Kanab Tour Company

What Kanab Tour Company does

Kanab Tour Company is a privately held, family-run adventure tour operator headquartered at 681 Chinle Drive in Kanab, Utah, founded in 2014 by Cory and Tiffany Unsworth. The company sells guided outdoor experiences across Southern Utah and Northern Arizona, targeting individual tourists and families visiting Zion, Bryce Canyon, Grand Canyon, and adjacent protected lands. Core offerings include UTV/off-road tours using a fleet of Polaris RZR vehicles (RZR XP, RZR PRO XP, RZR Turbo R models), guided hiking expeditions to permit-restricted destinations such as The Wave and Coyote Buttes, National Park day tours, canyoneering, and Colorado River kayak adventures through Horseshoe Bend. Pricing spans $125-$2,150 per person with durations from 2.5 hours to 3 days; equipment rentals (UTVs at $279-$599/machine and sandboards at $25) provide supplementary revenue.

The company operates a direct-to-consumer model with reservations processed through a FareHarbor-powered online booking system and phone sales. Distribution includes the company's own website, walk-in office, social media presence across Facebook, Instagram, TikTok, and YouTube, an adventure guide blog for content marketing, and referrals from the Polaris Adventures Partner program. Two notable partnerships anchor specialized offerings: Beyond Zion Tours and Rentals (a sister company in Mt. Carmel) handles East Zion UTV operations seasonally, and Kayak the Colorado provides upstream boat taxi for the Horseshoe Bend kayak adventure. The company offers a BLM permit acquisition proxy service for The Wave and Coyote Buttes, monetizing access to destinations capped at 20-64 daily visitors.

The team of 15+ guides holds Wilderness First Responder certifications, and kayak guides additionally hold ACA Community Paddlesport Leader credentials with CPR/AED training. The company is designated a Polaris Adventures Elite Outfitter, providing access to the AdventureAssure Protection Plan. No revenue, funding, or financial details are disclosed; ownership and control remain concentrated in the founding couple with no identified institutional investors or parent company.

Name

Kanab Tour Company

Legal name

Kanab Tour Company

Website

https://kanabtourcompany.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kanab Tour Company is a family-run adventure tour operator in Kanab, Utah, offering guided UTV tours, hiking, National Park trips, kayaking, and canyoneering across Southern Utah and Northern Arizona for individual tourists and families seeking access to iconic destinations like The Wave and slot canyons.

Ownership category

akta.pro rank

Product category

Adventure Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Desert & Dune Adventure Tour Operators (Camel treks, sandboarding) (THAAADAG)

akta.pro secondary industries

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Desert & Dune Nature Experiences (THAJAIAG), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Guided adventure tours
• Off-road UTV tours
• National park excursions
• Outdoor equipment rentals
• Canyoneering experiences

Headquarters

HQ city

Kanab

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guided Adventure Tours: Kanab Tour Company generates revenue primarily through selling guided adventure tours including UTV/off-road tours, hiking tours to iconic destinations like The Wave and Coyote Buttes, National Park day tours, canyoneering expeditions, and kayak adventures. Tours range from 2.5 hours to 3 days, with pricing from $125 to $2,150 per person depending on duration, equipment included, and destination exclusivity.
2. UTV/RZR Equipment Rentals: The company rents Polaris RZR UTVs directly to consumers for self-guided exploration. Rental periods range from 2 hours to 24 hours, with pricing from $279 to $599 per machine. A $100 non-refundable deposit is required, and renters must be 25 years old with valid driver's license and Utah OHV education certification.
3. Sandboard Rentals: 24-hour sandboard rentals at $25 per board for individuals wanting to ride down sand dunes independently.
4. Permit Acquisition Services: Company offers stand-in proxy service for obtaining difficult-to-acquire BLM permits for Coyote Buttes (North and South) and The Wave hiking destinations, facilitating access to restricted areas for guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kanab Tour Company is a family-owned adventure tour outfitter based in Kanab, Utah that sells guided outdoor experiences and equipment rentals in Southern Utah and Northern Arizona. Offerings include guided UTV/RZR tours, hiking excursions, canyoneering trips, kayaking adventures at Horseshoe Bend, dark sky storytelling tours, multi-day desert expeditions, sandboard and RZR self-guided rentals, and curated packages that bundle lodging with park activities.

