What Arcade Beauty does

Arcade Beauty is a privately held B2B contract manufacturer serving the global beauty industry, formed in 2014 through the merger of Arcade Marketing and Bioplan and tracing its earliest operating history to 1902. The company operates 12 manufacturing facilities across the United States, France, Poland, Brazil, and China, supported by regional sales organizations in New York, Paris, São Paulo, and Shanghai, and serves 400+ beauty brand partners across four verticals: fragrance, color cosmetics, skincare, and haircare. Enterprise customers include Estée Lauder, L'Oréal, Chanel, Dior, Coty, Puig, Tom Ford, Prada, Jo Malone, La Mer, Shiseido, Glossier, Charlotte Tilbury, Gucci, and emerging brands such as Skylar and Briogeo.

The company's platform is built on three integrated service pillars: bulk manufacturing (fragrance blending, personal care formulation), vertically integrated packaging (in-house paper, laminate, and glass vial production), and filling and assembly across 30+ turnkey packaging technologies. Its proprietary IP portfolio of 250+ patents and trademarks includes category-defining sampling inventions such as ScentStrip (1979), BeautiSeal, BeautiPod, ScentSeal, DiscCover, and LiquaTouch. The company is increasingly repositioning toward sustainable paper-based packaging formats (e.g., the award-winning 80% Paper Packette), validated by SBTi-aligned climate targets and multi-site EcoVadis ratings up to Platinum (80 at Grasse).

Arcade Beauty generates revenue through quote-based B2B contract manufacturing fees tied to production volume, product complexity, and minimum order quantities ranging from 25,000 to 100,000+ units, with multi-year enterprise agreements. Following a March 2023 recapitalization and subsequent acquisitions (TruEssence 2023, Ploërmel plant from Groupe Rocher 2024), the company has divested non-core assets (the abeo digital sub-brand to Sampler in 2023) and restructured Asian operations via a 2024 partnership with Intercos China, concentrating investment on fragrance manufacturing and sustainable paper-based packaging in Europe and North America.

Name

Arcade Beauty

Legal name

Bioplan USA, Inc. d/b/a Arcade Beauty

Website

https://arcadebeauty.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Arcade Beauty is a privately held B2B turnkey manufacturer for the global beauty industry, operating 12 facilities across four continents to produce sampling technologies, packaging, and bulk formulations for 400+ fragrance, color cosmetics, skincare, and haircare brands.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: B2B contract manufacturing for beauty brands including fragrance blending and formulation, bulk manufacturing, and filling and assembly services. Revenue generated through manufacturing fees based on production volume, product complexity, and minimum order quantities ranging from 25,000 to 100,000+ units.
2. Packaging Solutions: Vertically integrated packaging manufacturing including paper, laminate, and glass vial production. Revenue generated from packaging component manufacturing and supply to beauty brand customers.
3. Sampling Technologies: Production and supply of sampling formats including sachets, blisters, vials, and proprietary technologies like ScentStrip, BeautiSeal, and ScentSeal for promotional and retail sampling purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arcade Beauty is a global B2B contract manufacturer for the beauty industry, offering end-to-end turnkey manufacturing solutions spanning bulk formulation, vertically integrated packaging, and filling & assembly services. The company produces fragrance, color cosmetics, skincare, and haircare products in formats ranging from samples (mono-dose) to full-size retail products, serving enterprise beauty brands through 12 manufacturing facilities across North America, Europe, South America, and Asia.

Product overview

Arcade Beauty is a leading global manufacturer for the beauty industry offering a comprehensive portfolio of packaging and manufacturing solutions. The company operates as a turnkey manufacturing partner with three core service pillars: Bulk Manufacturing (fragrance blending and personal care formulation), Vertically Integrated Packaging (paper, laminate, and glass vials), and Filling & Assembly (30+ turnkey packaging technologies). Their product portfolio spans multiple sampling technology categories including fragrance sampling solutions (ScentStrip, ScentSeal, DiscCover, LiquaTouch, Vial, Spray Pen, Rollerball, Blotter), color cosmetics sampling (BeautiSeal, BeautiPod, ShadeSeal, Thermoformed samples, Mini Mascara, Sampling Stix), and flexible packaging (Packette/Sachet, 3D Pouch, Easysnap, Tube, Jar, Bottle, Deluxe Mini/Replica). The company has also developed a sustainability-focused product line including the 80% Paper Packette (recycle-ready, LuxePack in Green Award winner 2025), 63% Paper Packette, 48% Paper ScentSeal, 90% Paper BeautiPod, and 76% Paper Thermoform, all designed to reduce environmental impact while maintaining product performance.

