Coastal Farm & Ranch
Coastal Farm & Ranch is a privately held regional farm, ranch, outdoor, and country lifestyle retailer serving consumers and commercial customers across Oregon, Washington, and California via physical stores, an e-commerce site, and a Pro Sales program.
- Company typePrivate
- Founded1963
- HeadquartersAlbany, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Coastal Farm & Ranch does
Coastal Farm & Ranch, operating legally as Coastal Farm & Home Supply LLC and doing business as Coastal Country, is a privately held, Oregon-incorporated regional retailer founded in 1963 by Bruce Wheeler and headquartered in Albany, Oregon. The company sells a horizontally diversified assortment of farm and ranch supplies (fencing, tanks and pumps, tractor attachments, ag chemicals, livestock handling), equine, poultry, pet, shooting, clothing, footwear, lawn and garden, tools, fireplaces and stoves, outdoor living, automotive, home improvement, sporting goods, and home and gift categories through company-operated physical retail stores across Oregon, Washington, and California and a direct e-commerce website at coastalcountry.com with in-store pickup at select locations.
The business model is primarily transaction-based retail sales, with revenue generated through in-store purchases, online orders (with free shipping on orders over $99), and a dedicated Pro Sales program for commercial farm, ranch, and business customers accessed via direct quote. Customer retention is supported by the Coastal Country Club loyalty program (1 point per $1 spent, $10 in Reward Dollars per 500 points) and a co-branded Coastal Rewards Mastercard issued with First National Bank of Omaha, alongside marketing programs including email, SMS, weekly sales flyers, contests, and community support for 4-H youth and military customers. Pricing follows standard unit retail with a Best Price Guarantee and category-specific promotional cycles rather than subscription or contract-based billing for the consumer book.
The technology footprint is a standard retail e-commerce platform with no disclosed proprietary technology, APIs, SDKs, or AI/ML capabilities; customer touchpoints include the website, SMS short code 47851, and email. Coastal employs 501–1000 people, has no disclosed parent company, funding rounds, M&A activity, or patents, and is wholly owned/operated as an independent LLC with multi-generational founder involvement under the Wheeler family.
Coastal Farm & Ranch firmographics
Firmographics- Name
- Coastal Farm & Ranch
- Legal name
- Coastal Farm & Home Supply LLC
- Website
- https://coastalcountry.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Coastal Farm & Ranch is a privately held regional farm, ranch, outdoor, and country lifestyle retailer serving consumers and commercial customers across Oregon, Washington, and California via physical stores, an e-commerce site, and a Pro Sales program.
- Ownership category
- akta.pro rank
Coastal Farm & Ranch industry classification
Industry- Product category
- Farm & Ranch Supply Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Fishing & Tackle Retail (CRAMABAL)
- akta.pro secondary industry
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where Coastal Farm & Ranch is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Coastal Farm & Ranch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - In-Store: Physical retail store sales across multiple store locations in Oregon, Washington, and California. Customers purchase farm, ranch, outdoor, clothing, footwear, tools, and home improvement products in-person.
- E-commerce Sales: Online sales through coastalcountry.com website with shipping to customers and in-store pickup options at select locations.
- Pro Sales - Business Accounts: Dedicated professional sales program for business customers including farmers, ranchers, and commercial operations.
- Coastal Country Club Rewards Program: Customer rewards program where members earn Club Points on purchases (1 point per $1 spent) and redeem for Reward Dollars ($10 for every 500 points). Drives customer loyalty and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
| Other | Pay-as-you-go | Military and Honored Citizen Discount |
| Other | Multi-year contract | Pro Sales Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Coastal Farm & Ranch product offering
Product offeringCore offering
Coastal Farm & Ranch operates company-owned retail stores and the coastalcountry.com e-commerce site selling farm, ranch, livestock, poultry, horse, pet, shooting, clothing, footwear, lawn and garden, tool, fireplace, outdoor living, automotive, home improvement, sporting, and home and gift merchandise to consumers and small businesses across Oregon, Washington, and California. Supporting offerings include the Coastal Country Club rewards loyalty program, the co-branded Coastal Rewards Mastercard, and a Pro Sales program for professional buyers.
Differentiator
Problem solved
Functional benefit
Brands
- Coastal Country Club: Customer rewards program offering Club Points and Reward Dollars for purchases at Coastal stores and online.
