Entertainment Publications

What Entertainment Publications does

Entertainment Publications, operating as Entertainment® and legally organized as Kigo Entertainment, LLC, is a Troy, Michigan-based private company that has operated North America's largest independent discount network since its founding in Detroit in 1962 by Hughes and Sheila Potiker. The company runs a cloud-based platform combining a mobile app, digital redemption systems, merchant management tools, and a proprietary coupon matching system that personalizes offers using geographic, demographic, and lifestyle data. Its core products include the Entertainment® Digital Membership (with 2-for-1 and up to 50% off discounts across dining, travel, attractions, shopping, and services in the U.S. and Canada), Dining Advantage® gift cards, Card-Linked Offer Programs, and a suite of co-branded rewards programs (Healthy Living Rewards, Reader Perks, Auto Perks, Campus Rewards, Fitness Rewards, Public Media Member Perks, and Perk.Store).

The business operates through five distinct revenue streams: B2C membership subscriptions sold via e-commerce and mobile app; B2B corporate rewards and incentive programs sold to Fortune 1000 companies and membership organizations; merchant advertising through the Entertainment Promotion Network® with both free and pay-on-performance pricing; fundraising programs (Raisy™ portal and Cookie Dough Fundraiser) for schools and community groups; and Dining Advantage card sales in $25, $50, and $100 denominations. Distribution spans direct enterprise sales teams, a 50,000+ merchant network, consumer e-commerce, and direct mail programs. Following its September 2019 acquisition by Afin Technologies and December 2023 acquisition by Kigo, the company is now positioned within the Open Loyalty™ platform with digital asset and shareable rewards capabilities.

Name

Entertainment Publications

Legal name

Kigo Entertainment, LLC

Website

https://entertainment.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Entertainment Publications operates North America's largest independent discount network, providing 2-for-1 and up to 50% off offers across dining, travel, attractions, and services to 14M+ consumers and 50,000+ merchants, and selling white-label rewards and fundraising programs to Fortune 1000 enterprises and community groups.

Ownership category

akta.pro rank

Product category

Discount and Loyalty Programs

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Discount membership programs
• Merchant advertising network
• Corporate rewards solutions
• Digital coupon platform
• Fundraising programs

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. B2C Membership Subscriptions: Entertainment® sells digital and print coupon memberships to consumers, offering 2-for-1 and up to 50% off discounts on dining, attractions, travel, shopping, and services. Memberships are available as digital downloads or physical coupon books.
2. Merchant Advertising & Promotions: Restaurants, retailers, attractions, and service businesses pay to advertise on the Entertainment® network. The company offers free advertising programs (Entertainment Promotion Network, Curated Offers) and pay-on-performance options where merchants pay based on actual revenue generated.
3. B2B Corporate Rewards & Incentives: Entertainment® provides white-label or co-branded discount programs to Fortune 1000 corporations, health plans, membership organizations, and other B2B clients. Programs include employee perks, customer loyalty, member benefits, and incentive solutions with 30+ years of experience serving large enterprises.
4. Fundraising Programs: Entertainment® sells coupon membership books to schools and community groups at discounted fundraising prices. Groups sell memberships to supporters and keep a portion of proceeds. The company has helped generate over $3 billion for worthy causes since the 1960s.
5. Dining Advantage Cards: Sale of physical or digital dining discount cards in $25, $50, $100 denominations (or custom amounts) to businesses for customer acquisition, employee incentives, or loyalty programs. Cards provide access to restaurant discounts across North America.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Entertainment Publications operates North America's largest independent discount and coupon network (Entertainment®), providing digital and print coupon memberships to consumers (2-for-1 and up to 50% off at 50,000+ merchant locations across dining, attractions, travel, shopping, and services) and white-label/co-branded rewards, incentives, and fundraising programs to Fortune 1000 corporations, health plans, membership organizations, schools, and community groups. It also runs the Entertainment Promotion Network® where merchants advertise their businesses through free or pay-on-performance placements reaching 14+ million customers.