Differentiator

Problem solved

Functional benefit

Brands

• abeo: Digital sampling and digital business solutions platform launched in 2019.
• TruEssence

Products and services

• ScentStrip Fragrance sampling technology invented in 1979 that encapsulates fragrance oil between two layers of paper; releases fragrance into the air when snapped open. The most cost-efficient method to distribute quality fragrance samples to beauty brand customers.
• ScentSeal Patented fragrance sampling technology containing high-quality fragrance rendition incorporated into a gel, offering direct application onto skin with controlled release. Available in a paper-based 48% Paper ScentSeal variant.
• BeautiSeal / LipSeal Patented heat-sealed, pressure-sensitive well technology for sampling one to twelve different formulas on a single card. Ideal for showcasing multiple shades or formulas in color cosmetics and skincare.
• BeautiPod Patented elegant sampling technology with easy-to-use spout for precise product application. Multiple samples on one card can highlight complete skincare regimens or color stories. Available in a 90% paper-content variant.
• DiscCover Label technology that locks essential oils between two protective film layers. Can be opened and closed up to 25 times for multiple trials.
• LiquaTouch Patented label technology that infuses actual fragrance into an enclosed applicator pad, hermetically sealed between two material layers for dripless, spill-proof sampling and direct application onto skin.
• Packette / Sachet Industry standard sampling format ideal for liquids, creams, powders, and objects. Can accommodate up to 20ml fill and is highly customizable. Available in 80% Paper and 63% Paper sustainable variants.
• Thermoform / Blister Rigid, structured sample format highly customizable with a range of shapes, features, and applicators. Holds up to 15ml and is suitable for foundation, lipstick, lip gloss, and fragrance. Available in 76% Paper variant.
• Vial Cost-efficient multiple-use sample to distribute actual fragrance. Available in various sizes, shapes, materials, closures, and applicators.
• Spray Pen Portable spray format for enjoying fragrance on-the-go with fills of 5ml, 7.5ml, or 10ml. Made of glass formed into tubular shape.
• Rollerball Convenient, portable way to experience products on-the-go with fill range between 2ml to 10ml. Can be sold as single retail product or in a discovery set.
• Deluxe Mini / Replica Premium miniature version that mimics the retail package, communicating the essence and craftsmanship of the original bottle design.
• Mini Mascara Three ways to sample mascara including tube with stock brush, mascara stix with stock brush and wiper, and mascara pack using the same brush as retail.
• Tube Traditional and versatile format with fill capacity ranging from 3ml to 390ml for promotional and full-size retail products.
• Jar Multi-use sample jar with retail formula, highly customizable in shape and design. Ideal for promotional or deluxe sampling.
• 3D Pouch Flexible pouch with resealable screw cap or single-use breakable closure. Wide fill range from 20ml to 1 liter. Sold as one-time use or eco-friendly refillable solution with 73% less CO2 emissions than standard PET bottle.
• Easysnap Innovative patented single-use packaging concept for liquid and emulsion beauty products. One-handed easy to open and dispense system.
• ShadeSeal Economical way to sample powder formulas including loose powder, pressed powder, powder foundation, blush, bronzer, eye shadow, and eyebrow powder.
• Sampling Stix Deluxe sample with built-in applicator for smooth, precise application. Multi-use and resealable, ideal for showcasing multi-shade color stories.
• Blotter Premium blotter cards produced in Grasse, France since 1883, with luxury design, artisanal craftsmanship, and superior fragrance diffusion using specialty papers.
• 80% Paper Packette / Sachet Recycle-ready sampling solution made with 80% FSC Certified paper. First recycle-ready filled sampling solution for the beauty industry with 76% reduction in plastic use and 63% decrease in CO2 emissions vs standard packette. Won 2025 LuxePack inGreen Award for Best Sustainable Product/Solution Design.
• Bulk Manufacturing Comprehensive bulk manufacturing solutions including fragrance blending and formulation in North America, and skincare and haircare formulation in Brazil. Covers lotions, emulsions, oils, ointments, and butters for sun protection, skincare, and haircare products.
• Vertically Integrated Packaging In-house packaging capabilities including paper, laminate, and glass vials enabling brands to streamline manufacturing processes and reduce time-to-market. Includes Phoenix Glass tubular glass container manufacturing and Socoprint digital and rotogravure printing.
• Filling & Assembly Filling and assembly services for mono-dose samples, mini products, and full-size formats with an extensive portfolio of 30+ turnkey packaging technologies. Operates across multiple specialized facilities in the US, France, Poland, and Brazil.

Quantifiable outcome

• 80% Paper Packette achieves 76% reduction in plastic use and 63% decrease in CO2 emissions vs standard packette
• +6 more outcomes

Named customers39 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Five partnerships are on record, tiered minor and core.

