Coastal Farm & Ranch

What Coastal Farm & Ranch does

Coastal Farm & Ranch, operating legally as Coastal Farm & Home Supply LLC and doing business as Coastal Country, is a privately held, Oregon-incorporated regional retailer founded in 1963 by Bruce Wheeler and headquartered in Albany, Oregon. The company sells a horizontally diversified assortment of farm and ranch supplies (fencing, tanks and pumps, tractor attachments, ag chemicals, livestock handling), equine, poultry, pet, shooting, clothing, footwear, lawn and garden, tools, fireplaces and stoves, outdoor living, automotive, home improvement, sporting goods, and home and gift categories through company-operated physical retail stores across Oregon, Washington, and California and a direct e-commerce website at coastalcountry.com with in-store pickup at select locations.

The business model is primarily transaction-based retail sales, with revenue generated through in-store purchases, online orders (with free shipping on orders over $99), and a dedicated Pro Sales program for commercial farm, ranch, and business customers accessed via direct quote. Customer retention is supported by the Coastal Country Club loyalty program (1 point per $1 spent, $10 in Reward Dollars per 500 points) and a co-branded Coastal Rewards Mastercard issued with First National Bank of Omaha, alongside marketing programs including email, SMS, weekly sales flyers, contests, and community support for 4-H youth and military customers. Pricing follows standard unit retail with a Best Price Guarantee and category-specific promotional cycles rather than subscription or contract-based billing for the consumer book.

The technology footprint is a standard retail e-commerce platform with no disclosed proprietary technology, APIs, SDKs, or AI/ML capabilities; customer touchpoints include the website, SMS short code 47851, and email. Coastal employs 501–1000 people, has no disclosed parent company, funding rounds, M&A activity, or patents, and is wholly owned/operated as an independent LLC with multi-generational founder involvement under the Wheeler family.

Name

Coastal Farm & Ranch

Legal name

Coastal Farm & Home Supply LLC

Website

https://coastalcountry.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Coastal Farm & Ranch is a privately held regional farm, ranch, outdoor, and country lifestyle retailer serving consumers and commercial customers across Oregon, Washington, and California via physical stores, an e-commerce site, and a Pro Sales program.

Ownership category

akta.pro rank

Product category

Farm & Ranch Supply Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Farm ranch supplies
• Livestock equipment
• Agricultural retail
• Outdoor sporting goods
• Workwear footwear

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - In-Store: Physical retail store sales across multiple store locations in Oregon, Washington, and California. Customers purchase farm, ranch, outdoor, clothing, footwear, tools, and home improvement products in-person.
2. E-commerce Sales: Online sales through coastalcountry.com website with shipping to customers and in-store pickup options at select locations.
3. Pro Sales - Business Accounts: Dedicated professional sales program for business customers including farmers, ranchers, and commercial operations.
4. Coastal Country Club Rewards Program: Customer rewards program where members earn Club Points on purchases (1 point per $1 spent) and redeem for Reward Dollars ($10 for every 500 points). Drives customer loyalty and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coastal Farm & Ranch operates company-owned retail stores and the coastalcountry.com e-commerce site selling farm, ranch, livestock, poultry, horse, pet, shooting, clothing, footwear, lawn and garden, tool, fireplace, outdoor living, automotive, home improvement, sporting, and home and gift merchandise to consumers and small businesses across Oregon, Washington, and California. Supporting offerings include the Coastal Country Club rewards loyalty program, the co-branded Coastal Rewards Mastercard, and a Pro Sales program for professional buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Coastal Country Club: Customer rewards program offering Club Points and Reward Dollars for purchases at Coastal stores and online.

Products and services

• Farm & Ranch Supplies
• Poultry Supplies
• Horse Supplies
• Livestock Supplies
• Pet Supplies
• Shooting Supplies
• Clothing
• Footwear
• Lawn & Garden
• Tools
• Fireplaces & Stoves
• Outdoor Living
• Automotive
• Home Improvement
• Sporting & Outdoor
• Home & Gift
• Coastal Country Club Rewards Program
• Coastal Rewards Mastercard
• Pro Sales Program

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fleet Farm: Upper Midwest farm, ranch, automotive, and outdoor retailer combining general merchandise with farm supplies. Comparable product mix and rural consumer targeting to Coastal Farm & Ranch.
• Tractor Supply Company: Largest U.S. farm-and-ranch retail chain with national footprint, ~2,000+ stores. Closest direct competitor to Coastal Farm & Ranch across farm supplies, pet, livestock, equine, and rural lifestyle categories, with significantly greater scale.
• Rural King: Midwestern farm, ranch, and rural lifestyle retailer operating ~130 stores plus e-commerce. Directly comparable assortment and customer base to Coastal across farm, pet, automotive, and outdoor categories.
• Blain's Farm & Fleet: Family-owned regional farm, hardware, and automotive retailer across the upper Midwest. Closely mirrors Coastal's broad-assortment rural lifestyle positioning with comparable store format and customer segments.
• Orscheln Farm and Home: Mid-size farm and ranch retailer (acquired by Tractor Supply in 2021) operating stores across the Midwest and South. Direct comparable to Coastal in store format, product mix, and target customer.
• Runnings: Family-owned farm, ranch, pet, and outdoor retailer with stores across the upper Midwest and Mountain West. Directly comparable to Coastal's broad rural assortment and farm/ranch customer focus.
• Atwoods Ranch & Home: Regional farm, ranch, and home retailer with stores across Oklahoma, Texas, Kansas, and surrounding states. Comparable broad farm-and-ranch assortment and small-town rural customer base.
• Cavender's: Western wear and footwear retailer with ~90 stores across the South and Southwest. Overlaps with Coastal's western boots, workwear, and country lifestyle apparel categories.

Broad incumbents

• Bass Pro Shops: National outdoor and sporting goods retailer (parent of Cabela's) carrying hunting, fishing, boating, and outdoor lifestyle products. Comparable to Coastal's Sporting & Outdoor category at much larger scale and broader scope.
• Ace Hardware: National hardware cooperative with thousands of independently owned stores carrying tools, paint, lawn & garden, and home improvement. Comparable to Coastal's hardware, tools, and lawn & garden categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coastalfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Farm & Ranch