Switch2Zero
Switch2Zero is a London-based sustainability platform, founded in 2021, that helps SMEs, enterprises, merchants, and consumers measure, reduce, and offset carbon footprints using GHG Protocol methodology and UN, Gold Standard, Veritree-traced, and Plastic Bank-verified project portfolios.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Switch2Zero does
Switch2Zero Ltd is a London-based sustainability platform founded in 2021 by Ian Ormerod that helps businesses and consumers measure, reduce, and offset their carbon footprint. The platform follows the GHG Protocol and DEFRA intensity frameworks to produce industry-benchmark Scope 1, 2, and 3 estimates, and converts those estimates into actionable plans via a pre-built carbon reduction action library, tracking tools, and stakeholder-ready reporting. Underneath sits a verification and project-procurement stack — UN and Gold Standard certified offsets, Veritree-traced tree planting, Eden Reforestation Projects, Trees for the Future, and Plastic Bank-collected plastic removal — exposed to customers through a public ledger with QR-coded certificates.
The product set is organised as a modular platform: a free footprint calculator, a £14.99/month "All-in-One Sustainability Toolkit" for SMBs, tiered Net Zero Consultancy from £230/month for enterprise clients, an Earth Positive Workforce subscription that offsets employees' footprints, a vehicle emissions module from £10/year, eco-gifting, and family and personal offset subscriptions. Switch2Zero layers a sales-assisted motion for larger accounts (free 30-minute consultations, verified Scope 1 and 2 calculations, regulatory support for SECR, PPN 06/21, and CSRD) on top of a self-serve, product-led experience with 7–14 day free trials.
Distribution is multi-channel: direct self-serve via switch2zero.com, consultation-led enterprise sales, and native apps across Shopify, WooCommerce, BigCommerce, Amazon, Squarespace, Wix, and Etsy that let merchants plant trees with every order for £3.49/month plus £0.36 per tree. The company claims 1,500+ business members across 11 countries, including enterprise reference customers in medical devices (Kimal), brewery (Pillars Brewery), and marine services (Val Wyatt), alongside a long tail of SMB and merchant users. Leadership consists of CEO Ian Ormerod, VP Consulting Hilly Steele, and Chairman Derek White; headcount is reported at 1–10 employees and no external funding has been disclosed.
Switch2Zero firmographics
Firmographics- Name
- Switch2Zero
- Legal name
- Switch2Zero Ltd
- Website
- https://switch2zero.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Switch2Zero is a London-based sustainability platform, founded in 2021, that helps SMEs, enterprises, merchants, and consumers measure, reduce, and offset carbon footprints using GHG Protocol methodology and UN, Gold Standard, Veritree-traced, and Plastic Bank-verified project portfolios.
- Ownership category
- akta.pro rank
Switch2Zero industry classification
Industry- Product category
- Carbon Management Software
- NAICS
- Environmental Consulting Services (541620)
- akta.pro primary industry
- ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)
- akta.pro secondary industries
- Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG)
Keywords
Where Switch2Zero is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Switch2Zero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription Plans: Monthly subscription services for individuals and families to offset their carbon footprint through a combination of CO2e offsets, tree planting, and plastic removal. Plans are customizable with different tiers.
- Business Platform Subscription: All-in-One Sustainability Toolkit at £14.99/month providing access to footprint estimation, sustainability planning tools, action libraries, tracking, and reporting capabilities.
- Net Zero Consultancy: Carbon reduction consultancy services with tiered pricing based on company revenue and employee numbers. Includes verified Scope 1 & 2 footprint calculations, reduction reports, and ongoing support. Starting from £230/month.
- Instant Carbon Offsets: One-time or recurring purchase of carbon offsets at approximately £6.60 per tonne of CO2e, investing in UN and Gold Standard verified projects.
- Tree Planting: Tree planting services at £0.36-0.37 per tree through Eden Reforestation Projects partners.
- Plastic Removal: Plastic waste collection through Plastic Bank at £0.60 per kg.
- E-commerce Integration: Monthly platform fee of £3.49 plus £0.36 per tree planted through e-commerce integrations, enabling businesses to plant trees with every order.
- Earth Positive Workforce: Business subscription to offset employee footprints, with plans matching employees to lite, standard, and traveller tiers. Single monthly fee covering carbon offsets, tree planting, and plastic removal.
- Eco-Gifting: One-time purchases of sustainable gifts including carbon offsets, trees, and plastic removal packages with personalized certificates.