• OriginsminorStrategic or Co-development Partner · 1 January 2025Collaboration on the 80% Paper Recyclable Sample Pack, debuting the recycle-ready sampling innovation as part of Arcade Beauty's sustainable packaging portfolio.
• Groupe RochercoreStrategic or Co-development Partner · 30 September 2024Acquired Groupe Rocher's Ploërmel plant in Brittany, France in September 2024. The facility specializes in formulation, manufacturing, and packaging of fragrances with formula development laboratory, maceration tanks, and product packaging from sample to retail sizes. This acquisition strengthened Arcade Beauty's presence in fragrance manufacturing in Europe.
• Intercos ChinacoreStrategic or Co-development Partner · 13 June 2024Announced strategic manufacturing partnership with Intercos China in 2024. Simultaneously announced exit from Suzhou operations, transitioning to the Intercos partnership for Asian manufacturing needs.
• ClarinscoreStrategic or Co-development Partner · 1 January 2024Collaborated to develop recyclable refill packaging for Clarins 'cleansers and lotions' range using the 3D Pouch with resealable cap. Created recyclable refills for five products: Velvet Facial Milk Cleanser, Total Cleansing Oil, Purifying Toning Lotion, Hydrating Toning Lotion, and Soothing Toning Lotion. Each refill pouch (10.1 oz to 13.5 oz) provides 1-2 refills, promoting sustainable beauty through packaging reuse.
• OrlandiminorStrategic or Co-development Partner · 28 November 2023Acquired TruEssence from Orlandi in November 2023, expanding fragrance sampling and manufacturing capabilities.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Verescence: Verescence is a global luxury glass packaging manufacturer for fragrance and cosmetics, producing bottles, jars and decoration services for prestige perfume houses. Overlaps with Arcade Beauty's Phoenix Glass tubular vial operations and competes for the same fragrance customer wallet share.
• Intercos Group: Intercos is one of the largest global contract manufacturers of color cosmetics (makeup) and skincare products, supplying major prestige beauty brands worldwide. Comparable to Arcade Beauty's contract manufacturing model and is now Arcade's strategic manufacturing partner in China following the 2024 Suzhou exit.
• Quadpack Industries: Quadpack is a European beauty packaging manufacturer and solutions provider specializing in skincare, makeup and fragrance packaging including sustainable formats and turnkey manufacturing. Directly comparable to Arcade Beauty's premium sampling and full-size beauty packaging capabilities for indie and prestige brands.
• Albea Group: Albea is one of the world's largest beauty and personal care packaging manufacturers with a global manufacturing footprint spanning tubes, mascara, lipsticks, fragrance caps, sampling and dispensing solutions. Directly comparable to Arcade Beauty's vertically integrated packaging and contract manufacturing model across the same fragrance, color cosmetics, skincare and haircare customers.
• AptarGroup: AptarGroup is a global leader in dispensing systems, sealing solutions and active material science for beauty, personal care, food and pharma. Its Beauty + Home segment produces pumps, sprayers, closures and sample-size dispensing formats that directly overlap with Arcade Beauty's spray pens, rollerballs, vials and sampling technologies.
• HCP Packaging: HCP Packaging is a global supplier of primary packaging components for the beauty industry including mascaras, lipsticks, compacts, deodorant sticks, fragrance caps and sampling components. Serves the same prestige beauty brands and competes directly with Arcade Beauty's color cosmetics sampling and packaging portfolio.

Emerging players

• Coverpla: Coverpla is a European beauty packaging specialist focused on fragrance bottles, sampling vials and full-size packaging solutions for indie and niche fragrance brands. Comparable to Arcade Beauty's Biopack fragrance vial and spray pen portfolio but at a smaller scale and narrower customer base.
• Sampler: Sampler is a digital sampling and marketing platform that acquired Arcade Beauty's former digital business abeo in April 2023. Now a competitor to Arcade Beauty's physical sampling technologies in the discovery, influencer and direct-to-consumer sampling market where brands increasingly allocate spend.

Broad incumbents

• Amcor: Amcor is a global packaging giant with a sizable beauty and personal care portfolio across flexibles, rigid containers and dispensing components. Competes with Arcade Beauty in flexible packettes, sachets, tubes and full-size packaging but at a much larger and more diversified scale.
• Sonoco Products: Sonoco is a large diversified global packaging manufacturer with consumer packaging exposure including tubes, rigid containers and paper-based solutions. While serving broader end markets, its consumer beauty packaging and paper-packaging capabilities overlap with parts of Arcade Beauty's integrated packaging portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/arcadebeauty
• YouTubeyoutube.com/@arcadebeauty
• Facebookfacebook.com/arcadebeauty
• LinkedInlinkedin.com/company/arcade-beauty
• Instagraminstagram.com/arcadebeauty

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcade Beauty