Products and services
- Farm & Ranch Supplies
- Poultry Supplies
- Horse Supplies
- Livestock Supplies
- Pet Supplies
- Shooting Supplies
- Clothing
- Footwear
- Lawn & Garden
- Tools
- Fireplaces & Stoves
- Outdoor Living
- Automotive
- Home Improvement
- Sporting & Outdoor
- Home & Gift
- Coastal Country Club Rewards Program
- Coastal Rewards Mastercard
- Pro Sales Program
Companies that use Coastal Farm & Ranch
Customer profileSegments6 records
Ideal customer profiles4 records
Coastal Farm & Ranch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coastal Farm & Ranch partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Coastal Farm & Ranch competitors and assessment
Company assessmentDirect peers
- Fleet Farm: Upper Midwest farm, ranch, automotive, and outdoor retailer combining general merchandise with farm supplies. Comparable product mix and rural consumer targeting to Coastal Farm & Ranch.
- Tractor Supply Company: Largest U.S. farm-and-ranch retail chain with national footprint, ~2,000+ stores. Closest direct competitor to Coastal Farm & Ranch across farm supplies, pet, livestock, equine, and rural lifestyle categories, with significantly greater scale.
- Rural King: Midwestern farm, ranch, and rural lifestyle retailer operating ~130 stores plus e-commerce. Directly comparable assortment and customer base to Coastal across farm, pet, automotive, and outdoor categories.
- Blain's Farm & Fleet: Family-owned regional farm, hardware, and automotive retailer across the upper Midwest. Closely mirrors Coastal's broad-assortment rural lifestyle positioning with comparable store format and customer segments.
- Orscheln Farm and Home: Mid-size farm and ranch retailer (acquired by Tractor Supply in 2021) operating stores across the Midwest and South. Direct comparable to Coastal in store format, product mix, and target customer.
- Runnings: Family-owned farm, ranch, pet, and outdoor retailer with stores across the upper Midwest and Mountain West. Directly comparable to Coastal's broad rural assortment and farm/ranch customer focus.
- Atwoods Ranch & Home: Regional farm, ranch, and home retailer with stores across Oklahoma, Texas, Kansas, and surrounding states. Comparable broad farm-and-ranch assortment and small-town rural customer base.
- Cavender's: Western wear and footwear retailer with ~90 stores across the South and Southwest. Overlaps with Coastal's western boots, workwear, and country lifestyle apparel categories.
Broad incumbents
- Bass Pro Shops: National outdoor and sporting goods retailer (parent of Cabela's) carrying hunting, fishing, boating, and outdoor lifestyle products. Comparable to Coastal's Sporting & Outdoor category at much larger scale and broader scope.
- Ace Hardware: National hardware cooperative with thousands of independently owned stores carrying tools, paint, lawn & garden, and home improvement. Comparable to Coastal's hardware, tools, and lawn & garden categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coastal Farm & Ranch social profiles
Digital presenceCoastal Farm & Ranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coastal Farm & Ranch leadership team
Management profileNumber of profiles
Profiles1 record
Coastal Farm & Ranch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coastal Farm & Ranch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coastal Farm & Ranch
What does Coastal Farm & Ranch do?
Coastal Farm & Ranch operates company-owned retail stores and the coastalcountry.com e-commerce site selling farm, ranch, livestock, poultry, horse, pet, shooting, clothing, footwear, lawn and garden, tool, fireplace, outdoor living, automotive, home improvement, sporting, and home and gift merchandise to consumers and small businesses across Oregon, Washington, and California. Supporting offerings include the Coastal Country Club rewards loyalty program, the co-branded Coastal Rewards Mastercard, and a Pro Sales program for professional buyers.
Is Coastal Farm & Ranch a public or private company?
Coastal Farm & Ranch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coastal Farm & Ranch founded?
Coastal Farm & Ranch was founded in 1963. It employs 501 to 1,000 people.
Where is Coastal Farm & Ranch based?
Coastal Farm & Ranch is headquartered in Albany, United States, in the North America region.
How does Coastal Farm & Ranch make money?
Four revenue lines are on record. Retail Sales - In-Store is the primary driver. The others are E-commerce Sales, pro Sales - Business Accounts and coastal Country Club Rewards Program.
Who are Coastal Farm & Ranch's main competitors?
Direct peers on record are Fleet Farm, Tractor Supply Company, Rural King, Blain's Farm & Fleet, Orscheln Farm and Home, Runnings, Atwoods Ranch & Home and Cavender's. Broad incumbents are Bass Pro Shops and Ace Hardware.
Does Coastal Farm & Ranch have an API?
No public API is recorded for Coastal Farm & Ranch.
What industry is Coastal Farm & Ranch in?
Coastal Farm & Ranch's product category is Farm & Ranch Supply Retail. Its primary akta.pro industry code is CRAMABAL, Fishing & Tackle Retail, with a secondary code of HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care). Its NAICS code is 44424 and its SIC code is 5200.