Organika Health Products

What Organika Health Products does

Organika Health Products Inc. is a privately held, family-run Canadian health supplement manufacturer and distributor founded in 1990 and headquartered in Vancouver, BC, with a secondary distribution warehouse in Toronto. The company operates a portfolio of 227 SKUs across six core categories — collagen (Canada's #1 brand per IQVIA Consumer Health Insights through December 2023), electrolytes, protein, creatine, supplements, and fibre — plus dedicated kids and baby lines and themed wellness bundles. Manufacturing is conducted in-house at GMP- and CFIA-certified Canadian facilities, with every batch third-party tested 5-7 times against 120+ quality and safety markers, and the company holds Non-GMO and CarbonNeutral certifications. Sub-brands include O1 (all-in-one daily health), Belli-Bliss™ (fibre), MÜV (sparkling electrolytes), and the Live Healthy Rewards loyalty program.

The business runs a hybrid go-to-market combining direct-to-consumer e-commerce through organika.com — including a Subscribe & Save subscription offering 25% off plus free shipping — with wholesale distribution into 5,000+ Canadian retail stores. Pricing is consumer-grade ($14.99-$64.99 per SKU) with a 60-day money-back guarantee and free shipping over $99. Revenue mechanics span one-time retail/online purchases and recurring subscription orders, with additional channels under development including a Corporate Wellness Program, the Live Healthy Crew affiliate program, and an export inquiry channel for international expansion. The company is operating, actively launching new products, and pursuing category and channel expansion while remaining privately held with no disclosed institutional investment or M&A activity.

Name

Organika Health Products

Legal name

Organika Health Products Inc.

Website

https://organika.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Organika Health Products Inc. is a privately held, family-run Canadian health supplement manufacturer founded in 1990, producing and distributing collagen, electrolytes, protein, creatine, supplements, and fibre across 5,000+ Canadian retail stores and direct e-commerce to mass-market wellness consumers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311), Medicinal and Botanical Manufacturing (325411)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Organic & Clean-Label Baby Nutrition (CRADAEAK)

Keywords

• Natural health supplements
• Collagen protein products
• Electrolyte hydration supplements
• Sports nutrition supplements
• Wellness supplements Canada

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via organika.com, offering individual products and subscription options with 25% savings.
2. Retail Distribution: Products sold through 5000+ retail stores across Canada, generating wholesale revenue through traditional retail channels.
3. Subscribe & Save Program: Recurring subscription model offering 25% discount plus free shipping on all subscription orders, with ability to pause or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Organika Health Products is a Canadian manufacturer and distributor of natural health supplements, producing collagen proteins, electrolytes, protein powders, creatine, magnesium, fibre, superfoods, and kids' vitamins. Products are formulated with clean, non-GMO ingredients, manufactured in GMP and CFIA-certified Canadian facilities, and verified through third-party laboratory testing covering 120+ quality and safety markers per batch. The company distributes its own branded products through a direct e-commerce site (organika.com) and 5,000+ retail stores across Canada.

Product overview

Organika Health Products is a Canadian health supplement company offering a diversified portfolio of wellness products, primarily organized around six core product categories: Collagen (Canada's #1 collagen powder with multiple specialized variants including Beauty, Bone & Joint, Sleep, and Relax formulations), Electrolytes (sachets, bulk containers, and sparkling formats in multiple flavors for hydration support), Protein (whey and plant-based options including All-In-One Nutrition formulas, protein hydrators, and bone broth proteins), Creatine (powders, capsules, sachets, and gummies for athletic performance), Supplements (comprehensive range including O1 all-in-one daily health, 8-in-1 Magnesium, sleep/relaxation aids, stress relief adaptogens, gut health formulas, and specialized wellness products), and Fibre (Belli-Bliss™ brand fibre supplements). The company also offers dedicated Kids and Baby product lines with child-appropriate formulations, and curated Wellness Bundles for targeted health goals. Products are manufactured in Canada under GMP and Health Canada compliance standards with third-party testing for purity and potency.

Differentiator

Problem solved

Functional benefit

Brands

• MÜV: Sparkling electrolyte beverage line for everyday performance hydration
• Belli-Bliss
• O1
• Live Healthy Rewards

