What Runnings does

Runnings Supply, Inc. is a privately held, multi-category regional retailer headquartered in Marshall, Minnesota, founded in 1946 and operating approximately 90 retail locations across 12 US states after its 2024 acquisition of Home of Economy. The company runs a "home, farm, and outdoor" format spanning 14+ departments including clothing and footwear, sporting goods, pet and wildlife, tools, home improvement, lawn and garden, outdoor power equipment, ranch and farm supplies, automotive, and toys, serving rural and small-trade-area consumers such as farm and ranch owners, homeowners, outdoor enthusiasts, and working professionals in agriculture, construction, and outdoor industries. The assortment combines national brands (Carhartt, DEWALT, Milwaukee, YETI, Weber, Vortex, Scotts, Noble Outfitters) with a growing Runnings private-label line (poultry feed, ammo cans, bottled water).

The underlying technology is a conventional e-commerce and retail technology stack: a runnings.com storefront with product catalog, store locator, and a Buy Online Pick Up In Store (BOPIS) service that integrates online ordering with the ~90-store fleet using email notifications and a 14-day pickup hold window. There is no public API, SDK, or documented AI/ML component; the proprietary features highlighted are operational (BOPIS, store locator) rather than algorithmic. Adjacent products include a co-branded Runnings Mastercard with rewards points, and digital and physical Runnings gift cards.

The business model is straightforward omnichannel retail merchandise sales through company-owned stores and the e-commerce website, priced at individual unit pricing across a wide assortment. Marketing is conducted through email newsletters (with a $10 off $50+ new-subscriber incentive), the runnings.com blog ("The Run Down"), weekly/monthly promotional sales flyers, and community/store events. Revenue is not publicly disclosed and the company is privately held with no parent company, institutional investor, or public listing, expanding primarily through bolt-on acquisitions such as Home of Economy rather than external capital.

Name

Runnings

Legal name

Runnings Supply, Inc.

Website

https://runnings.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Runnings is a privately held regional retailer operating approximately 90 stores across 12 US states, selling home, farm, and outdoor merchandise alongside a growing private-label line to rural consumers through retail locations and its runnings.com e-commerce platform with BOPIS.

Ownership category

akta.pro rank

Product category

Farm and Home Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Outdoor & Sporting Goods-Focused Catalog Department Store Retailers (CRAGAIAG)

akta.pro secondary industries

General Home Improvement & Hardware Stores (CRAIADAA), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Farm and ranch supplies
• Outdoor sporting goods
• Retail hardware stores
• Work clothing footwear
• Home improvement products

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail merchandise sales: Revenue generated from selling hardware, farm supplies, outdoor equipment, clothing, footwear, home improvement products, lawn and garden supplies, automotive products, sporting goods, pet supplies, and grocery items through company-owned retail stores and e-commerce website.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Runnings operates a network of more than 90 retail stores across 12 US states and an e-commerce website selling home, farm, and outdoor products. The assortment spans clothing and footwear, sporting goods, tools, home improvement, lawn and garden, outdoor power equipment, ranch and farm supplies, automotive, pet supplies, and groceries, complemented by Runnings private-label items and a co-branded Runnings Mastercard.

Product overview

Runnings operates as a regional retail chain offering a broad assortment of home, farm, and outdoor products through both physical store locations and an e-commerce platform. The product portfolio spans multiple departments including Clothing & Footwear, Sporting Goods, Pets & Wildlife, Tools, Home Improvement, Home & Food, Lawn & Garden, Outdoor Power Equipment, Ranch & Farm, Automotive & Batteries, and Toys & Games. The company sells both national brands (DEWALT, Milwaukee Tool, Carhartt, Noble Outfitters, Scotts, Vortex, YETI, Weber) and Runnings private-label products. E-commerce operations support home delivery and Buy Online Pick Up In Store services. As of mid-2024, Runnings operates approximately 90 locations across 12 states following the announced acquisition of Home of Economy.

Differentiator

Problem solved

Functional benefit

Brands

• Runnings (private label): Company's own brand of products including poultry feed, bottled water, ammo cans, and other retail items sold under the Runnings brand name.

Products and services

• Runnings E-commerce Platform Multi-department online retail platform offering home, farm, and outdoor products with shipping and Buy Online Pick Up In Store capabilities, supporting the full Runnings assortment of national and Runnings private-label brands.
• Runnings Brand Poultry Feed Products Private-label animal feed products sold under the Runnings brand, including All Flock Poultry Feed, Poultry Scratch Grains, Poultry Layer Crumble, Layer Pellet, and Cracked Corn for poultry and small-livestock owners.
• Runnings Mastercard Co-branded credit card issued for Runnings customers offering rewards points on purchases, with a limited-time new-approval incentive.
• Runnings Gift Cards Digital and physical Runnings gift cards available for purchase, with online balance checking functionality.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Home of EconomycoreStrategic or Co-development Partner · 30 May 2024Home of Economy, a North Dakota-based fleet store chain with 8 stores, announced its sale to Runnings. The acquisition was announced on May 30, 2024, with closing expected in September 2024. The stores will operate under the Home of Economy name temporarily before transitioning to the Runnings brand. Home of Economy had been operating in the Grand Forks region for 85 years.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bomgaars: Family-owned farm and home retail chain with 70+ stores across IA, MN, SD, NE, WY, CO, and AR — directly comparable to Runnings in assortment (farm supplies, hardware, sporting goods) and rural customer base.
• Fleet Farm: Upper Midwest regional retailer (45+ stores across MN, WI, IA, ND, SD) selling farm, auto, outdoor, sporting goods, and apparel — directly overlapping Runnings' geography and product mix.
• Atwoods Ranch & Home: Mid-South and Midwest farm/home/outdoor retailer (50+ stores) competing in a similar rural lifestyle format with ranch, farm, pet, sporting goods, and apparel categories.
• Tractor Supply Co: The largest rural-lifestyle retailer in the U.S. (2,000+ stores), Tractor Supply targets farm/ranch, homeowners, outdoor enthusiasts, and tradespeople with a nearly identical customer profile and assortment to Runnings, including Carhartt, DEWALT, and YETI brands.
• Blain's Farm & Fleet: Privately held Midwest-based chain offering farm supplies, hardware, sporting goods, automotive, and apparel across ~40 stores in Illinois, Iowa, Wisconsin, and Michigan — a near-clone of Runnings' format and rural trade area.

Broad incumbents

• Menards: Midwest-based home improvement and general merchandise giant (300+ stores), directly overlapping Runnings on hardware, tools, lawn/garden, and outdoor power equipment — though broader in assortment and more urban in footprint.
• True Value: Hardware cooperative (4,500+ stores) serving rural and suburban markets with hardware, tools, paint, and outdoor categories — comparable assortment overlap with Runnings.
• The Home Depot: National home improvement leader (2,000+ stores), competing with Runnings in tools, hardware, lawn/garden, and outdoor power equipment, but lacking Runnings' farm/ranch depth and rural density.
• Lowe's: National home improvement retailer (1,700+ stores) competing in hardware, tools, appliances, and outdoor equipment — broader assortment but less specialized for rural farm/ranch customers.
• Ace Hardware: Cooperative hardware retailer (5,000+ independently owned stores) with strong rural penetration; overlaps with Runnings in tools, hardware, and lawn/garden categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyRunnings
• Facebookfacebook.com/myrunnings
• LinkedInlinkedin.com/company/runnings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runnings