What Orlandi does

Orlandi is a family-owned, private specialty manufacturer founded in 1865, headquartered in Farmingdale, New York, with operations across the United States, France, and Brazil. The company produces fragrance and cosmetic sampling solutions — including scented labels, blotters, micro-encapsulated scratch-and-sniff products, vials, applicators, powder palette cards, mono-dose packages, and air care products — for enterprise customers in fine fragrance, color cosmetics, personal care, home fragrance, and consumer packaged goods. Its product portfolio spans over 25 distinct sampling solutions across seven core categories (Fragrance Sampling, Cosmetic & Personal Care Sampling, Scented Home/Auto/Specialty, Testing Papers & Strips, Contract Packaging & Solutions, Scented Slurry, and Direct to Consumer services) supported by more than 30 sampling technologies. Orlandi serves marquee enterprise customers including Calvin Klein, Hermes, Gucci, Chloe, Tory Burch, Narciso Rodriguez, Thymes Fragrances, Tatcha, Natura &Co, and Parfums Caron.

The company's competitive position rests on intangible assets accumulated since 1915 — proprietary fragrance testing paper recognized as the industry benchmark, proprietary micro-encapsulation technology developed in-house, and registered trademarks across product lines including ColorKiss, TouchUps, Oasis, V-Shapes, EcoPro, Reveal, Emanescent, and Touch-a-Scent. Manufacturing is vertically integrated across four facilities: two in Farmingdale NY (7-color printing press, label manufacturing, fragrance laboratory), the LEED-certified Chattanooga TN micro-encapsulation laboratory (acquired via the 2023 Aroma Release Technology deal), and the Paris regional office servicing Europe since 1996. The Brazil operation was converted from a sales office to a distributor/manufacturer entity (Orlandi do Brazil ODB) in 2023. Orlandi has sustainability credentials including Ecovadis Silver (85th percentile, 2021) and Gold (95th percentile, 2022) ratings, and a 160+ year heritage dating to its founding as a financial printer on Frankfort Street in Manhattan.

Orlandi monetizes through B2B direct sales of proprietary sampling products, micro-encapsulated fragrance slurry sold to printers, contract packaging and filling services for CPG brands, and project-based direct-to-consumer sampling campaigns. Standard testing strips and blotters are sold via the company website shop at unit pricing with minimum order quantities (e.g., 5,000 pieces per carton), while custom sampling solutions, contract packaging, and micro-encapsulation slurry are quote-based with multi-year contracts. The company also holds exclusive international distribution rights for the NOAR MultiScent20 digital fragrance diffuser in the Beauty sector for USA and EMEA, deployed at Natura &Co stores in Brazil and Latin America. Revenue is not publicly disclosed.

Name

Orlandi

Legal name

Orlandi, Inc.

Website

https://orlandi-usa.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

251–500 employees

Short description

Orlandi is a family-owned specialty manufacturer, founded 1865, producing proprietary fragrance and cosmetic sampling solutions — scented labels, blotters, micro-encapsulated products, and contract packaging — for luxury fragrance, cosmetics, and CPG brands across the US, Europe, and Brazil.

Ownership category

akta.pro rank

Product category

Fragrance and Cosmetic Sampling Products

NAICS

Packaging and Labeling Services (56191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Fragrance sampling solutions
• Cosmetic sampling products
• Micro-encapsulation technology
• Contract packaging services
• Scented retail products

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fragrance and Cosmetic Sampling Products: Orlandi manufactures and sells over 25 different proprietary fragrance and cosmetic sampling solutions including scented labels, blotters, stickers, vials, applicators, packettes, sachets, powder palette cards, and micro-encapsulated products. Products are sold B2B to beauty, fragrance, cosmetics, and personal care brands as one-time and recurring product purchases.
2. Contract Packaging and Manufacturing Services: Orlandi provides turnkey contract packaging and filling services including print and decoration, tipping and label affixing, flow wrap packaging, folding cartons and displays, filling and kitting, and specialty packaging solutions for fragrance, cosmetics, personal care, and consumer goods.
3. Scented Retail Products: Orlandi designs, develops, and manufactures scented retail and promotional products including paper air fresheners, scented sachets, drawer liners, scented sheets, and scented soft plastic objects for home fragrance, auto air care, and specialty gift with purchase programs.
4. Scented Slurry (Micro-Encapsulation Materials): Orlandi sells micro-encapsulated fragrance print slurry to established printers with conventional flexo or silk screen print platforms. Fragrance slurry is applied to printed labels, stickers, postcards, catalogs, and on-package applications for brand extensions and promotional products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Orlandi manufactures and sells over 25 proprietary fragrance and cosmetic sampling solutions including scented labels, blotters, stickers, vials, applicators, packettes, sachets, powder palette cards, and micro-encapsulated products. The company provides these B2B to beauty, fragrance, cosmetics, personal care, and consumer goods brands. In addition, Orlandi offers turnkey contract packaging services including printing, decoration, filling, flow wrap packaging, folding cartons, displays, and specialty packaging solutions.

