Walkbase

What Walkbase does

Walkbase is a B2B in-store analytics provider founded in 2010 and headquartered in Turku, Finland, operating as a wholly-owned subsidiary of STRATACACHE (US footprint at STRATACACHE Tower, 40 N Main St, Dayton, Ohio). The company serves brick-and-mortar retailers, grocery operators, transportation hubs (airports, bus and train stations), and adjacent verticals — QSR, banking and finance, healthcare, and hospitality — with a privacy-focused sensor and analytics platform. Walkbase operates an enterprise field-sales motion with quote-based pricing, whitepaper-gated lead generation, and active participation in industry events (Shoptalk Europe, IAB Europe Retail Media Roundtable, RTIH AI in Retail Awards).

The platform combines proprietary millimeter wave sensors, Bluetooth/Wi-Fi tracking, and patented indoor-positioning algorithms to capture anonymized in-store behavioral data — footfall, dwell time, pathing, zone engagement, and queue dynamics — delivered through the Walkbase TREQ platform (with Merchandising, Occupancy, Queue Analytics, and Traffic modules), the Millimeter Wave sensor line, and a Retail Media Measurement solution that ties in-store ad impressions to sales outcomes via POS, loyalty, and CRM integration. Walkbase differentiates on a privacy-by-design architecture (GDPR and CCPA compliant, no biometric or PII capture, MAC addresses anonymized within ~60 seconds, no individual data stored below a 5-device threshold) and on closed-loop retail media attribution that links physical-store media exposure to downstream shopper behavior.

Revenue is generated primarily through subscription-based SaaS contracts for the TREQ analytics platform, supplemented by sensor hardware sales or leases and retail media measurement services; pricing is not publicly disclosed. The company has raised approximately $4.37M in disclosed external venture funding across 2013–2014, now operates as part of the STRATACACHE family of companies (alongside Scala, rmG, and other digital-signage and retail-technology brands), employs 11–50 people, and won the RTIH AI in Retail Awards 'Retail AI and Data Analytics — Rest of World' category in 2026.

Name

Walkbase

Legal name

STRATACACHE Oy

Website

https://walkbase.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Walkbase is a B2B in-store analytics platform, wholly-owned by STRATACACHE, that uses millimeter wave sensors and patented positioning algorithms to deliver privacy-compliant footfall, dwell, pathing, and retail media attribution for retailers, grocers, transportation hubs, and other physical-location operators.

Ownership category

akta.pro rank

Product category

In-store retail analytics

akta.pro primary industry

Location, Footfall & Mobility Intelligence (Origin-Destination, visitation) (THALAIAJ)

akta.pro secondary industry

Ground Transportation & Mobility Program Management (THAKAMAJ)

Keywords

• In-store analytics
• Retail media measurement
• Footfall analytics
• Indoor positioning sensors
• Customer behavior tracking

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Analytics Platform Subscription (SaaS): Walkbase provides a subscription-based analytics platform delivered as a self-hosted, secure solution. Retailers pay for ongoing access to the Walkbase TREQ platform, including real-time dashboards, occupancy tracking, queue analytics, traffic/pathing analysis, and merchandising insights. The platform generates recurring subscription revenue.
2. Retail Media Measurement Services: Walkbase charges retailers for measurement and attribution services that connect retail media campaigns to in-store sales outcomes. The platform tracks ad impressions, dwell time, and attribution to help retailers monetize their in-store retail media networks and justify CPM pricing to brand advertisers.
3. Sensor Hardware and Asset Tags: Walkbase sells or leases sensor hardware including millimeter wave sensors, Bluetooth/Wi-Fi beacons, and asset tags for shopping carts and baskets. These physical components are necessary for capturing the behavioral data that powers the analytics platform.
4. Data Monetization / Audience Selling: Walkbase enables retailers to build and monetize new marketing audiences by identifying products shoppers browsed but did not purchase. Retailers can sell access to these intent-based audiences to brand advertisers, generating revenue from data insights.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Walkbase provides in-store analytics and marketing technology for retailers, grocers, airports and transportation hubs. Its core offering combines proprietary millimeter wave sensors (privacy-focused, no biometric capture) with the Walkbase TREQ software platform to measure footfall, dwell time, pathing, queue performance, and occupancy, and to attribute in-store retail media impressions to downstream shopper behavior.