- Vehicle Emissions Offset: Vehicle emissions calculation and offsetting service starting from £10/year per vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-One Sustainability Toolkit for businesses |
| Subscription | Monthly | Net Zero Consultancy services |
| Unit Pricing | Pay-as-you-go | Carbon offset pricing |
| Unit Pricing | Pay-as-you-go | Tree planting |
| Unit Pricing | Pay-as-you-go | Plastic removal |
| Subscription | Monthly | E-commerce tree planting integration |
| Subscription | Annual | Vehicle emissions offset |
| Subscription | Monthly | Personal subscriptions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Switch2Zero product offering
Product offeringCore offering
Switch2Zero operates an all-in-one sustainability platform that enables businesses and individuals to measure their carbon footprint across Scope 1, 2, and 3 emissions, build reduction plans, purchase verified carbon offsets, plant trees, and fund plastic removal. The company bundles software tools (calculators, planning, tracking, reporting) with optional expert consultancy and offset project execution through verified partners.
Product overview
Switch2Zero offers an all-in-one sustainability platform with a modular, platform-plus-add-ons architecture. The core platform provides carbon footprint estimation and sustainability planning tools (Business Calculator, Build a Sustainability Plan), while optional add-on modules extend functionality for specific needs: Net Zero Consultancy for expert verification, Instant Purchase for one-time offsets, Vehicle Emissions Calculator for transport tracking, Tree Planting Ecommerce Integration for online retailers, Earth Positive Workforce for employee offsetting, and Eco-Gifting for corporate gifts. Personal and family subscription tiers serve individual consumers with offset packages including CO2e, trees, and plastic removal.
Differentiator
Problem solved
Functional benefit
Products and services
- All-in-One Sustainability Platform Core SaaS platform for businesses to estimate carbon footprints, access pre-built reduction actions, track progress, and generate reports for stakeholders.
- Business Carbon Footprint Calculator Tool that lets businesses input known Scope 1, 2, and 3 emissions or generate an industry benchmark-based estimate based on sector, turnover, and location.
- Build a Sustainability Plan Self-serve SaaS tool enabling businesses to create a credible sustainability plan in 60 minutes using expert-designed tools and a pre-built carbon reduction action library. Priced at £14.99/month after a 7-day free trial.
- Net Zero Consultancy Expert sustainability consultancy providing verified Scope 1 and 2 footprint calculations, tailored decarbonization strategies, and detailed reduction reports, with pricing tiered by company revenue and employee numbers from £230/month.
- Instant Carbon Offset Purchases Pay-as-you-go purchase of verified carbon offsets from Gold Standard and UN-certified projects at an average cost of £6.60 per tonne of CO2e.
- Vehicle Emissions Calculator Tool for calculating CO2 emissions from company vehicles including cars, vans, HGVs, trucks, motorbikes, and buses based on registration number or make/model, with offsetting from £10/year per vehicle.
- Tree Planting Ecommerce Integration Native integration for ecommerce stores (Shopify, WooCommerce, BigCommerce, Amazon, Squarespace, Wix, Etsy) enabling merchants to plant trees with every order, with verification via Veritree. £3.49/month platform fee plus £0.36 per tree.
- Earth Positive Workforce Business subscription program for offsetting employee carbon footprints through a single monthly fee covering CO2e offsets, tree planting, and plastic removal, with lite, standard, and traveller tiers matched to employee roles.
- Eco-Gifting One-time purchase of sustainable gift packages including carbon offsets, tree planting, and plastic removal, with personalized certificates carrying QR codes for recipient verification.
- Personal Subscriptions Monthly subscription plans for individuals to offset their personal carbon footprint through customizable combinations of CO2e offsets, tree planting (£0.37/tree), and plastic removal (£0.60/kg).
- Family Subscriptions Monthly subscription plans for families to understand and offset household carbon footprint through CO2e offsets, tree planting, and plastic removal at unit-based pricing.
Quantifiable outcome
- Average 23% reduction in emissions within the first year for clients
- +4 more outcomes
Companies that use Switch2Zero
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Switch2Zero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Switch2Zero partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- VeritreecoreTechnology partnership for tree planting verification. Veritree provides GPS tracking, photos, site data, satellite imaging verification, and full traceability from planting to maturity for every tree planted through Switch2Zero's e-commerce integrations.
- United NationscoreCarbon offset projects verified through UN frameworks. Switch2Zero invests in UN-verified projects for carbon reduction including wind farms, hydroelectric power, and energy efficiency initiatives.
- Gold StandardcoreCarbon offset projects certified under Gold Standard framework. Switch2Zero invests in Gold Standard verified projects to ensure highest quality and integrity of carbon offsets.
- Plastic BankcorePartnership for plastic waste collection projects globally. Switch2Zero funds Plastic Bank's initiatives to remove plastic waste from shorelines around the world at £0.60 per kg.
- Eden Reforestation Projects (Eden Projects)coreTree planting partnership through Eden Reforestation Projects. Trees are planted at £0.36-0.37 per tree with full planting and verification services.
- Trees for the FuturecoreTree planting partner selected for delivering highest quality reforestation projects. Part of Switch2Zero's rigorous due diligence aligned with Integrity Council's Core Carbon Principles.
- ShopifycoreE-commerce platform integration through Shopify App Store. Switch2Zero's tree planting app is available to Shopify merchants, offering 4.9-star rated integration for planting trees with every order.