Product overview

Entertainment® operates a platform-plus-modules architecture built around North America's largest discount network with over 500,000 offers. The consumer-facing core products include the Entertainment® Coupon Membership (available as Digital Membership via mobile app or traditional coupon book) providing 2-for-1 and up to 50% off discounts on dining, travel, attractions, shopping, and services. The B2B division (Entertainment® Rewards & Incentives) offers turnkey and co-branded digital programs including Dining Advantage® gift cards, Card-Linked Offer Programs, Digital Programs, Print Programs, and industry-specific solutions (Healthcare, Telecom, Financial, Energy, Gaming, Insurance, Membership, Newspapers/Media, Travel, CPG). Key named products include Dining Advantage® (restaurant gift cards), Reader Perks (newspaper subscriber benefits), Healthy Living Rewards (healthcare wellness), Member Benefits, Auto Perks, Campus Rewards, Perk.Store, Fitness Rewards, and Public Media Member Perks. The Fundraising division provides Raisy™ (online fundraising portal) and Cookie Dough Fundraiser products. The Merchant division operates the Entertainment Promotion Network for business advertising. All programs leverage the company's direct merchant relationships for exclusive deep discounts delivered via print, digital, mobile, or card-linked channels.

Differentiator

Problem solved

Functional benefit

Brands

• Dining Advantage®: A low-cost, high-value incentive program offering dining discounts at over 55,000 restaurants across the U.S. and Canada, available as physical cards, digital codes, or co-branded options.
• Raisy™
• Healthy Living Rewards
• Reader Perks
• Member Benefits
• Work-Life Perks

Products and services

• Entertainment® Coupon Membership Flag consumer coupon membership providing 2-for-1 and up to 50% off discounts on dining, travel, attractions, shopping, and services across the U.S. and Canada, redeemable via the Entertainment mobile app or traditional coupon book.
• Entertainment® Digital Membership Digital subscription offering access to 600+ new local and national offers monthly with 2-for-1 and up to 50% off discounts across dining, attractions, travel, shopping, and services, redeemable through the mobile app.
• Dining Advantage® Restaurant discount gift-card program providing access to savings at over 55,000 restaurants across North America, available in $25, $50, $100 denominations or custom amounts, distributed to businesses as physical cards, digital codes, or co-branded cards for customer acquisition, employee incentives, and loyalty.
• Dining Advantage® Mobile App Mobile application for redeeming Dining Advantage restaurant discounts with search and filter options, restaurant ratings, reviews, and photos, enabling savings at restaurants across the U.S. and Canada.
• Card-Linked Offer Programs B2B program enabling consumers to link eligible cards and automatically receive cash back or discounts when making purchases at participating merchants across the Entertainment® network.
• Digital Programs Digitally delivered incentive and rewards programs accessible online, via mobile app, or printable formats with real-time tracking for B2B corporate partners.
• Print Programs Customizable printed materials including coupon books, direct mail, newsletters, and calendars with variable content personalized by geography, demographics, and lifestyle for B2B corporate partners.
• Entertainment Promotion Network® Merchant advertising network connecting over 50,000 businesses with more than 14 million Entertainment® customers through free (Entertainment Promotion Network, Curated Offers) and pay-on-performance advertising programs with geo-notification and searchable offers.
• Curated Offers Pay-on-performance advertising option that allows merchants to target specific customers with offers and pay fees only based on actual revenue generated, complementing the free Entertainment Promotion Network listings.
• Raisy™ Fundraising Platform Online fundraising portal enabling schools and community groups to manage fundraisers 24/7 with social media integration and personalized fundraising websites powered by Entertainment®.
• Cookie Dough Fundraiser Quick fundraising product offering a 40% profit margin with no upfront cost, enabling schools and community groups to raise thousands of dollars through cookie dough sales alongside Entertainment® coupon memberships.
• Healthy Living Rewards Co-branded healthcare rewards program incentivizing healthy behaviors through discounts on healthy food, dining options, active lifestyle activities, and general wellness products, sold to health plans and Medicare Advantage programs.
• Reader Perks Co-branded rewards program for newspaper subscribers providing access to hyper-local and national discount offers, designed to help transition print subscribers to digital.
• Work-Life Perks Co-branded or private-label savings program for employers offering 500,000+ exclusive savings on dining, shopping, activities, attractions, services, and travel as an employee perk.
• Member Benefits Membership enhancement program providing 500,000+ offers throughout the U.S. and Canada for dining, shopping, services, leisure activities, attractions, and travel with monthly engagement emails, sold to membership organizations.
• Perk.Store Co-brandable savings website featuring offline and online discounts, monthly email communications, dedicated promotional space, and detailed analytics for corporate and membership clients.
• Public Media Member Perks Station-branded savings site for public radio and media companies that combines station messaging with member discounts for fundraising and member rewards.
• Entertainment® eMags Digital magazine reading platform offering one-year access to a customizable magazine library with offline reading capability, co-branded homepage, and branded emails for B2B partners.
• Entertainment International® Brand-level consumer offering under the Entertainment® umbrella providing savings on dining, attractions, movies, retail, and travel across markets.

