What Second Amendment Foundation does

The Second Amendment Foundation (SAF) is a 501(c)(3) nonprofit legal advocacy organization founded in 1974 by Alan Gottlieb and headquartered in Bellevue, Washington. SAF's core function is strategic litigation and public education to defend, secure, and restore Second Amendment rights across the United States. The organization has participated in over 260 legal actions since inception, claims involvement in approximately 80% of current Second Amendment case law, and currently litigates more than 55 active cases, with 15+ victories recorded in 2024 alone. Its product surface includes the Legal Advocacy Services program, the annual Gun Rights Policy Conference (GRPC) in its 41st year, the Alternative Mass Media Conference (AMM-Con), the scholarly Journal on Firearms & Public Policy, the Capture the Flag Initiative targeting Red Flag Laws, the State Law Preemption Project, and an Investigative Journalism Project.

SAF operates a membership-driven revenue model supported by a 720,000+ member base, a structured corporate partnership program with 30+ tiered partners (Diamond, Platinum, Gold, Silver) across the firearms industry, a dedicated Major Gifts Officer managing high-net-worth donor relationships and planned giving (including stocks, bonds, and cryptocurrency), and a Constitution Defender Program offering recurring monthly donations at $17.87/month. Marketing and member acquisition are executed through the saf.org website, email newsletters, social media, radio/TV appearances (nearly 1,000 annually), co-branded merchandise collaborations, and annual in-person conferences. The organization is governed by a nine-member Board of Trustees, employs 11–50 staff, and is led by Executive Director Adam Kraut with founder Alan Gottlieb continuing as Executive Vice President, supported by a leadership team spanning legal operations, communications, development, membership, and international outreach.

Name

Second Amendment Foundation

Legal name

Second Amendment Foundation

Website

https://saf.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Second Amendment Foundation is a 501(c)(3) legal advocacy nonprofit founded in 1974 that defends gun rights through litigation, education, and publications. It serves 720,000+ members, partners with 30+ firearms companies, and operates annual policy and media conferences.

Ownership category

akta.pro rank

Product category

Second Amendment Legal Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Second amendment advocacy
• Firearms rights litigation
• Constitutional rights defense
• Gun rights education
• Legal advocacy nonprofit

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Membership Dues: SAF generates revenue through individual membership fees, with hundreds of thousands of members contributing annually. The organization offers various membership levels and a monthly Constitution Defender Program at $17.87/month.
2. Major Gifts and Strategic Giving: SAF receives significant contributions from major donors and planned giving arrangements, including stocks, bonds, and cryptocurrency donations. Major Gifts Officer manages high-value donor relationships.
3. Corporate Partnerships: Corporate partners at various tiers (Diamond, Platinum, Gold, Silver) provide financial support through annual partnerships, sponsorships, and product donations for sweepstakes programs.
4. Merchandise and Product Collaborations: SAF collaborates with companies like Nine Line Apparel and Vortex on co-branded merchandise, with portions of proceeds supporting legal efforts.
5. Donor Advised Funds and Grants: SAF receives grants from donor advised funds and is a qualified 501(c)(3) eligible for such distributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Second Amendment Foundation is a 501(c)(3) nonprofit that defends, secures, and restores Second Amendment rights through aggressive litigation, public education, and scholarly research. Its core offerings include participation in Second Amendment lawsuits (260+ legal actions since 1974; 55+ active cases), a membership program with monthly recurring donations, the annual Gun Rights Policy Conference and AMM-Con media conference, the Journal on Firearms & Public Policy, and targeted initiatives such as the Capture the Flag red-flag challenge and State Law Preemption Project.

Product overview

The Second Amendment Foundation (SAF) is a nonprofit 501(c)(3) organization founded in 1974, dedicated to defending and restoring Second Amendment rights through legal action, public education, and advocacy. SAF offers a portfolio of interconnected programs and services centered around its core legal advocacy mission. The primary offerings include legal litigation services challenging unconstitutional firearm restrictions, the Gun Rights Policy Conference (GRPC) as its flagship annual event, the Alternative Mass Media Conference (AMM-Con) for media training, the Journal on Firearms & Public Policy for scholarly research, membership programs, and monthly sweepstakes featuring partner-donated prizes. Additional initiatives include the Capture the Flag program challenging Red Flag Laws, the State Law Preemption Project for reporting local violations, and the Investigative Journalism Project for media coverage. SAF has participated in over 260 legal actions since its founding and maintains more than 55 active court cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Advocacy and Litigation Services SAF's core service: aggressive Second Amendment litigation including filing and joining lawsuits challenging unconstitutional firearm restrictions, providing legal assistance to individuals whose rights have been violated, and supporting amicus briefs. For gun owners, partner organizations, and the courts.
• SAF Membership Program Membership program that enrolls supporters (currently 720,000+ nationwide) into SAF's mission. Members receive advocacy updates, publications, and eligibility for legal assistance; the Constitution Defender tier operates as a recurring monthly donation program.
• Gun Rights Policy Conference (GRPC) Annual multi-day policy conference (now in its 41st year) for Second Amendment advocates, attorneys, and industry leaders. Registered attendees participate in policy strategy sessions, panels, and networking.
• AMM-Con (Alternative Mass Media Conference) Annual media training conference (now in its 10th year) for Second Amendment media creators, including social media influencers, bloggers, podcasters, YouTubers, writers, and radio personalities.
• Journal on Firearms and Public Policy Scholarly publication produced by SAF's Center for the Study of Firearms and Public Policy, distributing 100,000+ print copies and providing electronic access to legal, economic, and historical scholarship on the Second Amendment.
• Monthly Sweepstakes Program Monthly sweepstakes in which supporters can enter to win firearm-related prizes (e.g., custom HK builds) donated by SAF corporate partners, supporting the organization's litigation and education funding.

