What Maison Miru does

Maison Miru (DBA: MIRU) is a privately held direct-to-consumer jewelry brand that sells body piercing jewelry — including earrings, hoops, necklaces, rings, bracelets, and nose rings — through its own Shopify-powered online storefront. Its flagship product is Nap Earrings®, a registered trademark for sleep-friendly flat-backed stud earrings designed for comfortable 24/7 wear, offered across a range of styles (Celestial Crystal Solitaire, Sphere, Bezel Pear Chain, Lab Grown Diamond) and materials spanning titanium, stainless steel, sterling silver, solid 14k gold, and lab-grown diamonds. The company's core technology is a proprietary branded product design (Nap Earrings®) combined with a Shopify e-commerce stack.

The brand targets body piercing enthusiasts across nine piercing categories (stacked lobe, helix, forward helix, conch, tragus, daith, rook, nostril, septum), with secondary audiences in gift buyers and self-expression-oriented consumers drawn to the "Your Stack is Your Self-Portrait" positioning. Pricing runs from $40 entry-level titanium cartilage hoops to $220+ Lab Grown Diamond Nap Earrings, with free shipping over $150 and a Stack Builder bundling tool that supports curated multi-piece purchases. Revenue is generated exclusively through one-time product sales via the DTC storefront; no wholesale, marketplace, or physical retail presence is disclosed. The Stack loyalty program, an affiliates program, and an educational blog ("All About Piercings") support retention and top-of-funnel acquisition, and earned media coverage in Vogue, Goop, The Coveteur, and The Zoe Report functions as low-cost brand-building. No funding rounds, investors, leadership team, or financial disclosures are publicly available.

Name

Maison Miru

Legal name

MIRU

Website

https://maisonmiru.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Miru is a direct-to-consumer jewelry brand selling body piercing jewelry across nine piercing types, anchored by its patented Nap Earrings® line in titanium, gold, and lab-grown diamonds priced from $40 to $220+.

Ownership category

akta.pro rank

Product category

Body Piercing Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• Body piercing jewelry
• Flat back earrings
• Ear stacking jewelry
• Titanium cartilage earrings
• Lab grown diamond studs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Jewelry Product Sales: One-time purchase of jewelry products including earrings, necklaces, rings, bracelets, and accessories. Products range from $40-$220+ with premium materials commanding higher prices. Also offers gift sets and bundles through their Stack Builder tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maison Miru is a direct-to-consumer jewelry brand that designs and sells body piercing jewelry through its own Shopify e-commerce storefront. Its signature proprietary product line is Nap Earrings®, flat-backed studs engineered for comfortable sleepwear, offered alongside hoops, huggies, cartilage earrings, nose rings, necklaces, rings, and bracelets made from titanium, stainless steel, sterling silver, solid 14k gold, and lab-grown diamonds. Products are priced from $40 to over $220 and sold directly to individual consumers globally, supported by a Stack Builder bundling tool and The Stack loyalty program.

Product overview

Maison Miru is a direct-to-consumer jewelry brand offering a unified portfolio of body jewelry and fashion accessories centered around their signature Nap Earrings® technology. The product line includes ear jewelry organized by style (hoops, studs, cartilage earrings), material (titanium, stainless steel, sterling silver, solid gold, diamonds, gemstones), and piercing type. Key products include the patented Nap Earrings® line designed for comfortable sleeping, various hoop styles (Classic Huggie Hoops, Bold Hoops), cartilage-specific jewelry, and lab-grown diamond pieces. The Stack Builder tool enables customers to create curated jewelry sets, while the Möbius collection represents their artistic sub-brand. The brand operates a loyalty program called The Stack and offers products across multiple price points, from affordable titanium pieces to premium solid gold and diamond jewelry.

Differentiator

Problem solved

Functional benefit

Products and services

• Nap Earrings® Signature proprietary line of flat-backed nap earrings designed to be comfortable for sleeping while worn, available in multiple styles (Celestial Crystal Solitaire, Sphere, Bezel Pear Chain, Lab Grown Diamond) and materials (titanium, solid gold, lab-grown diamond). Targeted at consumers with body piercings who want 24/7 wearability.
• Classic Huggie Hoops, 11mm Bestselling 11mm small hoop earrings designed to hug the earlobe, available in titanium with gold, silver, and rose gold finishes, priced at $95.
• Bold Hoops, 14mm Statement hoop earrings in 14mm size, made with titanium in gold finish, priced at $130.
• Classic Cartilage Hoop Hoop earrings designed specifically for cartilage piercings, made in titanium with gold or silver finish, priced at $40.
• Lab Grown Diamond Nap Earrings Nap earrings featuring 0.20 TCW lab-grown diamonds, combining the nap earring comfort design with diamond premium materials, priced from $220.
• Everyday Hoop Duo A pair of hoop earrings in two different sizes for everyday wear, made with titanium in gold finish, priced at $190.
• Sphere Nap Earrings, 3mm Small spherical nap earrings in 3mm size featuring the nap earring design for comfortable sleeping, priced at $80.
• Möbius Collection A signature jewelry collection featuring Möbius strip-inspired designs representing the brand's artistic approach to jewelry.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mejuri: Mejuri is a leading DTC fine and fashion jewelry brand offering everyday earrings, necklaces, rings, and piercing jewelry directly to consumers. Highly comparable to Maison Miru in DTC model, piercing-jewelry focus, and self-expression marketing positioning.
• Astrid & Miyu: Astrid & Miyu is a DTC jewelry brand specializing in piercing jewelry (lobe, helix, conch, tragus) with stackable designs and a similar piercing-type-led storefront organization. Directly competes with Maison Miru in the sleep-and-stack piercing segment.
• Studs: Studs is a piercing-focused jewelry brand with a DTC storefront and piercing studio retail locations. Comparable to Maison Miru in piercing-jewelry assortment and target consumer (millennial/Gen Z self-expression seekers).
• Catbird: Catbird is a Brooklyn-based jewelry brand known for stackable, dainty piercing and everyday jewelry. Comparable to Maison Miru in positioning (stack-building, piercing focus) and material offering (14k gold, sterling silver).
• Stone and Strand: Stone and Strand is a DTC fine jewelry brand offering earrings, necklaces, and rings with editorial-led marketing. Comparable to Maison Miru in DTC premium positioning and earned-media-driven brand building (Vogue, etc.).
• Maria Tash: Maria Tash is a luxury piercing jewelry brand with both DTC e-commerce and piercing studio retail. Directly comparable to Maison Miru in piercing-jewelry specialization and stackable fine jewelry positioning, though at a higher price tier.

Broad incumbents

• BaubleBar: BaubleBar is a broader fashion jewelry brand with extensive piercing and ear stack assortments. Comparable to Maison Miru in piercing-jewelry focus but operates at larger scale with broader price tiers and multiple distribution channels.
• Kendra Scott: Kendra Scott is an established jewelry brand with broad assortments including earrings and everyday pieces. Comparable to Maison Miru in DTC fine/fashion jewelry but operates at significantly larger scale with physical retail.

Emerging players

• Hey Harper: Hey Harper is a DTC piercing jewelry brand focused on affordable, trend-driven ear stacks. Comparable to Maison Miru in piercing-first assortment but competes at a lower price tier with fashion-forward designs.
• Atolea: Atolea is a DTC jewelry brand offering waterproof, tarnish-resistant everyday jewelry. Comparable to Maison Miru in everyday-wear positioning and stackable assortment, with overlap in piercing jewelry categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MaisonMiru
• Facebookfacebook.com/MaisonMiru
• LinkedInlinkedin.com/company/maisonmiru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Miru