Product overview

Kanab Tour Company operates as a family-run tour operator in Kanab, Utah, offering adventure experiences primarily focused on Southern Utah and Northern Arizona's red rock country. The core offering consists of guided UTV (side-by-side off-road vehicle) tours, hiking tours to iconic destinations like The Wave and slot canyons, and national park day trips to Bryce Canyon, Grand Canyon, and Zion. Additional services include kayak adventures on the Colorado River, canyoneering expeditions, equipment rentals (RZR UTVs and sandboards), and specialty experiences such as photography workshops, dark sky tours, and pottery painting. The company operates as a single unified service brand with tours categorized by activity type (UTV, hiking, kayaking, canyoneering) and destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided UTV / RZR Tours

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Beyond Zion Tours and RentalscoreChannel Partner/ Reseller/ DistributorBeyond Zion Tours and Rentals is a sister company operating from Mt. Carmel, Utah (approximately 17 miles north of Kanab). They handle East Zion UTV tour operations from March 15 through October 14, utilizing their location for seasonal tour launches. This partnership enables Kanab Tour Company to offer East Zion experiences while utilizing the partner's operational base for the peak season.
• Kayak the ColoradocoreChannel Partner/ Reseller/ DistributorKayak the Colorado provides the boat taxi service essential for the Horseshoe Bend Kayak Adventure. They transport guests and equipment upstream from Lee's Ferry Boat Ramp to Petroglyph Beach, enabling the kayak float through Glen Canyon and Horseshoe Bend. This partnership provides specialized water transportation that Kanab Tour Company does not operate in-house.
• PolariscoreStrategic or Co-development PartnerPolaris is the manufacturer of RZR UTVs used exclusively in Kanab Tour Company's off-road tours. The company operates as a Polaris Adventures Partner and Elite outfitter, receiving marketing referrals from Polaris and access to the AdventureAssure Protection Plan for vehicle and liability coverage. This partnership provides access to brand-aligned marketing channels and proprietary protection programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Viator (Tripadvisor): OTA platform aggregating adventure tour bookings across Southern Utah including Kanab-area operators. Not a direct competitor but a distribution channel where similar tours are listed, affecting pricing transparency and discovery.
• Polaris Adventures: OEM-led network of off-road tour operators using Polaris RZR vehicles; Kanab Tour Company is an Elite outfitter within this network. Not a competitor but a distribution and partnership channel that routes customers to similar operators.

Broad incumbents

• Backroads: Established active travel company offering guided hiking and adventure trips across US National Parks and worldwide. Operates at significantly larger scale but competes in the same guided National Park experience category with multi-day packages.
• REI Adventures: Co-op-backed guided adventure travel division offering hiking and active trips in US National Parks including Zion, Bryce, and Grand Canyon. Competes for the same experiential traveler but with much broader portfolio and brand reach.

Direct peers

• Beyond Zion Tours and Rentals: Sister company operating East Zion UTV tours from Mt. Carmel, Utah. Operationally connected but functions as a distinct brand for East Zion-area experiences, sharing the same target customer base.
• Austin Adventures: Small-group guided adventure tour operator offering multi-day hiking and active outdoor experiences across US National Parks including Utah destinations. Comparable in multi-day expedition structure and premium pricing model.
• Dreamland Safari Tours: Kanab-based tour operator offering UTV/ATV tours to slot canyons, sand dunes, and Southern Utah destinations including The Wave. Directly competes for the same tourist customers with overlapping product catalog and pricing.
• Backcountry Adventure Tours: Southern Utah-based outfitter offering 4x4 and UTV tours to similar destinations including slot canyons and backcountry areas near Kanab, competing for tourist bookings in the region.
• Coral Pink Sand Dunes ATV Tours: Local Kanab-area operator providing ATV/UTV experiences at Coral Pink Sand Dunes, overlapping with Kanab Tour Company's Dunes & Dinos UTV tour and sandboard rental offerings.

Emerging players

• Zion Adventure Photog: Specialized photography tour operator in Zion area offering guided photo experiences; overlaps with Kanab Tour Company's photography-focused 3-Day Desert Expedition and White Pocket offerings for photo enthusiasts.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kanabtourcompany
• Facebookfacebook.com/kanabtourcompany
• Instagraminstagram.com/kanabtourcompany
• TikToktiktok.com/@kanabtourcompany
• Xx.com/kanabtourco
• LinkedInlinkedin.com/company/kanabtourcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanab Tour Company