Product overview

Walkbase is an in-store retail analytics company offering a platform-plus-modules architecture. The core offering consists of Walkbase Millimeter Wave (privacy-focused sensor technology using electro-magnetic sensors instead of cameras), Walkbase TREQ (smart in-store analytics platform with modules for Merchandising, Occupancy, Queue Analytics, and Traffic), Walkbase Retail Media (in-store retail media network solution combining Millimeter Wave and TREQ for ad measurement), and Retail Media Measurement (attribution analytics connecting campaigns to sales outcomes). Solutions are tailored for industries including Retail, Grocery, Transportation, Banking and Finance, Healthcare, QSR, and Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Walkbase TREQ: Smart in-store analytics tool that allows retailers to optimize operations by gaining an in-depth understanding of customer journey, preferences, and behavior using real-time location data.
• Walkbase Millimeter Wave
• Walkbase TREQ

Products and services

• Walkbase Millimeter Wave Privacy-focused sensor technology using electro-magnetic millimeter wave technology to track shopper movement and position anonymously without capturing biometric or personally identifiable information, enabling GDPR/CCPA compliance while delivering foot traffic, dwell time, and retail media ad impression analytics for retailers.
• Walkbase TREQ Self-hosted smart in-store analytics platform providing real-time location data and data-driven views of the in-store customer journey, with modules for merchandising, occupancy, queue analytics, and traffic measurement for enterprise retailers.
• Walkbase Retail Media In-store retail media network solution combining Millimeter Wave and TREQ technologies to track ad impressions, video plays, pathing, and dwell time at every screen while providing closed-loop attribution to advertisers for enterprise retailers.
• Walkbase Retail Media Measurement Attribution analytics solution connecting retail media campaigns to real-world shopper actions by measuring in-store audience data, dwell time, and attribution analytics to tie in-store ads to aisle-level sales lift for retailers and brand advertisers.
• Walkbase Transportation Solutions Transportation hub analytics tailored for airports, bus and train stations, capturing real-time passenger location and behavioral data to measure occupancy and footfall, analyze pathing and dwell times, identify bottlenecks, and define passenger segments.
• Walkbase Grocery Solutions Grocery retail analytics providing self-hosted real-time in-store behavior data, including shopper preferences, traffic, pathing, price sensitivity, basket sizes, and browsing behavior, to help grocery retailers make marketing decisions and create seamless customer journeys.

Quantifiable outcome

• 99%+ occupancy measurement accuracy
• +3 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• STRATACACHEflagshipOEM/ Whitelabel/ Licensing PartnerWalkbase is a wholly-owned subsidiary (brand) of STRATACACHE. STRATACACHE provides the corporate infrastructure, distribution leverage, and product ecosystem within which Walkbase operates. The Walkbase analytics platform is part of the broader STRATACACHE family of companies including Scala, rmG, and other digital signage and retail technology brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cisco (DNA Spaces / IoT): Cisco's DNA Spaces and IoT networking portfolio offers enterprise-grade location analytics using Wi-Fi and Bluetooth infrastructure, positioning Cisco as a broad incumbent competitor for Walkbase's enterprise retail and transportation hub deployments.
• ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Johnson Controls' Sensormatic Solutions, is a long-established incumbent in retail foot traffic counting and people-counting analytics, serving large enterprise retailers globally with a much broader physical security and loss-prevention portfolio.
• Criteo: Criteo, which acquired Hooklogic (where Walkbase's Ben Reynolds previously worked), dominates retail media advertising on marketplaces and is extending into in-store retail media — competing with Walkbase at the attribution layer that connects ads to sales.

Direct peers

• V-Count: V-Count provides 3D people-counting sensors and in-store analytics for retail, airports, and shopping malls, offering comparable traffic and conversion analytics with a focus on privacy — a head-to-head competitor to Walkbase in-store analytics.
• RetailNext: RetailNext is the most direct competitor, providing in-store analytics for retailers using a combination of sensors and computer vision to deliver foot traffic, dwell time, and shopper behavior insights — directly overlapping Walkbase's TREQ platform and target customers.
• FootfallCam: FootfallCam provides 3D stereo vision people counters and in-store analytics for retail, banking, and transportation, directly competing with Walkbase's occupancy, footfall, and queue analytics modules across multiple shared verticals.
• Prism Skylabs: Prism (formerly Prism Skylabs) provides cloud-based computer vision analytics for retail using existing in-store camera infrastructure, competing with Walkbase's footfall and behavior analytics through a software-only model.
• Aislelabs: Aislelabs provides Wi-Fi-based location analytics, in-store customer journey mapping, and marketing automation for retail and shopping malls, overlapping directly with Walkbase's pathing, dwell time, and zone engagement capabilities.

Emerging players

• Kevel: Kevel provides a retail media API platform that enables retailers to build in-house ad servers and sponsored product placements — an emerging alternative in the retail media infrastructure space adjacent to Walkbase's measurement business.
• Blis (Bridg): Bridg provides a customer data platform purpose-built for brick-and-mortar retailers, linking in-store shopper behavior to identifiable customer profiles — competing with Walkbase's audience-building and personalization capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@walkbase_stratacache
• LinkedInlinkedin.com/company/walkbase
• Xx.com/walkbase
• Facebookfacebook.com/walkbase

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walkbase