Quantifiable outcome

• Over 260 legal actions since 1974
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered diamond, platinum, gold, silver and minor.

• U.S. Concealed Carry Association (USCCA)diamondGTM or Marketing PartnerUSCCA is a Diamond-level corporate partner dedicated to equipping responsible Americans with knowledge, training, and support for self-defense. Founded in 2003, USCCA has grown into a nationwide community of more than 860,000 members who believe in the right to self-defense.
• Silencer ShopplatinumGTM or Marketing PartnerSilencer Shop is a Platinum-level partner and proud supporter of SAF's mission to defend Second Amendment rights. With support from over 6,000 Powered by Silencer Shop Dealers, they simplify silencer ownership for law-abiding Americans.
• MagpulplatinumGTM or Marketing PartnerMagpul is a Platinum-level corporate partner. Founded in 1999, Magpul develops innovative firearm accessories and has grown into a leading provider of weapons handling and storage solutions.
• Taurus Holdings Inc.goldGTM or Marketing PartnerTaurus is a Georgia-based firearms manufacturer owned by Brazilian firm Taurus Armas S.A. that has renewed its Gold-level corporate partnership. Taurus supports SAF through monthly sweepstakes and sponsors the annual Gun Rights Policy Conference.
• Field EthosplatinumGTM or Marketing PartnerField Ethos, a lifestyle company focused on outdoor content and merchandise, has renewed its Platinum-level corporate partnership with SAF. The partnership includes continued support for SAF's legal and educational initiatives through a monthly sweepstakes program.
• Daniel DefenseplatinumGTM or Marketing PartnerDaniel Defense is a renowned American firearms manufacturer specializing in high-quality AR-15 style rifles and accessories. Founded in 2002, the company is committed to American manufacturing and maintaining highest quality standards.
• Colt's Manufacturing Company LLCgoldGTM or Marketing PartnerColt joined SAF as a Gold-level corporate partner in April 2026 to support SAF's legal initiatives to uphold Second Amendment rights. Colt's President and CEO stated that safeguarding constitutional rights aligns with the company's heritage of serving military, law enforcement, and civilian communities.
• Vortex OpticsgoldGTM or Marketing PartnerVortex Optics is a Gold-level corporate partner and leading provider of optics and binoculars for hunting, shooting, and outdoor activities.
• BrownellsgoldGTM or Marketing PartnerBrownells is a Gold-level corporate partner and leading supplier of firearms, accessories, and gunsmithing tools.
• ArmslistgoldGTM or Marketing PartnerArmslist, America's firearms marketplace founded in 2007, has renewed its Gold-level corporate partnership. Armslist has been a supporter of SAF's legal advocacy and public outreach efforts to protect Second Amendment rights.
• National Association of Sporting Goods Wholesalers (NASGW)goldGTM or Marketing PartnerNASGW is a Gold-level corporate partner and trade association comprised of wholesalers, manufacturers, and service providers focused on shooting sports equipment and accessories.
• Public SquaregoldGTM or Marketing PartnerPublic Square is a Gold-level corporate partner.
• GrabaGungoldGTM or Marketing PartnerGrabaGun is a Gold-level corporate partner and online firearms retailer.
• Ranger Point StoregoldGTM or Marketing PartnerRanger Point Store is a Gold-level corporate partner.
• CZ FirearmsgoldGTM or Marketing PartnerCZ Firearms is a Gold-level corporate partner.
• Nighthawk CustomgoldGTM or Marketing PartnerNighthawk Custom is a Gold-level corporate partner specializing in custom 1911 pistols.
• Atrius Development GroupgoldGTM or Marketing PartnerAtrius Development Group is a Gold-level corporate partner.
• Lipsey'sgoldGTM or Marketing PartnerLipsey's is a Gold-level corporate partner and firearms distributor.
• Primary ArmssilverGTM or Marketing PartnerPrimary Arms is a Silver-level corporate partner and online retailer of firearms optics and accessories.
• VolquartsensilverGTM or Marketing PartnerVolquartsen is a Silver-level corporate partner specializing in precision firearms and accessories.
• Dead Air SilencerssilverGTM or Marketing PartnerDead Air Silencers is a Silver-level corporate partner that has renewed its partnership. They specialize in firearm suppressors.
• Luth-ARsilverGTM or Marketing PartnerLuth-AR is a Silver-level corporate partner.
• SureFiresilverGTM or Marketing PartnerSureFire is a Silver-level corporate partner and leading manufacturer of tactical lights, weapon lights, and hearing protection.
• guns.comsilverGTM or Marketing Partnerguns.com is a Silver-level corporate partner and online firearms marketplace.
• Ammo.comsilverGTM or Marketing PartnerAmmo.com is a Silver-level corporate partner and online ammunition retailer.
• Blackout CoffeesilverGTM or Marketing PartnerBlackout Coffee is a Silver-level corporate partner founded in Florida in 2018, supporting traditional American values, military, first-responders, and hard-working people.
• Langdon TacticalsilverGTM or Marketing PartnerLangdon Tactical is a Silver-level corporate partner specializing in custom HK firearms and training. They donate prizes for SAF's monthly sweepstakes.
• One HorsesilverGTM or Marketing PartnerOne Horse joined SAF as the newest Silver-level corporate partner in June 2026. Based in Brownstown, Indiana, they manufacture rifles, components, and firearm platforms built around practical performance and American manufacturing.
• Vortex Optics (with Hunter Constantine)minorGTM or Marketing PartnerVortex and Hunter Constantine launched a limited-edition belt collaboration with 250 units available, with a portion of proceeds benefiting SAF's legal and educational efforts. The Vortex Constantine Carry Belt targets the everyday carry community.
• Nine Line ApparelminorGTM or Marketing PartnerSAF and Nine Line Apparel launched a limited-edition co-branded T-shirt collection featuring a 'Free the Cans' design theme. Proceeds from each shirt fund lawsuits seeking to remove NFA registration requirements for silencers and short-barreled rifles.
• RE Factor TacticalsilverGTM or Marketing PartnerRE Factor Tactical, a SOF veteran-led company specializing in equipment for special operations, joined SAF as a Silver-level corporate partner in February 2026. They also held a night vision giveaway with proceeds benefiting SAF.
• Q Or DiegoldGTM or Marketing PartnerQ Or Die is a Gold-level corporate partner.
• Guns & GadgetssilverGTM or Marketing PartnerGuns & Gadgets is a Silver-level corporate partner.
• American Legacy FirearmssilverGTM or Marketing PartnerAmerican Legacy Firearms is a Silver-level corporate partner.
• DieFreesilverGTM or Marketing PartnerDieFree is a Silver-level corporate partner.
• Bourbon 2AsilverGTM or Marketing PartnerBourbon 2A is a Silver-level corporate partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Rifle Association of America: The NRA is the largest and most established U.S. gun rights advocacy organization. SAF and the NRA frequently co-litigate (e.g., Virginia assault weapons ban challenge) and compete for the same member and major-gift pool, making them the most directly comparable peer.
• Firearms Policy Coalition: FPC is a Second Amendment-focused litigation and advocacy nonprofit that co-plaintiffs with SAF on multiple high-profile cases (Virginia AWB, post office carry ban, NFA challenges) and pursues a substantially overlapping legal agenda and member base.
• Gun Owners of America: GOA is a no-compromise gun rights advocacy organization with an active litigation and lobbying program, directly competing with SAF for members, major donors, and amicus influence on Second Amendment matters.
• Citizens Committee for the Right to Keep and Bear Arms: CCRKBA is SAF's sister organization, co-founded and chaired by Alan Gottlieb. It co-organizes the Gun Rights Policy Conference and co-files amicus briefs, making it the closest institutional peer and a key co-litigant on Second Amendment matters.
• National Association for Gun Rights: NAGR is a grassroots-focused gun rights advocacy group with a state legislative and electoral program that complements but overlaps with SAF's litigation-heavy model, competing for the same donor constituency.

