association of America

Legal name

National Rifle Association of America

Website

https://home.nra.org

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The National Rifle Association of America is a 155-year-old U.S. nonprofit founded in 1871 and headquartered in Fairfax, Virginia, that advocates for Second Amendment rights and delivers firearms training, competitive shooting programs, and member services to nearly five million members nationwide.

Ownership category

akta.pro rank

Product category

Firearms Advocacy & Training

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Sporting Goods Retailers (45911)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Firearms advocacy
• Second Amendment rights
• Firearms training
• Competitive shooting
• Hunter education

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual, life, and junior membership fees provide recurring revenue. The organization offers various membership tiers with different benefit levels.
2. Donations and Charitable Giving: The NRA accepts donations through its Ring of Freedom program, The NRA Foundation, and direct contributions. Planned giving and estate planning services are also offered.
3. Events and Conferences: Revenue generated from NRA Annual Meetings & Exhibits, Friends of NRA banquets, Great American Outdoor Show, and competitive shooting events.
4. Merchandise Sales: NRA Store sells apparel, gear, firearm accessories, and commemorative items. Includes NRA Country brand merchandise.
5. Training Programs: Fees for firearms training courses, instructor certifications, range services, and educational materials.

Pricing tiers

Distribution channels7 records

Marketing channels7 records

Core offering

The National Rifle Association of America is a nonprofit membership organization that sells annual, life, and junior memberships, charges fees for firearms training courses and instructor certification, runs firearms safety education programs (e.g., Eddie Eagle GunSafe), sanctions over 11,000 competitive shooting tournaments and 50+ national championships per year, sells NRA-branded merchandise, hosts events (NRA Annual Meetings, Great American Outdoor Show, Friends of NRA banquets), and conducts political advocacy through its NRA-ILA lobbying arm and NRA Political Victory Fund.

Product overview

The National Rifle Association of America operates as America's foremost gun rights organization with nearly five million members, offering a broad portfolio of advocacy, training, and recreational programs. The organization functions as a platform-plus-membership model combining legislative advocacy (NRA-ILA, NRA Political Victory Fund), firearms education (NRA Firearms Training, Eddie Eagle GunSafe, Refuse To Be A Victim, NRA Online Training), competitive shooting (NRA Competitive Shooting Programs sanctioning 11,000+ tournaments annually), hunting support (American Hunter publication, Hunters for the Hungry), and youth development (NRA Youth Programs, Y.E.S. scholarships). Its media ecosystem includes publications (American Rifleman, American Hunter, Shooting Sports USA), events (NRA Annual Meetings, Great American Outdoor Show, Friends of NRA banquets), and facilities (NRA Whittington Center). The organization also provides a mobile application, NRA Gun Gurus online resource, and NRA Store e-commerce platform, creating an integrated ecosystem for Second Amendment advocacy and shooting sports participation.

Differentiator

Problem solved

Functional benefit

Brands

• American Rifleman: Official journal of the NRA, featuring firearms reviews, news, and Second Amendment commentary
• American Hunter
• Shooting Sports USA
• America's 1st Freedom
• Eddie Eagle GunSafe
• Refuse To Be A Victim
• NRA Whittington Center
• NRA Country
• NRA Gun Gurus
• Youth Education Summit (Y.E.S.)
• America's Rifle Challenge
• Great American Outdoor Show

Products and services

• NRA Membership Programs Individual, family, and youth membership programs offering Second Amendment advocacy, training resources, publications, member discounts, and exclusive access to NRA events for approximately five million members.
• NRA Firearms Training Comprehensive firearms training including basic firearms courses, NRA CCW concealed carry, Range Safety Officer certification, Shooting Sports Coach Development, gunsmithing schools, and instructor development courses delivered via NRA-certified instructors and online platforms.
• Eddie Eagle GunSafe Program Child-focused gun safety education program designed to teach children what to do if they encounter a firearm, available in schools and community settings.
• NRA Competitive Shooting Programs Divisional programs sanctioning over 11,000 shooting tournaments and sponsoring over 50 national championships annually across all shooting disciplines, including America's Rifle Challenge.
• NRA-ILA (Institute for Legislative Action) The lobbying arm of the NRA involved in issues affecting firearms ownership and use, providing state and federal gun law resources, candidate ratings, and grassroots political advocacy.
• NRA Political Victory Fund Political action committee providing candidate endorsements and grades for Second Amendment support, engaging in electoral advocacy and voter engagement.
• Refuse To Be A Victim Personal safety seminar teaching proactive strategies to avoid dangerous situations and self-defense techniques for inside and outside the home.
• NRA Whittington Center Premier shooting sports facility in Raton, New Mexico offering ranges, training, hunts, and event hosting for NRA members and shooting enthusiasts.
• Friends of NRA Grassroots fundraising banquet program operating in every state, supporting NRA local activities and Second Amendment advocacy through ticketed events featuring merchandise, firearms, and exclusive items.
• NRA Annual Meetings & Exhibits Annual national convention featuring exhibitions, meetings, speakers, merchandise, training opportunities, and member services for NRA members and firearms industry participants; 155th edition held in Houston in 2026 drew over 73,000 attendees.
• Great American Outdoor Show Annual outdoor recreation show held in Pennsylvania featuring firearms, hunting gear, fishing equipment, and related entertainment.
• NRA Online Training Digital training platform offering firearms safety and marksmanship courses accessible via web-based learning management system.
• NRA Mobile App Feature-packed free mobile application providing NRA members and enthusiasts with mobile access to NRA content, programs, and services via Apple App Store and Google Play.
• NRA Store Online retail store offering NRA apparel, gear, firearm accessories, home decor, and collectibles including NRA Country brand merchandise.
• Hunters for the Hungry Program providing a $100,000 annual subsidy to organizations that process donated game meat for food banks and charitable feeding programs.
• Women's Wilderness Escape Women-focused outdoor recreation program combining shooting sports, hunting activities, and wilderness education in a supportive environment.
• Women On Target Instructional Shooting Clinics Women-focused instructional shooting clinics providing firearms training in a supportive environment for female gun enthusiasts, delivered through NRA-certified instructors.
• NRA Youth Programs Youth-focused initiatives including Youth Education Summit (Y.E.S.), Adventure Camp, National Junior Shooting Camps, Youth Wildlife Art Contest, Youth Hunter Education Challenge, and Junior Membership discounts.
• NRA Range Services Support services for public and private shooting ranges including resources, grants, seminars, and on-site technical assistance.
• NRA Museums NRA-affiliated firearms museums preserving firearms history and presenting exhibits on shooting sports heritage.
• NRA Mobile Application Free mobile application launched in 2026 providing NRA members and supporters mobile access to NRA content, programs, and services via Apple App Store and Google Play.