Products and services

• Enhanced Collagen Protein Canada's #1 Collagen Powder providing comprehensive support for healthier skin, hair, nails, joints, and gut. Available in multiple specialized variants targeting beauty, bone & joint health, sleep, and relaxation.
• Electrolytes Mineral-packed, thirst-quenching electrolyte products for hydration and energy. Available in sachets, bulk containers, and sparkling beverage formats in multiple flavors including Wild Raspberry, Classic Lemonade, Pink Lemonade, Lemon Iced Tea, Cucumber Pear, Pineapple Passion, Orange Cream, and Peach Paradise.
• Protein Products Clean, high-quality protein products for rebuilding muscle, managing cravings, and maintaining energy. Includes All Day Protein Hydrator, Whey-Based Daily Nutrition All-In-One Protein, Whey Protein Isolate with Enhanced Collagen, Organic Plant Protein with Probiotics, Plant-Based Daily Nutrition All-In-One Protein, and Kids All-In-One Daily Nutrition.
• Creatine Supplements Pure creatine monohydrate supplements designed to support training, recovery, and athletic performance. Available in unflavoured and flavored powders, capsules, on-the-go sachets, and gummies.
• O1 Total Daily Health All-in-one daily health solution containing 53 powerful ingredients in every bottle, providing comprehensive daily nutritional support in a single product.
• 8-in-1 Magnesium Comprehensive magnesium supplement combining eight essential forms of magnesium in one formula targeting sleep improvement, muscle function, and stress relief. Priced at $39.99 for 90 vcaps.
• Magnesium Variants (L-Threonate, Malate, Taurate) Specialized magnesium supplements including Magnesium L-Threonate for bones and muscle function, Magnesium Malate for muscles and metabolism, and Magnesium Taurate for heart health and daily energy.
• Belli-Bliss Fibre Products Fibre supplements under the Belli-Bliss brand including Fibre Complete, Fibre Hydration, and Fibre Glucose for targeted gut health, glucose health, and hydration support.
• Superfoods Nutrient-dense superfood products including Bone Broth Protein Powders, Digest Greens, Organic Spirulina Powder and Tablets, Reishi Mushroom Extract, Maca products, Organic Coconut Sauce, Activated Charcoal, and Green Tea Extract.
• Kids Products Gentle supplements designed specifically for children including Kids Multi Gummies, Kids Iron Gummies, Kids Sneaky Boost, Kids Zinc Spray, Kids Liquid Calcium Plus with D3 & K2, Kids Probiotic Chewables, Baby Probiotic Drops with Vitamin D, and Kids Electrolytes.
• Sleep & Relaxation Supplements Sleep and relaxation support products including Mind Calm Capsules and Powder, Enhanced Collagen Protein Sleep, Tart Cherry, Magnesium Bisglycinate, Magnesium + Melatonin, Melatonin, L-Theanine, and L-Theanine + Caffeine formulations.
• Stress Relief Supplements Stress relief and adaptogen supplements including Ashwagandha with Black Pepper designed to lower cortisol and promote calm.
• Gut Health Supplements Comprehensive gut health support supplements including Probiotic + Prebiotic Powder, NAC (N-Acetyl-L-Cysteine), Inositol (Myo-Inositol), and activated digestive relief formulations.
• Estrogen Balance Hormonal balance supplement supporting healthy estrogen metabolism and overall hormonal balance for women.
• Electrolytes Liver Care Specialized electrolytes formulation with Milk Thistle, Choline & NAC providing hydration with added liver support and protection in Lemon Honey Ginger flavor.
• Wellness Bundles Curated product bundles offering 15-16% savings on themed product combinations targeting protein, immunity, gut health, stress, sleep, energy, hydration, and beauty goals.
• MÜV Sparkling Electrolytes Sparkling electrolyte beverage providing everyday performance hydration. Available in 355ml boxes (4 pack) at $14.99 under the MÜV sub-brand.
• Subscribe & Save Program Recurring monthly subscription service for Organika products offering 25% discount plus free shipping, with the ability to pause or cancel anytime.

Quantifiable outcome

• 5-7 tests per batch, 120+ quality markers checked
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Canadian Retail PartnerscoreChannel Partner/ Reseller/ DistributorOrganika products are distributed through over 5000 retail stores across Canada, including major pharmacy chains, health food stores, and natural wellness retailers. Store locator available on website for customer convenience.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jamieson Wellness: Canada's largest supplement manufacturer and most direct comparable. Both companies manufacture and distribute vitamins, supplements, and health products across Canadian retail channels, with overlapping product categories including vitamins, minerals, and specialty health products.
• Natural Factors: Canadian supplement manufacturer based in British Columbia with vertically integrated operations and broad product portfolio across vitamins, supplements, and herbal formulas. Direct competitor in Canadian retail and natural health channels.
• Sisu Naturals: Canadian premium supplement brand offering vitamins, supplements, and herbal products with strong retail distribution. Comparable mid-sized Canadian supplement competitor with similar product mix and channel strategy.
• CanPrev Natural Health Products: Canadian practitioner-grade supplement brand focusing on natural health products with practitioner endorsement. Comparable mid-sized Canadian brand targeting health-conscious consumers via retail and professional channels.
• Thorne: Premium US-based supplement brand emphasizing third-party testing, purity, and practitioner partnerships. Closely comparable in positioning around rigorous quality testing and science-backed formulations across vitamins, supplements, and sports nutrition.
• Garden of Life: US-based organic and Non-GMO certified supplement brand (now owned by Nestlé Health Science). Direct competitor in clean-label supplements, plant-based protein, and certified organic categories that overlap with Organika's positioning.
• MegaFood: US-based supplement brand focused on whole-food vitamins and minerals with Non-GMO and Certified B Corp credentials. Comparable in clean-label, quality-tested positioning and similar target consumer (health-conscious women and families).
• Life Extension: US-based premium supplement brand with deep product catalog across vitamins, supplements, and specialty health formulations. Comparable in product breadth, science-backed positioning, and DTC + retail distribution strategy.

Broad incumbents

• NOW Foods: One of the largest natural products manufacturers in North America, offering 1,400+ SKUs across supplements, sports nutrition, essential oils, and health foods. Competes with Organika in Canadian retail and e-commerce but operates at substantially larger scale.
• New Chapter: US-based supplement brand owned by Procter & Gamble, offering vitamins and herbal supplements with organic and Non-GMO credentials. Competes with Organika in clean-label supplement positioning, particularly in multivitamins and women's health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/organikahealth
• Xx.com/organikahealth
• Facebookfacebook.com/OrganikaHealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organika Health Products