Broad incumbents

• National Shooting Sports Foundation: NSSF is the firearms industry's trade association, representing manufacturers, distributors, and retailers. It overlaps with SAF on Second Amendment defense from the industry side rather than the consumer-litigation side and shares corporate partner ecosystems (NASGW executives sit on SAF's board).

Regional players

• California Rifle & Pistol Association: CRPA is a California-focused gun rights organization that co-litigates with SAF on Second Amendment matters and is one of the four organizations whose members can apply for California non-resident CCW licenses, providing a state-level peer for SAF's litigation and membership model.
• Buckeye Firearms Association: Buckeye Firearms is an Ohio-focused gun rights organization that co-litigates with SAF on Second Amendment cases, representing a state-level peer with a comparable litigation-and-advocacy operating model.

Emerging players

• American Suppressor Association Foundation: ASA Foundation is a niche gun rights organization focused specifically on suppressor ownership; it co-plaintiffs with SAF in NFA challenges (Roberts v. ATF), making it a comparable specialized litigant within the broader 2A advocacy ecosystem.
• Jews for the Preservation of Firearms Ownership: JPFO is a niche Second Amendment advocacy organization that has joined SAF as a plaintiff in NFA challenges, representing a smaller but directly comparable co-litigation peer focused on constitutional rights messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2afdn
• YouTubeyoutube.com/@SAF2A
• Facebookfacebook.com/SecondAmendmentFoundation
• LinkedInlinkedin.com/company/second-amendment-foundation
• Instagraminstagram.com/saf_2a

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Amendment Foundation