Product overview

Orlandi is a comprehensive fragrance and cosmetic sampling solutions provider offering over 25+ distinct products across seven core categories: Fragrance Sampling (Reveal®, Oasis™, Touch-a-Scent™, Emanescent®, Tat2Go®, TouchUps™, NOAR™ MultiScent20™, and more), Cosmetic & Personal Care Sampling (Oasis® Cosmetic Labels, Packettes, Powder Palette Cards, V-Shapes®, TouchUps™, ColorKiss®, iApply®), Scented Home/Auto/Specialty (Paper Air Fresheners, Scented Sachets, Drawer Liners, Wood Beads), Testing Papers & Strips (industry benchmark since 1915), Contract Packaging & Solutions (EcoPro™ Paper-Wrap, Flow Wrap, Folding Cartons, Filling Services), Scented Slurry (micro-encapsulated fragrance for printing), and Direct to Consumer services. The company operates as a single integrated platform combining manufacturing, chemistry labs, and distribution capabilities. Recent product launches include EcoPro™ Paper-based Fragrance Labels (film-free/foil-free, April 2025) and expanded micro-encapsulation operations in Chattanooga, TN.

Differentiator

Problem solved

Functional benefit

Brands

• TruEssence: Branded scent strips utilizing micro-encapsulation technologies for magazine fragrance sampling (divested in 2023)
• ColorKiss
• TouchUps
• V-Shapes
• Reveal
• EcoPro
• Oasis
• Touch-a-Scent
• Emanescent
• Orlandi Labs
• NOAR MultiScent20

Products and services

• Fragrance Sampling Solutions Comprehensive fragrance sampling solutions including labels, scented paper, blotters, micro-encapsulated products, stickers, tattoos, vials, and ceramic sampling formats for fine fragrance brands.
• Reveal Fragrance Labels Traditional transparent base/top ply fragrance labels with dry label technology. EcoPro paper-based version is film-free and foil-free for sustainable fragrance sampling.
• Cosmetic and Personal Care Sampling Sampling solutions for color cosmetics, personal care, and treatment products including labels, packettes, palette cards, and applicators for beauty and personal care brands.
• TouchUps Cosmetic Applicators Patented single-use applicator for hot-pour cosmetics (lipstick, foundation, spot treatments). Water-soluble biodegradable capsule replaces hard plastic.
• ColorKiss Lipstick Sampler Single-use lipstick/lip gloss applicator. Ultra-portable, sealed, tamper-evident, hygienic. Designed for at-counter sampling and DTC.
• iApply Hybrid Sampler Hybrid sampler for powder and hot-pour cosmetics (eyeshadow, blush, lipstick). Oval shaped with clear cover, pinch-to-apply precision applicator.
• V-Shapes Mono-Dose Packaging Mono-dose package for creams, emollients, gels, liquids, lotions. One-hand opening, controlled dispensing, tamper-evident, hygienic. 0.5ml to 25ml capacity. Recyclable variants available.
• Packettes Single-dose sampling packets for cosmetics and personal care. Custom shapes, sizes, spouts. Compostable and PCR recyclable options available.
• Scented Home, Auto and Specialty Products Scented retail products for home, auto, and specialty applications including air fresheners, sachets, drawer liners, sheets, and wood beads.
• Paper Air Fresheners Four-color process or PMS printed air fresheners in custom die-cut shapes. For automotive, retail brand extensions, and promotional campaigns. Recyclable with PCR options.
• Scented Blotters Pre-scented blotters packaged for freshness. Proprietary fragrance grade paper for accurate scent representation. UV printing, embossing, die-cutting options. Fully recyclable.
• Scented Sachets Envelope sachets with eco-friendly wood bead fill. Traditional or rigid cover stock. Spill-less design with non-PVDC over-wrap. Recyclable and compostable.
• Testing Papers and Strips Original manufacturer of fragrance testing papers since 1915. Industry benchmark for fragrance development. Proprietary paper optimizes absorption and retention. Recyclable.
• Contract Packaging and Solutions Turnkey contract packaging services including printing, decoration, filling, flow wrap, folding cartons, and display manufacturing for fragrance, cosmetics, personal care, and consumer goods brands.
• Print, Decoration and Finishing Services UV sheet-fed and roll-fed printing, embossing, foil-stamping, spot-UV, soft-touch finishes, die-cutting, and converting for text-weight, cover-weight, and rigid board stock.
• Filling and Kitting Services Bulk product filling into glass/plastic vials, bottles, containers. Fragrance, creams, gels, lotions. In-house fragrance blending and cold-filtering. Label application, cartoning, corrugated case packing.
• EcoPro Paper-Wrap Packaging High-barrier coated heat-sealable paper-wrap. Plastic/film/foil-free, recyclable. Alternative to traditional film pouches and folding cartons. E-commerce and retail ready.
• Scented Slurry Micro-encapsulated fragrance print slurry for scratch-and-sniff labels, stickers, postcards, catalogs, and on-package application. Compatible with flexo and silk screen print platforms.
• NOAR MultiScent20 Digital Fragrance Diffuser Digital fragrance diffuser system dispensing up to 20 scents per device. Touch screen or mobile app controlled. Collects consumer data. Exclusive international distributor for Beauty sector.
• Direct to Consumer Sampling Services Digital sampling solutions connecting advertising touchpoints to product trial. Campaign design, product development, manufacturing, web integration, mailing services, and ROI measurement.
• EcoPro Paper-based Fragrance Label Paper-based fragrance label that is film-free and foil-free for sustainable fragrance sampling. Cost-effective, versatile in design, recyclable. Targets fragrance brands seeking sustainable sampling solutions.

