Meta1st
Meta1st is a UK-based SaaS company, founded in 2024, that sells an AI-driven Human Risk Management platform — Analyse 1st, Phish 1st, and Learn 1st — to organisations of 25 to 1000+ employees through subscription tiers and an MSP channel.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Meta1st does
Meta1st is a UK-domiciled private SaaS company, founded in 2024, that sells an AI-driven Human Risk Management platform targeting the human layer of cybersecurity. The platform is delivered through three integrated products: Analyse 1st, an AI-powered email reporting and phishing-detection tool that flags malicious emails in real time; Phish 1st, an AI-driven phishing simulation system with per-employee risk scoring; and Learn 1st, an AI-personalised cybersecurity education platform with instant targeted learning. Underlying capabilities span anomaly detection, process automation, predictive risk scoring, generative content creation, and a recommendation engine for individualised training content. The company operates a three-tier annual subscription model (Core, Plus, Pro) with quote-based pricing and AI content credits as the primary upsell lever; the Pro tier adds Active Directory integration and a Reporting API. Meta1st serves a horizontal customer base from 25-employee SMBs to 1000+-employee enterprises through three go-to-market motions: product-led self-serve subscription, direct enterprise field sales with Calendly-based demos, and a dedicated MSP (Managed Service Provider) channel partner portal. The company holds a Cyber Essentials certification and lists Cyber Runway and Tech100 as accelerator or recognition affiliations. No revenue, funding, or named customer data is disclosed in the available source material.
Meta1st firmographics
Firmographics- Name
- Meta1st
- Legal name
- Meta1st, Limited.
- Website
- https://meta1st.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Meta1st is a UK-based SaaS company, founded in 2024, that sells an AI-driven Human Risk Management platform — Analyse 1st, Phish 1st, and Learn 1st — to organisations of 25 to 1000+ employees through subscription tiers and an MSP channel.
- Ownership category
- akta.pro rank
Meta1st industry classification
Industry- Product category
- Cybersecurity Awareness and Human Risk Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud & SaaS Security Awareness (e.g., M365/Google Workspace) (EDABAGAG)
- akta.pro secondary industry
- Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)
Keywords
Where Meta1st is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Meta1st business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Subscription-based SaaS revenue model with three tiered pricing plans (Core, Plus, Pro). Customers purchase user subscriptions that entitle authorised users to access services and documentation. Pricing is quote-based with annual billing implied by standard subscription terms.
- Per-User Subscription: User subscription model where the maximum number of authorised users cannot exceed the number of User Subscriptions purchased. Additional User Subscriptions can be purchased during the Subscription Term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core tier includes AI-driven training, content library, Learn 1st application, unlimited Phish 1st assessments, phishing risk score, policy management, reporting, secure authentication, AI email templates, and system languages. |
| Subscription | Annual | Plus tier adds AI content and email template credits to Core features. |
| Subscription | Annual | Pro tier is the most comprehensive with Active Directory integration, Analyse 1st, brandable content, custom quizzes, API access, and highest AI credits. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Meta1st product offering
Product offeringCore offering
Meta1st sells a SaaS-based Human Risk Management platform that combines three products: Analyse 1st (an AI engine that scans incoming emails in real time and scores human-layer risk), Phish 1st (automated phishing simulations and response), and Learn 1st (interactive, AI-personalised security awareness and compliance training). The offering is delivered as cloud-hosted subscription software aimed at organisations that need to reduce employee-driven cyber risk.
Product overview
Meta1st is a progressive SaaS enterprise offering an AI-driven Human Risk Management platform consisting of three core products: Analyse 1st (AI-powered email phishing detection and reporting button), Phish 1st (AI-driven phishing simulation tool with risk scoring), and Learn 1st (interactive cyber risk education platform). The platform employs AI automation to streamline responses to phishing emails, provides real-time analytics, and offers tiered subscription plans (Core, Plus, Pro) with increasing levels of features and AI content generation capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Analyse 1st AI-driven email risk-analysis module that continuously scans inbound emails and assigns risk scores to help identify phishing, social engineering and other human-layer threats targeting end users. Designed for IT/security teams and the employees they protect, and integrates with Microsoft Outlook and Google Workspace.
- Phish 1st Automated phishing simulation and response platform that lets security teams launch realistic phishing campaigns, measure click and reporting rates, and trigger immediate micro-training when an employee fails. Built for IT managers, CISOs, and security awareness teams that want to operationalise phishing testing instead of relying on annual tests.
- Learn 1st Interactive, AI-personalised security awareness and compliance training library covering phishing, social engineering, password hygiene, GDPR, and other staff-awareness topics. Designed for organisations that must demonstrate ongoing security training to employees and that want content dynamically tailored to each user's risk profile.
Quantifiable outcome
- Up to 90% reduction in cyber risk
- +2 more outcomes
Companies that use Meta1st
Customer profileSegments2 records
Ideal customer profiles2 records
Meta1st technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
Meta1st partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Switch2ZerocorePartnership with Switch2Zero, an initiative dedicated to achieving net neutral carbon footprint. For every customer gained, Meta1st offsets their carbon footprint. This partnership aligns with Meta1st's commitment to sustainability and environmental consciousness, supporting their goal of maintaining a net neutral carbon footprint.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Meta1st competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Meta1st compliance and trust
Trust signalCompliance1 record
Meta1st financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meta1st leadership team
Management profileNumber of profiles
Profiles1 record
Meta1st funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meta1st M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meta1st
What does Meta1st do?
Meta1st sells a SaaS-based Human Risk Management platform that combines three products: Analyse 1st (an AI engine that scans incoming emails in real time and scores human-layer risk), Phish 1st (automated phishing simulations and response), and Learn 1st (interactive, AI-personalised security awareness and compliance training). The offering is delivered as cloud-hosted subscription software aimed at organisations that need to reduce employee-driven cyber risk.
Is Meta1st a public or private company?
Meta1st is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meta1st founded?
Meta1st was founded in 2024. It employs 1 to 10 people.
Where is Meta1st based?
Meta1st is headquartered in London, United Kingdom, in the Europe region.
How does Meta1st make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are per-User Subscription.
Does Meta1st have an API?
Yes. A Reporting API is available as part of the Pro subscription tier, enabling customers to access and integrate reporting data with external systems.
What industry is Meta1st in?
Meta1st's product category is Cybersecurity Awareness and Human Risk Management Software. Its primary akta.pro industry code is EDABAGAG, Cloud & SaaS Security Awareness (e.g., M365/Google Workspace), with a secondary code of HDADALAG, Spam, Fake Engagement & Content Abuse Prevention. Its NAICS code is 5132 and its SIC code is 7372.