Hey Harper
Hey Harper is a Lisbon-based, founder-owned waterproof jewelry brand founded in 2018 that uses PVD-coated stainless steel with a lifetime color warranty, selling direct-to-consumer and via Target, Amazon, Zalora, Lyst, and global stockists across Europe, North America, the Middle East, and Asia.
- Company typePrivate
- Founded2018
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hey Harper does
Hey Harper is a waterproof jewelry brand founded in 2018 by Catarina Oliveira and headquartered in Lisbon, Portugal, with a UK entity registered in Bristol. The company designs, manufactures, and retails jewelry built on Physical Vapor Deposition (PVD) coating applied to stainless steel substrates, a process the company claims is 10x more durable than traditional plating and is paired with a lifetime color warranty. Its core product range spans necklaces, earrings, rings, bracelets, and anklets, and has expanded into adjacent categories including watches, a charm bar, swimwear, athleisure, and a subscription box.
The business operates a DTC-first go-to-market anchored on heyharper.com and a heavy social-media presence on Instagram and TikTok, supplemented by third-party retail and marketplace channels including Target in the US, Amazon, Zalora, Lyst, Garmentory, and an international stockist network. Geographically, the brand is distributed across Europe (France, Switzerland, UK, Portugal), North America (US, Canada), the Middle East (Kuwait), and Asia (South Korea, Taiwan, the Philippines, Singapore, Hong Kong, Malaysia). Revenue mechanics combine one-off e-commerce transactions, physical retail wholesale via Target and stockists, marketplace sales, and recurring revenue from the subscription box.
Hey Harper is founder-owned and bootstrapped, with no external investors disclosed in the available data. Operations, brand-building, and geographic expansion have been funded organically, and the company positions itself as the "original waterproof jewelry brand," using PVD technology and the lifetime color warranty as its primary differentiation versus conventional plated jewelry competitors.
Hey Harper firmographics
Firmographics- Name
- Hey Harper
- Legal name
- Hey Harper UK
- Website
- https://heyharper.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hey Harper is a Lisbon-based, founder-owned waterproof jewelry brand founded in 2018 that uses PVD-coated stainless steel with a lifetime color warranty, selling direct-to-consumer and via Target, Amazon, Zalora, Lyst, and global stockists across Europe, North America, the Middle East, and Asia.
- Ownership category
- akta.pro rank
Hey Harper industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Alternative Materials Fashion Jewelry (Acrylic/Resin/Wood/Fabric/Ceramic) (CRAKABAK)
- akta.pro secondary industry
- Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)
Keywords
Where Hey Harper is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Hey Harper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales (Jewelry): Hey Harper sells its waterproof jewelry directly to consumers through its own e-commerce storefront (heyharper.com). Products include necklaces, earrings, rings, bracelets, anklets, and charms in gold and silver finishes. Customers purchase individual pieces or sets. This is a one-time purchase model with no recurring fees, though the company also offers a subscription box.
- Watches: Hey Harper offers a line of waterproof watches sold directly via its e-commerce platform and through third-party marketplaces. Watches carry their own separate warranty covering breakage and defects.
- Athleisure & Swimwear: Beyond jewelry, Hey Harper has expanded into adjacent lifestyle categories including athleisure clothing and swimwear, sold through the same e-commerce and marketplace channels.
- Subscription Box: Hey Harper offers a subscription box service (VIP50 Subscription, GWP subscription) where customers receive curated jewelry pieces on a recurring basis. Subscribers can manage, pause, or cancel their subscriptions and receive add-on items.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Hey Harper product offering
Product offeringCore offering
Hey Harper designs, manufactures, and sells waterproof jewelry (necklaces, earrings, rings, bracelets, anklets) and watches made from stainless steel with proprietary PVD coating, backed by a lifetime color warranty. The brand has expanded into adjacent lifestyle categories including athleisure, swimwear, customizable charms, and a recurring jewelry subscription box, sold direct-to-consumer through its own e-commerce site, retail partners, and third-party marketplaces.