- WooCommercecoreE-commerce platform integration available for WooCommerce merchants to add tree planting functionality to their online stores.
- BigCommerceminorE-commerce platform integration available for BigCommerce merchants.
- SquarespaceminorE-commerce platform integration available for Squarespace merchants.
- WixminorE-commerce platform integration available for Wix merchants.
- AmazonminorE-commerce platform integration available for Amazon sellers.
- EtsyminorE-commerce platform integration available for Etsy sellers.
- ClimateCare LimitedminorProject provider for clean cookstoves in Sub-Saharan Africa, specifically Ghana. CookClean manufactures efficient cookstoves to displace wasteful and unhealthy traditional stoves.
- Pacific HydrominorProject provider for Chacayes Hydroelectric Project in Chile (111 MW power plant). Pacific Hydro received multiple awards for this project's environmental initiatives.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Switch2Zero competitors and assessment
Company assessmentDirect peers
- Ecologi: UK-based subscription climate-action platform offering tree planting and carbon offsetting to individuals and businesses via e-commerce integrations. Most direct comparable in business model, customer segments, and per-tree/per-tonne mechanics to Switch2Zero.
- Persefoni: Climate-management and accounting platform (CSRD-aligned) used by enterprises and financial institutions. Comparable on carbon measurement, target-setting, and audit-ready reporting workflows.
- Patch: API-first carbon-offset platform letting businesses embed offset purchases into digital products and checkouts. Closest comparable to Switch2Zero's e-commerce tree-planting integration model and developer/integration GTM.
- Greenly: Carbon-accounting SaaS targeting SMBs and mid-market companies, offering GHG measurement, reduction planning, and offset purchase. Closest peer to Switch2Zero's B2B toolkit and consultancy on methodology and target market.
- Cloverly: Sustainability API for purchasing verified carbon offsets and plastic offsets, integrated into e-commerce and travel platforms. Directly comparable on per-transaction offset API product and verification standards.
- Watershed: Enterprise-grade carbon accounting and disclosure platform covering Scope 1–3 measurement, reporting, and offsetting. Comparable on core methodology and reporting capabilities though focused upmarket.
- Normative: Carbon-accounting software helping companies measure, reduce, and report emissions across operations and value chain. Directly comparable Scope 1–3 measurement and target-setting capabilities.
Broad incumbents
- South Pole: Large global climate consultancy with its own digital carbon-management platform and project development portfolio. Overlaps Switch2Zero on consultancy, offsets, and GHG reporting but covers a much broader corporate buyer base.
- EcoAct: International sustainability consultancy delivering carbon measurement, strategy, and disclosure services alongside digital tooling. Comparable on methodology, reporting, and net-zero advisory to Switch2Zero's Net Zero Consultancy offering.
Emerging players
- Climate Neutral: Certification and offsetting service for e-commerce and consumer brands integrating climate action into their products. Highly comparable to Switch2Zero's e-commerce-brands customer segment and per-order sustainability positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Switch2Zero social profiles
Digital presenceSwitch2Zero compliance and trust
Trust signalCompliance1 record
Switch2Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switch2Zero leadership team
Management profileNumber of profiles
Profiles3 records
Switch2Zero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switch2Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switch2Zero
What does Switch2Zero do?
Switch2Zero operates an all-in-one sustainability platform that enables businesses and individuals to measure their carbon footprint across Scope 1, 2, and 3 emissions, build reduction plans, purchase verified carbon offsets, plant trees, and fund plastic removal. The company bundles software tools (calculators, planning, tracking, reporting) with optional expert consultancy and offset project execution through verified partners.
Is Switch2Zero a public or private company?
Switch2Zero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Switch2Zero founded?
Switch2Zero was founded in 2021. It employs 1 to 10 people.
Where is Switch2Zero based?
Switch2Zero is headquartered in London, United Kingdom, in the Europe region.
How does Switch2Zero make money?
Ten revenue lines are on record. Subscription Plans are the primary driver. The others are business Platform Subscription, net Zero Consultancy, instant Carbon Offsets, tree Planting, plastic Removal, E-commerce Integration, earth Positive Workforce, eco-Gifting and vehicle Emissions Offset.
Who are Switch2Zero's main competitors?
Direct peers on record are Ecologi, Persefoni, Patch, Greenly, Cloverly, Watershed and Normative. Broad incumbents are South Pole and EcoAct. Climate Neutral is listed as an emerging player.
Does Switch2Zero have an API?
No public API is recorded for Switch2Zero.
What industry is Switch2Zero in?
Switch2Zero's product category is Carbon Management Software. Its primary akta.pro industry code is EUABAEAB, ESG/Sustainability Reporting & Disclosure Platforms, with a secondary code of EUABAEAF, Climate Target-Setting, Transition Planning & Performance Management Platforms. Its NAICS code is 541620.