Dreamland Safari Tours

What Dreamland Safari Tours does

Dreamland Safari Tours is a privately held outdoor adventure tour operator headquartered in Kanab, Utah. It serves individual travelers, families, groups, outdoor enthusiasts, and photographers in Southern Utah and Northern Arizona, with trips ranging from short excursions to seven-day backpacking. The portfolio covers The Wave, Peekaboo Slot Canyon, White Pocket, Sunset Safari, Mansard Trail, custom Guide's Choice tours, and the Paria Canyon Backpack, operating across the Kanab area, Paria Wilderness and Vermilion Cliffs, Grand Canyon North Rim, Grand Staircase-Escalante, and the Arizona Strip.

The company provides guide expertise, 4x4 transportation, permit assistance for restricted destinations, and backcountry safety equipment and communications. Its disclosed booking flow is direct-to-consumer through the Peek platform and by phone, supplemented by private and custom-tour inquiries. Revenue comes primarily from per-person tour bookings, with prices from $99 to $2,195, plus private-tour upgrades and gear rentals; the company also reaches customers through its website, TripAdvisor, organic social, content, influencer collaborations, and email.

Name

Dreamland Safari Tours

Legal name

Dreamland Safari Tours

Website

https://dreamlandtours.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dreamland Safari Tours is a Kanab, Utah-based outdoor adventure operator serving travelers, families, groups, and photographers with guided tours across Southern Utah and Northern Arizona, from short excursions to seven-day backpacking trips.

Ownership category

akta.pro rank

Product category

Adventure Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

akta.pro secondary industries

Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Desert & Dune Nature Experiences (THAJAIAG), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Guided adventure tours
• Slot canyon tours
• Backpacking expeditions
• Desert hiking tours
• Outdoor experience packages

Headquarters

HQ city

Kanab

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour Bookings: Dreamland Safari Tours generates revenue through one-time tour bookings at per-person price points ranging from $99 (half-day Peekaboo Slot Canyon) to $2,195 (7-day Paria Canyon Backpack). Revenue is transaction-based per booking, with optional private tour upgrades and gear rentals as ancillary income streams. Bookings are processed through the Peek platform and by phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Dreamland Safari Tours operates as a guided outdoor adventure tour company based in Kanab, Utah, offering small-group tours in Southern Utah and Northern Arizona ranging from 3-hour half-day experiences to 7-day backpacking expeditions. The company's core offering is naturalist-led guided access to remote, permit-restricted desert destinations (The Wave, White Pocket, Peekaboo Slot Canyon, Paria Canyon, Buckskin Gulch) that require 4x4 off-road vehicles and local expertise to reach. Tours accommodate all ages and ability levels, with pricing per person plus optional private tour upgrades and gear rentals.

Product overview

Dreamland Safari Tours operates as a tour company offering guided outdoor adventure experiences in Southern Utah and Northern Arizona, with Kanab, Utah as its base of operations. The company provides a portfolio of distinct tour products spanning half-day, full-day, overnight, and multi-day backpacking experiences. Core tour offerings include The Wave Tour (9-hour), Peekaboo Slot Canyon Tour (3-hour), White Pocket Tour, Peekaboo Slot Canyon with White Wave Tour combination, Mansard Trail Hiking Tour, Sunset Safari, Guide's Choice custom tours, and Paria Canyon Backpack multi-day expeditions. Tours are categorized by duration (Half-day, Full-day, Overnight, Backpacking) and special interest areas including slot canyons, photography, hiking, and geology. The company also offers permit acquisition assistance for restricted areas like the Wave and Coyote Buttes.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• LOWA BootsminorStrategic or Co-development PartnerLOWA Boots is a German manufacturer of premium trail and mountain footwear. Dreamland Safari Tours has a rental fleet of LOWA Innox trekking boots available to guests. Co-owner Sunny Stroeer is an athlete on LOWA's Global Pro Team. The partnership provides footwear expertise and gear access for guests on demanding trails like White Pocket and Buckskin Gulch.
• KeltyminorStrategic or Co-development PartnerKelty is an outdoor gear company known for high-quality tents, sleeping bags, and sleeping pads since 1952. Dreamland exclusively uses Kelty products for its truck-based overnight camping tours, providing guests with reliable, durable camping equipment.
• Nite IzeminorStrategic or Co-development PartnerNite Ize manufactures innovative lighting, GearTies, and Steelie phone accessory products. Dreamland Safari Tours equips its trucks and guides with Nite Ize products. Co-owner Paul Gagner previously worked for Nite Ize for 7 years before buying Dreamland, creating a personal connection to the brand.
• LEKIminorStrategic or Co-development PartnerLEKI is the gold standard for trekking and alpine skiing poles, holding over 250 patents. Dreamland Safari Tours offers demo LEKI trekking poles to guests. The partnership provides pole rentals for hikers tackling challenging terrain on tours.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Intrepid Travel: Global adventure tour operator with active hiking, wildlife, and small-group experience itineraries in the U.S. Southwest. Comparable small-group adventure model and guide-led ethos, but at much larger scale and broader geographic scope.
• Backroads: Established multi-day active adventure travel company offering hiking and backpacking trips across the U.S. including the Southwest. Comparable in product type (multi-day guided hiking) and pricing tier, but a much larger, broader-portfolio incumbent.

Others

• Peek (booking platform): Third-party tour booking and reservation platform that powers Dreamland's online distribution. Relevant ecosystem participant rather than competitor — represents the technology layer Dreamland depends on for direct-to-consumer bookings.

Direct peers

• Wildland Trekking: Multi-day guided hiking and backpacking company offering trips across the U.S. Southwest including the Grand Canyon and Utah. Direct peer in the multi-day backpacking segment where Dreamland is launching new Paria Canyon and Grand Canyon itineraries.
• Antelope Canyon Tours: Navajo-guided slot canyon tour operator based in Page, Arizona. Closest direct competitor to Dreamland on slot canyon sightseeing experiences, competing for the same photographer and family traveler demand pool in the broader Southern Utah / Northern Arizona region.
• Paria Outpost and Outfitters: Kanab-based outfitter and tour operator providing access to Paria Canyon, Vermilion Cliffs, and White Pocket. Overlaps directly with Dreamland's core destination set and small-group guided 4x4 tour model.
• Kanab Tour Company: Local Kanab, Utah tour operator running guided desert, slot canyon, and national-park excursions. Direct peer competing for the same walk-up and TripAdvisor-driven customer flow in Southern Utah.
• Arizona Desert Mountain Tours: Small-group guided adventure tour operator serving Northern Arizona destinations similar to Dreamland's Arizona Strip and Grand Canyon North Rim itineraries, including White Pocket and Vermilion Cliffs.

Regional players

• Zion Adventure Tours: Zion National Park-focused guided hiking and adventure tour operator. Comparable small-group guided experience model and outdoor photography positioning, but concentrated on Zion rather than the broader 'golden triangle'.
• Bryce Canyon Scenic Tours: Regional guided tour operator focused on Bryce Canyon and adjacent Southwest Utah destinations. Comparable small-group tour model and customer base, but anchored to a different park system than Dreamland's Kanab-based geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvqKNNGbuoOpLmfY4fXYdaw
• Facebookfacebook.com/dreamlandsafari
• Instagraminstagram.com/dreamlandsafari
• Pinterestpinterest.com/DreamlandSafariTours
• LinkedInlinkedin.com/company/dreamland-safari-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreamland Safari Tours