Product overview
Hey Harper is a direct-to-consumer waterproof jewelry brand offering a unified portfolio of products centered around stainless steel jewelry with proprietary PVD (Physical Vapor Deposition) coating technology. The core product line includes Necklaces, Earrings, Rings, Bracelets, and Anklets—all waterproof and backed by a lifetime color warranty. The brand has expanded into complementary categories including Watches, Swimwear, Athleisure, and The Charm Bar (customizable charms). A Subscription Box service offers recurring jewelry deliveries with VIP tiers. Distribution spans direct-to-consumer e-commerce and physical retail through Target stores. The brand's value proposition is built on 10x more durable coating technology compared to traditional gold or silver plating, enabling customers to wear jewelry during water activities without color fading.
Differentiator
Problem solved
Functional benefit
Products and services
- Jewelry Collection Waterproof jewelry crafted from stainless steel with PVD coating, available in gold and silver finishes including necklaces, earrings, rings, bracelets, and anklets, backed by a lifetime color warranty.
- Necklaces Waterproof chain necklaces in gold and silver finishes, finished with PVD plating that ensures waterproof, sweatproof, and lotion-resistant properties.
- Earrings Waterproof earrings in sets, studs, hoops, huggies, ear cuffs, and drop styles, available in gold and silver with lifetime color warranty.
- Rings Waterproof rings including everyday dainty rings, gem and crystal rings, chunky rings, signet rings, silver rings, and pinky rings, finished with PVD plating.
- Bracelets Waterproof bracelets including charm bracelets, chains, and dressy styles made with PVD plating technology.
- Anklets Waterproof anklets designed for daily wear, finished with PVD plating and resistant to water, sweat, lotion, and perfume.
- Watches Waterproof watches sold directly via the e-commerce platform and third-party marketplaces, each carrying a separate warranty covering breakage and defects.
- The Charm Bar Customizable charms organized by themes for personal expression, designed to be added to compatible charm bracelets and chains.
- Swimwear Swimwear and bikinis sold through the same e-commerce and marketplace channels as the core jewelry line, extending the brand's lifestyle positioning.
- Athleisure Athletic leisurewear clothing made from specific materials with special features, sold alongside the core jewelry range.
- Subscription Box Recurring subscription box service delivering curated jewelry pieces with options including GWP subscription and VIP50 subscription tiers; subscribers can manage, pause, or cancel and receive add-on items.
Quantifiable outcome
- PVD coating is 10x more durable than traditional gold or silver plating
- +2 more outcomes
Companies that use Hey Harper
Customer profileSegments1 record
Ideal customer profiles1 record
Hey Harper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Hey Harper partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, regional and minor.
- TargetcoreHey Harper products are sold in Target stores across the United States. The company has a dedicated Target store locator page on its website, indicating this is a significant retail partnership. Target's broad US footprint provides Hey Harper with mass-market physical retail presence alongside its e-commerce operations.
- AmazoncoreHey Harper sells its waterproof jewelry on Amazon in the USA. This marketplace partnership gives the brand access to Amazon's massive customer base and fulfillment infrastructure, enabling broader reach beyond direct e-commerce.
- ZaloraregionalZalora is a leading fashion e-commerce platform across Asia, serving Taiwan, Philippines, Singapore, Hong Kong, and Malaysia. Hey Harper has stockist listings on Zalora in multiple Asian markets, enabling regional distribution in Asia-Pacific.
- LystregionalLyst is a global fashion discovery platform that curates products from thousands of brands. Hey Harper is listed on Lyst in the UK and USA markets, providing discovery-based traffic and sales.
- The BayregionalThe Bay (Hudson's Bay Company) is a major Canadian department store chain. Hey Harper products are available through The Bay, providing the brand with physical retail presence in Canada.
- Le Dressing du PrintempsminorA boutique retailer located in Paris, France, Le Dressing du Printemps carries Hey Harper jewelry, providing the brand with presence in the French fashion retail market.
- GalaxusminorA major Swiss online retailer, Galaxus stocks Hey Harper products, providing distribution in the Swiss market.
- WizwidminorA South Korean fashion e-commerce platform, Wizwid carries Hey Harper jewelry for the South Korean market.