Quantifiable outcome

• Orlandi fragrance testing papers are the industry benchmark for fragrance creation and evaluation by cosmetic chemists and renowned perfumers worldwide
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Arcade BeautyminorOthers · 27 November 2023Orlandi sold its TruEssence scented strips product line, related laboratory and slurry production equipment, and TruEssence intellectual property to Arcade Beauty. The transaction included the lease for the facility at 7026 Discovery Drive in Chattanooga, Tennessee. Orlandi no longer manufactures or sells TruEssence scented strips beginning January 2024. The divestiture optimizes Orlandi's fragrance sampling products portfolio and allows it to focus on other sampling technologies.
• Aroma Release Technology Inc. (ART)coreStrategic or Co-development Partner · 27 November 2023Orlandi acquired Tennessee-based Aroma Release Technology Inc.'s consumer product sampling and fragrance coatings business and secured a new lease in Chattanooga, Tennessee for the micro-encapsulation manufacturing laboratory. ART was founded in 1989 by Douglas M. Whitaker; its predecessor Micro-Scent Inc. was founded by Whitaker's father Jack Whitaker, an early industry pioneer who adapted micro-encapsulation technology for fragrances and perfumes in the 1970s. The acquisition was described as a perfect fit complementing Orlandi's growing consumer products sampling and air care business.
• PO GroupecoreStrategic or Co-development Partner · 1 January 2023Partnership based on harmonizing unique services of two independent family-run companies: Orlandi's excellence in perfuming paper and sampling know-how, and PO Groupe's expertise in printing, crafting, and packaging. This Made in France collaboration delivers high-performance, environmentally friendly products to the beauty industry. The partners have co-exhibited at Les Places d'Or trade show in Paris three times, presenting products including a new scented tag for home fragrance and Emanescent fragrance technology.
• NOAR Brasil Industria e Comercio de Fragrancias Digitais LtdacoreChannel Partner/ Reseller/ Distributor · 1 January 2019Orlandi is the exclusive international distributor of NOAR MultiScent20 digital fragrance diffuser technology in the Beauty Sector (USA and EMEA markets). The device dispenses up to 20 fragrances per tablet and is controlled via touchscreen or mobile app. NOAR's app developers customize applications for brand storytelling and consumer data collection. The relationship was established in 2019 and the technology has been deployed by Natura &Co in Brazil and Latin America.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Arcade Beauty: Direct competitor in fragrance and cosmetic sampling solutions. Acquired Orlandi's TruEssence scented strips line in 2023, validating direct product overlap. Serves similar luxury beauty brand customers with sampling, miniatures, and on-pack solutions.
• HCT Group: Specialty manufacturer of cosmetic applicators, packaging, and sampling solutions for prestige beauty brands. Direct competitor in cosmetic applicators, color cosmetic samplers, and turnkey packaging for the same customer base Orlandi serves.
• Pollard Group (Pollard Boxes): UK-based specialty printer and packaging manufacturer producing fragrance cartons, scented inserts, and beauty sampling solutions for major fragrance houses. Comparable in scale and product mix to Orlandi's European operations.
• Coverpla: European fragrance packaging specialist offering fragrance bottles, sampling vials, and decorative components to indie and prestige perfume brands. Direct peer in fragrance sampling and mini/promotional formats.

Broad incumbents

• Albea Group: Global beauty packaging incumbent offering fragrance caps, sampling, full-pack, and decorative components. Competes with Orlandi across fragrance sampling formats but at much larger scale with broader product portfolio.
• AptarGroup: Major global dispensing and active material science company serving fragrance, beauty, personal care, and home care. Offers fragrance pumps, sampling systems, and air care components, directly overlapping with Orlandi's sampling and air care product lines.
• Verescence: Global luxury fragrance and cosmetics glass packaging manufacturer. Adjacent competitor for premium fragrance sampling formats including vials, rollerballs, and decorative glass sampling packaging.
• Rexam (now part of Ball Corporation): Former global beverage and personal care packaging company, with personal care/beauty division historically competing in fragrance pumps, mini sizes, and sampling. Acquired by Ball Corporation, but the personal care legacy remains a comparable reference point.

Emerging players

• Pragmatic Sleeve Solutions: Innovator in paper-based sampling and sleeve technology for fragrance and personal care. Emerging player intersecting with Orlandi's paper-wrap and sustainable sampling formats like EcoPro.
• Noteworthy (previously99designs/ScentSational): Specialty direct mail and scent marketing company offering scented print, scratch-and-sniff, and fragrance sampling solutions with a similar technology base to Orlandi's Touch-a-Scent and scented slurry products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orlandiinc
• Facebookfacebook.com/orlandiusa
• LinkedInlinkedin.com/company/orlandi-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orlandi