Quantifiable outcome

• Over 11,000 shooting tournaments sanctioned and 50+ national championships sponsored annually
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Lox & LoadedminorStrategic or Co-development Partner · 23 April 2026First-of-its-kind partnership announced April 2026 where Lox & Loaded, a Jewish American firearm safety and self-defense training organization founded in March 2025, gained access to NRA training programs. The partnership followed a rise in antisemitic attacks since October 2023, with Lox & Loaded growing to 50 chapters nationwide. The organizations connected at the SHOT Show in Las Vegas.
• Walther Arms, Inc.minorGTM or Marketing PartnerWalther Arms serves as the presenting sponsor of the 2025 NRA World Shooting Championship, an event held at Camp Atterbury, Indiana.
• KelTecminorGTM or Marketing PartnerKelTec named as official stage sponsor of the 2025 NRA World Shooting Championship, returning to Camp Atterbury, Indiana from September 30 to October 4, 2025.
• MidwayUSAminorGTM or Marketing PartnerMidwayUSA named official sponsor of 2024 NRA Annual Meetings & Exhibits held in Dallas, Texas on May 17-19, 2024.
• National Shooting Sports Foundation (NSSF)coreStrategic or Co-development PartnerNRA partners with NSSF on National Shooting Sports Month, an initiative to encourage participation in shooting sports and emphasize firearms safety. NSSF is the trade association for the firearms industry.
• Start Hearing / StarkeyminorGTM or Marketing PartnerPartnership announced in 2025 to promote hearing health, safety, and protection among NRA members through Starkey's innovative hearing technology and SoundGear products.
• Armed American Radio / Salem Radio NetworkminorGTM or Marketing PartnerNRA sponsorship of Armed American Radio hosted by Mark Walters, a Second Amendment author and activist. The show airs live on Sundays from 8:00 to 11:00 PM Eastern through Salem Radio Network.
• National Forest FoundationminorStrategic or Co-development PartnerHenry Repeating Arms, in collaboration with NRA publications, launched the National Forest Foundation Edition Rifle Series supporting conservation projects on nearly 200 million acres of public lands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Shooting Sports Foundation: NSSF is the firearms industry trade association and a core partner of NRA on National Shooting Sports Month; both organizations promote shooting sports participation, safety, and industry growth, making NSSF the closest comparable organization in mission and ecosystem role.
• USA Shooting: USA Shooting is the national governing body for Olympic shooting sports in the US, directly overlapping with NRA's competitive shooting and national championship sanctioning activities in shooting disciplines.
• Safari Club International: Safari Club International is a hunting and conservation membership organization that competes with NRA for hunting-focused members, runs competitive shooting programs, and engages in wildlife policy advocacy comparable to NRA's hunting mission.
• Ducks Unlimited: Ducks Unlimited is a major conservation and hunting membership organization with comparable revenue model (dues, donations, events), comparable hunting advocacy programs, and overlapping member base with NRA's hunting constituency.
• Gun Owners of America: Gun Owners of America is a Second Amendment advocacy organization that competes directly with NRA-ILA on legislative lobbying, political endorsements, and gun rights litigation, serving an overlapping member base with purist positioning.
• Second Amendment Foundation: Second Amendment Foundation is a Second Amendment advocacy and litigation organization that often co-files lawsuits with NRA-ILA (e.g., Colorado excise tax challenge) and competes for donors and members focused on constitutional gun rights.
• Civilian Marksmanship Program: CMP is a federally-chartered marksmanship organization that runs competitive shooting programs and training overlapping with NRA's competitive shooting, training, and youth programs, with similar revenue model and member base.
• Sportsmen's Alliance: Sportsmen's Alliance is a hunting and shooting sports advocacy organization that lobbies on hunting and firearms legislation parallel to NRA-ILA, serving comparable hunter and sportsman member segments.

Broad incumbents

• National Wildlife Federation: NWF is a large conservation and hunting membership organization with overlapping hunting and outdoor recreation audiences but a broader wildlife and habitat focus rather than NRA's firearms-centric mission.

Emerging players

• National Association of Shooting Ranges: Actually operated by NRA, this entity illustrates the adjacent trade association space serving range operators and retailers, comparable in mission to support shooting sports infrastructure like NRA's Range Services and affiliated clubs network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NRA
• Facebookfacebook.com/NationalRifleAssociation
• LinkedInlinkedin.com/company/national-rifle-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Rifle Association of America