Quantifiable outcome

• 83% of members visit a business for the first time because of an Entertainment® offer
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• PayWithcoreTechnology or Integration · 1 January 2020Entertainment/Afin Technologies partnered with PayWith, a Vancouver-based fintech firm, to create innovative payment and reward solutions. The partnership combines PayWith's dynamic mobile payments processing platform with Entertainment's 500,000+ discount offers, creating mCards that serve as next-generation payment cards with built-in rewards usable at 400+ million locations across North America.
• AugeocoreStrategic or Co-development PartnerEntertainment/Afin Technologies partnered with Augeo to launch KoiynSM Card-Linked Offer Experience as an innovative member group incentive. The partnership develops new card-linked offer products that integrate Entertainment's discount network with Augeo's engagement platform.
• KigocoreOthersKigo acquired Entertainment® to advance its Open Loyalty™ platform, reshaping consumer engagement through digital asset experiences and shareable rewards. Entertainment operates as Kigo Entertainment, LLC dba Entertainment® following the acquisition.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rakuten: Rakuten is a global cashback and coupon platform that connects shoppers with retailer offers and pays members cash back on purchases. It competes with Entertainment®'s consumer savings and merchant network value proposition.
• Honey (PayPal): Honey is a browser extension and mobile app owned by PayPal that automatically finds and applies coupon codes and cashback offers at checkout. It competes with Entertainment®'s consumer discount offering through a frictionless, free experience.
• Cardlytics: Cardlytics operates a card-linked offer platform that delivers bank-funded cashback offers to consumers through financial institution apps. It is highly comparable to Entertainment®'s Card-Linked Offer Programs and competing B2B partnerships with banks like American Express and Capital One.
• RetailMeNot: RetailMeNot is a digital coupon and cashback marketplace aggregating retailer and brand offers for online and in-store shoppers. It competes with Entertainment®'s digital membership on consumer discount discovery and on the merchant advertising side.
• PerkSpot: PerkSpot is an employee discount and perks platform serving HR and benefits teams at mid-market and enterprise employers. It is a direct competitor to Entertainment®'s Work-Life Perks and corporate employee rewards offerings.
• Coupons.com (Quotient Technology): Coupons.com (now part of Quotient/Newborn) is a digital coupon platform offering printable, digital, and mobile coupons across grocery, retail, and dining. It is a direct competitor in the digital coupon network category serving both consumers and brand advertisers.
• Groupon: Groupon operates one of the largest local deals and discount marketplaces, connecting merchants with consumers through discounted vouchers for dining, travel, and experiences. It is a direct competitor to Entertainment®'s local merchant discount network and consumer-facing membership model.
• BenefitHub: BenefitHub is an employee discount marketplace that aggregates offers on dining, travel, shopping, and services for employer-sponsored voluntary benefits programs. It directly competes with Entertainment®'s B2B rewards and corporate perks solutions.

Emerging players

• Fetch Rewards: Fetch Rewards is a mobile rewards app that gives consumers points for scanning grocery and restaurant receipts, redeemable for gift cards. It is an emerging player in the consumer rewards/savings space overlapping Entertainment®'s dining and shopping discount value proposition.
• Thanx: Thanx is a digital loyalty and guest engagement platform for restaurants and retailers that captures transaction data and delivers personalized rewards. It is an emerging competitor overlapping with Entertainment®'s dining-focused merchant offering and card-linked programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entertainment-promotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entertainment Publications