- GarmentoryminorGarmentory is a US-based fashion marketplace focused on independent boutiques and emerging brands. Hey Harper is available on Garmentory in the USA.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hey Harper competitors and assessment
Company assessmentDirect peers
- Gorjana: California-based DTC jewelry brand with layered, everyday styling and a strong wholesale + DTC mix including Sephora. Comparable to Hey Harper in everyday-jewelry positioning, layering/stacking design language, and multi-channel retail distribution.
- Mejuri: Direct-to-consumer everyday fine and fashion jewelry brand selling necklaces, earrings, rings, and bracelets online and through retail. Directly comparable to Hey Harper in category (everyday jewelry), customer (women, accessible price points), and omnichannel model.
- Catbird: Independent DTC jewelry brand with own stores and an emphasis on dainty, everyday pieces. Comparable to Hey Harper in everyday-jewelry positioning, women-targeted design, and brand-led DTC model.
- Ana Luisa: DTC fine-jewelry brand offering everyday gold and silver pieces at accessible price points through its own e-commerce site. Comparable to Hey Harper in everyday-jewelry positioning, target customer, and direct-to-consumer model.
- Monica Vinader: DTC demi-fine jewelry brand with omnichannel retail and a sustainability/durability narrative. Comparable to Hey Harper in everyday-wearable positioning, omnichannel distribution, and emphasis on durable everyday wear.
- Aurate: DTC jewelry brand offering gold vermeil and everyday pieces with a focus on transparent pricing and responsible sourcing. Comparable to Hey Harper in channel (own e-commerce + retail), price band, and target demographic.
- BaubleBar: Direct-to-consumer fashion and personalized jewelry brand with strong retail partnerships and a charm/personalization focus. Closely comparable to Hey Harper in fashion-jewelry positioning, charm/personalization line, and omnichannel retail presence.
Others
- Etsy: Online marketplace aggregating independent jewelry sellers, including many waterproof and PVD-coated brands. Comparable as an ecosystem channel where Hey Harper competes for the same end customer's jewelry search and discovery intent.
Broad incumbents
- Pandora: Global jewelry incumbent specializing in charm bracelets and stackable fashion jewelry sold through concept stores and wholesale. Comparable as a broad incumbent that competes for the same everyday-jewelry and charm-driven occasions as Hey Harper.
- Kendra Scott: Large US jewelry and lifestyle brand with own retail stores, wholesale, and a customization/personalization focus. Comparable to Hey Harper as a broader incumbent in the everyday-jewelry and lifestyle-adjacent space with a personalization angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hey Harper social profiles
Digital presenceHey Harper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hey Harper leadership team
Management profileNumber of profiles
Profiles1 record
Hey Harper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hey Harper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hey Harper
What does Hey Harper do?
Hey Harper designs, manufactures, and sells waterproof jewelry (necklaces, earrings, rings, bracelets, anklets) and watches made from stainless steel with proprietary PVD coating, backed by a lifetime color warranty. The brand has expanded into adjacent lifestyle categories including athleisure, swimwear, customizable charms, and a recurring jewelry subscription box, sold direct-to-consumer through its own e-commerce site, retail partners, and third-party marketplaces.
Is Hey Harper a public or private company?
Hey Harper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hey Harper founded?
Hey Harper was founded in 2018. It employs 11 to 50 people.
Where is Hey Harper based?
Hey Harper is headquartered in Lisbon, Portugal, in the Europe region.
How does Hey Harper make money?
Four revenue lines are on record. Direct E-commerce Sales (Jewelry) is the primary driver. The others are watches, athleisure & Swimwear and subscription Box.
Who are Hey Harper's main competitors?
Direct peers on record are Gorjana, Mejuri, Catbird, Ana Luisa, Monica Vinader, Aurate and BaubleBar. Etsy is listed as an others. Broad incumbents are Pandora and Kendra Scott.
Does Hey Harper have an API?
No public API is recorded for Hey Harper.
What industry is Hey Harper in?
Hey Harper's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAK, Alternative Materials Fashion Jewelry (Acrylic/Resin/Wood/Fabric/Ceramic), with a secondary code of CRAKABAE, Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo). Its NAICS code is 458310 and its SIC code is 5944.